Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers?

6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher.

Trending Sources

Your 16-Point Content Publishing Checklist

Convince & Convert

The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy. We’ve all had those cringe-worthy moments when we see a typo or two in a blog we just published.

The New(ish) Trend Of Publishing Within Publishing

Twist Image

What made it most unique, was that they were going to publish it solely on Facebook. Not just a random bunch off "b-side" type of articles that weren't fit for publishing on Business Insider. The thing about this publishing thing. . Writers used to write for publishers. Publishers were the gatekeepers to an audience. Social media enabled writers (and other forms of content creators) to become their own publishing platform. content marketing.

6 Social Tools to Use Immediately After You Hit “Publish”

SocialFish

published it. In fact, publishing your article is just the first step. Once it’s done, there will be more and more work marketing it, exploring new channels , scaling what you have already found effective, delegating what you think can be delegated, etc.

The Finally-Gonna Do It Guide to LinkedIn Publishing

agora pulse

If you have been waiting around to start using LinkedIn Publishing because you didn’t know where to start, here are tips to get you started and help you make the most out of your Publishing Content. Why Use LinkedIn Publishing. Getting Started with LinkedIn Publishing.

The 2014 Digital Marketing Ecosystem

Puzzle Marketer

For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. Does the Marketing Automation tool provide any insight?

Association Social Media: American Society of Civil Engineers

SocialFish

——————— Welcome to Elizabeth Bookhultz, Social Media Specialist, American Society of Civil Engineers! On the other hand, Twitter is where we find a lot of academics and engineering firms.

Websites and Search Engines are Far from Dead

Webbiquity SMM

Search engines are going away. At least, those are the contentions of John McTigue, EVP of marketing agency Kuno Creative, in his recent blog post Why Websites and Search Are So Yesterday. Image credit: Haley Marketing Group. Results clearly vary by market segment.).

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. About to Publish a Post? Marketing Automation.

Search Engine Optimization Guide for Better Business Online

Kikolani

Do you know how many websites are published each day? That means 46 people have pressed ‘publish’ by the time you read these four sentences. However, you have to, if you want to make your business a successful one using search engine optimization services.

7 Steps to Successful Content Marketing [Infographic]

Pamorama

Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. Marketers use content marketing for: Brand awareness (79%). Publish.

Writing tricks for content marketers

Sherrilynne Starkie

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices.

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How Social Media Can Affect Your Search Engine Rankings

ProBlogger

Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. Search Engine Optimization Social Media

21 Social Media Marketing Tips You Can’t Live Without

Sprout Social

Are you in charge of getting your company’s social media marketing up and running? So many businesses make the mistake of blindly jumping into social media marketing without a strategy or plan. Check out our free guide, 7 Steps to Create a Winning Social Media Marketing Strategy.

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Top 10 Content Marketing Tools for Serious Marketers

Kikolani

As recently as decade ago, “content marketing” was an unknown term to the average marketing executive. Today, virtually no company, large or small, can deny the importance of content marketing or the need for a strong web presence. digital marketing skills.

Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media and digital marketing are going to grow even stronger in 2014. And to make things even harder, social media and online marketing are becoming more complex and are overlapping more than ever – as you will see below. Email List and Email Marketing.

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Search Engine Optimization For Growth With John Jantsch - This Week's Six Pixels Of Separation Podcast

Twist Image

Seth Godin calls John Jantsch , "the Peter Drucker of small business marketing tactics." John is known to many as the Duct Tape Marketing guy. Over the years, he's built a booming business called Duct Tape Marketing that includes consulting, training, education and much more. Admittedly, when I saw that John was publishing a book on search engine marketing, my first reactions was, "what year is this? So, what is the state of search engine optimization?

SEO 18

200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)

Visually SM

In the universe of content marketing, few events rival Content Marketing World currently happening Sept. Ardath Albee, Marketing Interactions, Inc. David Brown, Meredith Xcelerated Marketing. Heidi Cohen, Actionable Marketing Guide. Matt Heinz, Heinz Marketing.

Content Marketing – are you ready to be a publisher?

Proactive Report

Marketers are embracing content. Over 90% of digital marketing professionals believe that content marketing will be more important in the next 12 months. And almost three-quarters (73%) agree that ‘brands are becoming publishers.’

B2B 15

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!),

Introduction To Real-Time Content Marketing

Visually SM

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” ” In the new world of real-time information-sharing, there are many new concepts that businesses must embrace in order to be successful in their Internet marketing efforts.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Search Engines Are A Conduit, Not A Source

Dave Fleet

Let’s get this out of the way: Search engines are a key part of communications nowadays. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites. However, I’m tired of seeing “studies” showing that “search engines” are a source of information for consumers. Search engines are a conduit – a step along the path – not a source.

SEO 21

The Digital Marketing First Timer’s Guide to Generating Leads

Kikolani

Whether you’re starting your career in a firm or working on building your blog, digital marketing is a marketing aspect you will encounter. By following the guidelines, you stand a better chance of having your post published. Influencer Marketing. Video Marketing.

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A System for Easily Publishing Consistently Great Content – A Pamela Wilson Series

ProBlogger

Content marketing works — you know that. Content marketing works best when it’s done consistently over time. It’s the act of creating and publishing useful content over time that creates business results. Day 3: Polish and Prepare to Publish.

8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. For publishers there is promise, however it’s too soon to say if the pros will outweigh cons such as giving up some control and/or technical complications.

SEO 84

A System for Easily Publishing Consistently Great Content – A Pamela Wilson Series

ProBlogger

Content marketing works — you know that. Content marketing works best when it’s done consistently over time. It’s the act of creating and publishing useful content over time that creates business results. Day 3: Polish and Prepare to Publish.

Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way.

Content, Marketing and SEO

The Way of the Web

It’s also why I’m doing an increasing amount of work to identify the brand story and narrative with a client before doing any other marketing work. It’ll be interesting to see what effects a rise in content marketing has on the market for content creation.

SEO 23

4 Concepts Your Online Marketing Should be Ready for in 2015

The Social Media Incubator

As Facebook’s organic reach continues to shrink, online marketers are flocking to buy ads in order to get messages to their target audience. After offering a publishing platform for its users in 2014, LinkedIn continues to grow as the B2B social networking leader.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year.

The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. content marketing. database marketing. marketing.

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Now it’s 2% (because search engines have gotten better). • “If you don’t have open graph tags on your site, need to do that now.”

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just. Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. email marketing.

10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

Although all projects are different, here are some great, mainstream metrics that I measure as a rule of thumb: 1-5: Digital Marketing Staples. Digital Marketing Staples. Why: Looking at your top mediums is important to measure for full-scale digital marketing campaigns.

Publishing ?ontent is Half the Battle: Here is The Other Half

Writtent Blog

Publishing content is just the beginning… Start with your team. Pinterest works pretty much like a search engine, especially with the roll-out of their new Guided Search feature. The post Publishing ?ontent Content Curation Content Marketing Content Strategy

Do You Know How to Create the Perfect Content Marketing Strategy?

Sprout Social

But it is important to create a content marketing strategy specific to your goals and audience. Whether you are starting a content marketing plan from scratch or just need to refine your strategy, below are some things to consider. This is why content marketing is so powerful.

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A 22-Point Blog Post Checklist: Before You Hit the “Publish” Button

Writtent Blog

Your page title, or H1 tag, carries more weight for search engines than any other page content when it comes to search engines determining the intent of your page and ranking it accordingly. Search engines place more weight on H2 and H3 tags than body text.