Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers?

How Much Search and Social Media Traffic Do Publishers Get?

Adam Sherk

On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? To get an idea of where things currently stand, I pulled 2013 referral data for a selection of 52 magazine and content sites, all well-known brands from major publishers.

Trending Sources

6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher.

The New(ish) Trend Of Publishing Within Publishing

Twist Image

What made it most unique, was that they were going to publish it solely on Facebook. Not just a random bunch off "b-side" type of articles that weren't fit for publishing on Business Insider. The thing about this publishing thing. . Writers used to write for publishers. Publishers were the gatekeepers to an audience. Social media enabled writers (and other forms of content creators) to become their own publishing platform. publisher. publishing.

Your 16-Point Content Publishing Checklist

Convince & Convert

The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy. We’ve all had those cringe-worthy moments when we see a typo or two in a blog we just published.

Meet Team Sprout: Brian, Platform Engineering Manager

Sprout Social

Brian Cordonnier, a Platform Engineering Manager on Sprout’s Publishing Squad, embodies this commitment both in his work at Sprout and his hobbies outside of the office. Department: Engineering. How did you get into engineering and into your role at Sprout?

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The Finally-Gonna Do It Guide to LinkedIn Publishing

agora pulse

If you have been waiting around to start using LinkedIn Publishing because you didn’t know where to start, here are tips to get you started and help you make the most out of your Publishing Content. Why Use LinkedIn Publishing. Getting Started with LinkedIn Publishing.

Six On Page Search Engine Optimization Must Do’s

Small Business Mavericks

Search engine optimization is not all about gaining inbound links. Use keywords carefully – these tags are for users and search engines now look at them from a user’s perspective. Once you have published your web page, be sure to add it to the sitemap (both the user and search engine sitemaps). Search engine sitemaps are regularly checked by the search engines. Newly found urls are then visited and indexed by the search engines.

My Top Posts of 2011 on SEO, PR and Social Media for Publishers

Adam Sherk

Is Using Facebook Comments Good for Publishers? The post on Facebook analytics tools did well considering I just published it last week. PublishingAs another year comes to a close I thought I’d finish off with a roundup of this year’s most popular posts. Original idea!

Summer Engineering Internships at Sprout

Sprout Social

What’s it like to spend the summer as an intern on Sprout Social’s engineering team? From day one, engineering interns at Sprout are part of the team. Interns are also matched with a mentor, typically a senior engineer, with expertise in their areas of interests.

Websites and Search Engines are Far from Dead

Webbiquity SMM

Search engines are going away. John notes that though he has done all he “can to get found on the search engines—SEO, PPC, blogging and social media,” his website generates a trickle of leads for digital marketing services. Websites are dead.

A new search engine for marketing podcasts

Convince & Convert

MarketingPodcasts.com is a discovery engine for marketing podcasts. So, I challenged my team (especially our developers at Marketing Press) to figure out how to build a discovery engine on top of WordPress. Are you ready to make marketing education much, much easier?

Association Social Media: American Society of Civil Engineers

SocialFish

——————— Welcome to Elizabeth Bookhultz, Social Media Specialist, American Society of Civil Engineers! On the other hand, Twitter is where we find a lot of academics and engineering firms.

Why And How To Submit Your Small Budget Film To Search Engines - Social Media

Social Media Network Marketing

As Published At: [link] Internet is a rich and vast resource of information. With this level of connectivity people utilise the Search Engines like never before. Search engines are the most valuable source of information assimilation. Here are a few Benefits of Search Engines.

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25 Important Search Engine Optimization Mistakes to Fix Right Now

Bill Hartzer

When it comes to optimizing your web site for the search engines , search engine optimization, there are a lot of things that you can do that will hurt your search engine rankings. There are quite a bit more SEO mistakes on my search engine optimization audit list.

Blog Tip – Write For Your Readers, Not The Search Engines

SocMed Sean

Before we ever dive into the technology behind their blog, I like to explore their content and their attitude toward the search engines. The problem is, what if the search engine spiders like your content, but your readers don’t?

Search Engine Optimization Guide for Better Business Online

Kikolani

Do you know how many websites are published each day? That means 46 people have pressed ‘publish’ by the time you read these four sentences. However, you have to, if you want to make your business a successful one using search engine optimization services.

How Social Media Can Affect Your Search Engine Rankings

ProBlogger

Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. How Social Media Can Affect Your Search Engine Rankings.

5 Steps to Submitting a Guest Post & Getting It Published

Kikolani

After some emails back and forth with a potential guest blogger on my site, he suggested I write a little guide on how to submit a guest post in a way that will increase the likelihood of getting it published.

When It Comes to Facebook Posts, Size Matters

SocialTimes Facebook

A proven tenet of online publishing, it’s been shown time and time again that long-form content drives more value than short-form content. Search-engine-optimization results are better.

FTC Sends Letter to Search Engines Regarding Paid Ads Versus Natural Search Results

Bill Hartzer

The FTC has sent a letter to many of the major search engines, including AOL, Ask.com, Bing, Blekko, DuckDuckGo, Google, and Yahoo!, Originally, in 2002, the FTC revised its search engine guidance. The FTC wants to be certain that the search engines make sure consumers are not deceived.

Search Engine Optimization For Growth With John Jantsch - This Week's Six Pixels Of Separation Podcast

Twist Image

He's a phenomenal speaker and the author of many bestselling business books, including Duct Tape Marketing , The Referral Engine , The Commitment Engine , Duct Tape Selling and the recently published, SEO for Growth - The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs. Admittedly, when I saw that John was publishing a book on search engine marketing, my first reactions was, "what year is this? So, what is the state of search engine optimization?

A System for Easily Publishing Consistently Great Content – A Pamela Wilson Series

ProBlogger

It’s the act of creating and publishing useful content over time that creates business results. And I’ll begin to share my system for publishing high-quality content consistently. The process I’ll outline here can be adapted to whatever publishing schedule you use.

A System for Easily Publishing Consistently Great Content – A Pamela Wilson Series

ProBlogger

It’s the act of creating and publishing useful content over time that creates business results. And I’ll begin to share my system for publishing high-quality content consistently. The process I’ll outline here can be adapted to whatever publishing schedule you use.

Search Engines Are A Conduit, Not A Source

Dave Fleet

Let’s get this out of the way: Search engines are a key part of communications nowadays. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites. However, I’m tired of seeing “studies” showing that “search engines” are a source of information for consumers. Search engines are a conduit – a step along the path – not a source.

A 22-Point Blog Post Checklist: Before You Hit the “Publish” Button

Writtent Blog

Your page title, or H1 tag, carries more weight for search engines than any other page content when it comes to search engines determining the intent of your page and ranking it accordingly. Search engines place more weight on H2 and H3 tags than body text.

Publishing ?ontent is Half the Battle: Here is The Other Half

Writtent Blog

Publishing content is just the beginning… Start with your team. Pinterest works pretty much like a search engine, especially with the roll-out of their new Guided Search feature. The post Publishing ?ontent

Theme Week: Publish Your Blog Post Without SEO, and 1000s of Visits Will Be Forever Lost

ProBlogger

While this week we’re exploring all the things you can do with a post after you hit “publish”, Rand is reminding is to take a second before we do and have a look at the things you can do to optimize your post before it even gets into the hands of your readers.

Content Marketing – are you ready to be a publisher?

Proactive Report

And almost three-quarters (73%) agree that ‘brands are becoming publishers.’ The survey polled 1300 1,300 marketers working for brands, agencies, and publishers. Is your agency ready to help your clients be great publishers? Marketers are embracing content.

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Pew Research Survey: Findings on Search Engines, Social Networks.

Adam Sherk

The content on search engines and social media gets a little lost among all the stats and charts so I thought I’d summarize that data here. Search Engines 34% of the public now use search engines to find news at least three days a week, up from 19% in 2008.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just. Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. Time for a New Definition of SEO by Search Engine Watch.

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How to Get Your Headshot to Appear in Google Results—Wherever Your Content is Published

ProBlogger

Many people who blog want their image to appear next to their listing in Google’s search engine results (SERP) when either they publish a post, their guest contributors publish a post, or when they guest post on other sites. This guest post is by Jeff Foster of WebBizIdeas.

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How to Write a Blog Post Your Audience Can’t Resist Sharing

Sprout Social

However, it’s not as simple as jotting down a few hundred words, hitting publish and waiting for the traffic and shares to roll in. When you’re writing content to attract search engine traffic, your topic selection is often based on keywords. When was it published?

Display Advertising Is A Failed State

Twist Image

On one had, the smart advertisers are finding a tremendous amount of value in certain online/digital advertising channels (think about search engine marketing, affiliate marketing, email marketing, specific targeting capabilities on Facebook , being smart with YouTube pre-rolls, etc.). It was for one of the top meta-search engines on the Internet. Read this from The Drum : Russian fraudsters divert $5m a day from major publishers in 'biggest ever ad fraud'. publisher.

Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding.

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#measurePR Recap (September 2016): 2nd Annual #measurePR-palooza

Waxing UnLyrical

numbers & graphs were key to talking to engineers, so I’ve measured ever since #measurepr. Guest Post by Jen Zingsheim Phillips. The September #measurePR chat was a Measurement Month special, and featured a HUGE panel of measurement professionals and experts.

Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)

Webbiquity SMM

Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com.

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Verified Pages (All Pages Soon) Can Schedule Facebook Live Videos via API

SocialTimes Facebook

Publishers can open pre-broadcast lobbies up to three minutes before start time, allowing users to ensure that they are on time and interact with other users, and links to scheduled Facebook Live broadcasts can be shared or embedded.

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Do Social Signals Drive SEO?

Convince & Convert

You just hit hit publish on that great new blog post. Do Search Engines Use Social Signals to Directly Drive Rankings? The theory is that content that gets shared a lot in social media may be seen as more valuable content by the search engines.

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