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  • PUZZLE MARKETER  |  TUESDAY, AUGUST 14, 2012
    [Engineering] 3 Website Metrics to Watch Daily
    Search Queries (Google Webmaster Tools) – If you’re making an effort to increase your search engine rank in Google, Bing, or any other major search engine then you need to pay attention to your “Search Queries” This metric showcases the most common search queries pointing to your site, as identified by Google. Content Marketing Online Advertising Search Engine Optimization analytics google google webmaster tools metrics reporting
  • WEBBIQUITY SMM  |  MONDAY, NOVEMBER 5, 2012
    [Engineering] Book Review: Optimize
    That’s clearly good for searchers, as search engine results have become more relevant and useful. “Audits are a key part of search engine optimization, allowing marketers to access the current state of the website in ways that identify any conflicts or inefficiencies for search engines.” “95% of journalists use search engines…89% of journalists use blogs and 65% use social networks for story research.”
  • BILL HARTZER  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Engineering] SEOmoz to Rebrand Itself as Moz
    SEOmoz , a search engine optimization company that provides some of the best SEO software tools on the planet, will rebrand itself “very soon” and will be known simply “Moz” SEOmoz, led by Rand Fishkin, will soon drop the “SEO” (which stands for Search Engine Optimization) part of their name. Search Engine Marketing Firms
  • PUZZLE MARKETER  |  FRIDAY, MAY 4, 2012
    [Engineering] Digital Marketing Puzzle – #8889
    Marketing Puzzles link building marketing puzzle search engine optimization seoFor a fun Friday brain teaser, PuzzleMarketer.com brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped? Click here to go to our marketing puzzles answers page.
  • PUZZLE MARKETER  |  FRIDAY, APRIL 6, 2012
    [Engineering] Can You Solve this Digital Marketing Puzzle? – #1950
    Marketing Puzzles black hat seo marketing puzzle search engine optimization seoFor a fun Friday brain teaser, PuzzleMarketer.com brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped? Click here to go to our marketing puzzles answers page.
  • LAUREL PAPWORTH  |  MONDAY, APRIL 16, 2012
    [Engineering] SEO vs SMO and how to TURN OFF Google Social Media Optimization
    Search Engine Optimization has been hijacked by your friends and family (Social Media Optimization) and that’s a good thing. SMO (social media optimization) is in, SEO (search engine optimization) is out. SEO vs SMO or Search Engine Optimization vs Social Media Optimization. Online Communities social media social networks Google personalization search engine optimization seo smo social media optimization turn off
  • SMALL BUSINESS MAVERICKS  |  MONDAY, DECEMBER 12, 2011
    [Engineering] How A Search Online Is Connected To Facebook
    That information is what drives the search engines to small businesses. That is just one way Facebooking and Search Engines can work together. Social Media advertising Branding business facebook publicity search search engine optimization small businessWe have been hearing a lot lately about Facebook. What it means to individuals as well as businesses. Most of us understand basically what Facebook is.
  • CONVINCE & CONVERT  |  TUESDAY, JANUARY 14, 2014
    [Engineering] 5 Ways to Find Keywords That Deliver Superior Web Marketing Results
    The best content is both likely to rank highly in the search engines, and to motivate your visitors to become new customers for your business. You can also use a tool like SEMRush to view the top keywords a competitor ranks for in the search engines. Google isn’t the only search engine in town. Dont forget that Microsoft and its Bing search engine are valuable tools as well.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 13, 2011
    [Engineering] 10 Ways to Use Social Networks for B2B Marketing
    Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Links from your profiles and social network posts / updates all help to increase the authority of your website and blog with the search engines, leading to higher rankings.
  • UNSPOKEN  |  THURSDAY, SEPTEMBER 26, 2013
    [Engineering] Your Website and Keywords: Seasonal Ideas
    You want to highlight words and phrases that people are searching for in search engines like Google. You can try to find places for inbound links or hire an SEO specialist to guide you through making your website more search engine friendly. Blog Guest post Internet marketing business Google Google AdWords Google Analytics Keyword Search engine optimization Web Design and Development Web search engine
  • CONVINCE & CONVERT  |  THURSDAY, OCTOBER 8, 2015
    [Engineering] What Wikipedia’s Google Ranking Means for Your Business
    Digital Marketing research search engine marketing search engine results pages search ranking traffic wikipediaImage via BigStockPhoto.com. Let’s face it: Google loves Wikipedia. It seems like we see a Wikipedia result in nearly every search result page (a.k.a. “SERP”). However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. This led me to ask many questions, and I set out to answer them.
  • WEBBIQUITY SMM  |  MONDAY, JULY 2, 2012
    [Engineering] How Much of Your Traffic “Should” Come from Search?
    Also, the positive trust effect built up over time with the search engines can eventually be overwhelmed by the impact of brand strength. However, the biggest effect of social sharing appears to be on organic search traffic due to the value the search engines place on these links. Search Engine Marketing Search Engine Optimization (SEO) Social Media Marketing marketing benchmarks media relations organic search results search engine benchmarks SEO SEO program
  • JOSH S PETERS  |  WEDNESDAY, MARCH 25, 2009
    [Engineering] Pay search engines to display your site
    Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Internet Marketing , Marketing , SEO , Search Engines , Social Media , Tips » Pay search engines to display your site Pay search engines to display your site Written on March 25, 2009 by Josh Peters in Internet Marketing , Marketing , SEO , Search Engines , Social Media , Tips 1 Comment - Leave a comment!
  • BILL HARTZER  |  TUESDAY, FEBRUARY 10, 2015
    [Engineering] Half the SEO Techniques Used 5 Years Ago Are Now Spam
    The search engine optimization industry has changed. Did you know that half of the search engine optimization techniques that were used only 5 years ago (maybe even 3 years ago) are now considered to be spam? I’m still amazed that so-called SEO firms are sending out UCE Spam (unsolicited commercial email) spam advertising their SEO services for higher search engine rankings. 20 Search Engine Submissions. 20 Search Engine Submissions.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JANUARY 29, 2014
    [Engineering] 8 Metrics You Should Keep Your Eyes On
    Search engine referrals – While it’s more difficult than it used to be to track individual keywords, you can still keep an eye on how many referrals you are getting from the search engines. Tracking & Analytics facebook metrics search engines Social Media Twitter How do you know if you’re improving if you don’t measure anything?
  • JEFF ESPOSITO  |  MONDAY, MARCH 28, 2011
    [Engineering] Why I’m kinda over Yelp: Foursquare and Twitter are my recommendation engines of choice
    Twitter is also a great recommendation engine, though not necessarily what it was designed for. I used to think Yelp was pretty cool. Kinda like that slightly-older but still-in-high-school boyfriend you had way back when: he knew the best people, the best places to go, but once you graduated, you just knew he wasn’t really your style, so you went your separate ways.
  • PUZZLE MARKETER  |  TUESDAY, NOVEMBER 20, 2012
    [Engineering] 5 Easy Black Friday Marketing Tips You Still Have Time For
    Capture demand digitally – Search engine marketing is not a marketing tool that creates demand, it’s a medium that captures it. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media black friday cyber monday discounts marketing promotions sales special deals
  • IDACONCPTS  |  SATURDAY, MARCH 5, 2011
    [Engineering] Google Targets ‘Scraped’ Content and ‘Content Farms’
    of its search queries, dropping the search engine results page (SERP) rankings of sites that “copy content from other sites or sites that are just not very useful,” while providing better SERP rankings for “sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”. James Barry covers Internet marketing and related topics for Wolf21.com – a full service, Toronto-based search engine optimization firm.
  • ARI HERZOG  |  SUNDAY, OCTOBER 10, 2010
    [Engineering] Commentary on Search Engine Marketing
    I have always claimed that the number of perspectives on search engine marketing and related processes is determined largely by the number of practitioners. That is to say that each and every one of us professionals in the field of search engine marketing likes to think of himself as a unique observer with an original take. Feel free to disagree with me – it is what we’re here for. -- Thank you for reading Commentary on Search Engine Marketing at AriWriter.
  • PUZZLE MARKETER  |  TUESDAY, JUNE 26, 2012
    [Engineering] The 6 Step Inbound Marketing Process [Infographic]
    Basic website principles go a long way: Easy to navigate, professional appearance, search engine friendly, mobile ready, easy to update. Now, below is the infographic: Email Marketing Lead Generation Online Advertising Paid Search Search Engine Optimization Social Media analytics blog blogging inbound marketing lead generation marketing strategy paid search ppc seo
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, MAY 17, 2013
    [Engineering] What The Twitter-Yahoo! Partnership Means To You
    Nevertheless, I expect that there will be ways for the run-of-the-mill search engine marketer to capitalize on this relationship – particularly if you are in one of the above-mentioned niches. Small Business Internet Marketing search engine marketing Twitter yahoo Twitter and Google got their very public divorce in 2011 after a brief flirtation period with realtime search. Since then, Google has deployed Google+ to mostly positive results.
  • BILL HARTZER  |  SATURDAY, FEBRUARY 11, 2012
    [Engineering] Director of Search Engine Optimization – Dallas Texas
    A contact of mine has an opening for a Director of Search Engine Optimization here in the Dallas, Texas area. Here is the job description, as forwarded to me: Director of Search Engine Optimization – Travel Industry. Director of organic search engine optimization programs and relationships (i.e. Works closely content & design/development to establish and implement best practices to achieve search engine rankings. Search Engine Marketing Jobs
  • BILL HARTZER  |  WEDNESDAY, APRIL 27, 2011
    [Engineering] Overstock.com Coliseum New Home of Oakland Raiders and A’s; Deal Will Help Their Search Engine Rankings
    But did you know that this deal also will include text links, which will ultimately help Overstock.com’s organic search engine rankings in Google? Based on my previous extensive link building and link research, it is inevitable: whenever a company buys the naming rights to a public stadium where events are held and tickets are sold, the site’s search engine rankings always go up. Which, in turn, will help their organic, or natural search engine rankings.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, NOVEMBER 26, 2014
    [Engineering] “Think Like A User” And Other Semantic Search Suggestions
    In the article Ian Harris wrote for Search Engine Journal, he suggests 12 things you should be doing right now for semantic search. Don’t try shortcuts — search engines are changing to think like a user and we have to keep that in mind. Search Engine Optimization Still Works. The fact that search engines are changing doesn’t mean that SEO is out the door, it means that search engine optimization has to be flexible to change with the search engines.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, FEBRUARY 13, 2015
    [Engineering] 8 Ways To Tune Up Your SEO
    It needed that tune up — the little tweaks and adjustments that make the engine run efficiently. Your site has a power source that acts like the engine in a car — the SEO factors can be okay but not be as powerful as possible, just like the car that needs a tune up. Neil Patel at Search Engine Journal just gave us 7 Under-the-hood Optimization Techniques That Will Rock Your SEO and act like that tune up to get your site as powerful as possible: Make your site secure.
  • BILL HARTZER  |  FRIDAY, NOVEMBER 1, 2013
    [Engineering] 8 Reasons You Should Perform Regular SEO Audits of Your Website
    Performing a search engine optimization audit of your website on a regular basis, perhaps at least once every six months, is key to maintaining your web presence and maintaining your organic search engine rankings. Here are a few: – The search engines are constantly updating their algorithms. – The search engines, as well as your own site visitors, like fresh content. Search Engine Optimization
  • PUZZLE MARKETER  |  TUESDAY, MAY 29, 2012
    [Engineering] Social Media Boosts Organic Search Results [Infographic]
    Tasty Placement , a search engine optimization and digital design company, attempted to solve the question “Can social media activity boost organic search ranking?” rise in search engine ranking position. rise in search engine ranking position. rise in search engine ranking position. rise in search engine ranking position. fall in search engine ranking position.
  • SOCIAL MEDIA MARKETING  |  FRIDAY, SEPTEMBER 11, 2015
    [Engineering] Top SEO Do's And Don'ts To Try Out In 2015
    Search engine optimization was the key way of drawing visitors to the website and even today it is used as a preferred marketing tool, to get the message across to your potential customers. There are certain elements of search engine optimization which are important from the marketing point of view. Create Sitemaps Sitemaps are a wonderful SEO element that makes it easy for the search engines to index your website.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, JANUARY 4, 2016
    [Engineering] 5 Components to Online Branding
    Search results – Search engine optimization is a key component to online branding today. Not only should you concern yourself with search engine results, but you should give serious thought to how you want your company to be represented in the search results. Online, that often means links from social media and search engine results, but you should think about this in broader terms to include devices.
  • BILL HARTZER  |  SATURDAY, OCTOBER 19, 2013
    [Engineering] Google Now Showing Bing Search Results in Google Organic Search Results
    I seriously thought that Google had some sort of filter for this, that they would not rank or show search results from another search engine or other “low quality content” in their search results. Here’s the actual page that is ranking: And here is the search result in Google: Google Search Engines Google’s search results keep getting better and better, no matter what type of algorithm changes they make. Yes, I’m joking.
  • BILL HARTZER  |  TUESDAY, JUNE 24, 2014
    [Engineering] Google Web Designer For HTML5 Sites That Work On Any Device
    Google Search Engine Technology Search Engines With everyone talking about responsive web design, and creating websites that will work on any device, Google Web Designer seems to be a pretty good option. I have my reservations, though, when it comes to it’s SEO-friendliness. But most of that can be easily fixed. I took 2 minutes.
  • WEBBIQUITY SMM  |  TUESDAY, NOVEMBER 17, 2015
    [Engineering] What Exactly Do You Do?
    Business Blogging Content Marketing Copy Writing Marketing Strategy Outsourced Marketing Services Search Engine Marketing Search Engine Optimization (SEO) Social Media Marketing Web Presence Optimization Webbiquity inbound marketing SEM SEO Shelly Kramer social media WPO model“So—what exactly do you do?” ” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, JANUARY 2, 2015
    [Engineering] The Most Effective Way To Focus Your Content
    Google isn’t the only search engine working diligently to be the one people use, and it is logical to assume that a site that has content worth coming for is a site that will rank high in SERPs if the algo bot can see that worth too. Web Design and Search Engine Optimization content focused content natural language search Panda semantic search There really isn’t a way to separate content from optimizing your site for search.
  • JASON YORMARK  |  THURSDAY, MARCH 26, 2009
    [Engineering] Search Engine Strategies Day 2 Video Recap
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, DECEMBER 7, 2016
    [Engineering] When It Comes to Facebook Posts, Size Matters
    Search-engine-optimization results are better. ePublishing Facebook Algorithms Comments Conversions Engagement family friends Keywee Likes links News Feed organic reach Photos Publishers reach Search-Engine Optimization SEO Shares Videos Yaniv MakoverA proven tenet of online publishing, it’s been shown time and time again that long-form content drives more value than short-form content. Conversion rates can be better, as can social engagement rates.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, OCTOBER 16, 2014
    [Engineering] What About PDFs and SEO?
    An article at Search Engine Land details the pros and cons of PDFs for SEO. You can put your PDF on the site in ways that still work with the search engines if you do it the right way: Use text. Scanned documents are pictures of words and not the same thing to a search engine, but they are getting better at processing images. Web Design and Search Engine Optimization online health checkup PDF SEO
  • ENGAGING BRAND  |  THURSDAY, APRIL 19, 2012
    [Engineering] Show 381 - The Art of Search Optimisation
    What is the art of great search engine optimisation? How search engine optimsation and internet marketing depends on great planning, research and measurement.not just the seo in itself. How to plan business websites for great search engine optimisation. Search engine optimizing vs optimising for a consumer's Google search. How good are the free search engine tools such as Google Adwords Keyword Tool and Google Webmaster Tools.
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, NOVEMBER 21, 2012
    [Engineering] Do You Have What It Takes for a Career in SEO?
    Featured Marketing Search Engine OptimizationThis is a guest post by Manish Pandey. If you’re dreaming of a career in SEO, I have two words of advice for you: Be. Adaptable. Seriously, if you don’t have the ability to change course on a dime, the SEO world is going to make your life miserable. That’s because Google changes its algorithm, on average, once a day. According to Matt Cutts, sometimes changes happen even more frequently than that!
  • BILL HARTZER  |  FRIDAY, AUGUST 7, 2009
    [Engineering] Spammers Still Hurting the Search Engine Optimization Industry
    No wonder the SEO ( Search Engine Optimization ) industry has such as bad reputation. The only way that the Search Engine Optimization industry is going to start to get our reputation back is if we start educating local businesses about what’s acceptable and what’s not acceptable when promoting a business online. Tags: Search Engine Marketing I am amazed that there are still so many SEO snake oil salesman out there spamming small businesses.
  • BILL HARTZER  |  MONDAY, NOVEMBER 30, 2015
    [Engineering] Why Google is Really Pushing HTTPs
    In a recent Search Engine Land article , Patrick Stox explains what HTTP/2 is, and what it means for SEOs. After all, Google has publicly stated that their search engine crawler, called Googlebot, is going to be supporting HTTP/2 soon. As you might recall, I moved this website to HTTPs a few days after Google announced that HTTPs is a search engine ranking factor. Google Search Engines
  • BILL HARTZER  |  MONDAY, SEPTEMBER 23, 2013
    [Engineering] Google No Longer Passing Keyword Referral Data for All Users
    In my opinion, this is a huge philosophical change that Google has made, and they literally just turned the Search Engine Optimization industry on its head (and shook really, really hard). Search Engine Optimization Wow, I knew this day was coming at some point, but I really didn’t expect that this change would happen this soon. Google no longer is passing keyword referral data through to websites.
  • BILL HARTZER  |  THURSDAY, SEPTEMBER 26, 2013
    [Engineering] Google Hummingbird Algorithm
    It’s not necessarily about our websites or links or other search engine ranking factors. In fact, it appears that Google has already launched this new Google Hummingbird algorithm weeks ago, just right under our noses according to TechCrunch : As for how it’ll affect results, moving forward (the ears of a zillion SEO dudes/dudettes just perked): the engine overhaul was silently put in place weeks ago, right under all of our noses. Google Search Engines
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 1, 2015
    [Engineering] How Important are Keywords in 2015?
    Using them in the right place and in the right amounts can still get you prime spots on search engine results pages and drive huge traffic to your site. Header tags : H1 and H2 tags tell search engines that the header is important. Avoid using images in your header tags to avoid confusing search engines. Digital Marketing digital marketing keyword optimization keyword selection keywords search engine optimization search ranking SEO
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 30, 2013
    [Engineering] The Difference Between SEO & SEM
    SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. Said another way, search engines look for specific things on and off of your website that determines whether or not it’s relevant for a specific query, and SEO is the goal of doing those things. Search engine…? Search engine marketing includes the tactic SEO and the tactic Paid Search.
  • THE SOCIAL MEDIA INCUBATOR  |  MONDAY, DECEMBER 22, 2014
    [Engineering] 4 Concepts Your Online Marketing Should be Ready for in 2015
    The man behind the search engine’s social site, Vic Gundotra, stepped down earlier this year; and arguably the best feature offered by the site, Hangouts, is now available as a standalone application. Apps Facebook Google Google+ / Google Plus Internet Marketing 101 Mobile Marketing Online marketing Public Relations Search Engines SEO Social Media Social Media for Business Social Media Tips Strategic Social Media Twitter 2015 2015 social media
  • CONVINCE & CONVERT  |  WEDNESDAY, NOVEMBER 16, 2016
    [Engineering] 5 Ways Your Social Media Posts Improve Your SEO
    This means that social media marketing and search engine optimization work in tandem; what works well for one works for the other. Social media platforms are searchable, just like search engines, so you need a social SEO strategy to help people search for and discover your content. Social Media Strategy search engine optimization SEO social media engagement Social Media Marketing social media strategy
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, JUNE 1, 2012
    [Engineering] Do You Have An Online Marketing Strategy?
    If so, are they hindering your ability to convert traffic to sales, achieve respectable search engine rankings, and promote your website through other means? Search engine optimization – Most websites still receive 80% of their traffic from search engines. You’ve got to include a search engine marketing strategy in your marketing plan. Before you start marketing yourself online, you should develop your online marketing strategy.
  • BILL HARTZER  |  MONDAY, AUGUST 4, 2014
    [Engineering] Google Authorship Statistics Have Been Removed
    Google Search Engine Optimization I am not sure if this is something that has been done on purpose or not, but Google has removed the Google Authorship stats that were previously available in Google Webmaster Tools.
  • BILL HARTZER  |  WEDNESDAY, OCTOBER 8, 2014
    [Engineering] TopSEOs.com Banned In Google
    Don’t Issue a Press Release Like IGXE Internet Gaming Exchange If your website is banned in the Google search engine. Search Engine Marketing Firms TopSEOs.com, a site that listed the “top SEO firms” in a list (for a fee) has been banned in Google.
  • WEBBIQUITY SMM  |  THURSDAY, FEBRUARY 11, 2016
    [Engineering] 7 Tactful Ways of Facing The Horrors of Digital Marketing
    Email Marketing Mobile Marketing Search Engine Marketing Social Media Marketing backup storage digital marketing horrors payment solutions Philip Masterson PPC campaigns secure transactions social listening social media crisis user experienceGuest post by Philip Masterson. Digital marketing is growing rapidly. It’s the primary channel for every startup, given its expansive reach and capability to provide quick and detailed results.
  • WAXING UNLYRICAL  |  FRIDAY, SEPTEMBER 14, 2012
    [Engineering] How My Guinea Pigs Became Famous Guest Bloggers
    First, ask yourself, “If I were searching for information on this topic, what would I type into a search engine?”. Blogging Blogging for Grasshoppers Guest Posts How To Resources Social Media guinea pigs jessica torres keyword optimization search engine optimization SEOGuest post by Jessica Torres. A year and a half ago, I started a blog about my pet guinea pigs called Cavy Savvy.
  • BILL HARTZER  |  MONDAY, JULY 11, 2011
    [Engineering] How to Get Your Google+ Plus Posts Indexed in Google
    As you probably know by now, I am certainly a tough critic at times when it comes to search engine optimization. After all, that’s what I do for a living (specifically organic search engine optimization). So, as you can see, it appears that Google’s organic search engine algorithm for Google+ Plus is just like every other page on the web–as how they are being treated. Search Engine Optimization
  • SAYING IT SOCIAL  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Engineering] Google’s Official Search Engine Optimization Guide
    Tags: Search Engine Optimization google search engine optimization seo seo guide
  • BILL HARTZER  |  TUESDAY, JANUARY 27, 2015
    [Engineering] Using Structured Data? Your Website Could Lose Traffic to Google
    If you search for: define:search engine optimization. Related posts: Schema.org Use May Infringe Upon Search Engine Patents As you probably know by now, Google, Bing, and Yahoo! Search Engine Optimization: Recovering Lost Traffic and Links on your Website Wouldn’t it be great to be able to magically discover. Google Search Engines
  • CONVINCE & CONVERT  |  SUNDAY, JULY 3, 2011
    [Engineering] Why Google Has the Hammer To Make Businesses Use Google Plus
    Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. Long ago, search engines recognized that any idiot could write “discount auto parts&# 37 times on a Web page, and try to get ranked #1. PageRank was devised to provide for Google users the best possible search engine results.
  • BILL HARTZER  |  TUESDAY, MARCH 22, 2016
    [Engineering] Dallas SEO: Google Gets It All Wrong on Google Maps
    Or, perhaps this is a sign of yet another change to Google’s search engine algorithm? that has absolutely nothing to do with marketing, Search Engine Optimization, or website marketing. I’m also seeing this dentist show up in the mobile search results, as well: Google Search EnginesI don’t recall anytime recently when Google showed such a horrible, misguided, completely wrong search result lately.
  • FIREBELLY  |  TUESDAY, AUGUST 7, 2012
    [Engineering] Repeat Your Blog Topics for Better Performance
    Blog Blogging Content Marketing content marketing Google personal branding Search Engine Optimization SEOA lot of bloggers worry about the problem with repeating their blog topics. They think they’re going to bore readers or keep them from coming back. But that’s actually the opposite of what’s going to happen. Here are three reasons you should repeat your blog topics: 1. You need to teach Google.
  • SAYING IT SOCIAL  |  FRIDAY, OCTOBER 17, 2014
    [Engineering] Aim True With AdWords
    Digital Marketing Google+ Tips #PartnersConnect AdWords AdWords Extensions Allan Thygesen Frederick Vallaeys Google AdWords google analytics Google Partner Google Partners Connect Search engine optimization TekMountain Read our review on the October 2014 Google Partners Connect event featuring two of Google''s in-house AdWords experts - Allan Thygesen & Frederick Vallaeys.
  • BILL HARTZER  |  FRIDAY, JANUARY 4, 2013
    [Engineering] Why I am No Longer a Link Builder But Now a Content Publicist
    Here we are in the beginning of 2013 and many respected experts in the Search Engine Optimization industry offering their predictions for the year. In 2012, we have seen a lot of changes in how the search engines deal with links, which types of links they are “counting”, which links that they are telling us that are unnatural or bad, toxic links. Why should a search engine give value to a paid sponsorship of an event? The search engines have a lot of data now.
  • BILL HARTZER  |  FRIDAY, JULY 11, 2014
    [Engineering] The Real Reason Google Removed Google Authorship Photos From Search Results
    ” Google Search Engines Relevant content in organic search results distracts people from clicking on sponsored search advertisements. — Bill Slawski (@bill_slawski) July 11, 2014. I know that’s a really long title for this post, but I wanted to get to the point with the headline. We all want to know the real reason why Google removed Google Authorship Photos from the search results, right?
  • BILL HARTZER  |  MONDAY, FEBRUARY 2, 2015
    [Engineering] Directory Owner Charges $1,000 to Remove Low Quality Links
    As you probably know by now, one of the search engine optimization services that I am heavily involved in is cleaning up low quality links to websites. link building Search Engine Optimization If your website has been hit by any of the Google Penguin algorithm updates, then most likely you have links pointing to your website from a low quality directory. One of those low quality link directories is shown below, in a screen shot.
  • STAY N' ALIVE  |  TUESDAY, AUGUST 16, 2011
    [Engineering] Mitnick's "Ghost in the Wires" Will Hack Your Mind With Real Life Adventures in Hacking
    It was then, one of probably 3 Hams my age in the school nerdy enough to care about radio wavelengths, antennas, and electrical engineering, that I gained a fascination for communication. This fascination is what brought him into the world of hacking and social engineering, eventually making him the most wanted man in America by the FBI, landing him in a justice system at a time no one really understood computers or hacking. When I was just 16 years old I got my Ham Radio license.
  • BILL HARTZER  |  SUNDAY, JULY 20, 2014
    [Engineering] How to Remove Semalt.com in Google Analytics
    Google Search Engines Web Analytics There’s a rogue website that is showing up as a referral in your Google Analytics. Semalt.com bills itself as “Semalt is a professional webmaster analytics tool that opens the door to new opportunities for the market monitoring, yours and your competitors’ positions tracking and comprehensible analytics business information.” ” Okay, fine. But to be honest with you, most likely you do NOT want any traffic from Semalt.com.
  • PAM MOORE  |  MONDAY, FEBRUARY 1, 2016
    [Engineering] How to Determine and Prioritize Social Media Marketing Goals and Objectives
    Achieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it! It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream.
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Engineering] Facebook Live Coming to Desktops, Laptops
    Danny Goodwin of Search Engine Journal shared this video (embedded below) from Facebook user Delilah Taylor , in which a Live Video option appeared in her status update composer while accessing the social network via desktop. Facebook Web Video bloggers Cameras Comments Danny Goodwin Delilah Taylor Desktops Do-It-Yourself Facebook Live Google Hangouts Journalists laptops Live Videos Livestreaming Media Search Engine Journal Status Updates Video Bloggers Videos Vloggers
  • BILL HARTZER  |  TUESDAY, FEBRUARY 23, 2016
    [Engineering] How to Make Your WordPress Site Google AMP Compatible
    Here’s regular page: And here is the AMPd page, which is much faster: Google Search EnginesWe just got word that Google’s AMP ( Accelerated Mobile Pages ) project is live. That means that if your website can serve up Accelerated Mobile Pages (AMP) versions of your content then you will probably see more traffic from mobile. Google will be encouraged to show your site more often in the mobile search results. So, how do you make your WordPress site compatible?
  • BILL HARTZER  |  WEDNESDAY, JUNE 5, 2013
    [Engineering] In a Post Google Penguin World, It is Still Okay to Link Out
    Why would it possibly hurt your search engine rankings if you linked out to a company’s website when you mention them in your blog post? If you look at the following article (there again I linked out yet again and it won’t hurt my rankings), Guillaume Bouchard writes for Search Engine Watch and mentions the following about what constitutes a fishy link: Outbound links using exact match anchor text from low quality sites (or penalized by Google), or from the same IP address.
  • BILL HARTZER  |  THURSDAY, FEBRUARY 6, 2014
    [Engineering] Get Your Site on Google’s Front Page Search
    Well, I get these all the time, from companies that claim that they can help a website’s search engine rankings. That is a far cry from being ethical or even following the guidelines of Google and the other major search engines. And it will hardly let your website stay in the search engine results. Search Engine Optimization Have you received an email (usually an unsolicited email) from someone offering to get your site on Google’s front page?
  • BILL HARTZER  |  WEDNESDAY, AUGUST 6, 2014
    [Engineering] SEO Firm Impersonates Google, Claims Local Listing to be Deleted
    Google Search Engines During an recent unsolicited telemarketing call , a representative from an SEO firm, located in California, claimed that a company’s local business listing on Google Places (now called Google My Business ) would be taken down and deleted if they are not paid $299 to re-verify and re-boost the local listing.
  • BILL HARTZER  |  TUESDAY, APRIL 29, 2014
    [Engineering] How Google Brought SEO Back to the United States
    In fact, it’s probably my biggest takeaway from that conference: With the latest round of algorithm updates in the past two years, Google has brought back search engine optimization to the United States. But, even though it was cheap, you got good search engine rankings. Search Engine Optimization During my participation at the Pubcon SFIMA Conference in Fort Lauderdale last week, William Leake mentioned something that I have not realized before.
  • SOCIAL MEDIA NETWORK MARKETING  |  TUESDAY, AUGUST 28, 2007
    [Engineering] Getting your blog noticed on search engines
    Part of blogging for profit is making sure you show up in search engine searches. Here are a few tips that may be able to help you show up higher on search engines and thus generate more traffic. When you generate more traffic on your own, the search engines start to notice and your ranking will improve. Go to all of the lesser search engines as well as the more popular ones and register the site everywhere you can.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, DECEMBER 16, 2015
    [Engineering] 7 Skills Your Content Marketing Team Should Master
    SEO – Search engine optimization is the ability to get your content ranked in the search engines for maximum visibility. While search algorithms are constantly in a state of flux, your content management team needs to be familiar with how the search engines organize and retrieve data. Small Business Internet Marketing content marketing link building search engine algorithms search engine rankingsContent marketing is an ever-changing discipline.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, MARCH 25, 2013
    [Engineering] The 5 Press Release Must-Haves
    PR for Small Business online promotions online publicity press releases search engine optimization SEOPress releases are just as effective online as they are off line, but there is one major difference. Your online press release has to be well-optimized for search. Otherwise, it won’t be as effective for your online promotions. Otherwise, online press releases are just like traditional press releases.
  • SOCIALTIMES TWITTER  |  THURSDAY, JANUARY 19, 2017
    [Engineering] Twitter Updates Progress on Diversity, Inclusion
    We put ourselves where the talent is, and we showed up in force at the Grace Hopper Celebration of Women in Computing , the National Society of Black Engineers’ annual convention and the Society of Hispanic Professional Engineers Conference. We launched a partnership with Code2040 , focused on minority software engineering students.
  • CONVINCE & CONVERT  |  FRIDAY, MARCH 6, 2015
    [Engineering] 7 Steps for Performing Your Next SEO Audit
    Search engine optimization (SEO) audits have the unfortunate reputation of being time-consuming and tedious. Since 93% of online experiences start with search engines ( SEJ ), you need regular audits to keep your site relevant and ranking well. The search engines keep forcing companies to reevaluate their SEO strategies. Search engines are constantly updating their algorithms, and you need to make sure your site stays up-to-date. Image via BigStockPhoto.com.
  • BILL HARTZER  |  MONDAY, MAY 18, 2015
    [Engineering] Interview With a Small Business Owner Crushed by Google
    Also, on the other search engines, social media and other channels as they are important as well but they can’t replace the eyes I get from Google. The majority of my sales coming from organic search engine traffic with a small percentage coming in from the Google AdWords campaigns I had been running. Google Search Engines
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, FEBRUARY 21, 2014
    [Engineering] 3 Ways To Improve SEO Without Adding New Content
    Everyone knows you can improve your search engine optimization (SEO), and potentially gain new search rankings, by adding new content to your website. Rich Snippets – Rich snippets are a type of specialized markup that tells the search engines what your pages are about. SEO for Small Business content page load speed Rich Snippets search engine optimization SEO
  • BILL HARTZER  |  SATURDAY, AUGUST 25, 2012
    [Engineering] Search Engine Marketing PPC Job Opening in Dallas Texas
    ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for PPC / Search Engine Marketing candidates to fill a role supporting car dealers in their Online Marketing efforts. This role is a key position on the Search Engine Marketing Team and is responsible for providing critical and strategic search marketing support for our clients. Search Engine Marketing Jobs
  • WAXING UNLYRICAL  |  MONDAY, JUNE 24, 2013
    [Engineering] Monday Roundup: SEO Tips
    On today’s roundup, we’re talking SEO (search engine optimization). Business Resources Shonali Burke Weekly Roundup business seo tips search engine optimization SEO Well, summer officially arrived on Friday, and with it, the longest day of the year. So it’s all downhill from here. Don’t you just love Mondays? Image: Kara Harms via Flickr, CC 2.0.
  • BILL HARTZER  |  THURSDAY, MAY 7, 2015
    [Engineering] Google Removing Domain Names From Search Results Increases Internet User Vulnerability
    The search engines can obtain a websites name from other data provided, such information in a Title Tag, site content, or even information provided near a copyright statement on the website. Black hat Search Engine Optimizers will stuff their site’s Internet address with keywords… So the breadcrumbs will say ‘Guaranteed Weight Loss. Domain Names Google Search Engines
  • CONVINCE & CONVERT  |  WEDNESDAY, JANUARY 7, 2015
    [Engineering] Is SEO Still Relevant?
    Yes, the tactics used in search engine optimization have changed (again), based on shifts in how search engines rank content. Of course, the line between “content marketing” and “search engine optimization” continues to blur in terms of how those professional services are described, packaged, and sold. More Jay Today Videos From This Week: Jay Today TV job skills linkedin search engine optimization SEM SEO
  • CONVINCE & CONVERT  |  WEDNESDAY, JANUARY 7, 2015
    [Engineering] Is SEO Still Relevant?
    Yes, the tactics used in search engine optimization have changed (again), based on shifts in how search engines rank content. Of course, the line between “content marketing” and “search engine optimization” continues to blur in terms of how those professional services are described, packaged, and sold. More Jay Today Videos From This Week: Jay Today TV job skills linkedin search engine optimization SEM SEO
  • PUZZLE MARKETER  |  TUESDAY, MARCH 20, 2012
    [Engineering] Audit Your Website for SEO
    Before you begin implementing major search engine optimization changes, it’s important to know where to start. The first step is to follow the “rules” as outlined by the search engines. As SEO has become an entire industry in recent years, search engines such as Google have been communicating what they expect from your website. Don’t try and trick the search engines into making you seem more relevant and popular than you really are.
  • JOSH S PETERS  |  FRIDAY, MARCH 6, 2009
    [Engineering] Internet Marketing Basics: Understanding Our Search Engine Overlords
    Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Internet Marketing , Marketing , SEO , Search Engines , Social Media » Internet Marketing Basics: Understanding Our Search Engine Overlords Internet Marketing Basics: Understanding Our Search Engine Overlords Written on March 6, 2009 by Josh Peters in Internet Marketing , Marketing , SEO , Search Engines , Social Media 18 Comments - Leave a comment!
  • BILL HARTZER  |  THURSDAY, DECEMBER 19, 2013
    [Engineering] Use Google URL Removal Tool to Help with Google Penguin Recovery
    In fact, it takes a very highly skilled technical SEO with a lot of search engine optimization experience in order to recover from Google Penguin properly without doing long-term damage to a website’s search engine rankings. link building Search Engine Optimization Google has launched an improved URL removal tool that will make it easier to request updates based on changes on other people’s websites.
  • BILL HARTZER  |  WEDNESDAY, APRIL 29, 2015
    [Engineering] ZDNet Buys Domain Name: Immediately Gets 2 Year Old Trusted Site Banned in Google
    All of the history of both domain names, along with all of the backlinks and other search engine data and ranking factors that Google takes into account, are combined. Domain Names Google Search EnginesZDNet recently bought a new domain name from the domain name aftermarket (a domain name auction), and almost immediately got their trusted, authoritative, 2 year old website banned in Google.
  • ENGAGING BRAND  |  MONDAY, JUNE 24, 2013
    [Engineering] How Social Media Can Improve Your Business SEO
    Believe it or not, search engines like Google are changing faster than ever to implement data from social media for their search results. Social media is a huge factor in your authority, ranking and search engine optimization – are you taking advantage? Anything deemed "viral" is more significant to search engines – social media is what built the viral trend – viral is not made for SEO, viral becomes relevant to SEO because it is social. Search engines love fresh content.
  • BILL HARTZER  |  SATURDAY, AUGUST 25, 2012
    [Engineering] SEO Search Engine Optimization Specialist Job Opening in Dallas Texas
    ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for SEO Specialists to fill a role as part of the Search Team supporting car dealers in their Search Engine Optimization and Online Marketing efforts. Staying current on Search Engine Optimization and Online Marketing topics. Search Engine Marketing Jobs
  • BILL HARTZER  |  MONDAY, OCTOBER 14, 2013
    [Engineering] Why SEOs Need to Pay Attention to Freebase
    If you are an online marketer, and, more specifically, and SEO ( search engine optimization professional), you need to start paying more attention to Freebase , which is a part of the Knowledge Graph. The search engines, including Google, and now Bing, are now using information from the Knowledge Graph to learn more about the relationships between things. Search Engine Optimization
  • BILL HARTZER  |  WEDNESDAY, FEBRUARY 19, 2014
    [Engineering] Search Engine Rankings for January 2014: Search Queries up 8 Percent
    Every month about this time comScore releases its search engine market share data for the previous month. I try to cover this every month, and report the search engine rankings. During January 2014, Google continued their reign in the search engine market with 67.6 percent the market share. Microsoft had 18.3 percent, and Yahoo! with 10.4 percent. Here’s some more detail: 19.6 billion search queries were conducted in the United States during January 2014.
  • ENGAGING BRAND  |  MONDAY, JULY 15, 2013
    [Engineering] How do You Boost Local SEO?
    To give search engines the proper location signals for your small business, it is important to make sure that your business address has high visibility on your site. You can give other clues to search engines about your location by optimizing your website pages. Using the location of your business in the site’s URL, page title, and meta description will send additional signals to the search engine. . Optimizing your small business website can be a daunting task.
  • ENGAGING BRAND  |  THURSDAY, JUNE 13, 2013
    [Engineering] The Digital Marketing Streams Of 2013
    There has been an exceptional amount of focus on content marketing in the last year as it also really helps with a company’s SEO or “Search Engine Optimization”. Search engines like Google and Yahoo are now rewarding websites that produce steady streams of high quality content to attract users. Over the past couple years there’s been a huge increase in the amount of buzz surrounding certain types digital marketing.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, NOVEMBER 4, 2013
    [Engineering] How To Ensure You Rank In The Search Engines
    Ranking in the search engines is not as difficult as some folks might lead you to believe. SEO for Small Business content marketing keywords on-page optimization search engine rankings social media marketing It certainly doesn’t boil down to using all the right keywords with all the right keyword densities.
  • BILL HARTZER  |  WEDNESDAY, APRIL 11, 2012
    [Engineering] Home Depot Caught Promoting Questionable Linking Tactics, Spreading False Information
    In an email to their vendors (specifically those who provide installation services), a representative from Home Depot encourages their vendors to link to specific pages on Home Depot’s website using specific anchor text–and then encourages those links to be “hidden” Furthermore, Home Depot’s email tells the vendor that linking to Home Depot will essentially increase their website rankings in the search engines. link building Search Engine Optimization
  • CONVINCE & CONVERT  |  MONDAY, NOVEMBER 30, 2015
    [Engineering] How Rich Answers Provide a New Approach to SEO
    Links help search engines measure your site’s authority. We created pages that included the video and the transcript, and made sure that the direct answer to the question was easily found by users (and search engines) on the page. Digital Marketing featured snippets google optimization rich answers search engine optimization search ranking SEO SEO strategyImage via BigStockPhoto.com.
  • BILL HARTZER  |  FRIDAY, MAY 13, 2011
    [Engineering] comScore April 2011 Search Engine Rankings
    Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 65.4
  • BILL HARTZER  |  WEDNESDAY, MAY 25, 2011
    [Engineering] Search Engine Optimization History: June 12, 2005 Was a Historic Day
    When it comes to the Search Engine Optimization industry’s history, I bet that you did not know that June 12, 2005 was a historic day. According to a new tool by Google called Google Correlate , there were far more searches for “search engine optimization&# than ever before. I would like to officially declare that June 12 is “Search Engine Optimization Day&#. Search Engine Optimization
  • THE WAY OF THE WEB  |  WEDNESDAY, OCTOBER 19, 2011
    [Engineering] Content, Marketing and SEO
    I generally stay away from posting infographics, but this one on the value of content and SEO is useful and relevant enough to share, and it reinforces a lot of the messages I’ve given to clients about the increasing need to integrate all elements of digital marketing, beginning with great content which is optimised for conversions/actions, and then building on that with social elements, search engine optimisation, and federated distribution.
  • BILL HARTZER  |  THURSDAY, OCTOBER 31, 2013
    [Engineering] Is Google Penguin Recovery All About Cleaning Up Links?
    They are, in fact, going to do things that will change your website’s link profile which could do serious damage to your overall website search engine reputation. You actual gain search engine reputation over the years, and your domain name has a history. Reading the above, honestly it is (and was) the same old drivel that we get from Google about webspam tactics that are trying to manipulate search engine rankings. Google Search Engines
  • BILL HARTZER  |  FRIDAY, MAY 11, 2012
    [Engineering] How NOT to Build Links to Your Website: Courtesy of American Express
    As a courtesy and value-added service, American Express is building links and doing search engine optimization for many of their small business clients. We add your website (create a link) to our highly used social bookmarking websites so that search engines can index a link to your website and members of these bookmarking websites can access your website. These links help build your search engine credibility and are very beneficial to your SEO campaign.
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