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67% of Consumers Are More Likely To Purchase From Mobile-Friendly Sites

The Realtime Report

Two-thirds of consumers find mobile sites through search engines, and nearly eight in ten (79%) will go back to the search if they’re not not happy with the site they click on. adults aged 25-54, conducted by Sterling Brands and SmithGeiger in Q3 2012; plus 40 consumers’ mobile journals and a 32-consumer focus group ( AdWeek ).

Mobile 186
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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. At home, they’ll respond to a TV or radio ad by firing up search engines on their second screens. 38% comparison shopped online.

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4 Benefits of Twitter for business

Sprout Social

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. What do people think about a certain topic or trend? What are their needs, moods and mindsets?

Twitter 139
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How to supercharge your marketing strategy with AI automation

Sprout Social

Here’s a brief look at what happens behind the scenes in an AI automation process and how data engineers build a model. Companies today have access to innovative market research methods that can bring key insights within minutes, compared to traditional time-consuming approaches like written surveys and focus groups.

Strategy 100
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The Value of Social Listening in B2B Digital Marketing

Oktopost

There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Unlocking the secret to successful and ROI-positive social media B2B marketing demands the combination of a multi-armed social media management tool and a smart real-time engine for social media listening.

B2B 92
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3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

Search engine data is the atlas for consumer understanding. While the number of places consumers go to seek information has grown exponentially, weakening somewhat the role of search engines in the process, search engines (especially Google) stand alone in giving us the ability to mine and analyze consumer inquiry data. .’

Tools 141
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Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. In addition, the keyword search capability offers a “search engine for social”, making it easy to quickly dive into different focus areas within your brand, industry or competitive Topics.