Engineering Focus Group Hashtag Social Networking 
Pam Moore
APRIL 6, 2019
Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. It's there for the taking.
Sprout Social
JANUARY 20, 2021
Like most people, B2B buyers often start that research on Google or another search engine. Analyze industry and brand-relevant conversations on social media. Consulting peers—either in person, or online via product review websites or social networks—is consistently among the most trusted ways for buyers to source information.
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