• PROBLOGGER  |  MONDAY, MARCH 27, 2017
    [Engineering] How SEO Can Help Your Blog Rank Well
    Ranking well in the major search engines means added visibility for your blog. The major search engines, led by Google, generate somewhere in the neighbourhood of 90% of all web traffic on the Internet. Learning the nuances of how SEO helps the search engines rank pages can be incredibly helpful for SEO noobs. The major search engines are always looking to provide the most relevant results to its audience. Part of SEO is learning how to organise your blog around relevant keywords so that the search engines associate your entire blog with an overall theme.
  • TWIST IMAGE  |  FRIDAY, MARCH 24, 2017
    [Engineering] The Way That Content Is Changing Is Not Good For (Most) Brands
    No doubt brands can still play in the realm of content creation and social media that caters to search engines, publishing, archives and building a following with newsletters. search engine. Brands think that content will solve their marketing problems. Brands may be woefully surprised as this pans out. There was an excitement in the air here in San Diego at this year's Social Media Marketing World. The presentation went fine, but the real attraction was Snapchat and live streaming. for obvious reasons. Both are rocketships, at this moment in time. a squirrel!" ). Dead ends.
  • RAZOR SOCIAL  |  THURSDAY, MARCH 23, 2017
    [Engineering] Ahrefs Review: How to Use Ahrefs to Analyze Your Blog
    If your backlink profile looks unnatural Google will penalize your blog which in turn harms your search engine ranking. UR or URL rating is in direct correlation with Google rankings and pages with high UR usually get better rankings in search engines. This will show you how hard it will be to rank on the first page of the search engine results for a specific keyword in terms of how many backlinks you’ll need. SERP overview or Search Engine Results Page overview will show you the first 10 organic results for the given keyword alongside with the most important SEO metrics.
  • SPROUT SOCIAL  |  WEDNESDAY, MARCH 22, 2017
    [Engineering] 8 Twitter Bio Ideas to Attract More Followers
    It’s usually the first thing people will look at when they visit your profile, and it even sometimes shows up in search engine results. How much time did you put into creating you Twitter bio? If you just treated it as an afterthought or rushed to finish, there’s a strong chance it’s probably not as strong as it could be. You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize. The Pieces of Your Twitter Profile. Your Twitter profile is made of four main areas: Your Name & Username. Location.
  • STAY N' ALIVE  |  MONDAY, MARCH 20, 2017
    [Engineering] Mitnick's "Ghost in the Wires" Will Hack Your Mind With Real Life Adventures in Hacking
    It was then, one of probably 3 Hams my age in the school nerdy enough to care about radio wavelengths, antennas, and electrical engineering, that I gained a fascination for communication. book reviews General hacking social social engineering TechnologyWhen I was just 16 years old I got my Ham Radio license. I was fascinated that I could wirelessly tell my mom where […]. The post Mitnick's "Ghost in the Wires" Will Hack Your Mind With Real Life Adventures in Hacking appeared first on Stay N Alive.
  • PROBLOGGER  |  MONDAY, MARCH 20, 2017
    [Engineering] How to Grow Your Fitness Blog to 100,000 Monthly Visitors in Less than a Year
    If you want to get traffic from search engines, you need to have content. Good SEO will help your content rise to the surface and receive the attention it deserves from search engines and people. In general, SEO can be split into three parts: Technical SEO: These are settings that have to do with indexing and crawling, XML sitemaps, URL formatting and other ways to ensure that search engines can read and index your website properly. On-Page SEO: Techniques you can use to make your pages’ search engine friendly. By Alex Chris of reliablesoft.net. Hire an expert.
  • PROBLOGGER  |  MONDAY, MARCH 20, 2017
    [Engineering] 185: How to Get a Blogging Job
    If you can demonstrate to an advertiser that you don’t just write well but you have experience in design, in writing for search engine optimization, that you have experience in social media, in editing, in design, in creating visual content, in creating video. That will show advertisers that maybe they’re not just getting a writer here, maybe they’re getting someone who can help with search engine optimization or maybe you could help them create some new types of content for their blog. How to Apply for a Blogging Job. Further Resources on How to Get a Blogging Job. Job Board.
  • PROBLOGGER  |  MONDAY, MARCH 20, 2017
    [Engineering] 185: How to Get a Blogging Job
    If you can demonstrate to an advertiser that you don’t just write well but you have experience in design, in writing for search engine optimization, that you have experience in social media, in editing, in design, in creating visual content, in creating video. That will show advertisers that maybe they’re not just getting a writer here, maybe they’re getting someone who can help with search engine optimization or maybe you could help them create some new types of content for their blog. How to Apply for a Blogging Job. Further Resources on How to Get a Blogging Job. Job Board.
  • AGORA PULSE  |  MONDAY, MARCH 20, 2017
    [Engineering] How to Use Facebook Canvas for Posts or Ads (or Both!)
    As with any content (especially complex content), start with your goal in mind and then reverse engineer your Canvas from there for the best results. If you have been paying attention to Facebook lately, you might have noticed there are some new types of posts available on Facebook. One of those is Canvas. It is a new way to present content that goes beyond simply choosing a picture or text. In this article we will review how to use Facebook Canvas, as well as why you would want to use it in the first place. Why Use Facebook Canvas? Setting Up a Canvas. Step 1: Title Your Canvas. Photo.
  • JON LOOMER  |  THURSDAY, MARCH 16, 2017
    [Engineering] Entrepreneurs: 7 Reasons Why Content is Required
    Create a Traffic Engine. It’s a traffic engine that keeps on working. You can’t just create any old content and expect the “traffic engine” to fire on all cylinders. [NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. If you are an entrepreneur with a website, content is required. The inclusion of content humanizes your brand, provides proof of expertise and builds trust. That’s fine.
  • SPROUT SOCIAL  |  MONDAY, MARCH 13, 2017
    [Engineering] How to Use Social Proof to Boost Conversions
    Another way to show prominence outside of just listing awards you’ve won is to mention websites you’ve been featured in like Search Engine Journal does at the bottom of their website. It’s a Saturday afternoon and you’re walking down the street looking for a place to try for lunch. Eight out of ten of the restaurants have people inside eating. The other two are completely empty. Are you more likely to go to one of the restaurants with people inside, or one of the two empty ones? You’ll probably even do it without even giving it a second thought. Angie B.
  • THE REALTIME REPORT  |  FRIDAY, MARCH 10, 2017
    [Engineering] Why Transmedia Is The New Viral Gold For Influencer Marketing
    Furthermore, search engine Bing partnered with them, causing an increase in their traffic by the millions, landing them as one of the top10 most visited sites during the campaign. Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. It’s become nothing more than ‘white noise.’ ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. This move often overlaps and complements transmedia marketing and should be used that way. Social Triggers.
  • THE REALTIME REPORT  |  TUESDAY, MARCH 7, 2017
    [Engineering] The First 5 Steps To Improving Your Digital Content
    If you’ve spent any amount of time in the search engine optimization industry then you’ve heard the phrase “content is king.” ” Users are demanding higher quality content and search engines are adjusting their algorithms to deliver up the best of the best. There are two page titles to consider: the H1 (main title) on the web page and the meta title that shows up in the search engines. The First 5 Steps To Improving Your Digital Content. As a result, businesses now have to put even more emphasis on high quality digital content, but few know where to start.
  • WEBBIQUITY SMM  |  TUESDAY, MARCH 7, 2017
    [Engineering] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    The Search Monitor platform provides real-time advertising intelligence to monitor brand and trademark use, affiliate compliance, and competitive advertisers on SEM, SEO, local search, display, mobile, PLAs, and shopping engines. Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Social Media Campaign Builders. 1) Rafflecopter. Google Review Count: 449. 2) Optimizely. grow}.
  • BUFFER SOCIAL  |  MONDAY, MARCH 6, 2017
    [Engineering] Know What’s Working on Social Media: 26 Free Social Media Analytics Tools
    A fun tool built by the team behind the Wolfram Alpha search engine, the Wolfram Alpha Facebook Analyzer shows you all sorts of fun and useful information for your Facebook profile and posts. We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. How have my followers grown this month? Which posts seem to perform best ? Buffer. Klout.
  • THE REALTIME REPORT  |  SUNDAY, MARCH 5, 2017
    [Engineering] An Informative Guide To The USB-C Connector
    For engineers or developers looking to develop a simple connectivity application that features legacy equipment, they can turn to Microchip’s latest next generation hub integrated circuit (IC) for USB Type-C applications that are capable of supporting seven ports. Engineers can also add built-in billboard support into a device, which can notify users when an unsupported device has been connected via a USB power delivery application. An Informative Guide To The USB-C Connector. Why has the world seemingly fallen for the USB-C? The Benefits of the USB Type-C Connector. and USB3.1.”
  • PROBLOGGER  |  FRIDAY, MARCH 3, 2017
    [Engineering] Reading Roundup: What’s New in Blogging Lately?
    Search Engine Journal. This week we’re talking about changing up routines and slashing things out of our lives if we want to be successful. Also Facebook maybe making our lives easier, taking quizzes, and what to do when you wanna chuck it all in… I’M MOTIVATED! Let’s do this. 13 Things You Should Give Up If You Want To Be Successful | LinkedIn. Well this was food for thought. I’m not sure I agree with all of it… what are your thoughts? Want to Have More Creative Breakthroughs? Redesign Your Day According to This Step-by-Step Guide | Inc. This is nuts.
  • SPROUT SOCIAL  |  WEDNESDAY, MARCH 1, 2017
    [Engineering] 8 Reasons Your Instagram Followers Aren’t Buying
    This is Google’s dashboard that helps website owners get a better understanding of how their site is performing in the search engine as well as any issues that could affect your rankings. Are you investing time, money and resources into Instagram, and only getting a handful of Likes and followers in return? While comments, Likes and new followers are great, they don’t always equate to new customers. Although Instagram is mostly known as a great tool for branding and engagement , it can also be a direct source of new customers. You’re Hard Selling. bulletjournal.
  • MELTWATER  |  WEDNESDAY, MARCH 1, 2017
    [Engineering] Your PR SEO Super Powers
    While search engine optimization (SEO) and PR have been buddies for a while now, never… Read More.
  • RAZOR SOCIAL  |  WEDNESDAY, MARCH 1, 2017
    [Engineering] How to Identify and Engage with Influencers Using GroupHigh
    Domain authority – There’s a company called Moz that ranks websites on a 1 – 100 scale, predicting how well a website will rank on search engines. Would you pay more attention to an influential person in your field that you trust and respect, or to an ad from a brand that you may or may not have bought a product from? I bet it’s not the ad! Consumers tend to trust an influencer more than an advertisement. Companies are increasingly realizing the importance of influencer marketing and are using it to extend their brand reach and bring in more customers. Summary.
  • TWIST IMAGE  |  TUESDAY, FEBRUARY 28, 2017
    [Engineering] The Billion Hour YouTube Rabbit Hole (And It's Growing)
    YouTube has spent years capturing this data (much like they have done on the pay-per-click side of search engine advertising). search engine marketing. It can often be a sad state of affairs. I don't know about you, but when someone send me a YouTube video to watch, I always have the best of intentions. Best plaid plans, and all. It's inevitable that I catch myself three hours later watching these random videos, that have been perfectly lined-up for me on the right-hand side of the screen. It's a dangerous sport. That - to me - is the new television. I am not alone. For Users.
  • SPROUT SOCIAL  |  TUESDAY, FEBRUARY 28, 2017
    [Engineering] Building the Bambu Mobile App in React Native
    It ended up coming down to a team effort where a JavaScript engineer helped me pinpoint the bug, and a Android engineer helped me find where to fix it. This not only allows us to reduce maintenance going forward, it also opens up the number of engineers that can support and improve the app. Sprout EngineeringWrite once, run on iOS and Android. It’s a goal many developers have set out to accomplish. Early solutions tried to bring web resources to mobile, but never had the experience users expected. Choosing React Native. Working With JavaScript. Going Forward.
  • PROBLOGGER  |  MONDAY, FEBRUARY 27, 2017
    [Engineering] Why Your Blog Needs SEO
    Search engine optimisation, or SEO, is the process used to write and structure your blog in such a way as to raise your search engine rankings. Readers looking for blogs like yours have a great way to find them, and that is using search engines. Search engine optimisation is just that: optimising your page to get the best possible rankings for a given search phrase. By following simple SEO principles, traffic from Google and other search engines can grow quickly. This works especially well if your competitor has poor quality search engine optimisation.
  • PROBLOGGER  |  MONDAY, FEBRUARY 27, 2017
    [Engineering] 182: How to Use MindMaps in your Blogging
    We might have a sub category on search engine optimization, we might have another sub category on social media, we might have another one on getting traffic from other people’s blogs-referral traffic. Another thing when it comes to marketing your blog, and this is something I’ve not done myself but I’ve seen other bloggers using mind maps for their keywords in search engine optimization. How to Create MindMaps for your Blogging. Today’s episode is about Mind Mapping. In fact – I designed outlined this whole podcast in a mindmap which I’ll show you in today’s show notes.
  • PROBLOGGER  |  MONDAY, FEBRUARY 27, 2017
    [Engineering] 182: How to Use MindMaps in your Blogging
    We might have a sub category on search engine optimization, we might have another sub category on social media, we might have another one on getting traffic from other people’s blogs-referral traffic. Another thing when it comes to marketing your blog, and this is something I’ve not done myself but I’ve seen other bloggers using mind maps for their keywords in search engine optimization. How to Create MindMaps for your Blogging. Today’s episode is about Mind Mapping. In fact – I designed outlined this whole podcast in a mindmap which I’ll show you in today’s show notes.
  • PROBLOGGER  |  FRIDAY, FEBRUARY 24, 2017
    [Engineering] Reading Roundup: What’s New in Blogging Lately?
    How To Improve Your Email Campaigns Using Analytics | Search Engine People. This week’s posts made me want to live in an RV and perennially chase the warmer weather while reading more novels and finding creative ways to stay well-clear of writer’s block. Quite a good week, if I’m being honest! I think it’s probably because it’s grey and drizzly here (autumn is well on the way) that I’m dreaming of an endless summer road trip… How This 27-Year-Old Made $1 Million Last Year | Forbes. The ‘Sharent’. Are We Safe As Parent Bloggers? Excellent.
  • TWIST IMAGE  |  THURSDAY, FEBRUARY 23, 2017
    [Engineering] What Humans Want Vs. The Chatbot Struggle
    It's not just about chatbots as an engine of commerce. Do you think that chatbots are the future? You cannot not throw a marketing professional down a flight of stairs these days without the word "chatbots!" tumbling out of their mouths. There is no doubt that building automated tools for brands that reside inside messaging apps is a key near-to-mid-term strategy for connecting to consumers. We are already seeing services like Uber reside in popular messaging apps in other parts of the world. We're also seeing a significant growth curve in both usage and adoption of messaging services.
  • THE NEW STRATEGIST  |  THURSDAY, FEBRUARY 23, 2017
    [Engineering] 5 Great Pinterest Marketing Resources
    In addition to these great Pinterest marketing resources, why not check out this episode of the Marketing Doubleshot podcast where we talk about how Pinterest often functions more as a search engine than what we would consider a pure social media site. – Listen to Ep.11 – Pinterest the Search Engine & Agencies Making Software. Is your brand getting great marketing results from Pinterest? Check out these handy Pinterest marketing resources to do even better. Pinterest is a fantastic marketing tool that is under-utilized by countless brands. Check out this article.
  • KATIE LANCE  |  THURSDAY, FEBRUARY 23, 2017
    [Engineering] Developing an Effective Real Estate Content Marketing Strategy
    Quality versus quantity – It’s been said time and again that search engines favor longer form, quality content that provides value to its readers as compared to content chock full of keywords, so focus on crafting insightful pieces. Target audience – Create with your target audience in mind–focus in on a niche by being as specific as you can–and your content will be more likely to rank high on search engines. First of all, you’ll want to focus on creating great content that enhances your brand. 2.What’s your area of expertise? Blog posts. Videos .
  • SPROUT SOCIAL  |  TUESDAY, FEBRUARY 21, 2017
    [Engineering] 6 Free SEO Tools Social Media Marketers Can Use Too
    What it does: The Yoast SEO Plugin makes it easy to optimize WordPress sites for search engines. Every marketer has their favorite set of tools that help make their job easier. When you’re looking for new tools, you probably stick to ones made specifically for your industry. For instance, email marketers might use autoresponders or coding tools. Social media marketers use social media management tools and SEOs use keyword research and analytics tools. But who says your toolset has to be limited to your specific industry? But we’re here to bridge the gap. Google Analytics.
  • WEBBIQUITY SMM  |  TUESDAY, FEBRUARY 21, 2017
    [Engineering] The 21 Best Content Curation Tools
    Find relevant content delivered to you automatically, all in one place, from hundreds of thousands of sources, using Curata’s self-learning engine. Instant RSS Search is a Google powered feed engine to help you discover RSS feeds around your favorite topics. Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. 1) Storify. 2) Pocket. Wrike.
  • PROBLOGGER  |  MONDAY, FEBRUARY 20, 2017
    [Engineering] How Videos Can Transform Your Content Marketing Strategy
    It’s also been proven that organic traffic from search engines increases by 157% when there’s a video included. This is a guest contribution from Nathalie Cohen-Sheffer. From do-it-yourself tutorials to adorable animal clips, videos are a big part of our life – and business owners as well as bloggers are taking notice. Here are seven reasons why everyone needs to incorporate video into their marketing strategy, and the sooner the better. From consuming news to communicating with our friends, video has taken over. In fact, 1.47 It Increases Traffic. It’s Motivating.
  • PROBLOGGER  |  FRIDAY, FEBRUARY 17, 2017
    [Engineering] Reading Roundup: What’s New in Blogging Lately?
    8 Awesome Ways to Declutter Your Digital Marketing Life | Search Engine Journal. This week is all about writing (and writing lots), getting your SEO right, and decluttering your online life. Enjoy! 5 Writing Techniques that Stir Your Audience to Action | Copyblogger. Emotion, Emotion, Emotion is the new Location, Location, Location. If we’re not getting our audience to feel, how are they going to be motivated to engage? The Four Essential Qualities You Need for Freelance Writing Success (and How to Develop Them) | Aliventures. This SEO Checklist = 48.7% Do you hold events?
  • SPIN SUCKS  |  THURSDAY, FEBRUARY 16, 2017
    [Engineering] Google’s Search Algorithm is Like a Soccer Team
    Marketing SEO algorithms content marketing content strategy create quality content create quality content that rank high in Google Google Google Page Rank Google search algorithm high-quality content larry page Mexico PR content strategy search engine search engine optimization SEO rules for your content Sergey Brin soccer soccer fans The Purpose of Algorithms The Secret Rules of Modern Living: Algorithms what is Google algorithm? Google’s search algorithm was created to help users effectively and efficiently find the content they are looking for. World Cup
  • SPROUT SOCIAL  |  WEDNESDAY, FEBRUARY 15, 2017
    [Engineering] 9 Tips on How to Get More Subscribers: A YouTube Guide
    And as the second-largest search engine in the world (only behind Google), gaining new subscribers can help build awareness and customers. Search engine optimization (SEO) is critical for getting your videos to rank in YouTube’s search results. Just like any other social network, YouTube has its own space for businesses to create communities. With Instagram, Facebook and Twitter, it’s all about gaining real and authentic followers. But on YouTube, it’s essential to learn how to get more subscribers. On a platform like YouTube, shareability is everything. minutes.
  • TWIST IMAGE  |  MONDAY, FEBRUARY 13, 2017
    [Engineering] The Trouble With Twitter, Flying Uber Cars And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    Well, without missing a beat, Uber hired a NASA Langley Research Center engineer named, Mark Moore. Moore became (somewhat) known in the engineering world for his research into VTOL (short for Vertical Takeoff and Landing). Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed: .
  • WEBBIQUITY SMM  |  MONDAY, FEBRUARY 13, 2017
    [Engineering] The 29 Best Social Media Monitoring Tools
    This real-time social search engine is an endless oasis of content ideas.” Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. No matter what you sell, people are talking about your brand online; do you know what they are saying?
  • PROBLOGGER  |  FRIDAY, FEBRUARY 10, 2017
    [Engineering] Reading Roundup: What’s New in Blogging Lately?
    2017’s Four Most Important Ranking Factors, According to SEO Industry Studies | Search Engine Journal. After taking some time off over the holiday season on my blog, I’ve been thinking about things I normally don’t have time to – and I think those things have been reflected in today’s roundup! Things like going back and optimising older posts for SEO, thinking about my blogging origins and how they’re influencing my blogging future, and getting back to my first love: writing. Where are you at? Get ready to reduce the length of your title tags! Is it ever?
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 8, 2017
    [Engineering] The Psychology Behind Making Money on Social Media
    Back in the day, one could create that straight path to the money by manipulating search engines through article marketing and link building. There is a new strategy that baffles some people’s social media. It isn’t cheating, either—psychology is something which has been around as long as we have been smart enough to acknowledge that it’s there. You use psychology every day, too. You may not realize it, but it’s there, hiding in the shadows of your subconscious, waiting to be revealed through some past experience or relationship. The Crooked Path to Making Money.
  • PROBLOGGER  |  MONDAY, FEBRUARY 6, 2017
    [Engineering] SEO for Bloggers: A Basic Explanation
    Search Engine Optimisation. Use these pieces to learn the cornerstones of search engine optimisation and you’ll be better able to use SEO to improve your blog. Search engine optimisation, or SEO, is a way of crafting your blog that focuses on growing your search engine results organically. It’s the best way to create your pages to deliver a great user experience, both to your readers and to search engines. In general, search engines want to refer searchers to sites that are the most relevant to their search requests. What is SEO?
  • PROACTIVE REPORT  |  THURSDAY, FEBRUARY 2, 2017
    [Engineering] PR Insights from the 2017 Trust Barometer
    People are more likely to believe search engines (59%) than human editors (41%.). Online sources and search engines are trusted more than traditional media. The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. Here the top 10 insights from the report. Trust in Authorities is Eroding Worldwide. Trust in business, government, NGOs and the media all declined this year. Trust in media is now at an all time low. The Trust Gap Widens . The measure of trust between the well-informed public and the general population is getting further apart. Building Trust.
  • SIMPLY MEASURED  |  WEDNESDAY, FEBRUARY 1, 2017
    [Engineering] 10 Content Marketing Lessons I Learned From Seeing How Our Content Is Shared
    Owned Social Content Is Our Engine. Do you know which blog posts or webpages are driving the most visits to your website right now? Probably. It’s not amateur hour. But did you know: Facebook sends 82% of social media traffic to longer stories and 84% of social traffic to shorter news articles. Pew Research Center, 2016). 76% of people use their Facebook feed to find interesting content. Source: https://www.hubspot.com/marketing-statistics ). In the past two years, content consumption on LinkedIn has increased 21%. Source: https://www.hubspot.com/marketing-statistics ).
  • SPROUT SOCIAL  |  WEDNESDAY, FEBRUARY 1, 2017
    [Engineering] Always Up-to-Date Guide to Social Media Image Sizes
    This isn’t just because of the social aspect, but also your Google+ account is tied to the search engine itself. Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. What has become so important is effectively conveying your brand on social media through images and video. In this quick-scroll world of social media, the visual face of your brand is often times the first thing your audience sees and possibly the one thing they remember. Social Media Image Sizes Per Network. Twitter. Instagram. LinkedIn. Pinterest. Tumblr.
  • SIMPLY MEASURED  |  TUESDAY, JANUARY 31, 2017
    [Engineering] Why Brand Voice Matters and How to Form It
    At Hard Rock, we have more than 200 global locations that act as content engines and speak on behalf of the brand on their local social media channels. A distinct and unwavering brand voice is one of the core attributes of a strong online brand presence–but it is also the most vulnerable. At Hard Rock International, we fiercely manage and protect our brand voice. The risk of not enforcing brand voice is scattered messaging, which confuses brand presence and can ultimately tarnish relevance and reputation. Step 1: Figure Out Who You Are and Own It. throwbackthursday.
  • DIVA MARKETING BLOG  |  TUESDAY, JANUARY 31, 2017
    [Engineering] Radio For Small Business, Interview with Lee Kantor & Stone Payton Business RadioX
    His ability to see the client's ultimate objective then reverse engineer an elegant solution that helps them achieve their goals has been critical to our success. H ow to get the word out about your company and products is a one of the biggest challenges facing many small business owners. As we often discuss on Diva Marketing, the digital world provides a multitude of of opportunities from blogs to social networks to online advertising. For good measure, let's throw in eMail and websites. There are usually several guests, discussing diverse topics, on each show. Ask more why questions.
  • PROBLOGGER  |  SUNDAY, JANUARY 29, 2017
    [Engineering] A System for Easily Publishing Consistently Great Content – A Pamela Wilson Series
    At the same time, I knew that publishing content on a consistent basis was the most effective way to get both people and search engines to notice my site. This five-part series is a guest contribution from Pamela Wilson of Big Brand System. Content marketing works — you know that. It’s one big reason you read ProBlogger! You like the content here and you want to learn more about how to create it yourself. It’s all well and good to talk about how to write content effectively, of course. But at some point, you’ve got to actually do it. Regularly. But it doesn’t have to be.
  • PROBLOGGER  |  SUNDAY, JANUARY 29, 2017
    [Engineering] A System for Easily Publishing Consistently Great Content – A Pamela Wilson Series
    At the same time, I knew that publishing content on a consistent basis was the most effective way to get both people and search engines to notice my site. This five-part series is a guest contribution from Pamela Wilson of Big Brand System. Content marketing works — you know that. It’s one big reason you read ProBlogger! You like the content here and you want to learn more about how to create it yourself. It’s all well and good to talk about how to write content effectively, of course. But at some point, you’ve got to actually do it. Regularly. But it doesn’t have to be.
  • TWIST IMAGE  |  THURSDAY, JANUARY 26, 2017
    [Engineering] New Platforms + Meager Results = Same Old Song And Dance
    search engine marketing. Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing, it's the ability to insert themselves into a space where an audience gathers. The assumption is that because people have gathered, it will be easier to get their attention (wrong). This is hardly ever the case (sadly). In the early days of digital marketing, brands would be completely confused why their advertising was not performing, when there was such a large and growing audience online. I was bald back then too). Still, the debate raged on.
  • SOCIALTIMES FACEBOOK  |  THURSDAY, JANUARY 26, 2017
    [Engineering] There Is No Salvation for the ‘Facebook Expert’
    The walking dead who are peddling search-engine optimization, Facebook ads, or other disciplines are starting to realize this. You see, keywords were a great start in search-engine marketing. In the same way you could cloak the search engines (show them one thing, while showing users another), with Facebook ads, you could programmatically bid high and low every 60 seconds. In the old days of search marketing, it was about tricking the dumb robots –buy links, cloak, spin content, or whatever trick you could pull. Sounds like a bunch of mumbo jumbo?
  • SOCIALTIMES FACEBOOK  |  THURSDAY, JANUARY 26, 2017
    [Engineering] Unlock Facebook With a Physical Security Key?
    Security engineer Brad Hill said in a Facebook Security note that the option is an alternative to the two-factor authentication solution it currently offers, whereby users receive security codes for login approvals via text messages. Facebook announced support for physical security keys with certain web browsers and mobile devices. He wrote: Starting today, you can register a physical security key to your account so that the next time you log in after enabling login approvals, you’ll simply tap a small hardware device that goes in the USB drive of your computer.
  • SOCIALTIMES FACEBOOK  |  THURSDAY, JANUARY 26, 2017
    [Engineering] Hugo Barra to Lead Virtual Reality Efforts at Facebook
    Xiaomi CEO Lei Jun always says that the highest calling of an engineer is to make technology breakthroughs quickly and readily available to the widest possible spectrum of humanity. Facebook has a new lead for all of its virtual reality efforts: vice president of virtual reality Hugo Barra. Barra had been vp of international with Chinese electronics company Xiaomi since September 2013. Prior to Xiaomi, he served as a product management director at Google, working mostly on its Android team. He was a co-founder of mobile speech-recognition software company LOBBY7 in 2000.
  • SOCIALTIMES FACEBOOK  |  THURSDAY, JANUARY 26, 2017
    [Engineering] Why Facebook Is Loading Faster on Chrome, Firefox
    If you have, here’s why: Infrastructure engineer Ben Maurer and software engineer Nathan Schloss penned a detailed blog post about how Facebook worked with Google and Firefox parent Mozilla on performance improvements, specifically in the areas of browser caches and revalidation. Have you noticed improvements in speed when accessing Facebook via Google Chrome or Firefox? The results of Facebook’s work with Google and Mozilla were: Both Chrome and Firefox recently launched features that make their caches significantly more efficient both for Facebook and for the entire web.
  • TWIST IMAGE  |  WEDNESDAY, JANUARY 25, 2017
    [Engineering] Digitize The Physical To Win At Business
    They are an engine of branding for the brands that are taking part (they look like little action-oriented banner ads). . Should we even call anything "digital" anymore? Senior marketing professionals love writing op-ed pieces calling for the death of using the word "digital" in front of anything. Let's not call it Digital Marketing anymore." The sentiment is a pragmatic one: "everything is digital!" The sentiment is a romantic one: "we're not doing it, but if we kill that saying, we can claim that we do it all." It's a smart play. It's clear where my heart lies: I believe in digital.
  • PEG FITZPATRICK  |  WEDNESDAY, JANUARY 25, 2017
    [Engineering] 10 Amazing Tricks To Get The Most Out Of Your Travel
    Reverse engineer hashtags on Instagram with the geolocation tags to find unique places and amazing photo opportunities. I love to travel! I’m going to share some of my favorite travel hacks with you. I’ve used social media to help plan my trips. It’s helped me see more amazing things and enjoy my trips in different ways. I hope they bring joy to your next trip as well. Buy a top ten guide for the city or country. These handy guides give you an overview of what there is to do and how to get around. I like to mark things by day with post-its. No one! Wow, right?
  • CONVINCE & CONVERT  |  WEDNESDAY, JANUARY 25, 2017
    [Engineering] 20 Pros Reveal What Makes a Perfect Twitter Marketing Strategy
    It can increase traffic to your website, which in turn can improve your search engine page ranking. What’s your Twitter marketing strategy? Is it working? There are over 350,000 tweets posted every minute of every day. How do you ensure your messages stand out? Google, Nike, Starbucks, and more big brands fought for attention and won. Was it luck or brilliant Twitter marketing? Twitter Marketing Strategy Insights from 20 Experts. We took a close look to learn how these big names got it right. To mix it up a bit, we added a couple of CEOs you may have heard of. sJutSQHmFX. y1mNUJ9K3g.
  • TWIST IMAGE  |  TUESDAY, JANUARY 24, 2017
    [Engineering] Connect The Dots Marketing
    search engine. Are we seeing the bigger picture? There are three disruptive technologies that are emerging. Candidly, there are many more. Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. That will soon change. The big winner at CES this year was Amazon 's Alexa technology. In short: voice. Voice as navigation. Voice as control. Voice as search. Voice as OS (operating system). Have you read the news? In October of last year, MediaPost published the article, Gartner Predicts 30% Of Searches Without A Screen In 4 Years. and growing.
  • BUFFER SOCIAL  |  TUESDAY, JANUARY 24, 2017
    [Engineering] How to Build an All-Star Social Media Team in 5 Steps
    an engineer replying to a technical question on Twitter). —. We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often, for agencies, larger enterprises, and even some small businesses, social media is handled by teams of people covering a broad range of skills. So how do you go about building an awesome social media team? There are so many things to consider: What skills do you need in your team? How should you structure the team? How do you hire new team members? Assess your current situation. Advertiser.
  • PROBLOGGER  |  MONDAY, JANUARY 23, 2017
    [Engineering] How to Come up With More Than Enough (Great) Ideas for Your Blog
    Don’t copy-and-paste content into an entirely new post with a different URL: you won’t keep the search engine traffic from the old post (which has probably been linked to be various other websites). Do you ever sit staring at your computer screen, wondering what the heck you’re going to post about? Maybe you scramble around for an idea – any idea! – and then rush into it. Or maybe you give up, and you don’t write a post at all. Coming up with enough ideas for your blog can be daunting, whatever stage you’re at. Some bloggers also have some unhelpful hang-ups around ideas and inspiration.
  • PROBLOGGER  |  MONDAY, JANUARY 23, 2017
    [Engineering] How to Come up With More Than Enough (Great) Ideas for Your Blog
    Don’t copy-and-paste content into an entirely new post with a different URL: you won’t keep the search engine traffic from the old post (which has probably been linked to be various other websites). Do you ever sit staring at your computer screen, wondering what the heck you’re going to post about? Maybe you scramble around for an idea – any idea! – and then rush into it. Or maybe you give up, and you don’t write a post at all. Coming up with enough ideas for your blog can be daunting, whatever stage you’re at. Some bloggers also have some unhelpful hang-ups around ideas and inspiration.
  • SOCIALTIMES TWITTER  |  THURSDAY, JANUARY 19, 2017
    [Engineering] Twitter Updates Progress on Diversity, Inclusion
    We put ourselves where the talent is, and we showed up in force at the Grace Hopper Celebration of Women in Computing , the National Society of Black Engineers’ annual convention and the Society of Hispanic Professional Engineers Conference. We launched a partnership with Code2040 , focused on minority software engineering students. Twitter’s update on its diversity efforts followed the same theme as counterparts Facebook and Pinterest : modest progress, along with the acknowledgement that more work needs to be done. We don’t presume to have all the answers.
  • SOCIALTIMES TWITTER  |  WEDNESDAY, JANUARY 18, 2017
    [Engineering] Google Acquires Twitter Assets Fabric, Crashlytics, Answers, Digits, Fastlane
    Fabric vice president of engineering and general manager Rich Paret wrote in a blog post : When we met the team at Google, we quickly realized that our missions are the same–helping mobile teams build better apps, understand their users and grow their businesses. Google announced Wednesday that it acquired several technology assets from Twitter, most notably its Fabric mobile application development platform. Terms of the transaction were not disclosed. Fabric and Firebase operate mobile platforms with unique strengths in the market today.
  • PROBLOGGER  |  WEDNESDAY, JANUARY 18, 2017
    [Engineering] How to Get Traction with Your New Blog
    We also have a resident SEO guru, Jim Stewart of Bloggers SEO , who talks us through the foundations and writes helpful posts decoding the mystery of search engine optimisation here. But basically, if you want your blog to be found on Google and other search engines, think about they key words of what your blog is about, and also each post. This is it. This is your year, you say. You’ve been tossing up the idea of starting a new blog for ages now. ” You may have even read last week’s post on WHY you should start a blog and found yourself all fired up. Do that.
  • PROBLOGGER  |  WEDNESDAY, JANUARY 18, 2017
    [Engineering] How to Get Traction with Your New Blog
    We also have a resident SEO guru, Jim Stewart of Bloggers SEO , who talks us through the foundations and writes helpful posts decoding the mystery of search engine optimisation here. But basically, if you want your blog to be found on Google and other search engines, think about they key words of what your blog is about, and also each post. This is it. This is your year, you say. You’ve been tossing up the idea of starting a new blog for ages now. ” You may have even read last week’s post on WHY you should start a blog and found yourself all fired up. Do that.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, JANUARY 17, 2017
    [Engineering] Facebook Sets Up Shop in Paris’ Station F Startup Campus
    Our investment in Station F will support local entrepreneurs with weekly workshops and mentoring from some of Facebook’s top engineers. The “first worldwide Startup Garage” at Station F in Paris will devote several spaces to launch partner Facebook. Station F announced in a blog post that Facebook will launch a program in April called Startup Garage From Facebook at Station F, which will be a six-month program designed for participation by 10 to 15 data start-ups, occupying an 80-zone area of the campus. And we couldn’t be more thrilled that it picked Station F to partner with.
  • PROBLOGGER  |  TUESDAY, JANUARY 17, 2017
    [Engineering] 5 Ridiculous SEO Myths Every Blogger Should Ignore
    Every time Google makes a change to their search engine, it’s the people who do the “wrong” thing that suffer. Search engines still need to be given some hints to truly understand what your post is about. Search Engine OptimizationSEO scares or confuses most bloggers and for very good reason. Google makes it a challenge for you to understand what they are doing, and they keep changing the rules. If that were not enough, there is also a lot of half-baked information out there and blog posts filled with the wrong information. too many keywords in your posts.
  • PROBLOGGER  |  TUESDAY, JANUARY 17, 2017
    [Engineering] 5 Ridiculous SEO Myths Every Blogger Should Ignore
    Every time Google makes a change to their search engine, it’s the people who do the “wrong” thing that suffer. Search engines still need to be given some hints to truly understand what your post is about. Search Engine OptimizationSEO scares or confuses most bloggers and for very good reason. Google makes it a challenge for you to understand what they are doing, and they keep changing the rules. If that were not enough, there is also a lot of half-baked information out there and blog posts filled with the wrong information. too many keywords in your posts.
  • SOCIALMEDIA.BIZ  |  TUESDAY, JANUARY 17, 2017
    [Engineering] How to create mobile-friendly content with Google’s AMP
    He commends Google’s collaborative approach and easy access to leadership and engineers. A better, faster mobile web is better for everyone, including users, platforms like Pinterest, and publishers,” Jon Parise, product engineer at Pinterest, wrote on the Pinterest blog. How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Post by Anna Rodriguez. Photo courtesy of Unsplash via Pexels. Mobile Tool
  • SOCIALLY SORTED  |  MONDAY, JANUARY 16, 2017
    [Engineering] The 11 Top Social Media Management Tools I Can’t Live Without
    I’m adding my top social media management tools for my blog here as my blog is the engine room of my social media marketing. These are the 11 Top Social Media Management Tools for Business that I can’t Live Without in my business right now. . I’ve tried and tested many tools but these are the tools that I am using right now, every week to post and engage on social media. . Use this guide to jump in and give them a spin on the platforms you are marketing on. . Image by Shutterstock. Because I am fussy. Damn fussy. My Criteria for Top Social Media Management Tools.
  • PROBLOGGER  |  MONDAY, JANUARY 16, 2017
    [Engineering] Your Niche Is A Small Village: Here’s How To Become Well-Known In it by Marketing Yourself
    Source: Search Engine Watch. This is a guest contribution from Victor Idjola. Sometimes, the way many startups become very well-known after a period of oblivion makes it feel like the industries we operate in are actually small villages. And they really are! Have you noticed? Almost every new company that manages to build a great product and use some marketing tactic(s) that works ends up making the headlines within a couple of months. It’s not always like that. But it happens many times. Take Buffer , for example. They got 100,000 users in 9 months. So what happens if they fail? first.
  • PROBLOGGER  |  MONDAY, JANUARY 16, 2017
    [Engineering] Your Niche Is A Small Village: Here’s How To Become Well-Known In it by Marketing Yourself
    Source: Search Engine Watch. This is a guest contribution from Victor Idjola. Sometimes, the way many startups become very well-known after a period of oblivion makes it feel like the industries we operate in are actually small villages. And they really are! Have you noticed? Almost every new company that manages to build a great product and use some marketing tactic(s) that works ends up making the headlines within a couple of months. It’s not always like that. But it happens many times. Take Buffer , for example. They got 100,000 users in 9 months. So what happens if they fail? first.
  • PROBLOGGER  |  FRIDAY, JANUARY 13, 2017
    [Engineering] Reading Roundup: What’s New in Blogging Lately?
    Why SEO & lousy content don’t mix | Search Engine Land. Hello and welcome to the first Reading Roundup of 2017! May this be the year we make the breakthroughs we want, understand the things we haven’t yet, and have more fun than ever. Let these readings be your guide! The Top 9 Social Media Strategists to Watch In 2017 | Entrepreneur. I love these picks because they’re so diverse. They’re not all Digital Whizkids, they’re just people at the top of their game, not matter what the genre. Who hasn’t come across one of these? And panicked?! ”!
  • PROBLOGGER  |  FRIDAY, JANUARY 13, 2017
    [Engineering] Reading Roundup: What’s New in Blogging Lately?
    Why SEO & lousy content don’t mix | Search Engine Land. Hello and welcome to the first Reading Roundup of 2017! May this be the year we make the breakthroughs we want, understand the things we haven’t yet, and have more fun than ever. Let these readings be your guide! The Top 9 Social Media Strategists to Watch In 2017 | Entrepreneur. I love these picks because they’re so diverse. They’re not all Digital Whizkids, they’re just people at the top of their game, not matter what the genre. Who hasn’t come across one of these? And panicked?! ”!
  • SOCIALMEDIA.BIZ  |  THURSDAY, JANUARY 12, 2017
    [Engineering] Tips to boost your video marketing (infographic)
    Keep in mind that stand-alone videos can’t rank highly by themselves: Search engines can’t tell what’s inside the videos so they index only the text on your page. If you supplement the video with an accompanying transcript, search engines will index the multimedia content more effectively, increasing the search traffic to your site. Post by Take 1 Transcription. S tudies show that 69 percent of consumers would choose video over text to learn about a product or service. So are you doing all you can to give your business’s video marketing a boost?
  • SOCIALTIMES TWITTER  |  WEDNESDAY, JANUARY 11, 2017
    [Engineering] Twitter Dashboard to Shutter Feb. 3
    When Dashboard was introduced in June, product and engineering manager Noah Pepper wrote in a blog post : Easily engage with your audience: Create a custom feed to find out what’s being said about your business. Twitter is pulling the plug on Twitter Dashboard , the iOS and desktop application it launched last June to help businesses better connect with users. The social network announced in a series of tweets (embedded below) that Dashboard will be shuttered Feb. 3, adding that it hopes to incorporate some of the app’s features elsewhere within its ecosystem.
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, JANUARY 11, 2017
    [Engineering] Facebook Journalism Project: A Complete Guide
    Highlights follow: While we’ve worked with our news partners on this in the past, as part of the Facebook Journalism Project we’ll begin an even deeper collaboration with news organizations across the spectrum, connecting our product and engineering teams so that we can build together from the early stages of the product development process. This month, our engineering team, in collaboration with the engineering team of German news organization Bild , will launch a test to explore offering free trials to engaged readers, right from within Instant Articles. and James L.
  • PROBLOGGER  |  WEDNESDAY, JANUARY 11, 2017
    [Engineering] 8 Reasons You’re Losing Money On Your Blog
    In other words, if you want to generate revenue, you’re going to have to put up some of your own money to get the engine lubricated. This is a guest contribution from Larry Alton. . You spend hours and hours of time each week on your blog, but at the end of the month, there’s nothing to show for it in your bank account. In fact, after you add up all of the expenses associated with maintaining your blog, you’ve actually lost some money. What’s the problem? Here are some possible culprits and what you can do to overcome them. You Never Researched Your Niche. Your Blog Isn’t a Priority.
  • PROBLOGGER  |  WEDNESDAY, JANUARY 11, 2017
    [Engineering] 8 Reasons You’re Losing Money On Your Blog
    In other words, if you want to generate revenue, you’re going to have to put up some of your own money to get the engine lubricated. This is a guest contribution from Larry Alton. . You spend hours and hours of time each week on your blog, but at the end of the month, there’s nothing to show for it in your bank account. In fact, after you add up all of the expenses associated with maintaining your blog, you’ve actually lost some money. What’s the problem? Here are some possible culprits and what you can do to overcome them. You Never Researched Your Niche. Your Blog Isn’t a Priority.
  • SPROUT SOCIAL  |  TUESDAY, JANUARY 10, 2017
    [Engineering] Meet Team Sprout: Brian, Platform Engineering Manager
    Brian Cordonnier, a Platform Engineering Manager on Sprout’s Publishing Squad, embodies this commitment both in his work at Sprout and his hobbies outside of the office. Brian started at Sprout as a Software Engineer and was promoted to Engineering Manager, a role in which he’s added ‘leading a Squad’ to his coding repertoire. Department: Engineering. How did you get into engineering and into your role at Sprout? You started as a Software Engineer, and you’re now an Engineering Manager. Sprout Engineering Team Sprout
  • SPROUT SOCIAL  |  TUESDAY, JANUARY 10, 2017
    [Engineering] How to Promote Your YouTube Channel Like a Pro
    YouTube is the second-largest search engine in the world. Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. But simply creating videos doesn’t necessarily guarantee anyone is going to watch them. You need to figure out how to promote your YouTube channel if you want to be successful. Not sure where to start? Don’t worry, we’ve got you covered. Here are 16 ways to promote your YouTube channel like a pro: 1. Write Engaging Titles. Facebook.
  • SOCIALTIMES FACEBOOK  |  MONDAY, JANUARY 9, 2017
    [Engineering] Why B2B Advertisers Need Facebook
    Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. Advertising/Marketing Facebook Account-Based Marketing ad revenue Ad Targeting age B2B business to business custom audiences Dynamic Ads Dynamics Education Elite SEM Engagement industry Job Title Lead Ads lead generation LinkedIn Location Lookalike Audiences MAUs Michael LaMonte Monthly active users Pixels retargeting revenue Sanjay Teckchandani Search search engines Search-Engine Marketing Targeted AdsBut guess what? Image courtesy of Shutterstock.
  • THE REALTIME REPORT  |  THURSDAY, JANUARY 5, 2017
    [Engineering] 3 Ways To Boost Your Career Using Social Media
    Even if you have an online degree in family nursing from reputable online FNP programs, or you decide you want to work in an aerospace engineering role, you can be sure social media has the ability to help your career grow. 3 Ways To Boost Your Career Using Social Media. Social media has many benefits, not just for businesses, but also for users seeking to better their careers. Media is now a daily part of people’s lives, not just for personal communication with friends and family, but social platforms are now used to help users get in contact with potential employers and vice versa.
  • SPROUT SOCIAL  |  THURSDAY, JANUARY 5, 2017
    [Engineering] Stay Scrappy: Sprout Hack Week 2016
    As any engineer can tell you, stagnation can be a slow demise. Sprout Engineering Team SproutFor one week each December, all of us at Sprout take a break from our usual jobs and take part in Hack Week. During this week, we try our hands at new skills; we brush up on old ones; we make new friends and new discoveries. We rediscover what it’s like to have no boundaries but time and our own ingenuity. We embody a core Sprout value: We stay scrappy. We have a philosophy at Sprout that given the right circumstances, brilliant people will do brilliant things. What a day. Bring on 2017.
  • AGORA PULSE  |  TUESDAY, JANUARY 3, 2017
    [Engineering] Why Can’t Social Media Tools Post Directly to Instagram?
    There are some apps that have reverse-engineered the Instagram API so that they can automatically post directly to Instagram for users. You might think this is a clever way to get around the posting issue, but it is in direct violation of Instagram’s Platform Policy , which states, “Don’t reverse engineer the Instagram APIs or any of Instagram’s apps.”. You’re taking a huge risk by using a third-party software that reverse engineers the Instagram API so that you can schedule content that automatically posts. What is an API? Why can’t tools post directly to Instagram for me?
  • SIMPLY MEASURED  |  THURSDAY, DECEMBER 29, 2016
    [Engineering] 5 Instagram Audience Development Strategies From The New York Times
    You can credit Eric Hammarberg, an engineer at Wiss, Janney, Elstner Associates, for ensuring all that delicate, ornamental plaster on the decorated ceiling, which had begun collapsing, won’t fall down. When was the last time you held a real physical newspaper? Chances are much higher that you get your daily news fix from a smartphone, tablet, or laptop. This shift to digital media, accelerated by a decline in advertising revenue from print media, has flipped the newspaper business onto its head. No one is untouched, even a prestigious publication like The New York Times. regram.
  • TWIST IMAGE  |  THURSDAY, DECEMBER 29, 2016
    [Engineering] If Your Agency Is Not Consulting, Then What Is It Doing?
    There is no doubt that agencies are faced with mass consolidation, as the major holding companies need to feed their engines of growth (look now further than us. For marketing agencies to survive, they must start looking more like the consultants. This is one of the bigger themes that seems to be cropping up lately in the marketing industry. It's happening for a bunch of reasons. There is a large push from brands to develop in-house marketing capabilities. This is not only a smart move, but a strategic one as well. For years, marketing was seen not as a profit centre, but an expense.
  • SOCIALTIMES FACEBOOK  |  THURSDAY, DECEMBER 29, 2016
    [Engineering] Facebook’s Favorite Hacks of 2016
    A Seattle-based group of engineers and designers leveraged some of the infrastructure behind Facebook Live with the goal of building a small, private, livestreaming experience within Messenger. During our three-day-long summer hackathon, one engineer decided to hack on top of Nuclide to integrate support for the programming language Swift. At another hackathon later in the year, a few engineers set out to produce a version of Atom that runs in the browser as a step toward supporting remote development. Masks will also come to Android soon.
  • TWIST IMAGE  |  WEDNESDAY, DECEMBER 28, 2016
    [Engineering] Math Is Hard. Or How To Make Your Advertising Count
    Many won't remember that the Internet was not built to be an engine of commerce. At what point will advertisers hold the publishers really accountable? Those who were early into digital marketing had many hopes (like me). That advertising would be highly targeted and relevant. The net effect of this would be that online advertising would not only be better than other media formats, but that it would be worth more to advertisers, because consumers would appreciate it more. That advertising would be super-accountable and measurable. We would know this down to each and every impression.
  • TWIST IMAGE  |  TUESDAY, DECEMBER 27, 2016
    [Engineering] Display Advertising Is A Failed State
    On one had, the smart advertisers are finding a tremendous amount of value in certain online/digital advertising channels (think about search engine marketing, affiliate marketing, email marketing, specific targeting capabilities on Facebook , being smart with YouTube pre-rolls, etc.). It was for one of the top meta-search engines on the Internet. Of course, the immediate challenge we faced is that ads began showing up on websites that were gaming the search engine space, and brands did not want their ads aligned with these types of publishers and properties. search engine.
  • SPIN SUCKS  |  TUESDAY, DECEMBER 27, 2016
    [Engineering] How to Apply SEO Best Practices to the News Release
    The news release is dead! Long live the news release! Maureen Jann has some great tips to show you how to use SEO best practices to increase visibility. The post How to Apply SEO Best Practices to the News Release appeared first on Spin Sucks. Related Stories The Six PR Conferences to Attend in 2017 Nine Great Business Gifts for the PR Professional My Three Favorite PR Stunts (Metrics Not Included).
  • IGNITE SOCIAL MEDIA  |  TUESDAY, DECEMBER 27, 2016
    [Engineering] RIP: Social Media Networks & Features that Died in 2016
    Twitter went through a pretty big restructure which meant their heads of engineering, media, product and Vine have left the company. Needless to say, a lot of newsworthy events happened in 2016. The social media space saw many changes as well. Social media networks constantly have to improve and evolve in order to stay relevant. This post will revisit some of the social media networks and channel features that didn’t make it to 2017. We will start with maybe one of the more shocking channels that saw its last updates in 2016, Vine. Meerkat. Twitter as a Social Network.
  • SOCIALFISH  |  TUESDAY, DECEMBER 27, 2016
    [Engineering] Making Sure Your New Website Theme is Social-Friendly
    This platform has a lot to offer in the way of product display that is search engine optimized and user-friendly. You’ve launched your new web theme, and you need to make sure it’s going to convert visitors. Social shares are going to make or break your SEO, traffic generation, and your sales funnels. So, it’s time to make sure your new theme is social friendly. What is a Social-Friendly Theme? Social-friendly themes are setup to allow for all the latest social features – sharing, follow tools, rich pins, featured images in shared posts, social commenting, etc. Meta descriptions.
  • PROBLOGGER  |  FRIDAY, DECEMBER 23, 2016
    [Engineering] Reading Roundup: What’s New in Blogging Lately?
    15 Content Marketing Pieces That Won Our Hearts & Ranked Most-Shared in 2016 | Search Engine Journal. It’s Christmas eve! And the final roundup of this year! Looking back, it’s amazing the amount of tips, tricks, advice and inspiration that’s been shared over the last 12 months in these posts. Every Saturday a handy list to peruse over your morning coffee. It’s been a blast collating all the cool stuff I read during the week, and I always feel I’ve learned something usef ul. Keep an eye on your inboxes on December 31! Salon. Can’t hurt!
  • SOCIALTIMES FACEBOOK  |  THURSDAY, DECEMBER 22, 2016
    [Engineering] Facebook Live Updates for Facebook Mentions
    Engineering manager Jesse Chen and product manager Chris Hatfield detailed the following updates to Facebook Live for Mentions in a Facebook Media blog post : Team prompts, which allows users to create drafts of the descriptions for their Facebook Live posts. Facebook Live started out as a feature of the Facebook Mentions application for celebrities, public figures and journalists, and the social network rolled out a host of updates for Facebook Live on Mentions. Ad adjustments tray, enabling users to customize the appearance of their broadcasts.
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, DECEMBER 21, 2016
    [Engineering] Facebook, 17 Universities Announce Sponsored Academic Research Agreement
    Regina Dugan , vice president of engineering and head of the social network’s Building 8 group, announced the Sponsored Academic Research Agreement, a multi-university group that will allow the social network to collaborate with individual faculty and labs on joint technology projects within weeks and days. It’s why we work in partnership with entrepreneurs, engineering teams, system integrators and businesses large and small–globally. Facebook is turning to 17 universities to help it speed up technology projects. University of California-Berkeley. Harvard University.
  • SIMPLY MEASURED  |  WEDNESDAY, DECEMBER 21, 2016
    [Engineering] 12 Ways UX Design Affects Web Traffic
    Search engine optimization strategies are one of the major ways to pull in new traffic to your website. UX design is something far too many companies ignore. UX design focuses on creating an experience for the visitor of a website that is clear, easy to use, and guides them down a desired path to complete some type of conversion. UX design isn’t only beneficial to the visitor of the website. Using a user-friendly design can also help improve your web traffic and bring a larger audience to your site. Easier to Navigate. One of the best examples of great UX design is Apple. Helps SEO.
  • SOCIALMEDIA.BIZ  |  WEDNESDAY, DECEMBER 21, 2016
    [Engineering] Google wants a warm meal every day instead of a fancy Christmas dinner but once-a-year
    Why do SEO professionals skulk around dark alleyways, offering their search engine services in furtive, hurried whispers? W hy do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time? What’s up with that? Don’t we all know that Google Search is a somniloquist ! Whenever he is able to catch some shut-eye, a nanosecond at a time, he cries out in his slumber, “feed me. feed me Seymour.”. Not only is Google a Glutton, but he’s always hungry — and a picky eater, too. But, honestly, Google would always prefer to eat healthy.
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, DECEMBER 21, 2016
    [Engineering] Facebook Reveals Its 2016 Games of the Year
    Engineering manager Calvin Grunewald revealed the social network’s 2016 Games of the Year in a blog post , saying of Gardenscapes – New Acres: A new launch on Facebook web this year, the game combines simulation elements with time-management and hidden-object mechanics, creating an exciting experience that breathes new life into an established property. Gardenscapes – New Acres from Playrix was named Facebook’s 2016 Game of the Year. Other winners were: Best web games: Poker Heat, Playtika. Naturo Online, Oasis Games. Taonga: The Island Farm, Volka. Liberators, MutantBox. 阴阳师, NetEase.
  • KIKOLANI  |  TUESDAY, DECEMBER 20, 2016
    [Engineering] 5 Tools for Successful Digital Marketing Campaigns
    Michael Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Recent statistics show that the average person spends more time online than they spend listening to the radio and watching TV combined. If you are looking to target new customers, you should be focusing your efforts on digital marketing. There are a lot of aspects involved in digital marketing, SEO, link building , social media management, content management and analytics, just to name a few. 99 Standard Monthly Rate. Mplans.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, DECEMBER 20, 2016
    [Engineering] Now Hear This: Facebook Debuts Live Audio
    Product specialist Shirley Ip and software engineer Bhavana Radhakrishnan announced the new feature in a Facebook Media blog post , also pitching it as a way for publishers to go live in areas without strong network connectivity, as live audio obviously consumes far less bandwidth than live video. A picture may be worth 1,000 words, but words are still worth something to Facebook. The social network Tuesday announced the introduction of Live Audio, a way for publishers to broadcast audio-only content live. Readers: What are your initial thoughts on Facebook Live Audio?
  • SOCIALTIMES FACEBOOK  |  TUESDAY, DECEMBER 20, 2016
    [Engineering] Facebook Adds Instant-Verification Component for Account Kit to Android SDK
    Software engineer Ethan Goldman-Kirst added in a blog post : Instant verification is the result of trying to streamline the login process and rely less on SMS for those signing in with their phone number. Facebook added an instant-verification component for its Account Kit to its software-development kit for Android. The social network introduced Account Kit at F8 in April as a way for developers to allow users to login to their applications with their phone numbers or email addresses and to register for their apps without creating passwords. Instant Verification Zing App.
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