How Much Search and Social Media Traffic Do Publishers Get?

Adam Sherk

On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? Social Media 10.2%. The social media figure seemed a little low; I was expecting search to come in around 30% and social to be closer to 15%.

8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. Are we creating optimized experiences for social media visitors?

Trending Sources

Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers? Media relations. Social media.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

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My Top Posts of 2011 on SEO, PR and Social Media for Publishers

Adam Sherk

Is Using Facebook Comments Good for Publishers? I used to do team comparison posts with some frequency but I scaled back, mainly because the figures become outdated so quickly (and since social media is more than a numbers game). Publishing

The New(ish) Trend Of Publishing Within Publishing

Twist Image

What made it most unique, was that they were going to publish it solely on Facebook. Not just a random bunch off "b-side" type of articles that weren't fit for publishing on Business Insider. The thing about this publishing thing. . Writers used to write for publishers. Publishers were the gatekeepers to an audience. Social media enabled writers (and other forms of content creators) to become their own publishing platform. media.

Social Media: The True Impact

Unspoken

We spend a lot of time talking about how to make social media work for business and what kind of marketing targets social media users. Ten years ago, could you ever have imagined what social media is, let alone how it has changed our world?

6 Social Tools to Use Immediately After You Hit “Publish”

SocialFish

published it. All of those fancy auto-post social tools can lull us into a false sense of confidence. In fact, publishing your article is just the first step. Reply to all the comments both on your own blog and around social media sites!

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.

Adam Sherk

But just how much traffic is it currently driving to publishers? But I’ve included enough sites to provide a good sense of the current news search opportunity for publishers. I also included sites like BuzzFeed and Quartz that are known to do much better in social than search.

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Why And How To Submit Your Small Budget Film To Search Engines - Social Media

Social Media Network Marketing

As Published At: [link] Internet is a rich and vast resource of information. With this level of connectivity people utilise the Search Engines like never before. Search engines are the most valuable source of information assimilation. Here are a few Benefits of Search Engines.

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5 Ways that Social Media Impacts SEO

Adam Sherk

I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. It is intended to be a general overview for publishers. How does social media activity impact search engine optimization?

SEO 155

Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media and digital marketing are going to grow even stronger in 2014. And to make things even harder, social media and online marketing are becoming more complex and are overlapping more than ever – as you will see below. In short: social media is human interaction.

Tips 146

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? Chapter 1: 19 Free Social Media Analytics Tools. Social Report.

21 Social Media Marketing Tips You Can’t Live Without

Sprout Social

Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. Create a Plan for Each Social Media Channel.

Tips 62

How to Prove Your Social Media Impact

Convince & Convert

For too long, social’s contribution to business success has been ignored and undervalued. In this post, we are going to start changing that by walking through the steps necessary to finally measure social’s business impact and give social the credit it deserves.

20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Many businesses use social media to promote brand awareness, and it can be quite effective. Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. In social media, most good deeds go rewarded.

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BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media.

How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study.

How Social Media Can Affect Your Search Engine Rankings

ProBlogger

This is a guest contribution from digital media project manager Sandeep Sharma. Companies, too often, omit their social media marketing strategy from their SEO strategy, which is a grave mistake. Consumers who use social media (vs.

How to Control Rich Snippets on Social Media

Convince & Convert

From a brand perspective, social media is the gift of a brand platform, a place to step up to the podium and let your voice ring out. Leaving those meta fields blank leaves you vulnerable to whatever the social media platform or search engine chooses to select for the snippet.

An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Social media traffic is on the rise.

7 Little Tricks To Achieve The Best Results In Social Media

Peg Fitzpatrick

Everyone wants a shortcut to social media success but sadly there is no “easy button.” ” I’d like to share seven proven little tricks to achieve the best results in social media. They’re sure to give you a boost in your social media results.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Social media and inbound marketing techniques have been a boon for marketers. And social media isn’t just about lead generation of course.

8 Tools to Curate Content for Social Media

SocialFish

Of course, in this case, we’re not talking about curating content to use on personal profile pages—we’re talking about content curation for the purpose of marketing on social media. Finally, all you have to do is schedule the posts and publish it on any platform you like.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. What role does social play in a brand’s overall online visibility?

The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

If you answered yes to any of these questions, you may need a refresher course on social media etiquette — and perhaps real-life etiquette also. Here are some egregious sins that you must not perform on social media sites. Perhaps that why I love social sites so!?

Why Social Media Automation Will Eventually Kill Social Media (Unless We Do Something About It)

agora pulse

Did someone fall asleep at the social media wheel or have automated tools taken over our social media newsfeeds? Why social media automation has been so successful? Social media is time consuming. Is social media automation all bad?

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers.

Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. I miss the days when social media was more personalized. What’s your social media policy? What are your goals of social media?

How to Create a Social Media Marketing Strategy From Scratch

Buffer Social

This post originally published on July 16, 2014. I’d imagine that a social media marketing strategy could feel the same way. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics.

How to Create Your Social Media Strategy

Rebekah Radice

When it comes to building a solid social media strategy , there are many things to consider. I also know the importance of a plan that’s engineered and then executed upon consistently. How to Create Your Social Media Strategy. Social Media

You’re Not Too Busy for Social Media Marketing

SocialFish

So why would you want to add any other social media channels? Why wouldn’t you add more social media? It’s not enough just to create a few social media profiles and post every so often. Association Social Media: American Veterinary Medical Association (AVMA).

Here’s the Difference Between Content Marketing and Social Media

Convince & Convert

What is the difference between content marketing and social media? Jeff asked several other content/social thinkers and consultant-types to weigh in as well. Social media is used by customers and prospects to communicate among themselves, and occasionally with companies.

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.”

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? companies now use social media for marketing.

100+ Social Media Monitoring Tools

Pamorama

From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts.

9 Tools to Improve Social Media Productivity

Convince & Convert

Do you find that the daily demands of social media promotion are increasing? Our time is our most precious asset and social media is great at eating into it! Here are 9 social media tools that will help you save time and improve your productivity.