Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.). Paid Presence (search engine ads, banner ads on trade or publication sites, social network ads).

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%).

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Trending Sources

10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. LinkedIn: it’s best to have some familiarity (real world or online) before trying to make a connection.

What Exactly Do You Do?

Webbiquity SMM

Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%. So—if your business could use help in these areas, or you know of someone who could, let’s connect on Twitter , LinkedIn , or email (tomATtompick.com). “So—what exactly do you do?”

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A Beginners Guide to Content Marketing [Plus Infographic]

Pamorama

Companies have long created white papers, articles, charts and graphs, videos, and reports to position their brands as thought leaders and industry experts deserving of loyalty, with the goal of generating leads and sales. White papers.

Seven Expert Social PR Guides and Tips

Webbiquity SMM

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article.

A Dying Breed

Twist Image

If the full text is not on LinkedIn or Facebook or Medium , do you head over to a blogger's page as some form of destination that pulls you away from where you were? The idea that bloggers were a good farm team to drive traffic and nurture the search engines faded, as all of the content just became. linkedin. search engine. writing white papers. . With each passing day, the blogger - as we have known them to date - is fading. .

B2B Blogging Trends for 2011

Webbiquity SMM

Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. Again, you can download the complete Aggregage white paper on B2B Blogging Trends in 2011 here. Share this on LinkedIn.

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How to Develop Meaningful PR Measurement

Waxing UnLyrical

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Twitter Google+ LinkedIn How to Develop Meaningful PR Measurement.

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Your Big Brains Can Raise Awareness of Your Organization, Part 1 of 2.

SocialFish

You can write blogs, publish white papers, curate great content, create creative infographics or make YouTube movies – all of these are excellent and relatively easy ways to go about establishing yourself or your organization (or both, I’ll get to that).

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

It could be that your website isn’t properly optimized for search engines. Optimize White Papers – Document sharing is a great way to increase awareness of your company’s products and services, build inbound links to help boost SEO, and drive traffic to your website.

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Get Content First Format Content Later

Convince & Convert

But what often happens is marketers say, “Hey we’ve got a blog and we need you to write a blog post, and we need you to work on this white paper. That’s why I became an engineer,” or whatever the circumstances are.

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

But the larger factor is SEO: the longer a blog is actively contributed to, the more content there will be for search engines to index, the more links it will attract, and hence the more search-driven traffic it will enjoy.

6 Tips to Make Your Blog More Successful in Reaching the.

tradesmeninsights.com

What fuels the engine to this strategy is good content. You must consistently feed your inbound marketing machine with rich content or you will see a slow-down in traffic, search engine results and prospective client leads.

How to Build the Ultimate Online Newsroom

Webbiquity SMM

Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. Links to all of the company’s social media profiles (LinkedIn company page, Facebook, YouTube channel, Twitter etc.). •

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

But the larger factor is SEO: the longer a blog is actively contributed to, the more content there will be for search engines to index, the more links it will attract, and hence the more search-driven traffic it will enjoy.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Search Engine Optimization (SEO). White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Search Engine Optimization (SEO). White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs.

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Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Maximizing effectiveness for Search Engine Optimization (SEO) can be quite costly and rather time consuming.

Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Maximizing effectiveness for Search Engine Optimization (SEO) can be quite costly and rather time consuming.

Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Maximizing effectiveness for Search Engine Optimization (SEO) can be quite costly and rather time consuming.

15 Key Facts about Content Curation

Writtent Blog

For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. Building a Twitter list of thought leaders, or joining a few LinkedIn groups is fine and good, but you can’t call it a day.

37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

LinkedIn. Search Engine Optimization (SEO). You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time!

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Sharing is how you build a Brand

Buzz Marketing for Technology

So the question quickly becomes how can you take those same writing resources and turn them into a content creation engine. Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever. Share this on Linkedin.

The Ultimate Guide to Infographic Marketing

Convince & Convert

For industry-specific content, LinkedIn Pulse is also worth checking out. Go through your old blog posts , presentations, and white papers. Next, reverse engineer the content accordingly.

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2011 Q3 Review: SocialFish Clients and Work

SocialFish

American Society of Civil Engineers –This quarter, we’ve continued working to refine how the social media team communicates the social media strategy across the organization. We released a new white paper, ROI and the Impact of Social CRM , with Avectra.

2011 Q2 Review: SocialFish Clients and Work

SocialFish

American Society of Civil Engineers –This quarter, we’ve continued working to refine how the social media team communicates the social media strategy across the organization. Massachusetts Medical Society –MMS is starting a new LinkedIn group for members.

3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

She has refined the art and science of digital PR, which often has an unparalleled impact on campaign awareness, link-building, and search engine rankings. You can connect with Kelsey on Twitter , G+ , or LinkedIn. You can connect with him on Twitter , LinkedIn , and Pinterest.

The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

Agencies like BlissPR (NYC, and a client), Bailey Gardiner (San Diego, and a former client), MLT Creative (Atlanta), White Horse (Portland), and even big guys like Edelman (everywhere) have transformed their business development process partially through a serious commitment to sharp content and online engagement. White Horse does more chunky content like white papers and Webinars. Experienced content marketers don’t “do” search engine optimization.

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Measuring Social Media ROI & Goal Conversions with Google Analytics 5

unbounce.com

plus.google.com – See referrals from Google’s new social network separate from search engine referrals. hootsuite.com – Management tool for Twitter, Facebook, LinkedIn, and several other social media networks.

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What the Future Holds for B2B Social Media Marketing

mashable.com

To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs. LinkedIn Ads (beta) deploys a similar approach, but the eyeballs don't seem nearly as powerful as Facebook. Director of Engineering at Buddy Medi.

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100 Media Monitoring Tools for PR

www.pamil-visions.net

ALPACA consists of web spiders that mine the entire Internet looking for topics of conversation, deep into the Internet to look for data that even the major search engines (Google, Yahoo, etc.) I have shared it on LinkedIn in the following groups: Must see the impact of the comments there!

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

You’ll learn: What’s the hype about LinkedIn and how can I use it? March 8, 2010 at 3:39 am Must-Read List of Free Social Media White Papers - Mario Armstrong July 12, 2010 at 3:06 am The Audacity of Free: The Products and Services Edition » Techipedia | Tamar Weinberg July 29, 2010 at 9:01 am { 18 comments… read them below or add one } Matt McGowan July 15, 2009 at 12:23 pm Congrats Tamar!

10 Best Posts of 2010

Buzz Marketing for Technology

Is The White Paper Dead for B2B Marketing? LinkedIn Search Optimization (LSO) Critical for B2B Marketers – Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results.

B2B 2

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

Pay Per Face: 52 Facebook Advertising Tips & Best Practices by Search Engine Journal. Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait.&# Share this on LinkedIn. Facebook is an extraordinary phenomenon.

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

www.interactiveinsightsgroup.com

From Search Engine Land: Good review of results you may want to measure for your social media campaigns. From Search Engine Journal: A few things you can do today to measure the effectiveness of social media. From Search Engine Land: Like search?

Social Pros Podcast 6 – Chad Pollitt, Kuno Creative

Convince & Convert

Facebook is the people you used to be friends with, Twitter are the people that you are friends with, and LinkedIn, I think that’s people you want to be friends with. We try to deploy content creation engines, machines that are somewhat like magazines.

2011 Q1 Review: SocialFish clients and work

SocialFish

Financial Executives International –FEI has a fantastic LinkedIn group that we’ve been helping to make even better. We meet weekly, and spend several hours each week moderating the FEI LinkedIn group.

Blog Marketing: To Do Or Not to Do?

www.easisell.com

Surveys have shown that companies who blog regularly enjoys an increase in: Total number of unique visitors Average time visitors spend on site Average number of pages viewed per visit Search engines favor blogs because blogs tend to get updated with fresh content compared to static company websites.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines. However, that Facebook profile update is not inherently discoverable by search engines — creating a weakness for that tool. is Crucial to your Content Marketing Strategy [link] @russhenneberry [link] John White /This/ is why I read Jay Baer.