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    [Engineering] Get Your Content Under Control
    To most consumers that doesn’t extend past typing your name into a search engine and glancing over the first five to ten things that pop up – what will they see? If Content is King… If you’re in the position to happily rely on people to type your name or your business’s name into a search engine then you’re actually doing pretty well for yourself all things considered. Respect the awesome power that is search engine optimization – first and foremost. Blog marketing SEO SEO companies internet marketing agency search engine optimization
    [Engineering] Link Building Strategies for Search Engine Optimization in Dallas October 14
    I have to admit, search engine optimization (SEO) is difficult. Not only do you have to have a great website that takes into account the “best practices&# of search engine optimization, like Title Tags, Meta Tags, Heading Tags, Alt Tags, and making sure your “keywords&# are mentioned on the page, you have to deal with the constant, proper link building. To get noticed by the search engines and to get noticed by the search engines, you need to concentrate on getting links that other people will notice. What about a “grey hat&# link? Does it matter?
    [Engineering] Best Internet Marketing Posts of 2010
    The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically. Share Well with Others: How to Get Social Content to Go Viral (Search Engine Land): This post explores the motives behind content sharing, the ways content spreads, and tips for creating content for viral sharing. The Creation and Promotion of Social Content (Search Engine Journal): Jordan Kasteler explains that content must stand for something to succeed, and it needs to be shared and shareable to get out there.
    [Engineering] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Citing these and other statistics, Laurie Sullivan ponders the meaning of the term “search engine.” And third, “internet users were 22 percentage points less likely in 2010 to rely on search engines to find websites than they were in 2004,” due to both increasing sophistication of internet users as well as greater reliance on social media.
    [Engineering] Search and Social Lessons from the Zenith Social Media Marketing Conference
    Now it’s 2% (because search engines have gotten better). • “If you don’t have open graph tags on your site, need to do that now.” Events Facebook Search Engine Optimization (SEO) Social Media Marketing aimClear Google authorship Grant Tilus Joe Warner Katy Katz Lisa Buyer Lisa Grimm Marty Weintraub Neal Rodriguez open graph tags Quicken Loans Regis Hadiaris Reputation Management Search Influence SEO the knowledge graph Twitter Will Scott Zenith Social Media Marketing Conference Start with research: is your goal achievable? What’s the best way to accomplish it?
    [Engineering] How to Get Found Where Your Buyers are Looking: Web Presence Optimization
    It starts with a well-optimized website of course, but there’s much more to it than that; a website isn’t the only way to show up in a search, and traditional search engines aren’t the only online tools that buyers are using to learn about products and services. Creates backlinks (at least in the case of do-follow sites ) that help your website rank more highly in the search engines. Social Media Marketing Web Presence Optimization owned earned paid media relevant content social bookmarking sites social networks traditional search engines WPO It’s work, but well worthwhile.
  • SPIN SUCKS  |  TUESDAY, JULY 14, 2015
    [Engineering] The Pan Am Games Won’t Let You Link to Them
    The website has yet to add a robots.txt file or other technical method to stop search engines from indexing and linking to the site, so they are effectively forcing Google et al to unwittingly and automatically break its own rules. Increase your search engine optimization and even rule the entire first page of Google results. Policy Social Media #to2015 domain authority glassdoor indeed Lead Generation primates of park avenue robots.txt search engine optimization YelpBy Gini Dietrich. Mr. D. suddenly said, “You have to read this article!” during work hours.
    [Engineering] Five Ways Marketers Should Use Foursquare
    Location Social Media Bryan Willmert flat top grill foursquare julius meinl location-based services mark robins Marketing New York Times recommendation engine schuba's southport groceryA few weeks ago, after I rode 63 miles, I was craving eggs like nobody’s business. So Mr. D and I set out to have brunch at Schuba’s , a little restaurant down the street. It was 1:45 p.m. and, after sitting there for 10 minutes without service, the waitress finally came by and said they were turning the kitchen over so they couldn’t serve anything until 2:30. Foursquare is Changing.
    [Engineering] Why Infinite Scroll Must Go
    One of the problems with infinite scroll is that search engines have a hard time scrolling through every piece of content to index it. In order to access the content, the search engine has to mimic user activity, such as scrolling and clicking. Anything beyond the first scroll is invisible to the search engine. But if you paginate your content and add the rel-”next” tag to each of the pages, you’ll get better search engine optimization as each page can stand on its own. website development infinite scroll search engine optimization SEO web design
    [Engineering] 5 Ways to Improve Your Online Shareability
    Being found in a search engine is important but perhaps even more powerful is having others do your advertising for you by way of online word-of-mouth recommendations. Blog Internet marketing Social Media advertising facebook Google Instagram linkedin Search engine optimization social media twitter Web search engineProducing content online is a really smart way to garner attention for your personal brand and your small business. By simply sharing something you wrote or produced, these third-parties are adding to your clout and your place as an expert in your field.
    [Engineering] Writing tricks for content marketers
    Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. This gives search engines enough copy to understand the context and index the story, and it removes the risk of overwhelming the reader, improving the chances of someone actually reading to the end. Longer form content, more than a thousand words long, tends to get indexed higher on search engines.
    [Engineering] Google Penguin Recovery: Did Your Site Suffer from the Google Penguin Algorithm Update?
    Google Search Engine Optimization Search Engines How can you tell whether or not your website has suffered a traffic loss or some sort of penalty as a result of the Google Penguin updates? And if your website actually did suffer a traffic loss, you actually might not know it: especially if you are looking at your Google Analytics. Recently, I took a look at a site’s Google Analytics to see if the site suffered from Google Panda, Google Penguin, and if my intervention into the Google Penguin recovery process was needed. Again, the same thing.
    [Engineering] Is Twitter Or Facebook More Influential In The SERPs?
    The realtime search at both search engines often filter into true organic search. Since it won’t be a threat, or be perceived as a threat, the search engine will have nothing to lose in allowing Twitter to influence the search results. search engines bing facebook google search results TwitterTodd Mallicoat aka Stuntdubl recently fielded a series of SEO questions on Twitter. Rand Fishkin of SEOmoz picked them up and answered them on his blog. One of the questions, and the one I thought was the most interesting, is. I mean waaaaay behind.
    [Engineering] Link Building Is Not Dead — Just Different
    There have been a number of posts about link building on Small Business Mavericks because links are essential ranking factors when it comes to search engine optimization. Those calling link building “dead” are talking about the artificial manipulation of factors to fool a search engine into thinking the site has value. Link building should never be about artificial manipulation to fool search engines. Link building is supposed to be a careful cultivation of legitimacy that enables the search engine to recognize the value of the page and site.
    [Engineering] The Social Side of Brand Management
    Marketing Search Engine OptimizationThis is a guest post by Chris Birk. Social media and the sheer increase in number of content creation platforms has given managers, who specifically monitor a business’ reputation, many new challenges. One of the best descriptions of online reputation came from Matt Polsky on Jason Fall’s Social Media Explorer: Reputation isn’t a single stationary object, but an equation that includes many pieces, such as being known for quality products or services, being likeable, actively engaging customers, or the ability to offer valuable and relevant content.
    [Engineering] Google Quality Rater Guidelines 2014
    ” To download the latest version of the quality rater guidelines, click on the ‘pay with a tweet’ link below: Google Search Engine Optimization Search Engines I just got ahold of the latest copy of Google’s Quality Rater Guidelines, with a date of March 2014. It’s an interesting read, all 160 pages of this document. There are a lot of new phrases and concepts that are included in this latest version, but honestly there’s are really not many new surprises. Jennifer Slegg first reported that the latest document was leaked.
    [Engineering] Improve Your Click-Through Rate with Rich Snippets
    More often than not, we have a very specific end result in mind when using search engines. What you may or may not have noticed lately is the increasing rate at which rich snippets are making their way into the SERPs (search engine results pages). Click to read more » Search Marketing Advice dave ashworth Google author rank rich snippets search engine marketing search engine optimization search engine results pages SERPsOf course, you already know how this works. An effective way of improving.
    [Engineering] 5 Things You Can Do to Escape Google Penalties
    Schema markup, or structured data markup, can be an effective way to improve search engine content discovery, organic search visibility, and indexation. With these links, you can help direct the search engines to pages with higher importance and those thematically related to one another. Digital Marketing google optimization google penalty search engine optimization search engine ranking search penalty SEOImage via A new year brings along new opportunities and new challenges. What are those possible threats? Yes, quite a scary thought!
    [Engineering] 3 Website Metrics to Watch Daily
    Search Queries (Google Webmaster Tools) – If you’re making an effort to increase your search engine rank in Google, Bing, or any other major search engine then you need to pay attention to your “Search Queries” This metric showcases the most common search queries pointing to your site, as identified by Google. Content Marketing Online Advertising Search Engine Optimization analytics google google webmaster tools metrics reportingIf you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not.
    [Engineering] SEOmoz to Rebrand Itself as Moz
    SEOmoz , a search engine optimization company that provides some of the best SEO software tools on the planet, will rebrand itself “very soon” and will be known simply “Moz” SEOmoz, led by Rand Fishkin, will soon drop the “SEO” (which stands for Search Engine Optimization) part of their name. Search Engine Marketing FirmsCurrently, as of this posting, if you go to you’ll see their robot logo on the site, as shown below: As you might be recall, SEOmoz recently purchased and also now owns
    [Engineering] Book Review: Optimize
    That’s clearly good for searchers, as search engine results have become more relevant and useful. “Audits are a key part of search engine optimization, allowing marketers to access the current state of the website in ways that identify any conflicts or inefficiencies for search engines.” It’s also crucial to optimize content produced by customer service (FAQ’s, common how-to guides), HR, and subject matter experts in field consulting, engineering and sales for search. ” • Develop content for your prospects, not for search engines.
    [Engineering] SEO vs SMO and how to TURN OFF Google Social Media Optimization
    Search Engine Optimization has been hijacked by your friends and family (Social Media Optimization) and that’s a good thing. SMO (social media optimization) is in, SEO (search engine optimization) is out. SEO vs SMO or Search Engine Optimization vs Social Media Optimization. Online Communities social media social networks Google personalization search engine optimization seo smo social media optimization turn offHow to turn off Google personalisation (SMO) and go back to SEO BUT: SEO is dead, SMO rules. SEO is a waste of money, or will be very soon. 2 years?
    [Engineering] How A Search Online Is Connected To Facebook
    That information is what drives the search engines to small businesses. That is just one way Facebooking and Search Engines can work together. Social Media advertising Branding business facebook publicity search search engine optimization small businessWe have been hearing a lot lately about Facebook. What it means to individuals as well as businesses. Most of us understand basically what Facebook is. It is a way to stay connected with family and friends and to keep current on events in their lives. That is correct. You may be telling them that you need a new roof replaced.
    [Engineering] Digital Marketing Puzzle – #8889
    Marketing Puzzles link building marketing puzzle search engine optimization seoFor a fun Friday brain teaser, brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped? Click here to go to our marketing puzzles answers page. Please, feel free to use or re-post this image wherever you’d like, as long as the 2012 copyright watermark remains intact.
    [Engineering] Can You Solve this Digital Marketing Puzzle? – #1950
    Marketing Puzzles black hat seo marketing puzzle search engine optimization seoFor a fun Friday brain teaser, brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped? Click here to go to our marketing puzzles answers page. Please, feel free to use or re-post this image wherever you’d like, as long as the 2012 copyright watermark remains intact.
    [Engineering] 5 Ways to Find Keywords That Deliver Superior Web Marketing Results
    The best content is both likely to rank highly in the search engines, and to motivate your visitors to become new customers for your business. You can also use a tool like SEMRush to view the top keywords a competitor ranks for in the search engines. Google isn’t the only search engine in town. Dont forget that Microsoft and its Bing search engine are valuable tools as well. Search Marketing Advice boostsuite google trends keywords microsoft advertising intelligence search engine marketing search engine optimization SEMrush wordtracker BoostSuite.
    [Engineering] 10 Ways to Use Social Networks for B2B Marketing
    Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Links from your profiles and social network posts / updates all help to increase the authority of your website and blog with the search engines, leading to higher rankings. Creating your profile on each of the major social networks is a first step, but just that. A profile alone won’t get you much. Interact (e.g.,
    [Engineering] What Wikipedia’s Google Ranking Means for Your Business
    Digital Marketing research search engine marketing search engine results pages search ranking traffic wikipediaImage via Let’s face it: Google loves Wikipedia. It seems like we see a Wikipedia result in nearly every search result page (a.k.a. “SERP”). However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. This led me to ask many questions, and I set out to answer them. not including ad results). What does this mean to you as a publisher? Read on. Commercial vs. Informational Queries.
    [Engineering] Your Website and Keywords: Seasonal Ideas
    You want to highlight words and phrases that people are searching for in search engines like Google. You can try to find places for inbound links or hire an SEO specialist to guide you through making your website more search engine friendly. Blog Guest post Internet marketing business Google Google AdWords Google Analytics Keyword Search engine optimization Web Design and Development Web search engine Anyone who is even remotely familiar with how the Internet works understands the importance of keywords. So what kinds of keywords are good for your site? Autumn.
    [Engineering] The Spin Sucks Inquisition: Aaron Friedman
    FollowFriday follow Social Media five blocks israel mobile website pop-up ads search engine optimization SEOOn this week's Spin Sucks Inquisition, we welcome Aaron Friedman. Aaron is the director of innovation at Five Blocks, a cyclist, a dad, and a really smart guy. Check him out! The post The Spin Sucks Inquisition: Aaron Friedman appeared first on Spin Sucks. Related Stories The Spin Sucks Inquisition: Jon-Mikel Bailey The Spin Sucks Inquisition: Liz Reusswig The Spin Sucks Inquisition: Travis Peterson.
    [Engineering] The Name Game: ‘AAAA Taxi’ Won’t Cut it Anymore
    As you consider your online presence and search engine optimization , the name you choose for your business can be crucial in determining whether or not you get found. Marketing Online Marketing branding branding strategy Business content facebook Google internet search engine optimization SEO the Yellow Pages web siteToday’s guest post is by Ken Mueller. What do you think when you hear Spike’s Salon & Spa? Joe’s Garage says one thing, but what about Fifi’s Garage? The name of your business is important. There was a time when your business name was purely utilitarian.
    [Engineering] Half the SEO Techniques Used 5 Years Ago Are Now Spam
    The search engine optimization industry has changed. Did you know that half of the search engine optimization techniques that were used only 5 years ago (maybe even 3 years ago) are now considered to be spam? I’m still amazed that so-called SEO firms are sending out UCE Spam (unsolicited commercial email) spam advertising their SEO services for higher search engine rankings. And the ones that are acceptable won’t necessarily boost a website’s search engine rankings by themselves. 20 Search Engine Submissions. 20 Search Engine Submissions.
    [Engineering] Pay search engines to display your site
    Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Internet Marketing , Marketing , SEO , Search Engines , Social Media , Tips » Pay search engines to display your site Pay search engines to display your site Written on March 25, 2009 by Josh Peters in Internet Marketing , Marketing , SEO , Search Engines , Social Media , Tips 1 Comment - Leave a comment! There are two ways you can pay a search engine to display your site. is the only search engine that still does paid inclusion for their search engine.
    [Engineering] How Much of Your Traffic “Should” Come from Search?
    Also, the positive trust effect built up over time with the search engines can eventually be overwhelmed by the impact of brand strength. However, the biggest effect of social sharing appears to be on organic search traffic due to the value the search engines place on these links. Search Engine Marketing Search Engine Optimization (SEO) Social Media Marketing marketing benchmarks media relations organic search results search engine benchmarks SEO SEO programEven that doesn’t tell the full story. Website age. A final factor is social sharing.
    [Engineering] 8 Metrics You Should Keep Your Eyes On
    Search engine referrals – While it’s more difficult than it used to be to track individual keywords, you can still keep an eye on how many referrals you are getting from the search engines. Tracking & Analytics facebook metrics search engines Social Media Twitter How do you know if you’re improving if you don’t measure anything? Here are 8 key metrics you should keep an eye on and know off the top of your head. If you don’t keep tabs on new visitors, then you could be preaching the same message to people who are not going to buy from you.
    [Engineering] Google Targets ‘Scraped’ Content and ‘Content Farms’
    of its search queries, dropping the search engine results page (SERP) rankings of sites that “copy content from other sites or sites that are just not very useful,” while providing better SERP rankings for “sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”. This major algorithm change has, of course, generated great interest and some controversy in the search engine optimization (SEO) community, although the change was widely anticipated by most analysts. “No SEO SEO companies Google search engine optimization SERP
    [Engineering] Kimberly-Clark uses social quiz to woo talent
    BOO ve over Silicon Valley , Austin , TECH xas, and the Big Apple ; welcome original thinkers to Neenah, Wisconsin , where young creative chemical and product engineers can find the job of their dreams. A re you an original thinker? You can quickly find out by taking the Welcome Original Thinkers Quiz (WOTQuiz) —I’m an Adaptor: “You enjoy exploring every side of an issue and like a wicked great maestro you tease out the positive in each approach. ” What did you get? Please be sure to let me know in the comments. From HAIWatch to WOTQuiz !
    [Engineering] 5 Easy Black Friday Marketing Tips You Still Have Time For
    Capture demand digitally – Search engine marketing is not a marketing tool that creates demand, it’s a medium that captures it. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media black friday cyber monday discounts marketing promotions sales special dealsBlack Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Why are these days important to your business? Grab them now.
    [Engineering] Why I’m kinda over Yelp: Foursquare and Twitter are my recommendation engines of choice
    Twitter is also a great recommendation engine, though not necessarily what it was designed for. I used to think Yelp was pretty cool. Kinda like that slightly-older but still-in-high-school boyfriend you had way back when: he knew the best people, the best places to go, but once you graduated, you just knew he wasn’t really your style, so you went your separate ways. It’s definitely a resource I’ve used in the past when trying to plan a date, shopping trip with my roommates, night on the town, Saturday afternoon of culture (or coffee), and more. . Sorry, Yelp: I’m kinda over you.
    [Engineering] What The Twitter-Yahoo! Partnership Means To You
    Nevertheless, I expect that there will be ways for the run-of-the-mill search engine marketer to capitalize on this relationship – particularly if you are in one of the above-mentioned niches. Small Business Internet Marketing search engine marketing Twitter yahoo Twitter and Google got their very public divorce in 2011 after a brief flirtation period with realtime search. Since then, Google has deployed Google+ to mostly positive results. Twitter has been dating and looking for a replacement. Now, they’re in deep with Yahoo! First and foremost, Yahoo! Yahoo! Yahoo!
    [Engineering] Commentary on Search Engine Marketing
    I have always claimed that the number of perspectives on search engine marketing and related processes is determined largely by the number of practitioners. That is to say that each and every one of us professionals in the field of search engine marketing likes to think of himself as a unique observer with an original take. Feel free to disagree with me – it is what we’re here for. -- Thank you for reading Commentary on Search Engine Marketing at AriWriter. Related posts: Why Search Engine Rank is Important. New Search Engine Arrives: Green GUSfinder.
    [Engineering] The 6 Step Inbound Marketing Process [Infographic]
    Basic website principles go a long way: Easy to navigate, professional appearance, search engine friendly, mobile ready, easy to update. Now, below is the infographic: Email Marketing Lead Generation Online Advertising Paid Search Search Engine Optimization Social Media analytics blog blogging inbound marketing lead generation marketing strategy paid search ppc seoI wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. It was created by an agency in Wallingford, CT called Impact Branding & Design.
    [Engineering] Director of Search Engine Optimization – Dallas Texas
    A contact of mine has an opening for a Director of Search Engine Optimization here in the Dallas, Texas area. Here is the job description, as forwarded to me: Director of Search Engine Optimization – Travel Industry. Director of organic search engine optimization programs and relationships (i.e. Works closely content & design/development to establish and implement best practices to achieve search engine rankings. – Manage a group of four search engine marketing professionals interacting with both brand and hotel key stakeholders.
    [Engineering] “Think Like A User” And Other Semantic Search Suggestions
    In the article Ian Harris wrote for Search Engine Journal, he suggests 12 things you should be doing right now for semantic search. Don’t try shortcuts — search engines are changing to think like a user and we have to keep that in mind. Search Engine Optimization Still Works. The fact that search engines are changing doesn’t mean that SEO is out the door, it means that search engine optimization has to be flexible to change with the search engines. search engines semantic search SEO A Dozen Things To Do.
    [Engineering] Coliseum New Home of Oakland Raiders and A’s; Deal Will Help Their Search Engine Rankings
    But did you know that this deal also will include text links, which will ultimately help’s organic search engine rankings in Google? Based on my previous extensive link building and link research, it is inevitable: whenever a company buys the naming rights to a public stadium where events are held and tickets are sold, the site’s search engine rankings always go up. Which, in turn, will help their organic, or natural search engine rankings. The agreement with the Internet retailer will run for six years at a cost of $7.2 million. Tweet This!
    [Engineering] 8 Ways To Tune Up Your SEO
    It needed that tune up — the little tweaks and adjustments that make the engine run efficiently. Your site has a power source that acts like the engine in a car — the SEO factors can be okay but not be as powerful as possible, just like the car that needs a tune up. Neil Patel at Search Engine Journal just gave us 7 Under-the-hood Optimization Techniques That Will Rock Your SEO and act like that tune up to get your site as powerful as possible: Make your site secure. The car engine always needs maintenance and an occasional tune up.
    [Engineering] Social Media Boosts Organic Search Results [Infographic]
    Tasty Placement , a search engine optimization and digital design company, attempted to solve the question “Can social media activity boost organic search ranking?” rise in search engine ranking position. rise in search engine ranking position. rise in search engine ranking position. rise in search engine ranking position. fall in search engine ranking position. Search Engine Optimization Social Media facebook google ranking position search engine optimization seo twitter” with an experiment. 50 Tweets yielded a 2.88
    [Engineering] Google’s Search Algorithm is Like a Soccer Team
    Marketing SEO algorithms content marketing content strategy create quality content create quality content that rank high in Google Google Google Page Rank Google search algorithm high-quality content larry page Mexico PR content strategy search engine search engine optimization SEO rules for your content Sergey Brin soccer soccer fans The Purpose of Algorithms The Secret Rules of Modern Living: Algorithms what is Google algorithm? Google’s search algorithm was created to help users effectively and efficiently find the content they are looking for. World Cup
    [Engineering] Google Now Showing Bing Search Results in Google Organic Search Results
    I seriously thought that Google had some sort of filter for this, that they would not rank or show search results from another search engine or other “low quality content” in their search results. Here’s the actual page that is ranking: And here is the search result in Google: Google Search Engines Google’s search results keep getting better and better, no matter what type of algorithm changes they make. Yes, I’m joking. That’s right, is now showing up in Google’s search results. Really, Google?
    [Engineering] 5 Components to Online Branding
    Search results – Search engine optimization is a key component to online branding today. Not only should you concern yourself with search engine results, but you should give serious thought to how you want your company to be represented in the search results. Online, that often means links from social media and search engine results, but you should think about this in broader terms to include devices. Branding online branding search engine optimization Social Media websiteThe basics are the same. The tactics for achieving that are what is different.
    [Engineering] Top SEO Do's And Don'ts To Try Out In 2015
    Search engine optimization was the key way of drawing visitors to the website and even today it is used as a preferred marketing tool, to get the message across to your potential customers. There are certain elements of search engine optimization which are important from the marketing point of view. Updating your blog no less than three times a week prompts search engines to index your pages frequently, and on top of that motivates audience to repeatedly pay a visit to your website, to find out what new content you have added. It helps engage your audience.
    [Engineering] The Most Effective Way To Focus Your Content
    Google isn’t the only search engine working diligently to be the one people use, and it is logical to assume that a site that has content worth coming for is a site that will rank high in SERPs if the algo bot can see that worth too. Web Design and Search Engine Optimization content focused content natural language search Panda semantic search There really isn’t a way to separate content from optimizing your site for search. The way that search is changing by moving toward semantic or natural language search has been discussed every time Google’s Panda comes up.
    [Engineering] Google Web Designer For HTML5 Sites That Work On Any Device
    Google Search Engine Technology Search Engines With everyone talking about responsive web design, and creating websites that will work on any device, Google Web Designer seems to be a pretty good option. I have my reservations, though, when it comes to it’s SEO-friendliness. But most of that can be easily fixed. I took 2 minutes. Really, only 2 minutes, to download and test out Google Web Designer on a recently-acquired domain name, Streaming Video , where I wanted to put up a real basic web page. and will get indexed. That’s the point of it.
    [Engineering] What About PDFs and SEO?
    An article at Search Engine Land details the pros and cons of PDFs for SEO. You can put your PDF on the site in ways that still work with the search engines if you do it the right way: Use text. Scanned documents are pictures of words and not the same thing to a search engine, but they are getting better at processing images. Web Design and Search Engine Optimization online health checkup PDF SEO What’s A Good Reason For A PDF? Think about your customers and do what works for them. Set the title in the document properties using keywords in that title.
    [Engineering] Show 381 - The Art of Search Optimisation
    What is the art of great search engine optimisation? How search engine optimsation and internet marketing depends on great planning, research and measurement.not just the seo in itself. How to plan business websites for great search engine optimisation. Search engine optimizing vs optimising for a consumer's Google search. How good are the free search engine tools such as Google Adwords Keyword Tool and Google Webmaster Tools. How to write for search engine optimisation - should you incorporate 1, 2, 3, 4, 5+ keyword terms? We discuss. What SEO is not!
    [Engineering] When It Comes to Facebook Posts, Size Matters
    Search-engine-optimization results are better. ePublishing Facebook Algorithms Comments Conversions Engagement family friends Keywee Likes links News Feed organic reach Photos Publishers reach Search-Engine Optimization SEO Shares Videos Yaniv MakoverA proven tenet of online publishing, it’s been shown time and time again that long-form content drives more value than short-form content. Conversion rates can be better, as can social engagement rates. Prior to that, we found very little correlation between the amount of text in a Facebook post and its organic reach.
    [Engineering] The Spin Sucks Inquisition: Joe Hackman
    FollowFriday follow Social Media Arment Dietrich css javascript Joe Hackman Managed Solutions software engineeringOn today's Spin Sucks Inquisition, Gini Dietrich interviews Joe Hackman about dirt biking, life in northern California, business pivoting, and more. He's one of the good guys and, if you ever have any need to work with him, we highly recommend it. Learn more here. The post The Spin Sucks Inquisition: Joe Hackman appeared first on Spin Sucks. Related Stories The Spin Sucks Inquisition: Betsy Decillis The Spin Sucks Inquisition: David J.P.
    [Engineering] What Exactly Do You Do?
    Business Blogging Content Marketing Copy Writing Marketing Strategy Outsourced Marketing Services Search Engine Marketing Search Engine Optimization (SEO) Social Media Marketing Web Presence Optimization Webbiquity inbound marketing SEM SEO Shelly Kramer social media WPO model“So—what exactly do you do?” ” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event. click to enlarge). Not a place for me to “sell.” It happens. So, what exactly do you do?
    [Engineering] Premise 2.0 Released: Complete Digital Sales and Lead Generation Engine for WordPress
    Released: Complete Digital Sales and Lead Generation Engine for WordPress. I’m really excited today to see that the team over at CopyBlogger are announcing an update of their popular Premise software for WordPress users – and it is something that you will definitely want to check out if you are a WordPress Blogger who wants to: set up a membership area on your blog. you want to sell digital products from your blog. you want to generate leads for your email list. This is going to be good! What is Premise 2.0? But the new Premise lets you do so much more ! With version 2.0
    [Engineering] Search Engine Strategies Day 2 Video Recap
    [Engineering] Do You Have What It Takes for a Career in SEO?
    Featured Marketing Search Engine OptimizationThis is a guest post by Manish Pandey. If you’re dreaming of a career in SEO, I have two words of advice for you: Be. Adaptable. Seriously, if you don’t have the ability to change course on a dime, the SEO world is going to make your life miserable. That’s because Google changes its algorithm, on average, once a day. According to Matt Cutts, sometimes changes happen even more frequently than that! Take February 2012 for example. In just 29 days, the Google algorithm underwent 40 changes ! DON’T focus on short gains.
    [Engineering] Why Google is Really Pushing HTTPs
    In a recent Search Engine Land article , Patrick Stox explains what HTTP/2 is, and what it means for SEOs. After all, Google has publicly stated that their search engine crawler, called Googlebot, is going to be supporting HTTP/2 soon. As you might recall, I moved this website to HTTPs a few days after Google announced that HTTPs is a search engine ranking factor. Nonetheless, my opinion is that there are several reasons why sites should move to HTTPs , including: – it’s a search engine ranking factor. Google Search EnginesLet me explain.
    [Engineering] 8 Reasons You Should Perform Regular SEO Audits of Your Website
    Performing a search engine optimization audit of your website on a regular basis, perhaps at least once every six months, is key to maintaining your web presence and maintaining your organic search engine rankings. Here are a few: – The search engines are constantly updating their algorithms. – The search engines, as well as your own site visitors, like fresh content. – View the links to your site and clean up your link profile, which will help search engine rankings. Search Engine Optimization Make sure your are compliant.
    [Engineering] Spammers Still Hurting the Search Engine Optimization Industry
    No wonder the SEO ( Search Engine Optimization ) industry has such as bad reputation. The only way that the Search Engine Optimization industry is going to start to get our reputation back is if we start educating local businesses about what’s acceptable and what’s not acceptable when promoting a business online. Tags: Search Engine Marketing I am amazed that there are still so many SEO snake oil salesman out there spamming small businesses. bhqi547xyn. Let me ask you one question, first. Have you ever heard of a “heated pet&# ? Until I started reading it.
    [Engineering] Top Free Content Marketing Tools for Beginners
    Communication Content Basecamp buzzsumo content creation campaign content marketing tools content writing and promotion are essential elements for your marketing campaign develop an SEO strategy edit flow HubSpot Blog Topic Generator infographics key purpose of content marketing is customer action make content attractive to Google Piktochart portent Portent content idea generator proven effectiveness of infographics QuotesCover search engine optimization searchmetrics SEOTo be successful at content marketing, you need to the right tools.
    [Engineering] Google No Longer Passing Keyword Referral Data for All Users
    In my opinion, this is a huge philosophical change that Google has made, and they literally just turned the Search Engine Optimization industry on its head (and shook really, really hard). Search Engine Optimization Wow, I knew this day was coming at some point, but I really didn’t expect that this change would happen this soon. Google no longer is passing keyword referral data through to websites. Google just made a huge change: if you search at Google, it appears that all searches (even from [link] are now secure, https searches. For all users. What does this mean?
  • SPIN SUCKS  |  MONDAY, AUGUST 20, 2012
    [Engineering] How to Select Keywords for Pay-Per-Click Campaigns
    Search engine marketing (a.k.a. Despite the fact search engine marketing is easy to use, and simple in concept, the old poker expression “it takes only a minute to learn, but a lifetime to master” could just as easily be applied to SEM. For example, if you wanted to start an AdWords campaign advertising “search engine marketing services,” you might come up with an initial list like this one: Search engine marketing. The term “search engine marketing” is often misunderstood and therefore misused. percent of the time!
    [Engineering] Google Hummingbird Algorithm
    It’s not necessarily about our websites or links or other search engine ranking factors. In fact, it appears that Google has already launched this new Google Hummingbird algorithm weeks ago, just right under our noses according to TechCrunch : As for how it’ll affect results, moving forward (the ears of a zillion SEO dudes/dudettes just perked): the engine overhaul was silently put in place weeks ago, right under all of our noses. Google Search Engines First it was Google Panda , and then we had Google Penguin. The knowledge graph and advanced search queries.
    [Engineering] How Important are Keywords in 2015?
    Using them in the right place and in the right amounts can still get you prime spots on search engine results pages and drive huge traffic to your site. Header tags : H1 and H2 tags tell search engines that the header is important. Avoid using images in your header tags to avoid confusing search engines. Not only does it tell search engines that you have some very focused and relevant content about your keyword on your page, it also improves click-throughs by informing the user of the same. Location, Location, Location. Image via Moz. So how would you do it?
    [Engineering] Do You Have An Online Marketing Strategy?
    If so, are they hindering your ability to convert traffic to sales, achieve respectable search engine rankings, and promote your website through other means? Search engine optimization – Most websites still receive 80% of their traffic from search engines. You’ve got to include a search engine marketing strategy in your marketing plan. Small Business Internet Marketing analytics online marketing search engine optimization Social Media website design paid marketingBut what should that consist of? You should have a social media plan.
    [Engineering] The Difference Between SEO & SEM
    SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. Said another way, search engines look for specific things on and off of your website that determines whether or not it’s relevant for a specific query, and SEO is the goal of doing those things. Search engine…? Search engine marketing is the strategy to increase your traffic and sales through the search engine channel. Paid Search Search Engine Optimization search engine marketing sem seo
    [Engineering] 5 Ways Your Social Media Posts Improve Your SEO
    This means that social media marketing and search engine optimization work in tandem; what works well for one works for the other. Social media platforms are searchable, just like search engines, so you need a social SEO strategy to help people search for and discover your content. Social Media Strategy search engine optimization SEO social media engagement Social Media Marketing social media strategyGoogle has been particularly enigmatic about how, or even if, its rankings are influenced by social media. And that makes sense. highlight to tweet). Size Matters.
    [Engineering] 4 Concepts Your Online Marketing Should be Ready for in 2015
    The man behind the search engine’s social site, Vic Gundotra, stepped down earlier this year; and arguably the best feature offered by the site, Hangouts, is now available as a standalone application. Apps Facebook Google Google+ / Google Plus Internet Marketing 101 Mobile Marketing Online marketing Public Relations Search Engines SEO Social Media Social Media for Business Social Media Tips Strategic Social Media Twitter 2015 2015 social media At the end of the year, many offer up their thoughts on what the online trends will be for the year to come. Could Ello rise?
    [Engineering] Google Authorship Statistics Have Been Removed
    Google Search Engine Optimization I am not sure if this is something that has been done on purpose or not, but Google has removed the Google Authorship stats that were previously available in Google Webmaster Tools. The page, which was previously located here: is now showing a 404 error: I’m not sure if this is just something that is temporary, or if this is part of a larger plan for Google to eventually remove Google Authorship altogether. What’s interesting, though, is that the page is still in Google. Anyone else?
    [Engineering] Banned In Google
    Don’t Issue a Press Release Like IGXE Internet Gaming Exchange If your website is banned in the Google search engine. Search Engine Marketing Firms, a site that listed the “top SEO firms” in a list (for a fee) has been banned in Google. TopSEOs is a paid rating system website, that, in my opinion, has used deceptive practices over the years to list what were supposedly the “Top SEOs” However, that’s just not the case: the companies on the list pay for their spot. And, in my opinion, deceptive. They decided to pay to be on the list.
    [Engineering] How My Guinea Pigs Became Famous Guest Bloggers
    First, ask yourself, “If I were searching for information on this topic, what would I type into a search engine?”. Blogging Blogging for Grasshoppers Guest Posts How To Resources Social Media guinea pigs jessica torres keyword optimization search engine optimization SEOGuest post by Jessica Torres. A year and a half ago, I started a blog about my pet guinea pigs called Cavy Savvy. Originally, I wanted a way to test the SEO techniques I was learning about at work, and having a hobby blog just seemed like a fun way to do so. I never knew it would one day receive over 13.5K
  • BILL HARTZER  |  MONDAY, JULY 11, 2011
    [Engineering] How to Get Your Google+ Plus Posts Indexed in Google
    As you probably know by now, I am certainly a tough critic at times when it comes to search engine optimization. After all, that’s what I do for a living (specifically organic search engine optimization). So, as you can see, it appears that Google’s organic search engine algorithm for Google+ Plus is just like every other page on the web–as how they are being treated. Search Engine OptimizationGoogle+ (also referred to as Google Plus), is the new social network by Google that is very similar to Facebook in its functionality. Add unique content.
    [Engineering] Using Structured Data? Your Website Could Lose Traffic to Google
    If you search for: define:search engine optimization. Related posts: Use May Infringe Upon Search Engine Patents As you probably know by now, Google, Bing, and Yahoo! Search Engine Optimization: Recovering Lost Traffic and Links on your Website Wouldn’t it be great to be able to magically discover. Google Search Engines If you are using structured data on your website, or marking up your website’s code using code, it could ultimately cost you page views and visits from Google. As a result, they lose page views, visitors, and traffic.
    [Engineering] Google’s Official Search Engine Optimization Guide
    Tags: Search Engine Optimization google search engine optimization seo seo guide
    [Engineering] 7 Tactful Ways of Facing The Horrors of Digital Marketing
    Email Marketing Mobile Marketing Search Engine Marketing Social Media Marketing backup storage digital marketing horrors payment solutions Philip Masterson PPC campaigns secure transactions social listening social media crisis user experienceGuest post by Philip Masterson. Digital marketing is growing rapidly. It’s the primary channel for every startup, given its expansive reach and capability to provide quick and detailed results. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. So far, so good. Horror #1: The Haunted E-commerce.
    [Engineering] Dallas SEO: Google Gets It All Wrong on Google Maps
    Or, perhaps this is a sign of yet another change to Google’s search engine algorithm? that has absolutely nothing to do with marketing, Search Engine Optimization, or website marketing. I’m also seeing this dentist show up in the mobile search results, as well: Google Search EnginesI don’t recall anytime recently when Google showed such a horrible, misguided, completely wrong search result lately. I am stunned that Google would even possibly show a result such as this. Take a look at today’s search results for the search query: Dallas SEO.
    [Engineering] Why Google Has the Hammer To Make Businesses Use Google Plus
    Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. Long ago, search engines recognized that any idiot could write “discount auto parts&# 37 times on a Web page, and try to get ranked #1. At that point, search engine optimization coalesced to become a form of geek chess, where SEO pros compete daily against Google’s own stable of geeks, playing a high stakes game of loophole discovery, exploitation, and elimination. But enough about that. SEOMOZ SEO Ranking Factors. Orkut.
    [Engineering] Repeat Your Blog Topics for Better Performance
    Blog Blogging Content Marketing content marketing Google personal branding Search Engine Optimization SEOA lot of bloggers worry about the problem with repeating their blog topics. They think they’re going to bore readers or keep them from coming back. But that’s actually the opposite of what’s going to happen. Here are three reasons you should repeat your blog topics: 1. You need to teach Google. When you first start a blog, Google has no idea what you’re going to write about on a regular basis, so you have to teach it. You don’t have regular readers.
    [Engineering] Why I am No Longer a Link Builder But Now a Content Publicist
    Here we are in the beginning of 2013 and many respected experts in the Search Engine Optimization industry offering their predictions for the year. In 2012, we have seen a lot of changes in how the search engines deal with links, which types of links they are “counting”, which links that they are telling us that are unnatural or bad, toxic links. Sponsorships – potentially devalued in 2013, but since they’re paid anyway do we really think the search engines would value these anymore? The search engines have a lot of data now. Really. Devalued.
  • STAY N' ALIVE  |  TUESDAY, AUGUST 16, 2011
    [Engineering] Mitnick's "Ghost in the Wires" Will Hack Your Mind With Real Life Adventures in Hacking
    It was then, one of probably 3 Hams my age in the school nerdy enough to care about radio wavelengths, antennas, and electrical engineering, that I gained a fascination for communication. This fascination is what brought him into the world of hacking and social engineering, eventually making him the most wanted man in America by the FBI, landing him in a justice system at a time no one really understood computers or hacking. Technology social engineering social kevin mitnick hacking book reviewsWhen I was just 16 years old I got my Ham Radio license.
    [Engineering] Aim True With AdWords
    Digital Marketing Google+ Tips #PartnersConnect AdWords AdWords Extensions Allan Thygesen Frederick Vallaeys Google AdWords google analytics Google Partner Google Partners Connect Search engine optimization TekMountain Read our review on the October 2014 Google Partners Connect event featuring two of Google''s in-house AdWords experts - Allan Thygesen & Frederick Vallaeys. The event provided valuable insight to how new features of AdWords can help businesses to generate more sales and stronger connections with customers. Video link included!
    [Engineering] How to Determine and Prioritize Social Media Marketing Goals and Objectives
    Achieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it! It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops. We believe in risk. iTunes.
  • BILL HARTZER  |  FRIDAY, JULY 11, 2014
    [Engineering] The Real Reason Google Removed Google Authorship Photos From Search Results
    ” Google Search Engines Relevant content in organic search results distracts people from clicking on sponsored search advertisements. — Bill Slawski (@bill_slawski) July 11, 2014. I know that’s a really long title for this post, but I wanted to get to the point with the headline. We all want to know the real reason why Google removed Google Authorship Photos from the search results, right? I wrote in my post about Google removing Google Authorship photos that John Mueller from Google responded with a reason. Now, I understand a little bit more about his statement to me.
    [Engineering] Directory Owner Charges $1,000 to Remove Low Quality Links
    As you probably know by now, one of the search engine optimization services that I am heavily involved in is cleaning up low quality links to websites. link building Search Engine Optimization If your website has been hit by any of the Google Penguin algorithm updates, then most likely you have links pointing to your website from a low quality directory. One of those low quality link directories is shown below, in a screen shot. One directory owner, though, is cashing in on link removals. And he charges $5 a link. To: “Client Name” Priority: Normal. you own? >.
  • BILL HARTZER  |  SUNDAY, JULY 20, 2014
    [Engineering] How to Remove in Google Analytics
    Google Search Engines Web Analytics There’s a rogue website that is showing up as a referral in your Google Analytics. bills itself as “Semalt is a professional webmaster analytics tool that opens the door to new opportunities for the market monitoring, yours and your competitors’ positions tracking and comprehensible analytics business information.” ” Okay, fine. But to be honest with you, most likely you do NOT want any traffic from Real visitors are generally not coming from a website called Here’s how to do that.
    [Engineering] Facebook Live Coming to Desktops, Laptops
    Danny Goodwin of Search Engine Journal shared this video (embedded below) from Facebook user Delilah Taylor , in which a Live Video option appeared in her status update composer while accessing the social network via desktop. Facebook Web Video bloggers Cameras Comments Danny Goodwin Delilah Taylor Desktops Do-It-Yourself Facebook Live Google Hangouts Journalists laptops Live Videos Livestreaming Media Search Engine Journal Status Updates Video Bloggers Videos VloggersFacebook confirmed that it has begun rolling out Facebook Live via desktop and laptop computers.
    [Engineering] How to Make Your WordPress Site Google AMP Compatible
    Here’s regular page: And here is the AMPd page, which is much faster: Google Search EnginesWe just got word that Google’s AMP ( Accelerated Mobile Pages ) project is live. That means that if your website can serve up Accelerated Mobile Pages (AMP) versions of your content then you will probably see more traffic from mobile. Google will be encouraged to show your site more often in the mobile search results. So, how do you make your WordPress site compatible? Well, luckily there’s a WordPress Plugin for that! Next, log into WordPress.
    [Engineering] In a Post Google Penguin World, It is Still Okay to Link Out
    Why would it possibly hurt your search engine rankings if you linked out to a company’s website when you mention them in your blog post? If you look at the following article (there again I linked out yet again and it won’t hurt my rankings), Guillaume Bouchard writes for Search Engine Watch and mentions the following about what constitutes a fishy link: Outbound links using exact match anchor text from low quality sites (or penalized by Google), or from the same IP address. link building Search Engine Optimization I mean, really. What?!? Get rid of those.
    [Engineering] Get Your Site on Google’s Front Page Search
    Well, I get these all the time, from companies that claim that they can help a website’s search engine rankings. That is a far cry from being ethical or even following the guidelines of Google and the other major search engines. And it will hardly let your website stay in the search engine results. Search Engine Optimization Have you received an email (usually an unsolicited email) from someone offering to get your site on Google’s front page?
    [Engineering] SEO Firm Impersonates Google, Claims Local Listing to be Deleted
    Google Search Engines During an recent unsolicited telemarketing call , a representative from an SEO firm, located in California, claimed that a company’s local business listing on Google Places (now called Google My Business ) would be taken down and deleted if they are not paid $299 to re-verify and re-boost the local listing. In a post on the Local Search Forum, Linda Buquet explains what disturbed her about the call she received from the SEO firm: I started off saying to him: The recording said my listing is in danger of being deleted or something? So you are WITH Google?”
    [Engineering] How Google Brought SEO Back to the United States
    In fact, it’s probably my biggest takeaway from that conference: With the latest round of algorithm updates in the past two years, Google has brought back search engine optimization to the United States. But, even though it was cheap, you got good search engine rankings. Search Engine Optimization During my participation at the Pubcon SFIMA Conference in Fort Lauderdale last week, William Leake mentioned something that I have not realized before. What?!? How’s that? And this outsourcing was done because it was cheap. It was cheap and it was effective.
    [Engineering] 7 Skills Your Content Marketing Team Should Master
    SEO – Search engine optimization is the ability to get your content ranked in the search engines for maximum visibility. While search algorithms are constantly in a state of flux, your content management team needs to be familiar with how the search engines organize and retrieve data. Small Business Internet Marketing content marketing link building search engine algorithms search engine rankingsContent marketing is an ever-changing discipline. They need to be able to think ahead, plan content around your promotional campaigns, and hold it all together.
    [Engineering] 7 Steps for Performing Your Next SEO Audit
    Search engine optimization (SEO) audits have the unfortunate reputation of being time-consuming and tedious. Since 93% of online experiences start with search engines ( SEJ ), you need regular audits to keep your site relevant and ranking well. The search engines keep forcing companies to reevaluate their SEO strategies. Search engines are constantly updating their algorithms, and you need to make sure your site stays up-to-date. Webpage load speed can be a factor in your search engine rankings as well as your user experience. Image via
    [Engineering] The 5 Press Release Must-Haves
    PR for Small Business online promotions online publicity press releases search engine optimization SEOPress releases are just as effective online as they are off line, but there is one major difference. Your online press release has to be well-optimized for search. Otherwise, it won’t be as effective for your online promotions. Otherwise, online press releases are just like traditional press releases. Here are the 5 essential elements that every online press release should have to be effective in promoting your business: Optimized Headline - News stories have headlines.
    [Engineering] Twitter Updates Progress on Diversity, Inclusion
    We put ourselves where the talent is, and we showed up in force at the Grace Hopper Celebration of Women in Computing , the National Society of Black Engineers’ annual convention and the Society of Hispanic Professional Engineers Conference. We launched a partnership with Code2040 , focused on minority software engineering students. Twitter’s update on its diversity efforts followed the same theme as counterparts Facebook and Pinterest : modest progress, along with the acknowledgement that more work needs to be done. We don’t presume to have all the answers.
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