Sherrilynne Starkie

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Writing tricks for content marketers

Sherrilynne Starkie

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Good headline writing has long been an art form.

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Search plus your world

Sherrilynne Starkie

Twitter did not renew its search agreement with Google last summer, and Facebook content is not indexed in the search engine in consideration of users privacy. Dear Congress: It’s Not OK Not To Know How Search Engines Work, Either (powersthatbeat.wordpress.com). Their content will be increasing difficult to see.

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Q&A returns to search engine Ask.com | Sherrilynne Starkie

Sherrilynne Starkie

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Google is refreshing mobile search

Sherrilynne Starkie

Google is launching a visual refresh of the mobile search results page designed to increase transparency on the world’s favourite search engine. The new design puts a website’s branding front and center, helping users better understand where the information is coming from.

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Top five: Messaging gets a lot more engaging

Sherrilynne Starkie

The search engine company is working with local home service companies Home Advisor and Porch. Find me a plumber! Dec 03, 2017. Voice search is about to get a lot more important to local business as lead generation comes to Google Assistant and Google Home.

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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Search engines love sites that have several pieces of content on the same topic; it will boost a website up the ranking for a desirable keyword. Trick 2: Repurpose content. Developing great, effective content requires investment in time and resources. Why not make the most of that investment by repurposing it?

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Targeting Ottawa’s boomers

Sherrilynne Starkie

Nine out of ten zoomers use Google or other search engines and almost 70 per cent actually make purchases online. In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. But, communicating with zoomers can be complex.

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