Buzz Marketing for Technology

JUNE 1, 2015

This webinar was sponsored by Tracx and featured Nolan Carleton ( @ ParsleyCarleton ) Lead Consultant Program Execution at AT&T, DeShelia Spann ( @ DeSheliaSpann ) Digital Marketing Strategist at Eaton and Danielle Gerson ( @ tracx ) solutions engineer at Tracx.

Collaboration 100

Collaboration Storify Upcoming ROI 100

Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. At home, they’ll respond to a TV or radio ad by firing up search engines on their second screens. 38% comparison shopped online.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

DECEMBER 22, 2010

In January I started on a product with the Avaya Labs (formerly Bell Labs) team to create what is now known as the Avaya Social Media Manager.

B2B 177

B2B Hubspot Class Forums 177

Buzz Marketing for Technology

JANUARY 4, 2011

Buy a Feature helps you get clarity on those “bells and whistles” that engineers typically THINK are cool but no one ever uses. It brings the voice of the customer into the process (great) but you also get a list you can bring back to the engineers and say “our customers want to buy these features!” Why not play Buy a Feature !

Marketing 229

Marketing Collaboration Buy Training 229

Buzz Marketing for Technology

JANUARY 25, 2012

This is clearly a boon for the all of us who have been clamoring for our in house engineers to be out there blogging and tweeting with the public. So welcome to the era where the average “Joe” employee is considered the most trustworthy corporate spokesperson.

Microblogging 187

Microblogging Trends Forums Apple 187

Buzz Marketing for Technology

NOVEMBER 17, 2010

I think there are 2 factors at play here – the first is listening and being able to react quickly – if you don’t have a listening engine in place and a routing for that complaint to get fielded you are just tempting fake – its not IF there will be an issue its WHEN is there going to be an issue. in fact it is always the opposite of that.

Brands 243

Brands Reputation ROI Case Study 243

Buzz Marketing for Technology

AUGUST 15, 2016

Alex and I discussed the Internet’s standards network, the Internet Engineering Taskforce, that comes up with specific issues on HTML, HTTP, XML and other different protocols. They’ve always had a strong role in the financial services industry and they will continue to have one. But many of these issues are outside of their expertise.

Issues 100

Issues Banking Reputation Questions 100

Buzz Marketing for Technology

JANUARY 14, 2010

So the question quickly becomes how can you take those same writing resources and turn them into a content creation engine. You most likely already produce content for your website, brochures, collateral etc. One that delivers content that is topical, interesting and relevant.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Buzz Marketing for Technology

SEPTEMBER 10, 2014

Or if she got interviews, she didn’t get offers because they want to know about things like search engine optimization, big data, social, and she had never had to learn any of that stuff. She’d been let go and was meeting with a friend of mine who runs the learning and development department of this particular company.

Forums 253

Forums Data Skills One Spot 253

Buzz Marketing for Technology

JANUARY 19, 2010

Conversion – and then converting them at the illusive moment of need.

B2B 277

B2B Marketing StumbleUpon Patterns 277

Buzz Marketing for Technology

OCTOBER 6, 2010

Much like Lycos or Altavista or even Yahoo there were search engines that came before Google but Google closed the door on them. I am here to tell you that Facebook is in the same position as they make everything more social by sticking the “like” button on everything and adding mobile features.

Facebook 260

Facebook Applications Yahoo Social Networking 260

Buzz Marketing for Technology

JUNE 27, 2008

For instance, the chief of an engineering group has an explicit rule—all projects must be completed on schedule. When the flu halts the work of several engineers, the chief requires the group to compensate by working ten hours a day, seven days a week.

Patterns 279

Patterns Tag Cloud Groups Groups 279

Buzz Marketing for Technology

JUNE 27, 2008

Although 54 percent of the companies and organizations polled had site search engines and 35 percent had intranet search engines, Figure 1 on page 9 (KMWorld, Vol 17, Issue 3) shows that 62 percent of the respondents looked first on a Web search engine. Only 2 percent stated that they used their intranet search engines.

Insurance 124

Insurance Pharmaceuticals Sample Samples 124

Buzz Marketing for Technology

NOVEMBER 9, 2011

The purse string holders might harbor unspoken thoughts like: “We spend big bucks on those developers, customer support and sales engineering people. Never is that more true than at budget time. Why are you wasting the company’s money by giving them geek toys when they should be doing real work for us?

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

JUNE 27, 2008

Campus Piracy Company Watch Distance Education Gadgets Leadership Legal Troubles Libraries Offbeat Open Access Research Search Engines Security Social Networking Student Life Supercomputing Teaching TechForum2008 Video Virtual Worlds Wikis. That was, of course, long before we had a Web and search engines. Read our complete IT section.

Report 130

Report Forums Library Education 130

Buzz Marketing for Technology

FEBRUARY 16, 2009

82% of C level execs said they use search engines to get business information Source: B2B Magazine So it begs the question - why are we marketing in the same old ways? Did you answer a direct mail piece? Go to a tradeshow to learn more about it? If you’re like most people, you didn’t do any of those things – you just went online.

eBook 149

eBook MySpace B2B Upcoming 149

Buzz Marketing for Technology

JULY 24, 2008

Search Engines. Topic Explorer. Research Matters. About Research Matters. Conferences & Events. Contact RM. Focus Themes. Key Documents Synthesis Papers. Anne-Marie Schryer-Roy. Added: 2005-10-25 15:41. Modified: 2007-05-16 14:46. Refreshed: 2008-05-31 06:48.

Research 100

Research Applications URL Project 100

Buzz Marketing for Technology

JUNE 27, 2008

The Gurteen Knowledge Search Engine is a customised Google search engine that searches over 800 KM related websites and weblogs. Seems to me though that many of these attributes are soft in nature and difficult to teach or learn. How does someone learn not to need praise for example and just how important an attribute is it?

Forums 166

Forums Wikipedia RSS Proposal 166

Buzz Marketing for Technology

MARCH 2, 2010

Over the last month or so we really have gotten our content engine humming producing not only some great thought leadership, eBooks, blog posts etc which we use as social “objects&# but also we held (what I believe is) one of the largest Virtual events ever with On24.

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

OCTOBER 21, 2008

Prior to founding iPost, he worked on email systems for an IBM-funded consortium called ITC, and served as engineering director for the award-winning Z-Code, co-founded by iPost's CTO, Bart Schaefer, PhD.

Case Study 100

Case Study B2B Software Cost 100

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011.

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

JULY 7, 2008

o Use search engine strategies. o Use a search engine. . * Learners select appropriate search strategies to effectively and efficiently locate reliable digital information related to their academic learning goal(s). o Navigate hyperlink, i.e. browsing strategies. o Use subject directory strategies. o Use a directory (subject index).

Directory 100

Directory Skills Compete Process 100

Buzz Marketing for Technology

JULY 21, 2008

Information Overload, Retrieva l Strategies and Internet User Empowerment (pdf ) - Paper on information overload and search engines. Blog Search Engine. The role of contextual clues in the creation of information overload (pdf) - Study focuses on IO due to email. Rather theoreticalâ?¦. Â Practical tips on how to deal with IO Â .

Resources 133

Resources Products Directory Newsvine 133

Buzz Marketing for Technology

JUNE 27, 2008

Users can take advantage of a reading room, a virtual reference desk and superb search engines to find what they need. Litsum offers more free study guides than any other website and several search engines that makes it easy to find what you are looking for.

Resources 236

Resources Netvibes Library Message Boards 236

Buzz Marketing for Technology

FEBRUARY 2, 2009

Mukund studied at the University of Maryland, Baltimore County pursuing a master's degree in computer science and holds a bachelor's degree in engineering and computer science from the University of Mysore in India. Full Disclosure: BearingPoint is a Beta Client of BuzzGain.

Startup 100

Startup Flickr B2B Price 100

Buzz Marketing for Technology

JANUARY 7, 2009

in Engineering and Computer Science from Harvard College and an MBA from M.I.T. He was co-founder of Beyond Inc., developers of the award-winning BeyondMail product, and holds four patents in messaging, workflow and privacy technologies. Lee has a B.A. in Physics and B.S. Sloan School of Management.

Wiki 100

Wiki SocialText Collaboration Privacy 100

Buzz Marketing for Technology

JUNE 29, 2009

Someone can (and will) connect search to my social profile (say on Facebook) thereby making a truly intelligent search engine that will know where I work, and who my friends are. This post is not an indictment of Bing, my point is they didn’t take it far enough.

OpenID 109

OpenID Google Yahoo Microsoft 109

Buzz Marketing for Technology

JULY 3, 2008

For example, we’d walk through the Informal Learning blog to look at an RSS feed, an internal search engine, scanning the 100 most recent posts, a Creative Commons license, and so on. Time after time in my recent workshops on web-enabled informal learning, I found myself using my own sites as examples of learning technologies.

Wiki 100

Wiki Creative Commons Exercises RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

accountants, instructional designers, education, consultants), knowledge that is both part of the physical product and the product itself (software engineers, hospitals, retail), and knowledge needed to produce and service a physical product (process engineers, customer service, repairmen).

Web 2.0 100

Web 2.0 Skills Wiki Training 100

Buzz Marketing for Technology

JUNE 28, 2008

If the original disappears or is moved, I could use the quote for find it (usually it’s an updated location easily found with any search engine, otherwise I use Internet Archive Wayback machine ). The quotes are accompanied with a link to the original (if online), so an updated version is easily accessible.

RSS 113

RSS Metadata WordPress Applications 113

Buzz Marketing for Technology

MARCH 17, 2009

With Facebook Fan pages you can build your own website on the Facebook "Platform".

Facebook 124

Facebook Hosting URL Survey 124

Buzz Marketing for Technology

MAY 18, 2009

Still others have added click to chat or click to call type of functionality that when combined with a slightly re-engineered process means you can totally measure the leads. There are other examples of B2B tech companies that put a special 800 number in their white papers to signal the call is coming in from a download on the website.

Social Media 100

Social Media Affiliate marketing URL B2B 100

Buzz Marketing for Technology

JANUARY 19, 2009

And since buyers have transparency through the use of search engines they can really get a handle on just how qualified any individual in an organization is to perform a given service for them. Elise Bauer once wrote in an article on thought leadership.

Buy 100

Buy Consultant Education Industry 100

Buzz Marketing for Technology

JULY 24, 2008

Faculty in the constellation explore the research and engineering principles that underlie the Web, enhance the Web’s reach beyond the desktop and laptop computer, and develop new technologies and languages to expand the capabilities of the Web.

Eventful 176

Eventful Policies Collaboration Wikipedia 176

Buzz Marketing for Technology

JANUARY 14, 2009

He started out as a Programmer, turned System Engineer, turned B2B Salesman, turned Business Owner. About Dale Dale Underwood has been in Information Technology for 25 years. For 15 years he was selling IT infrastructure products (mainly storage related; EMC, StorageTek, ADIC and Veritas) to commercial and Government customers nationwide.

How To 100

How To System Software B2B 100

Buzz Marketing for Technology

OCTOBER 13, 2008

The power users will be unusually good at building their Connectbeam Social Profiles with key words, along the lines of search engine optimization techniques. Why Use a Jet Engine When a Feather Will Do? Inside a company, same rules apply. Recommendations based on common expertise, interests and projects. URL: Remember personal info?

Social Bookmarking 109

Social Bookmarking Wiki Applications Web 2.0 109

Buzz Marketing for Technology

JULY 20, 2008

Google Favored Over Other Search Engines By Webmasters (Nov. 16, 2007) — Website policy makers who use robots.txt files as gatekeepers to specify what is open and what is off limits to Web crawlers have a preference for Google over other search engines, say researchers. > Use one of the following formats: APA. Related Stories.

Energy 124

Energy Biotechnology Newsvine RSS 124