Engineering - Social Media Informer

How Social Signals Impact Your SEO

Harp Interactive

JULY 10, 2018

You may know the basics about search engine optimization (SEO). But are you aware of the impact a robust social media marketing program has on your website’s search engine ranking? Or perhaps you’re more enlightened on the social media marketing end of things for businesses and brands.

SEO

SEO Engineering Advertising Social Media

How To Dominate Search With Social Media And PR

Harp Interactive

NOVEMBER 2, 2010

Companies big and small are embracing social media and quickly diving head-first into the (deep, unfathomable) ocean of search engine optimization. Unfortunately in their haste to become digitally optimized these companies often neglect to create a cohesive strategy and fail to integrate optimally for maximum synergy.

Social Media

Social Media How To Engineering Strategy

Optimize Your Social Media and Make Your SEO More Social

Harp Interactive

SEPTEMBER 13, 2010

Social Media Marketing and Search Engine Optimization work best when synergized. Make sure your profile is public and available to search engines. Google and other search engines consider your page authoritative if other websites cite your website and point to it with a link. Also include website address/URL where allowed.

SEO

SEO Social Media URL Engineering

4 Ways To Tap Into Local Markets

Harp Interactive

FEBRUARY 23, 2010

Meta Data on websites with geotargeted keywords to attract search engine traffic based on local search queries. Submitting to local business directories with Geo-optimized content: Top Local Search Engines, such as Google Maps , Yahoo! Local , and MSN’s Live Local.

Geotagging

Geotagging GPS Foursquare Marketing

Satisfy your Appetite for Targeted Traffic with SEO & Social

Harp Interactive

MAY 20, 2011

This creates an increase in brand exposure and exponential linkbacks to your content resulting in higher search engine rankings and ultimately, an increase in sales. Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites.

Syndication

Syndication SEO UGC Engineering

Satisfy your Appetite for Targeted Traffic with SEO & Social

Harp Interactive

MAY 20, 2011

This creates an increase in brand exposure and exponential linkbacks to your content resulting in higher search engine rankings and ultimately, an increase in sales. Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites.

Syndication

Syndication SEO UGC Engineering

10 Benefits of Twitter for Businesses

Harp Interactive

JULY 27, 2009

Search Engine Optimization (SEO) The real name of a Twitter account is indexed by Google, along with each tweet. This indexing can create a positive effect on your search engine page rank…just one of the many benefits of Twitter on your business. Your bio should be rich with keywords as it is also indexed.

Twitter

Twitter Brand Monitoring Engineering SEO

10 Benefits of Twitter for Businesses

Harp Interactive

JULY 27, 2009

Search Engine Optimization (SEO) The real name of a Twitter account is indexed by Google, along with each tweet. This indexing can create a positive effect on your search engine page rank…just one of the many benefits of Twitter on your business. Your bio should be rich with keywords as it is also indexed.

Twitter

Twitter Brand Monitoring Engineering SEO

Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

APRIL 27, 2010

11 Facebook Features & Statistics Businesses Can leverage: General search engine queries on Facebook are growing (Google’s nemesis?). Recommendation engines will provide users relevant content with implications on ad targeting.

Social Graph

Social Graph Statistics Facebook Nielsen

16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

AUGUST 3, 2010

Your social media contractor should be able to explain the quantifiable search engine optimization related benefits of social media. Check their credentials and the company’s search engine standing for keywords. How do you leverage search marketing? Does your team include an SEO specialist? Is he/she certified?

Questions

Questions Company Social Media Real Estate

Measuring your Social Media Impact? Meet your new Best Friend!

Harp Interactive

APRIL 6, 2010

Not only does it pull in your website traffic ranks and graphs from Compete.com, Alexa and Quantcast, Social Website Analyzer also categorizes your website’s social presence into buckets with hyperlinks for each including: Search engine results for social back links for Google, Bing and Yahoo.

Newsvine

Newsvine Quantcast Social Media Meeting

5 Must-Do Twitter Style Tips

Harp Interactive

DECEMBER 8, 2009

Whether it is lead generation, brand awareness, reputation management, search engine optimization or any of the other many benefits you can enjoy with Twitter, one fact remains, you need followers. Bonus tip: infuse your bio with keywords and key phrases…it’s indexed by search engines!

Tips

Tips Twitter Directory Avatar

The Social Influence Surge—Are You Prepared?

Harp Interactive

MARCH 16, 2011

Not only does UGC provide powerful purchasing influence, it also includes thousands of indexable words… words that expose your brand infinitely more to search engines such as Google and Bing. And weather your company or brand is employing any of these tactics,it is still being influenced by word of mouth (both positive and negative).

Influencer

Influencer Bazaarvoice UGC Review

10 Reasons Your Business should be on Facebook

Harp Interactive

JULY 24, 2009

Facebook is a heavily weighted site (#8) by Google and is given prominence in SERP (search engine page results). Facebook is highly indexed by Google and other search engines. Therefore, your site on Facebook, will be given a lot of SEO weight.

Facebook

Facebook SEO Engineering Groups

10 Reasons Your Business should be on Facebook

Harp Interactive

JULY 24, 2009

Facebook is a heavily weighted site (#8) by Google and is given prominence in SERP (search engine page results). Facebook is highly indexed by Google and other search engines. Therefore, your site on Facebook, will be given a lot of SEO weight.

Facebook

Facebook SEO Engineering Groups

Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

DECEMBER 1, 2009

If you have a website that depends on traffic from search engines then your reputation is vulnerable to external forces. Make your RSS feeds seeded into the most potent feed engines and directories. The web is an great platform for publicity; unfortunately not all of it is positive!

Reputation

Reputation Directory Press Release Real Estate

Online Reputation Management

Harp Interactive

JANUARY 1, 2009

We devise long-term solutions to monitor your brand and guard against negative listings on search engines. Harp Social is geared to develop strategies and implement systematic programs for dealing with negative websites. Learn more >.

Reputation

Reputation Skills SEO Engineering

Study Shows Marketers Plan to Spend More on Social Media Programs

Harp Interactive

AUGUST 26, 2010

In keeping with the online habits of 18-34 year old consumers, the most popular Internet/mobile platforms that marketers are currently using include: Search engines (i.e. Where Customers Go, Marketers Follow. Google) – 89% using. Social media sites (i.e. Facebook) – 84% using. Micro-blogging/presence applications (i.e.

Study

Study Social Media Survey Conference

8 Tips to Improve Online Sales During the Holiday Season

Harp Interactive

DECEMBER 18, 2009

Create special landing pages: You may be spending your media dollars on ads on search engines but if those ads do not navigate the user back to an effective landing page your dollars might be wasted. This enables you to target your communication more effectively for higher conversions.

Tips

Tips CPM CPC Retail

5 Reasons Why Inbound Marketing Delivers Results at Lower Cost!

Harp Interactive

MAY 18, 2010

Similarly, Facebook updates are now being indexed by search engines and populating search results. Immediacy & Real-Time Delivery: Twitter live updates can be made at any time during an event, even as it is happening and provide instant, real-time feedback to customers.

Cost

Cost Hubspot Marketing ROI

25 Tips to Get Your Website to the Top – How to be #1 on Google!

Harp Interactive

JULY 13, 2010

Create an XML sitemap and submit it to search engines. Tags: Blog SEO Search Marketing Social Media Marketing Uncategorized #1 on Google Google google position google rank improve search results keyword position local search page 1 page one on google rank checker search engine position search results SERP.

Google

Google Hubpages Tips SEO

The truth in online health communities

Harp Interactive

NOVEMBER 2, 2010

Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social media marketing plan in order to saturate the search engines with “their&# side of the story. Customers love to display creative badges and search engines love the links! is all news!

Press Release

Press Release Communities Badge Real Estate