Remove Engineering Remove Hashtag Remove Influencer Remove Sentiment
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How to measure brand awareness

Sprout Social

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Is the influencer partnership driving more brand mentions and positive sentiment online?

Brands 110
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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine. Another key area is influencer marketing. Makeup brand Sephora uses AI chatbot Kik to connect with its customers and for live influencer interaction to drive engagement.

Strategy 129
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Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

With a Query set up around your brand name, Oktopost will grasp the number and sentiment of social mentions as well as the media coverage across news and blogs, while also giving you a location breakdown and the most used words mentioned in connection with your brand. Tracking customer conversations, industry trends, and influencers.

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How To Measure Share Of Voice On Social Media

Keyhole.co

Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. The bottom line is you need to do sentiment analysis to check if your share of voice is positive or negative. Try to look for influencers whose content and values closely align with your brand’s values and content.

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Search engine results. Beyond that, paid partnerships with creators and influencers can drive a measurable return on investment. Now, creators and influencers have audiences that are comparable to even some of the largest magazines, and they’re eager to talk about the things they’re loving. Sentiment data. Hashtag growth.

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Twitter Advanced Search: A Comprehensive Guide for 2023

Keyhole.co

It lets you filter tweets based on specific criteria such as keywords, hashtags, dates, and users. It tells the search engine to dig out content with the exact phrase as it’s entered, in the same order. Hashtags group together similar conversations on social media platforms. But first— What is Twitter’s advanced search?

Twitter 52
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Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation.

Tools 52