Atom Thought

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GAP (Google Advertising Professional) Certification! Useless or Useful?

Atom Thought

As an analogy it’s something like becoming a MARUTI CERTIFIED ENGINEER- where one is taught in detail about Maruti engines. It does not necessarily make you an expert on GM cars or does not necessarily make you an expert in understanding different types of engines (aeroplane engine, tractor engine, SUV engine etc.).

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How a Start-up is Boosting the Indian Economy in a Small Way!

Atom Thought

This includes engineering graduates), which makes us a nation with one of the largest pool of talented and skilled population in the world. About 4 million young people graduate every year in India.(This However almost 75% of this population is underemployed and unemployed If we take last 5 years data- we can fathom that at.

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Are they making a fool of you- the digital & social media trainers?

Atom Thought

Small search engine marketing companies that have diversified into training. The small search engine marketing companies/small didgital agencies- have very restricted intellectual capital and exposure.Many of them can make you believe that digital marketing or even social media. marketing is 90% search engine optimization.

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The Next Big Thing After Twitter! Is FourSquare The Answer?

Atom Thought

This is perhaps better than a local search engine or a yellow page- because now there is a local-social integration and recommendation opportunity built-in. Foursquare knows where I visit frequently , and perhaps can eventually decipher the time and trend of visits- and push relevant ads for those locations only. My Recommendation.

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Enterprise 2.0! How businesses are lapping up social media?

Atom Thought

While the metrics and the power engine (people and ideas) seem traditional, the implications are very futuristic. The success metrics of new genera-tion enterprise are already very clear: how can we be more innovative, relevant, effcient and adapt to change at 2X the speed thus far?

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The Story and Strategy of Money Portals in India

Atom Thought

In 2008, when we proudly talk about our engineering infrastructure and product development teams, we seemed to have forgotten about the fact that if consumers’ interests are not kept intact, the expensive infrastructure and tall claims may not be able to rescue a falling empire. I am working on creating a very exciting web 2.0

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