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Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers? For publishers with multiple titles cross-network promotion is an excellent tactic.

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Do Social Signals Drive SEO?

Convince & Convert

You just hit hit publish on that great new blog post. You immediately go to all your social media profiles and share about it with a link. Over the next few days, you share the post again on social media, and continue to get shares from others as well. Must be all those “social signals” you got, right?

SEO 167
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Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

Vanessa Fox did an extensive write-up for Search Engine Land which covers the changes in detail. While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites. JVC Facebook Page Sweepstakes a Big Success.

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Onsite optimization of websites is the most important factor in ranking better in search engine results. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines. Follow this content optimization checklist before publishing content to ensure it is properly optimized. Geo Redirects.

NoFollow 198
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3 Great Safe Alternatives to Guest Blogging

Bill Hartzer

Write an article, publish a study, do some research that no one else in your industry is going to do. The publish the results. Publish it. If not, then publish it. Once you’ve published the content on your site, you can collect leads using it. link building Search Engine Optimization'

NoFollow 155
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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. For publishers there is promise, however it’s too soon to say if the pros will outweigh cons such as giving up some control and/or technical complications. Site Speed.

SEO 100
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Ahrefs Review: How to Use Ahrefs to Analyze Your Blog

Razor Social

If your backlink profile looks unnatural Google will penalize your blog which in turn harms your search engine ranking. When you publish new content you want to know if it’s getting you backlinks, because if it’s not, then all the hard work you’ve put into it didn’t really pay off. Determine Your Best Pages by Backlinks.

Review 99