Waxing UnLyrical

APRIL 21, 2011

A plugin like AiO SEO will generate your “meta description,&# which is what search engines will display as a brief description of the content when they pull up search results. Write a human-friendly and search engine-friendly synopsis in the SEO plugin description field. I can’t always do this, but I try. Make sense?

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Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. received 13 percent.

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Waxing UnLyrical

JUNE 6, 2011

A plugin like AiO SEO will generate your “meta description,&# which is what search engines will display as a brief description of the content when they pull up search results. Write a human-friendly and search engine-friendly synopsis in the SEO plugin description field. I can’t always do this, but I try. Make sense?

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WordPress SEO Engineering Flickr 178

Waxing UnLyrical

MARCH 4, 2015

Yes, effective content marketing will aid your company in search engine optimization, support inbound marketing, and generate more sales leads, but marketing support is just the tip of the iceberg. So when I speak it’s an engine of revenue. And when I write, hopefully it’s an engine of revenue.”.

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Waxing UnLyrical

OCTOBER 21, 2015

I witness the power of data every day as the Director of PR Engineering at AirPR , a PRTech company focused on cultivating the PR leaders of tomorrow through analytics, insights, and measurement. Sure, data is orderly and objective, but what really fascinates me are the compelling stories that are revealed when you spend enough time with it.

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Waxing UnLyrical

JULY 3, 2013

My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”. Cohen and RedShift provide content that is effective for both customers and search engines.

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Waxing UnLyrical

DECEMBER 7, 2016

Leta Soza , our director of PR engineering and operations, wrote A Journey Into the PRTech Unknown. And PR Engineer Kelly Byrd wrote The Science of PR: How PRTech Reporting Proves Value for PR blog Bulldog Reporter. This piece was less personal and more focused on strategic messaging.

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Waxing UnLyrical

SEPTEMBER 14, 2012

First, ask yourself, “If I were searching for information on this topic, what would I type into a search engine?”. Since your goal is to capture as much relevant search traffic as possible, you’ll need a strong, keyword-rich title that directly targets your desired audience. Take, for example, my post on guinea pigs and tomatoes.

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Waxing UnLyrical

OCTOBER 25, 2011

When we spend our attention in creating a new blog post, making it public on the Web and, thereby, allowing it to be indexed by Google’s search engine, we are giving Google the opportunity to know understand us better. The new currency of the Web, as Seth Godin calls it, is the attention economy. It’s easier than ever to stand up.

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Waxing UnLyrical

JULY 31, 2013

He has combined his engineering experience, his IT expertise, and his knowledge of PR best practices to develop the Influence Scorecard. More importantly, I hope that you, like me, decide that waiting decades this time is simply unacceptable. Philip Sheldrake is Managing Partner at Euler Partners. He is also a speaker, consultant, and author.

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Yammer Microsoft eBook Case Study 209

Waxing UnLyrical

AUGUST 6, 2014

I had transferred to a junior college closer to home after a less-than-stellar year at Auburn University to which I had ventured fully intending to become the world’s greatest civil engineer. Instead, I: *Set a new personal low in grade achievement. Partied my brains out. Fine-tuned my pool shooting skills.

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Waxing UnLyrical

SEPTEMBER 13, 2013

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Guest Post by Alicia Lawrence. Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. Image: SalFalko via Flickr, CC 2.0.

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Waxing UnLyrical

APRIL 15, 2015

So our ragtag army of cruise bloggers, travel writers, technologists and travel professionals teamed together to reverse-engineer the cruise discovery, planning and booking experience. Here are the working assumptions we’re beginning with for our website and mobile app. Feel free to challenge, push back and knock ‘em down!

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Waxing UnLyrical

JANUARY 24, 2013

Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Attribute/drive creative social PR campaigns. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.”

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Waxing UnLyrical

NOVEMBER 2, 2016

based social media company : “My work is split between growing the company and working with the team on all areas of product, engineering and customer happiness.”. Here’s a great example from the CEO of a U.K.-based Say how you do it. Do you have a big heart or a sense of humor?

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Waxing UnLyrical

AUGUST 2, 2018

Any content marketing that will live online must be optimized with one main keyword to satisfy the search engine gods (aka, Google). Put these two things together in a lead nurturing email campaign, add super valuable and helpful information and watch your open and click-through rates go up. Use keywords.

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Waxing UnLyrical

NOVEMBER 14, 2014

Third, using good content in conjunction with smart SEO can help you rank higher in search engines, which can often lead to a prospect inquiry, or serve to reinforce your thought leadership and lead to other things (see my experience below). I’m happy to report they agreed!

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Hosting Consultant LinkedIn Energy 248

Waxing UnLyrical

APRIL 23, 2013

Cohen and RedShift provide content that is effective for both customers and search engines. Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company. Specializing in websites and other digital media content, RedShift lives to write and writes to brand.

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Social Media Meme Flickr News 266

Waxing UnLyrical

JANUARY 29, 2016

Regardless of who engineered the email, and despite suspecting Fr. This is important for two reasons: 1. David was behind it, I felt all benevolent-like towards the church, because the email made me laugh. Halo effect. Yes, that was intentional.).

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Waxing UnLyrical

NOVEMBER 9, 2015

Content Forecast Calls for Users, Search Engines, Customization, and More. If you’re buying a particular product, it says something about you,” says Lisa Caprelli as she introduces some things to think about if you’re “wondering why branding matters.”

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Waxing UnLyrical

NOVEMBER 20, 2018

After leaving Nielsen in 2016, Dan joined the boards of IRIS.TV, an AI-powered video content recommendation engine, and Discuss.IO, a digital video-enabled qualitative consumer research platform. Vizu was acquired by Nielsen in 2012, where Dan went on to become EVP of Product Leadership for all Marketing Effectiveness products globally.

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Waxing UnLyrical

AUGUST 24, 2015

Why: “Many of the social marketers and PR practitioners that I reached out to are perplexed by Snapchat although most agree that the potential audience is compelling,” writes Jim Dougherty in this WUL post that teaches you how to “engineer appropriate metrics” for your business via Snapchat.

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Waxing UnLyrical

NOVEMBER 21, 2011

And just like that, Traackr went from being yet another a social rating service to being a search engine for people. The promise of Traackr then became very clear: we’ll find people who matter to you. Today, many other rating services, Klout among them, have embraced and propagated the idea of a “social credit score.”

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Waxing UnLyrical

MARCH 31, 2011

Also, with tweets becoming increasingly prominent on search engine results pages, it’s probably best if song lyrics in all caps don’t pop up when someone Googles me. I don’t tweet anything insulting or horrible, but there are times when I don’t necessarily want my identity to be known.

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Twitter Avatar Flickr Small Business 204

Waxing UnLyrical

JULY 25, 2011

Amrit Pal is an engineering undergrad at BITS Pilani in Goa, India. and we need a more productive network … not something unnecessarily more social. And that is the reason I absolutely adore it. Image: OZinOH via Flickr, CC 2.0. A staunch Seth Godin disciple, he is engaged with social enterprise development and its coitus with the web.

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Social Networking Google Aggregator Social Enterprise 193

Waxing UnLyrical

JANUARY 29, 2019

But not every business can afford the luxury of a crew of software engineers to design them. Automation can also be used to enhance the language and tone of these posts, allowing for more engaging and positive interactions with staff and customers. Feature #7: Landing pages. Landing pages are crucial for an effective online presence.

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Features Marketing Statistics Template 169

Waxing UnLyrical

FEBRUARY 5, 2014

Cohen and RedShift provide content that is effective for both customers and search engines. Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company. Specializing in websites and other digital media content, RedShift lives to write and writes to brand.

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Waxing UnLyrical

FEBRUARY 20, 2013

Not (just) search engines. But here is where I started to narrow my eyes as I read the article: among other things, these “black PR” firms offer to delete negative articles and post “hit” pieces to China’s most popular news portals. Not pitch stories. Actually delete from, and post to, news portals.

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Reputation Consultant News Flickr 273

Waxing UnLyrical

NOVEMBER 2, 2011

You now have a site that Google and other search engines can uniquely identify as you. . * Be careful, in hosting, you usually get what you pay for. Spending a little more on a quality host will go a long way when something goes wrong.

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Waxing UnLyrical

APRIL 17, 2012

was the number one search engine. Once you are in the top two in a category, the competition has to work hard just to keep up, much less catch and surpass you. And not every major brand sticks around forever. Studebaker was once the number one luxury car. Now, it’s out of business. It’s still number one… in Japan.

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Waxing UnLyrical

FEBRUARY 7, 2013

We are dedicated to providing high quality copywriting/content writing for both humans and search engines. . — RedShift Writers (started by yours truly) is a high-powered, lightning fast content writing company customized to the digital/social media era.

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Waxing UnLyrical

JUNE 10, 2015

Not only will this engage your target audience, it will bring them in organically and improve your search engine ranking. Determine what they are searching for online, and then choose content that will naturally use these keywords and phrases. How important is it to define your target audience?

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Waxing UnLyrical

JUNE 1, 2015

Image: Search Engine People Blog via Flickr, CC 2.0. As businesses, we need to look at where our time goes and evaluate the measure of how well that time is spent,” writes Brooke Ballard for {grow} as she evaluates her content strategy. How do you evaluate content for your website or blog? Any stellar tips you’d like to share?

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Waxing UnLyrical

MARCH 11, 2015

While it might be tempting to go on a three-month long vision quest to find the best analytics solution to provide useable data and an understanding of your life’s purpose, (Johna) Burke suggests something different: “engineering” metrics. Partnering with customer service, they introduce “where did you hear about us?

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Waxing UnLyrical

MAY 30, 2011

Amrit Pal is an undergraduate engineering student at BITS Pilani in Goa, India. Not just in social media but also in being social. Long live relationships. And well, g ood luck to the gurus. Image: black vanilla via Flickr, CC 2.0. When not building startups across various sectors, he loves bickering about typography and design.

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Startup Social Enterprise Flickr Social Media 172

Waxing UnLyrical

FEBRUARY 15, 2011

Strategy, content promotion, search engine optimization – these things are off the table. They also don’t have a lot of time to learn how to manage a blog and they need to be able to do it in addition to their own jobs. Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0. So I need to lower my expectations a bit.

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Social Media WordPress Press Release Flickr 188

Waxing UnLyrical

JULY 17, 2013

Cohen and RedShift provide content that is effective for both customers and search engines. Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company. Specializing in websites and other digital media content, RedShift lives to write and writes to brand.

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Social Media How To HootSuite Blogosphere 195