Adam Sherk

MARCH 16, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Real-time Search Optimization for News Sites by Adam Sherk on March 16, 2010 The major search engines are making real-time search a priority, resulting in good visibility opportunities for news sites especially for breaking news.

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Sites News Yahoo Engineering 143

Adam Sherk

OCTOBER 7, 2014

Specific to search, you can drill down on what percentage of total traffic comes from search engines and get a breakdown by engine and vertical (i.e. It provides fairly extensive data on the audience and traffic sources for any site (including direct, search, social and paid). web, news, image, video and shopping search).

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Analysis Research Trends Tools 241

Adam Sherk

FEBRUARY 10, 2014

5 Ways to Deal with Seasonal Dips in Search Engine Traffic. Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic. Publishing'

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Publishing Hitwise Social Media Analysis 198

Adam Sherk

JUNE 16, 2011

Related posts: Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter. Journalist Social Media Usage Increases, Concerns About Reliability of Information. PEJ Study Shows Print Still Primary Source of Original News Reporting.

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Adam Sherk

OCTOBER 1, 2009

Many search trends come and go quickly, so sites that cover a topic after its peak will likely miss out on the larger search engine visibility opportunity. The major engines all produce some form of hot topic/trend list, and several third-party and social media sites do as well. Does this work? So how do you monitor these trends?

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Adam Sherk

AUGUST 20, 2009

Previously the only way to get the more comprehensive version into Google News was to republish the article on a new URL, which was not the best experience for either on-site or search engine users. I went looking for an updated story in Google News today and was able to find an example. What Horrible Things Did Time Magazine Do in 1964?

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News Google Syndication Press Release 101

Adam Sherk

JULY 8, 2011

Earlier this week Search Engine Land reported that Christian Oestlien, the Ads Lead for Google+, had posted a message asking businesses to hold off on using personal accounts to create business pages and that non-user profiles would be shut down.

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Google News Engineering Report 111

Adam Sherk

FEBRUARY 22, 2011

Press release search engine PRFilter came out of beta last week. It aggregates press releases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies. Users can filter by specific industries, countries and time periods and create personalized accounts for further customization.

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Press Release Aggregator Sample Samples 237

Adam Sherk

DECEMBER 22, 2009

Things that news and content sites should look at include: What terms and content types brought in the most search engine referral traffic? Getting a clear understanding of how your target audiences locate and interact with your content and engage with your brand will give you actionable data to use next year and beyond.

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Trends How To Digg Press Release 167

Adam Sherk

OCTOBER 14, 2015

For this, it is essential to adhere to search engine requirements such as making all links to sponsor sites nofollow and preventing indexation in Google News. An interesting trend is the increasing influence of user actions and engagement signals on search engine rankings. So make sure to get it right.

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SEO Syndication Marketing NoFollow 100

Adam Sherk

NOVEMBER 23, 2010

While rel=canonical in theory sorts out the indexation and link popularity issues it doesn’t work perfectly, and not every engine supports it or processes it effectively. But you still end up with lots of inbound links to non-canonical URLs because users will naturally link to and share the URLs they see in their browsers.

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URL Syndication Newsletter RSS 114

Adam Sherk

DECEMBER 17, 2009

When it comes to interactive media buys it looks like Google and the other search engines still offer marketers the best opportunities online. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

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Social Media Marketing Press Release Survey 123

Adam Sherk

MAY 19, 2009

So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search. So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search.

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Hitwise News Report Press Release 100

Adam Sherk

MAY 19, 2009

So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search. So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search.

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Hitwise News Report Press Release 100

Adam Sherk

JUNE 9, 2009

But I don’t think I’d ever simply type “breaking news” into a search engine. It would be interesting to learn how much search engine traffic they are getting from that specific term. What Horrible Things Did Time Magazine Do in 1964?

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News Hitwise Press Release Syndication 100

Adam Sherk

JUNE 9, 2009

But I don’t think I’d ever simply type “breaking news” into a search engine. It would be interesting to learn how much search engine traffic they are getting from that specific term. What Horrible Things Did Time Magazine Do in 1964?

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News Hitwise Press Release Syndication 100

Adam Sherk

MARCH 19, 2013

Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter. Social Sharing: The New Coffee Table Magazine Spread.

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News Mobile Survey Study 128

Adam Sherk

NOVEMBER 20, 2014

Article Highlights: Good for Users, Good for Search Engines. So if you have been hit by Panda, time and patience are also a necessary part of the process. Related posts: Google Buzz and News Sites: Good Potential But Facebook Still the Better Play. The Washington Post Social Reader on Facebook: Good First Impression, Good User Experience.

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Sites Google Syndication Template 278

Adam Sherk

MARCH 19, 2012

Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter. Related posts: News Organizations on Google+: Which Pages Get the Most Engagement? Diversified Twitter Strategies for News Sites.

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News Organization Twitter Facebook 135

Adam Sherk

JULY 10, 2012

And even if Google+ is not a strong traffic driver or seemingly natural fit for a particular site, +1 activity has a direct and indirect impact on search engine visibility. The fashion site referenced above has less than 10K unique users that have +1’d a page but the numbers are growing and the +1’s are being driven by women.

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Google Fashion Sites Report 119

Adam Sherk

AUGUST 14, 2009

That relevancy combined with the fact that the article is likely to be shared and linked to frequently strengthens its ability to compete for search engine visibility. So far Google seems to agree. What Horrible Things Did Time Magazine Do in 1964?

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Examples News Press Release Embedding 102

Adam Sherk

FEBRUARY 19, 2010

Unfortunately The Huffington Post’s success with search engine visibility has created a “HuffPo effect” in which other news organizations try to copy their blog formula. But search engines don’t need 10+ different paths to the same content, and over-linking to a vast number of tag pages makes poor use of a site’s of internal link structure.

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Sites News Press Release SEO 112

Adam Sherk

JANUARY 11, 2010

Related posts: Journalist Social Media Usage Increases, Concerns About Reliability of Information Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Where Do You Want Your Social Media Press Releases to Live? What Horrible Things Did Time Magazine Do in 1964?

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Study News Press Release Report 147

Adam Sherk

MAY 12, 2010

Actually it would work online, if not for search engines giving users access to everything in one place and filtering out duplicate content to improve their experience. A wire service’s whole business model is built around selling the same content to as many news outlets as possible. What’s a news agency to do?

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Content Aggregator Press Release Syndication 116

Adam Sherk

NOVEMBER 2, 2010

With Blekko officially launching this week the new search engine is getting a lot of attention particularly in the search marketing community because of SEO data it provides. There is a good overview of Blekko’s SEO Tools on Search Engine Land so I won’t go into detail on that here.

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Sites News Postrank SEO 112

Adam Sherk

DECEMBER 18, 2012

As a side note, I also wrote five columns for Search Engine Land this year on enterprise SEO, which was a good experience. I was recently contacted by a global communications firm that wants to use it in their training program on media relations fundamentals. This was a challenging year in terms of keeping up with workload.

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Press Release SEO Digg Sports 119

Adam Sherk

MAY 14, 2013

It looks cheesy, users will tune it out and the engines may discount or disregard those links anyway. Since Outbrain links are paid links, its modules comply with search engine guidelines and do not pass SEO value (a good thing as this protects the participating publishers).

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Adam Sherk

JANUARY 6, 2010

In terms of search engine visibility, as of today the Tumblr site is #9 in my Google results for “Newsweek” so it’s working its way up. Some visitors are likely clicking through to the full articles on Newsweek.com and then commenting there and/or sharing the newsweek.com URLs, which is also a good thing.

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Tumblr Engagement Press Release Syndication 131

Adam Sherk

JUNE 30, 2009

Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original. The only way to completely eliminate the issue is to require syndication partners to block their versions from the engines.

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Syndication Press Release SEO Publishing 111

Adam Sherk

OCTOBER 18, 2011

Why wouldn’t you try to increase the search engine visibility of your press materials? But a considerable number of releases are distributed over the wires and added to online pressrooms every day, so it is still an important tactic for PR professionals.

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Press Release Tips Adwords Yahoo 206

Adam Sherk

DECEMBER 9, 2014

SimilarWeb reports on search traffic from all engines so the news search data includes more than just Google News. The figures include traffic directly from Google News and well as traffic from embedded news oneboxes in the regular Web search results.

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News Sites Publishing Data 279

Adam Sherk

JANUARY 21, 2010

Related posts: Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter PEJ Study Shows Print Still Primary Source of Original News Reporting Does Social Media Increase a Journalist’s Value? So I guess the takeaway there is go after the new folks. What Horrible Things Did Time Magazine Do in 1964?

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Social Media Press Release Microblogging Survey 122

Adam Sherk

SEPTEMBER 11, 2012

This was going to be my next enterprise SEO column for Search Engine Land but then I thought twice about using it there. I don’t want to waste it either so I’ll give it a try here. Good stuff or was I right to hold it back? What enterprise SEO truisms can be found in famous TV catchphrases? Quite a few it turns out.

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Adam Sherk

NOVEMBER 23, 2009

– If You de-Index Will They Still Come? Google-less? Related posts: Video Interview: Rupert Murdoch Doesn’t Like Search So Much The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? What Horrible Things Did Time Magazine Do in 1964?

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News Google Hitwise Press Release 101

Adam Sherk

APRIL 30, 2009

Fortunately the major engines came to the rescue in February with the Canonical URL tag , which allows sites to identify which URL is the canonical or primary version of a page. Until recently the best solution offered up was to append tracking codes with a hash mark (#) instead of a question mark (?),

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Issues Publishing URL Syndication 100

Adam Sherk

JANUARY 14, 2010

Related posts: 5 Ways to Deal with Seasonal Dips in Search Engine Traffic Which News Sites Get the Most Social Media Engagement? CNN has launched Looking for Loved Ones in Haiti to help people trying to connect with missing family and friends. The Red Cross and Google also have tools for this purpose.

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News Sites Digg Press Release 129

Adam Sherk

APRIL 13, 2010

Adam Sherk April 14, 2010 at 10:13 am Mike, you’re right that Yahoo News is more of a content site than a news search engine, and since I’d included Aol News that was an omission. Every little bit counts, layer upon layer to get your site where it should be, achieving your end goal in your marketing efforts.

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