Techipedia: Tamar Weinberg

article thumbnail

HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Onsite optimization of websites is the most important factor in ranking better in search engine results. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines. Cloaking content is a very risky practice which will get your website heavily penalized by search engines. Geo Redirects.

NoFollow 198
article thumbnail

The Ultimate Guide to Search Retargeting, Part 2

Techipedia: Tamar Weinberg

As we began to discuss in Part 1, Search Retargeting is a practice that allows marketers to target users with display ads based on the keywords they enter into search engines like Google, Yahoo!, Search Retargeting, in other words, has brought the power of search engine marketing (SEM) to display. and Bing, among others.

comScore 163
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Looking Back on the Year of the Panda: Google Algorithm Changes

Techipedia: Tamar Weinberg

According to Search Engine Land , some domains saw a 94% loss in visibility, and others were left picking up the pieces after they lost 80% of their keyword positions. queries according to Search Engine Land. The graph below was taken from Search Engine Roundtable and illustrates the types of sites that were hit hardest by Panda 2.5:

Google 176
article thumbnail

The Ultimate Guide to Targeting Search Profiles on Facebook

Techipedia: Tamar Weinberg

Running a search led campaign on FBX is a four-step process: A user types a search term into a search engine or another site. You can think of FBX units as a cross between search engine ads and display ads. Google is an obvious starting point, but there are lots of other search engines. FBX Search led campaigns walkthrough.

Facebook 208
article thumbnail

Pioneers of Digital: How to be Part of the Next Generation of Internet Entrepreneurs

Techipedia: Tamar Weinberg

There were search engines before Google and there were PPC platforms before AdWords. When Danny Sullivan, Editor-In-Chief of Search Engine Land, talks about his accomplishments and that of his team’s, he suggests, “If you’re trying to be successful, one of the keys in that is whether or not you’re doing something you enjoy.”.

How To 155
article thumbnail

How to Create a Video Marketing Strategy for Your Business

Techipedia: Tamar Weinberg

An understanding of sharing sites, social networking, and search engines is essential if you want to maximize your presence on the Internet. Below is a YouTube Video about embedding: Search engines. See our recent article on search engine optimization for more information. But how do customers find your website? Be creative.

Video 178
article thumbnail

How to Create Content for Your Site that Your Readers Will Love

Techipedia: Tamar Weinberg

Create better content for your web site, and not only will you have better search engine success, but you will also be more likely to create a loyal community. On top of that, spammy content, and duplicate content, can cause problems with search engines. Focus on Your Target Market. How Do You Make Your Content Interesting?

Sites 185