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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. How can you make a press release more friendly to blogs, Twitter and search engines?

Vocus 188
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Public Displays Of Affection (CTRL ALT Delete style)

Twist Image

Webinar, Everywhere - Vocus. the commitment engine. the referral engine. the commitment engine. the referral engine. There are already over 100 confirmed guest and only a handful of spots left. Tickets cost $20 and everyone gets a copy of CTRL ALT Delete (thanks, again, Joe). bluehornet. business book. twist image.

Vocus 97
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog. The only caveat is that this may whet your appetite for the full version (see below). Social Mention.

SM2 202
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Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

Another chart of interest in the Vocus whitepaper demonstrates how social media monitoring has become an essential part of the PR practioner’s toolkit: News monitoring and online media databases have traditionally received the lion’s share of PR tool spending. Both rightly deserve credit for increasing awareness industry-wide.

Vocus 166
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The Social Media ROI Debate

Webbiquity SMM

20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA.

ROI 193
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Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

Vocus and Cision ) to the obscure ( Butterfly Publisher ). Expanding on Janet’s advice above, Beth Hrusch reminds us that keeping readers in mind is critical too, and provides seven tips for optimizing press releases for both search engines and people. The tools, briefly reviewed, range from the obvious (e.g., Related Post.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

Key players: Appinions , GroupHigh (have given us a free account), Klout , Kred , Peek Analytics (have given us a free account) Plexus Engine (closed beta. investor), Vocus. You need Social Influencer Software. Jay is the founder of [link] and host of the Social Pros podcast.