Google+ for Your Business
JANUARY 27, 2014
I am following up with an in-depth look at Google+. Google+ has an estimated 300 million active users - far from the ghost town people believe it to be. Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets.
How to Leverage the New Twitter Partnership with Google
Convince & Convert
FEBRUARY 25, 2015
Image via BigStockPhoto.com On February 4, Bloomberg broke the news about a deal between Google and Twitter , allowing tweets to appear in Google’s search results as soon as they are posted. Clearly, Google is showing little urgency to get tweets into their index fast.
Do Google +1s and Shares Help Search Engine Rankings?
SEPTEMBER 18, 2013
My friend Eric Enge from Stone Temple Consulting took the time recently to put together a great study that focused on the Google+ social network. The whole idea of this study was to figure out whether or not Google +1s actually help search engine rankings.
Why people don’t get Google+
SEPTEMBER 5, 2014
Google+ is a great social network. Google+ is worth the effort. I like to say Google+ combines the best of Twitter and Facebook on one network. But nobody uses Google+. It’s no surprise that Mike has over 170,000 people following him on Google+.
Google Plus SEO: The Business Benefits
SEPTEMBER 7, 2013
Google Plus offers business opportunities available nowhere else. The social network run by Google — the gateway to your business — is a game-changer. It ties together several Google products and delivers many rewards for brands. Google Plus and social signals.
The Power of Social Over Search Engines
JULY 5, 2011
How long do you think you could go without using an Internet search engine? I asked my friends and networks the question, and two thirds of the people I asked said that, on average, they use a search engine more than 10 times per day. I quit Google cold turkey.
5 Top Social Media Professionals on Google+
MAY 30, 2012
There’s been a lot of noise about Google+. Personally I’ve got a love/hate relationship with Google+. It’s Twitter on steroids. Heck, even for this article many of us are confused about the name itself, is it G+, Google Plus, Google + or Google+???
Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More
JULY 7, 2014
Optimize your Twitter posts. Optimize your Google+ posts. Keep in mind that Google+ will automatically add a hashtag to your post for key/trending topics. Follow her on Twitter at @pamdyer. Creating great content isn’t enough.
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special?
Some Google Changes and Google Plus Tips
FEBRUARY 28, 2012
I have read a few “How to use Google Plus for Business” posts and presentations. They all focus on search results and the power of Google. While I do not have a Facebook Page, my Google Plus result comes up third in search: I did a test for Chobani and Pepsi.
18 Expert Guides to Using Google+ for Business
FEBRUARY 25, 2014
Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+?
Breaking Up Google
JANUARY 27, 2014
It may be time to break Google up. At a minimum, the Justice Department should consider taking up antitrust action against Google again. Google takes these actions to drive revenue for its advertising products. In doing so, Google pushes the boundaries of fair data use.
The Difference Between SEOs and Search Engine Marketers
APRIL 17, 2013
During a recent comment thread on Facebook by my buddy Steve Floyd , the subject of SEOs (Search Engine Optimization pros or “search engine optimizers”) and SEMs (Search Engine Marketers or “Pay Per Click professionals”) came up.
Interview With a Small Business Owner Crushed by Google
MAY 18, 2015
Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google. He’s been only for over 10 years, and, in the past several years Google has taken steps through various algorithm changes and other policies, to crush his business online.
4 Steps to Segment Social Media Traffic in Google Analytics
JANUARY 13, 2011
The Google Analytics Traffic Overview is a report that provides an overview of the different kinds of sources that send traffic to your site. “Search Engines shows visits from people who clicked to your site from a search engine result page. Post on Google Buzz.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. Google Plus Tips, Tactics and How-To Guides.
Why Google Has the Hammer To Make Businesses Use Google Plus
Convince & Convert
JULY 3, 2011
Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. No slaving over list creation (Twitter), or slogging through the mine field of clicks and sketchy instructions for creating your own groups (Facebook).
Google+ and World Domination
JULY 5, 2011
If you’re as into social media networks as I am you’d have to have your head in the sand to miss the launch of Google+ , a shiny new social network from Google. Which of course means you’ve got to have a Google profile. What if you did get into Google+ already?
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She’s a rock star on Twitter and also speaks French.
Spring Cleaning For Your Blog – How A Little Work Can Drive Search Engine And Social Media Traffic
MARCH 18, 2012
Remember, the more you clean up those old posts the more they will pay you back with increased search engine traffic or organic traffic from social networks like Twitter and Facebook. The data provided to you by Google can be a goldmine in finding and fixing 404 errors.
Behr Paint Now Offering SEO and Search Engine Marketing Services
NOVEMBER 12, 2013
But, apparently Behr Paint ( Behr Process Corporation ) is now offering search engine optimization and search engine marketing services to registered BehrPro professionals. – Google+ Local registration. – Paid search campaigns for Google AdWords.
Does Buying Facebook Likes Help Search Engine Rankings?
SEPTEMBER 2, 2013
According to this unsolicited commercial email (spam), getting more Facebook Likes will increase your search engine rankings. And the sender, Nick Grey, even says that Matt Cutts from Google said so. He should have mentioned that Bing.com has a relationship with Facebook, not Google.
Is Twitter Or Facebook More Influential In The SERPs?
Small Business Mavericks
JUNE 28, 2011
Todd Mallicoat aka Stuntdubl recently fielded a series of SEO questions on Twitter. Next year, what will effect (sic) SERP’s (sic) more, Twitter or Facebook? As Rand points out, Google and Facebook aren’t exactly friends. In fact, Google has decided not to use popular Facebook indicators in its search algorithms, which means that Facebook does not really affect Google’s SERPs. But Bing still is way behind Google in search market share.
Is Google becoming evil?
The Way of the Web
NOVEMBER 3, 2011
Given the high standards Google set for itself with the aims of indexing the world’s information, and the mantra of ‘Don’t Be Evil’, it’s likely we hold it to higher standards than most companies. WTF Google?
Did Google Just Kill Email?
JANUARY 9, 2014
No need to fret, Google is here. Let''s go back in time to a blog post titled, Is Google+ About To Make Facebook Frown? from January 2012: "Google has the power (and ability) to make Google+ (and everything being shared within it) the underlying social platform within all of its many applications ( Android , Gmail , Google Docs , Picasa , Google Maps , Google News , YouTube , etc.). google. google circles. google docs.
How Social Media Can Affect Your Search Engine Rankings
JULY 22, 2014
Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. SEO is much more than just high ranking in Google. Twitter.
How to be Twitterific – 39 Expert Twitter Guides and Tips
MARCH 3, 2015
From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time.
The Truth about Google + for Business (and Content Marketing)
Convince & Convert
MAY 2, 2014
Tweetable Moments They’re not going to take away the aspects of the social layer; Google+ is Google. “The challenge is that those people [the authors] don’t really understand Google+ as a social destination or as a social layer.”
Meeting Google’s Quality Guidelines: Will Google EAT Your Content?
AUGUST 17, 2016
Google’s Updated Quality Guidelines . This past November, Google released their Quality Rater Guidelines so that businesses, marketers, content writers, and SEO experts could get an idea of exactly what the search engine giant was looking for when it came to quality content.
Search Engine Optimization For Growth With John Jantsch - This Week's Six Pixels Of Separation Podcast
OCTOBER 24, 2016
He's a phenomenal speaker and the author of many bestselling business books, including Duct Tape Marketing , The Referral Engine , The Commitment Engine , Duct Tape Selling and the recently published, SEO for Growth - The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs. Admittedly, when I saw that John was publishing a book on search engine marketing, my first reactions was, "what year is this? So, what is the state of search engine optimization?
How to Apply SEO Best Practices to the News Release
DECEMBER 27, 2016
The news release is dead! Long live the news release! Maureen Jann has some great tips to show you how to use SEO best practices to increase visibility. The post How to Apply SEO Best Practices to the News Release appeared first on Spin Sucks.
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. Twitter users are twice as likely to purchase from companies they follow than are Facebook users. How can Twitter to used to support SEO efforts?
Facebook Ads vs. Google AdWords: Which Is Better for Your Business?
AUGUST 18, 2016
In a June Newsroom post , engineer Lars Backstrom made it pretty clear that Facebook is aware the changes will disrupt businesses. Do Facebook’s changes make Google AdWords a more viable advertising spend? To answer that question, we probably need to look at the differences between Facebook ads and Paid Google Search (PPC): Pinpoint targeting: With Facebook ads, you can get extremely specific about the people who see your ads, unlike Google PPC, which based on keywords.
How to Get Your Google+ Plus Posts Indexed in Google
JULY 11, 2011
Google+ (also referred to as Google Plus), is the new social network by Google that is very similar to Facebook in its functionality. As you probably know by now, I am certainly a tough critic at times when it comes to search engine optimization.
The Ironic Beauty Of Google Indexing Tweets And Why Content Marketers Should Pay Attention
APRIL 12, 2015
Since February, 2015, Google has been adding tweets into their search index and then including them in the search results. There’s a history of them doing this, but Google stopped including tweets in their index around 2011. Why is Google indexing tweets ironic at all?
Will Media Outlets Keep Using Google+ Personal Accounts? Will Google Let Them?
JULY 8, 2011
Earlier this week Search Engine Land reported that Christian Oestlien, the Ads Lead for Google+, had posted a message asking businesses to hold off on using personal accounts to create business pages and that non-user profiles would be shut down.
What Could Kill Google and Facebook
JULY 18, 2012
A potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Google. Google not only accounts for 85% of all web searches but controls an astounding 44% of the global online advertising market. Twitter. But the next Google killer or Facebook killer may very well not be a better search engine or social network, but simply one that treats its users with respect.
Google News Optimization Tips
SEPTEMBER 3, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it.
The #1 Reason You’ll Want to Use Google+
AUGUST 10, 2011
If you’re still wondering if you ought to bother spending time getting to know yet another social network, I’ve got one big reason you might want to give Google+ a try. I’ll be addressing those features and how to get started using Google+ in the next few posts.
Is Google+ About To Make Facebook Frown?
JANUARY 17, 2012
It's time to pay attention to Google+. Back in July, I Blogged about Google 's foray into online social networking, Google+ (more here: Co-dependency In The Age of Facebook ). This takes Googling yourself to a whole other level, doesn't it? Google+ for business.