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Why Your Search Engine Optimization Strategy Must Now Include Social Validation

Bill Hartzer

You probably have heard me preach it before: if at all possible, for search engine optimization purposes, your web site should include a blog or other section of your web site that includes articles. To rank well in the search engines, your web site needs new, fresh, topical content added on a regular basis. What is Social Validation?

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Takeaways from Google’s Updated Search Engine Optimization Starter Guide

Bill Hartzer

A while back, I took a long hard look at Google’s first version of the Google Search Engine Optimization Starter Guide. Google has now updated their Google Search Engine Optimization Starter Guide, along with some interesting information: interesting if you read between the lines ,so to speak, in the document.

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Onsite optimization of websites is the most important factor in ranking better in search engine results. Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines.

NoFollow 198
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Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

Vanessa Fox did an extensive write-up for Search Engine Land which covers the changes in detail. While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites. Google News Wants Title Tags to Match Headlines?

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Do Social Signals Drive SEO?

Convince & Convert

A day later you notice the post has been indexed by Google, and it’s at #4 on the second page one of your main keywords. A week later, you check that keyword again in Google, and lo and behold, it’s now at #5 on page one. Do Search Engines Use Social Signals to Directly Drive Rankings? Not great but it’s a start.

SEO 167
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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

If you have a website that depends on traffic from search engines then your reputation is vulnerable to external forces. Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate.

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Web CEO SEO Software Platform Review

Kikolani

Web CEO is a search engine optimization software that has a lot of great features. In this post, we’re going to look at how easy it is to research your niche, promote your website, track performance and optimize your web pages for higher search engine rankings in the Web CEO SEO Dashboard. Adding Your Website(s).

Software 144