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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. Also follow social media hashtags related to your product or service. Also follow social media hashtags related to your product or service.

Analysis 105
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How to measure brand awareness

Sprout Social

Is the influencer partnership driving more brand mentions and positive sentiment online? Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 110
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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine. Analyzing sentiment in social chatter also helps brands spot early indications of negative sentiment and take proactive measures before a situation escalates.

Strategy 128
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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. NER is also crucial in search engines, enabling them to understand and recognize key elements in queries and then search and provide relevant results.

Brands 85
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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 104
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Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

With a Query set up around your brand name, Oktopost will grasp the number and sentiment of social mentions as well as the media coverage across news and blogs, while also giving you a location breakdown and the most used words mentioned in connection with your brand. Research engine for agile product teams.

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Search engine results. The hashtag #LittleGreenMachine currently has over 73 million views and sales of the product have more than doubled in a year. One way to get around this is to include a short link or hashtag alongside your IRL advertising efforts. Sentiment data. Hashtag growth. Earned media examples.