article thumbnail

SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. For example The Huffington Post is allowing brands to sponsor a section on the site which (in some cases) includes only regular HuffPo editorial content, as opposed to brand-created content.

article thumbnail

SEMPO Caught Violating Google Webmaster Guidelines for Advertorials

Bill Hartzer

SEMPO, The Search Engine Marketing Professional Organization , is taking advantage of text links in advertorials, clearly a violation Google Webmaster Guidelines for link schemes. The sole link in the article does not have a “nofollow” attribute added to the link. Why I have a problem with this.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Takeaways from Google’s Updated Search Engine Optimization Starter Guide

Bill Hartzer

A while back, I took a long hard look at Google’s first version of the Google Search Engine Optimization Starter Guide. Google has now updated their Google Search Engine Optimization Starter Guide, along with some interesting information: interesting if you read between the lines ,so to speak, in the document. quality content.

article thumbnail

The Most Important SEO Metrics For Backlinks Analysis

Kikolani

Search Engine Optimization is strongly influenced by the quality of your site’s backlinks and will continue to be for the coming years. For example, in 2008, link exchanges were a common technique for SEO, and the results were excellent for most sites. Meta nofollow. Here’s an example of a domain that’s not indexed in Google.

Metrics 60
article thumbnail

The Most Important SEO Metrics For Backlinks Analysis

Kikolani

Search Engine Optimization is strongly influenced by the quality of your site’s backlinks and will continue to be for the coming years. For example, in 2008, link exchanges were a common technique for SEO, and the results were excellent for most sites. Meta nofollow. Here’s an example of a domain that’s not indexed in Google.

Metrics 60
article thumbnail

Do Social Signals Drive SEO?

Convince & Convert

Do Search Engines Use Social Signals to Directly Drive Rankings? The theory is that content that gets shared a lot in social media may be seen as more valuable content by the search engines. All the social media sites NoFollow such links, which acts as an instruction to the search engines to not pass PageRank through those links.

SEO 167
article thumbnail

How Google Finds and Penalizes Advertorials

Bill Hartzer

Google wants links in advertorials to be tagged with the nofollow attribute and the FTC requires full disclosure. Take a look at the example below. The likelihood of paid links appearing in the sections that I’ve highlighted in red below is a good example of this. I’m using Search Engine Land in the example above.

Google 146