Direct Marketing Observations

Search Drives the Purchase, Social Influences it… A Little

Direct Marketing Observations

search SEO/SEM social media search engine optimizationThe impact that search and social media have on a consumer’s purchase has never been disputed. I have always maintained that they were always joined at the hip.

When Social Media Strategy Becomes Irrelevant

Direct Marketing Observations

Here are 3 examples where social media has never figured more prominently and yet it had nothing to do with strategy or ROI, but had everything to do with the engine that does drive social media, PEOPLE. What’s important?

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Trending Sources

Search Results and Quality Content is an Oxymoron

Direct Marketing Observations

Thus this post could have easily been titled, “Content for content’s sake&# or “Crappy content for search engines&# , or “The difference between worthless content and worthy content&#. Like it or not we are a search driven society.

How do you Measure Success?

Direct Marketing Observations

Two questions that I always ask of every friend or client who either wants to get themselves or their company in to the digital game, whether it’s social media, mobile marketing, web design, search engine optimization or otherwise: What do you want to do and why do you want to do it?

Some Social Tools You Should Know About

Direct Marketing Observations

EveryStockPhoto bills themselves as “the largest search engine for free photos.” Thanks to the folks at imediaconnection , I give you 15 social tools you should know about. Friend or Follow tells users whom they’re not following on Twitter. Conversocial.com helps users manage customer service at scale on Facebook and Twitter. Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands.

On Influence and Bad Blog Posts

Direct Marketing Observations

A spam blog , sometimes referred to by the neologism splog , [1] is a blog which the author uses to promote affiliated websites, to increase the search engine rankings of associated sites or to simply sell links/ads. I like differing opinions, thoughts and comments.

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The Random on Social Media, Music, Sports, Books and Movies

Direct Marketing Observations

2) Should Google or it’s competitiors pay us to use their search engines? Sometimes I just don’t have the oomph to put a complete holisitic 400-600 word thought together but instead these are things on my mind from last week. I keep repeating the following quote and can’t help but think this is incredibly accurate. “We don’t have a shortage of data we have a shortage of insight”, from Monika Wilczak. I’m bummed about R.E.M

The Best SEO Advice I’ve Seen in a Long Time…Relevance is the new PR

Direct Marketing Observations

That’s why any article or blog post that talks about Google and search engine optimization has to be paid attention to. google seo search algorithms search engine optimization semThis morning’s thought: “I now need to go back and look at all my recent SEO work.”

Eventually we’ll all be good at social media and then what?

Direct Marketing Observations

I was talking to a really smart person yesterday, way smarter than me, and I told her in no uncertain terms that eventually, this whole social media thing will eventually flatten out.

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On Social Media Tools, Noise, and Experience

Direct Marketing Observations

Just because you can get the boat in the water, start the engine and take off, doesn’t mean you know where you’re going or how to get there.

SEO and Social Media are Inextricably Joined at the Hip.

Direct Marketing Observations

Tags: social media optimization marc meyer reputation management rohit bhargava search engine optimization social media tom martin

Who’s making the rules in social media?

Direct Marketing Observations

Simply put, a bunch of software engineers and developers built a system in which they assumed they knew what the user wanted without really asking. I know it sounds like I’m bucking the system right? Or I’m challenging authority.

Who are You Blogging for? Your peers or Your Customers?

Direct Marketing Observations

If it’s for SEO purposes , then chances are it’s speaking to the search engines and not really to your customers. Recently, Chris, our VP of Marketing sent me an email.

Information versus Opinion and Search versus Social

Direct Marketing Observations

branding seo SEO/SEM search engine optimization social mediaInformation versus opinion. Whats the difference? Is there one? What matters to you when you are on the verge of buying something? What is your go to process for vetting a new product, service, or company? Does the process change depending on the type of purchase? So here’s the scenario, I want to buy a new big screen TV. So I do research. My research consists of what? A) Typing in “big screen TV’s in Google.

We didn’t mean that transparent…

Direct Marketing Observations

We didn’t start to care about how much was “out there&# until we started to see it abused and blasted all over search engines and showing up in our mail boxes. Transparency and openness are so 2008 and you’re so 2000 late.

Protecting Children from Social Media

Direct Marketing Observations

And… the majority of these activities have incredible SEO ( search engine optimization) ramifications. How can you protect your children from social media? One might say, “Do we really need to&# ? and another would say “We have to&#.

The dark side of good work in social media

Direct Marketing Observations

So the awareness campaign work I’ve done for this client over the last 3 months is now starting to show up all over the search engines. So last week I wrote about how I was bummed about the possibility that it was time to part with one of my favorite clients.

The Problem with Blending Organic Results with Social Information

Direct Marketing Observations

It may not happen today or even next year or the year after that, but at some point, someone will build a better, cleaner search engine that will be what Google was when Google first launched. Hey Google, you know me, but do you really know me?

Selling Social Media

Direct Marketing Observations

The one sales rep grabbed the phone and put me on the phone with the engineer. The engineer could not answer the question either and asked if they could email me the answer. I got a call yesterday from a vendor selling a social media solution. He was awful.

14 Quick Tactics to Encourage Corporate Social Media Adoption

Direct Marketing Observations

12) Set up real time keyword /product/ industry monitoring engines and show them the results. This past Tuesday on our weekly Hashtag socialmedia tweetchat , we were honored to have one of the classiest people I’ve gotten to know, host our chat, BL Ochman. To say that it was a successful tweetchat is an understatement, but what really pushed the chat over the top was the last question in which she asked for quick tactics to encourage corporate social media adoption.

This weeks #socialmedia tweetchat topic: Engagement Through Customer Service: Your Contact Center & Social Media

Direct Marketing Observations

Customer service is typically reactive and most likely engineered to react via the telephone. We hear so much chatter that companies have to be participating in social media. The chatter then leads into who should do it….and and Voila! A single person is assigned to it. That person is usually born of the marketing or public relations (PR) team and the goal is rather simple: 1. Listen and 2. chat it up in an effort to create customer relationships. Customer Relationships!

Search Engine Optimisation Benefits For Small Organizations

SocialFish

Even so, most site owners do not fully understand how important search engine optimisation is for their online entities. Gaining A Site That Users And Search Engines Love. SEO basically offers an experience that is also perfect for search engines.

SEO Search Engine Optimisation - Social Media

Social Media Network Marketing

We know that SEO means Search Engine Optimization. We also now that SEO is important for us to rank higher on Search Engines. A quick tip: You need to get your Site, Blog, Social Media Page on to being Indexed by Search Engines. million people worldwide have used this Search Engine Submission Service Go Here And Submit! So go on and make your page go higher on search engines.

Meet Team Sprout: Brian, Platform Engineering Manager

Sprout Social

Brian Cordonnier, a Platform Engineering Manager on Sprout’s Publishing Squad, embodies this commitment both in his work at Sprout and his hobbies outside of the office. Department: Engineering. How did you get into engineering and into your role at Sprout?

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Six On Page Search Engine Optimization Must Do’s

Small Business Mavericks

Search engine optimization is not all about gaining inbound links. Use keywords carefully – these tags are for users and search engines now look at them from a user’s perspective. Once you have published your web page, be sure to add it to the sitemap (both the user and search engine sitemaps). Search engine sitemaps are regularly checked by the search engines. Newly found urls are then visited and indexed by the search engines.

Is Bing The Best Search Engine?

Small Business Mavericks

This is probably the best idea that Bing could come up — a blind search engine test. search engines bing google search engine search resultsBing keeps trying to convince, by one way or another, that its search results are better than Google’s. They’ve tried just about everything they can think of. But they have one more card to play (or maybe not), and they’re playing it pretty heavy right now.

For Kids - A Visual Search Engine From Google - Social Media

Social Media Network Marketing

Google has introduced a Search Engine for Kids. It is more of a visual search engine for kids. Parents you got to know this. This means you do not have to worry about adult sites and so on. It is called Kiddle.co. It is powered by Editors and Google safe search

Summer Engineering Internships at Sprout

Sprout Social

What’s it like to spend the summer as an intern on Sprout Social’s engineering team? From day one, engineering interns at Sprout are part of the team. Interns are also matched with a mentor, typically a senior engineer, with expertise in their areas of interests.

The Importance of Search Engine Optimization

Jason Yormark

With this in mind, I think it’s important to look at some statistics to better understand why search engine optimization is so important. Here are some numbers to contemplate in this regard: 90% of the adult population in the United States uses a search engine to find information online. About 80% of all searches come from the organic search engines and not the paid search listings. The following is a guest post from Matt Davidson, an extremely talented search marketer.

New Search Engine Launched: Only Searches New gTLD Domain Names

Bill Hartzer

There’s a new search engine out there that apparently has ditched the legacy.COM,NET and.ORG TLDs (Top Level Domains) and only show New gTLDs in its search results. Newgle is a new search engine using Google Custom Search that takes the legacy TLDs out of the search results.

Paying to Boost Organic Search Engine Rankings on Google

Bill Hartzer

Google has always been adamant about the fact that paying for Google AdWords ads will not boost your site’s organic search engine rankings. So, I do believe Google when they say that paying for Google AdWords ads won’t boost your organic search engine rankings.

Search Engine Submission Now Officially a Scam

Bill Hartzer

I can finally officially declare that all search engine submission services are now scams. If you receive an email from [b]anyone[/b] claiming to offer search engine submission services or a similar submission service–it is spam and also a scam. Search Engine Optimization

Disallow Search Engines in Robots.txt File? No Worries on Google

Bill Hartzer

Well, actually I’m not surprised when it comes to Google, but this is the first time I have seen a website disallow the search engines from indexing their website. A website has a robots.txt file directive for the search engines to NOT index their website. Google Search Engines

Websites and Search Engines are Far from Dead

Webbiquity SMM

Search engines are going away. John notes that though he has done all he “can to get found on the search engines—SEO, PPC, blogging and social media,” his website generates a trickle of leads for digital marketing services. Websites are dead.

A new search engine for marketing podcasts

Convince & Convert

MarketingPodcasts.com is a discovery engine for marketing podcasts. So, I challenged my team (especially our developers at Marketing Press) to figure out how to build a discovery engine on top of WordPress. Are you ready to make marketing education much, much easier?

What Affects The Search Engines - Social Media

Social Media Network Marketing

In the online world, Search Engines are critical. Knowledge of Search Engines form an important part of Social Media professional's day to day activity. It is critical that you understand what a Search Engine is looking for and how best you can make use of the opportunity. While you do understand the important criteria of the Search Engine you need to keep in mind that the algorithms are updated and changed constantly. Search Engines also look at MetaTags.

How to Reverse Engineer Your Competitors’ SEO Strategy

Convince & Convert

For example, websites on HTTPS can implement HSTS, which tells search engines your site is secure. Analyzing your competitors is great, but if your findings are spread across multiple documents, it’s unlikely you’ll be able to reverse engineer their techniques effectively.

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SEO Search Engine Optimisation - Social Media

Social Media Network Marketing

We know that SEO means Search Engine Optimization. We also now that SEO is important for us to rank higher on Search Engines. A quick tip: You need to get your Site, Blog, Social Media Page on to being Indexed by Search Engines. million people worldwide have used this Search Engine Submission Service Go Here And Submit! So go on and make your page go higher on search engines.

The Difference Between SEOs and Search Engine Marketers

Bill Hartzer

During a recent comment thread on Facebook by my buddy Steve Floyd , the subject of SEOs (Search Engine Optimization pros or “search engine optimizers”) and SEMs (Search Engine Marketers or “Pay Per Click professionals”) came up.

Cool Facts About Search Engines

Engaging Brand

We all use search engines every day. All these search engines offer a valuable resource to dig through the endless supply of information strewn across the web and bring us what we are searching for. But how did search engines start? Here are some cool facts that you may never have known about search engines: The Users. These users have definite ways of accessing information: 93% of consumers worldwide use search engines to find and access websites.