• SOCMED SEAN  |  FRIDAY, JUNE 23, 2017
    [Engineering] 5 Easy Ways to Organically Increase Your App Downloads and Lift Rankings
    The second aspect of the optimization is optimizing the app for the search engine results. These reviews and rankings are one of the more important criteria that search engines use to identify positions in search results. The idea is to signal the search engine that your download page has a high priority over other internal web pages, and hence, the greater chances of appearing your profile page in SERPs which will result in high apps ranking.
  • PROBLOGGER  |  THURSDAY, JUNE 22, 2017
    [Engineering] Evaluating Your Blog’s First Year: 12 Great Questions to Ask
    For instance, pick a post that’s already getting lots of search engine traffic and update it to link to some of your other best posts. F irstly … congratulations on making it through your first year. A lot of bloggers don’t get that far. During this evaluation, we’ll take a look at key metrics for your blog, but we’ll also be thinking about what you’ve learned and accomplished over the past year. Don’t get discouraged if the numbers aren’t – yet – quite where you want them to be.
  • AGORA PULSE  |  THURSDAY, JUNE 22, 2017
    [Engineering] 3 Facebook Search Tips You Might Not Know About
    Back in 2013, Facebook released a natural language search engine called Graph Search. Recruiters could try a string like “software engineers who live in Boston, graduated MIT, and like Python.” Can Facebook search really help you reach your social media marketing goals? Unlike Twitter , Facebook doesn’t have a separate advanced search function. All we’ve got is the “Search Facebook” bar in the top left hand corner.
  • SOCIAL MEDIA MARKETING  |  TUESDAY, JUNE 20, 2017
    [Engineering] Tips to Improve YouTube Marketing Strategy
    Educational videos YouTube has become the second largest social platform on the search engine on the internet. Instead of looking up blogs and podcasts, internet users are preferred to use Youtube search engine for videos to find answers to their questions. There are a lot of tips to improve Youtube Marketing strategy but getting started with YouTube marketing can be difficult if you don't know where to start.
  • THE REALTIME REPORT  |  TUESDAY, JUNE 20, 2017
    [Engineering] Avoid These Mobile Marketing Mistakes At All Costs
    Next, it was a matter of having a good website and gaming the search engines. Avoid These Mobile Marketing Mistakes At All Costs. It’s been said that if you build it, they will come. But that simply isn’t true, and never was. That’s why companies of all sizes hire sales people, and pay large commissions for sales. You can’t just wait until people discover and start flocking to your good idea all on their own. You have to go out and get them.
  • PROBLOGGER  |  MONDAY, JUNE 19, 2017
    [Engineering] 198: 6 First Income Streams Recommended for Bloggers
    Traffic coming in from search engines might do better with Google AdSense but traffic coming in from social media might do better with affiliates. If you have a lot traffic coming in from search engines, for example, and they’re people who just come in once and then never come back again, they’re less likely to buy from you because they don’t trust you as much. 6 Recommendations to Monetize Your Blog. In today’s episode I want to talk about making money blogging.
  • PROBLOGGER  |  THURSDAY, JUNE 15, 2017
    [Engineering] What is the Link between Social Signals and Your Search Ranking?
    This is mainly because there are several limitations that prevent the search engine from crawling and indexing social media content effectively. Impact on Domain Authority – A high Domain Authority (DA) can also result in higher visibility in the search engines. This is a guest post from Shane Barker. We all know that factors like backlinks, keywords, and bounce rates are important search ranking factors.
  • AGORA PULSE  |  THURSDAY, JUNE 15, 2017
    [Engineering] Why Social Media Automation Will Eventually Kill Social Media (Unless We Do Something About It)
    When we launched our requeue feature, we engineered it to repeat the piece a limited number of times (3 times, 10 times and so on). Let me take you back in time — to May 2017. I popped into my Agorapulse dashboard and saw this tweet. Tools to Help Your Business Succeed In 2016…” followed by a list of tools. Did I mention that it was May *2017*? And one of the tools mentioned in that tweet, Instagress , was shut down a month prior.
  • PIXLEE  |  TUESDAY, JUNE 13, 2017
    [Engineering] A Message from Pixlee’s CEO
    Product Manager, Product Designer, Engineering: Most PMs or designers fall into a bucket of “B2B or B2C.” Dear Pixlee Friends & Family, Today I’m writing to ask for your help: Pixlee is looking for a few outstanding individuals to join our team. While our job postings are accessible on our careers page, I wanted to take this moment to share, in my own words, some of the integral positions that we’re hiring for and what makes these roles unique and essential to our team.
  • SIMPLY MEASURED  |  MONDAY, JUNE 12, 2017
    [Engineering] A Marketer’s Guide to Starting Out on YouTube
    So how do you ensure that your videos are well-optimized for search engines? Lastly, if you can get a good deal, then consider paying for keyword advertising through Google, Bing, and the other big search engines. YouTube has over a billion users (almost one-third of all people on the internet) and, according to Hubspot , reaches more 18+ year-olds during prime time TV hours than any cable TV network.
  • STAY N' ALIVE  |  FRIDAY, JUNE 9, 2017
    [Engineering] There’s A Natural Need For Approval On Social Media, Here’s How to Utilize It For Your Strategy
    In today’s virtual world, the first thing customers do when hearing about a new product is plug it into a search engine and see if others approve of it as well. Humans have a natural need for approval, and this is most evident on social media. People don’t spend hours on these social networks posting both personal and public status updates, pictures, videos, etc. for the heck of it. They do it for the attention!
  • STAY N' ALIVE  |  THURSDAY, JUNE 8, 2017
    [Engineering] 3 Ways Social Media Can Improve Your Google Search Ranking
    The more popular your content becomes, the more hits your website will get, and the higher up the google search engine ladder you’ll get! Although Google has always been reserved about how its search ranking algorithm works, there is no doubt that it takes social media into account! One example of how this is in top-ranking websites. These websites always have a strong social media presence.
  • BUZZLOGIX  |  THURSDAY, JUNE 8, 2017
    [Engineering] 4 Keys to Raising Your Content Marketing Game
    As Google and other search engines continue to refine their algorithms, businesses need to quickly step up their game when it comes to content marketing. Content marketing has been, and will likely continue as, one of the most effective tools for businesses of any size to drive brand awareness. Are you sure that you are doing enough to stand out from the increasing competition? The steps below will help keep you on your game when it comes to content marketing. Quality vs. quantity.
  • JANET FOUTS  |  TUESDAY, JUNE 6, 2017
    [Engineering] Graduates- Think about Your Brand
    Stay focused on what you decided your brand focus is, and let the search engines fill up on content you write, curate or comment on. As Universities release students into the “real world” many are underprepared for today’s job market. Most students have a social media presence of some sort, but thinking about a professional brand hasn’t been high on their priority list.
  • PROBLOGGER  |  TUESDAY, JUNE 6, 2017
    [Engineering] The “Traveler” Rules of WordPress Plugin Management
    As a Software Engineer, that has been working for over twelve years in the field, I'm no stranger to this problem. We get asked a LOT about what plugins to use, how to use them, how to fix them. We also get asked how you can make your blog look better, load faster, perform better. We’ll be answering these questions in our upcoming “Top 7 plugins for.” series.
  • TWIST IMAGE  |  FRIDAY, JUNE 2, 2017
    [Engineering] How Does The New Generation Experience Brands?
    search engine marketing. TL;DR: they see a brand message. If it resonates, it worked. It it doesn't resonate, it didn't. Maybe that's an over-simplification, but it feels true. Does this "new generation" of consumer not see the billboards as they cross through Time's Square? Are they blind to their Facebook feed? Do they not do searches on Google and see the paid search results?
  • TWIST IMAGE  |  WEDNESDAY, MAY 31, 2017
    [Engineering] For The Love Of Marketing, Let's Stop Talking About Artificial Intelligence
    Still, where is the proof that brands have mastered personalization - let alone have the capabilities to leverage artificial intelligence to build better engines of marketing and communications? . Artificial intelligence is going to change everything. It's going to change business. It's going to change marketing. The problem is that we can't skip steps and suddenly claim that all brands are AI-first (as brands like Google and Salesforce are stating).
  • SIMPLY MEASURED  |  TUESDAY, MAY 30, 2017
    [Engineering] What You Should Know About Chatbots in 2017
    Mikhail Larionov, engineer at Facebook on the Messenger platform, validated this method and said that menus and buttons have streamlined the approach for many of the brands building chatbots. When it comes to bots and artificial intelligence, it’s hard for me to shake the dystopian worlds of Sci-Fi as depicted in The Matrix. But at SXSW 2017, I had a change of heart after attending the panel entitled Facebook Messenger and the Rise of the Chatbot.
  • STAY N' ALIVE  |  MONDAY, MAY 29, 2017
    [Engineering] 6 (of Many) Reasons Why Your Brand Can’t Disregard Social Media
    Once again, social media directs more people to websites (where your product/service is sold) than search engines themselves! You need to start budgeting for social media marketing and advertising. Let’s start with a couple fast facts: 70% of adult internet users are on social networks. Social media directs more traffic to websites than Google. Still not convinced? Here are 6 (of many) key reasons why you need to update your strategy: 1. Social Media Has the Greatest Reach.
  • SOCIAL MEDIA MARKETING  |  TUESDAY, MAY 23, 2017
    [Engineering] 5 Ways to Win More Customers with Inbound Marketing
    A Brief Introduction to Inbound Marketing: Inbound marketing is a technique of attracting customers towards the products and services via content marketing, search engine optimization, and social media marketing. Inbound marketing generates 55% more leads than traditional and outgoing marketing and costs 62% less per lead. Inbound is even more effective for smaller businesses with limited marketing budgets—86% of small businesses focus primarily on inbound marketing.
  • STAY N' ALIVE  |  TUESDAY, MAY 23, 2017
    [Engineering] 6 Tips For Sharing Your Blog On Social Media
    Its primary use is for engagement between the brand and its consumer, and the faster it pops up on search engines, the better! Its no secret that content marketing is growing fast in the digital age of marketing. Which is why its vital that your blog reaches all the criteria it can to stand out on social media. Social media is one of the most prominent digital marketing platforms we have today, and you can’t afford to let your content get lost in the interwebs!
  • WEBBIQUITY SMM  |  TUESDAY, MAY 23, 2017
    [Engineering] Nine Winning Digital Marketing Strategies From The B2B World
    The campaign, christened #MakeWhatsNext, focuses on encouraging young girls to become innovators in STEM (Science, Technology, Engineering, and Math) as currently only 6.7% Guest post by Cheryl Joy. According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years.
  • PIXLEE  |  MONDAY, MAY 22, 2017
    [Engineering] How to Get Started with User Generated Content
    Some may doubt UGC’s impact on their bottom line, but these user-generated content statistics reiterate its importance: 25% of search engine links to the world’s 20 largest brands are to UGC. User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand?
  • PIXLEE  |  MONDAY, MAY 22, 2017
    [Engineering] How to Get Started with User Generated Content
    Some may doubt UGC’s impact on their bottom line, but these user-generated content statistics reiterate its importance: 25% of search engine links to the world’s 20 largest brands are to UGC. User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand?
  • PROBLOGGER  |  MONDAY, MAY 22, 2017
    [Engineering] 194: 5 SEO Tools for Bloggers
    You can learn more about ProBlogger at problogger.com. In today’s episode, I’ve got Jim Stewart from Stew Art Media back on the show to talk about search engine optimization tools to help you to rank higher in Google. Every time I ask people in our Facebook group what they want to learn about, search engine optimization come up and what tools should we be using because there’s so many tools being sold and available on SEO. 5 Blogger SEO Tools.
  • AGORA PULSE  |  WEDNESDAY, MAY 17, 2017
    [Engineering] The Finally-Gonna Do It Guide to LinkedIn Publishing
    LinkedIn, like any search engine, scans the content on your profile to find good fits. If you have been waiting around to start using LinkedIn Publishing because you didn’t know where to start, here are tips to get you started and help you make the most out of your Publishing Content. Why Use LinkedIn Publishing. LinkedIn Publishing puts your content in front of more people than ever. As a result, it has the ability to build out an already strong profile and take it to the pro level.
  • THE REALTIME REPORT  |  TUESDAY, MAY 16, 2017
    [Engineering] Effective Email Marketing In The Mobile Environment
    The more people that read and comment on it, the more popular it becomes on search engines. Effective Email Marketing In The Mobile Environment By Jasmine Chambers. Five years ago, most businesses paid little attention to the way their marketing emails looked to recipients viewing them on their mobile phones.
  • BUFFER SOCIAL  |  TUESDAY, MAY 16, 2017
    [Engineering] Want to Create a Trail-Blazing Social Media Campaign? Here Are 13 Tips From Brands like Airbnb, Coca-Cola, and Starbucks
    Example: Taco Emoji Engine. to create the Taco Emoji Engine. When people tweeted @tacobell using the new taco emoji plus one additional emoji, the Taco Emoji Engine would automatically respond with one of 600 taco-based photos and animated GIFs. Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis.
  • SALESCHOICE  |  MONDAY, MAY 15, 2017
    [Engineering] Blog #7.2: AI and Trust are Key to Evolutionary Success
    LeadGenius’s data crawlers comb through websites, business directories, government filings, and credit agencies, much the same way Google’s search engine crawls the web. Series 7 – The Rise of AI: The Perfect World or The Perfect Storm? Our last blog focused on the growth of AI and the explosion of Big Data.
  • THE REALTIME REPORT  |  SUNDAY, MAY 14, 2017
    [Engineering] Creative Marketing With A Local Twist
    You only need a little curiosity for people engineering and a sense of adventure. Creative Marketing With A Local Twist By Richard Perry. Announcing a sale is always a good way to perk up a little interest in people walking by your store, and it can even get them to go out of their way to get to your store. Discounts and sales, however, aren’t arrangements that you can use to bring people in every day. It costs a lot to knock dollars off the price tag.
  • PROACTIVE REPORT  |  FRIDAY, MAY 12, 2017
    [Engineering] 5 Content Pitfalls in Fast-Growing Businesses
    You have to make it visible on the web and in search engines. When your business takes off and hits a period of explosive growth it’s the stuff of dreams, right? Not always. A fast-growing business can be just the opposite, if you don’t have the planning and systems in place to cope with the rapid growth. Witness Fuhu – they were number one on the Inc. 500 list of fastest-growing companies in the US for two years running and then they imploded.
  • SPROUT SOCIAL  |  TUESDAY, MAY 9, 2017
    [Engineering] 5 Instagram Metrics That Truly Measure Your Efforts
    Remember, hashtags on Instagram function like keywords for search engine optimization. It’s just another normal day at the office as a social media manager. You start replying to Tweets, scheduling a few Facebook posts and put up a couple pictures of last night’s company dinner on Instagram. Then one of your executives comes to you and says “I need you to pull a report of our Instagram progress for the past three months.” ” You say sure, no problem.
  • WAXING UNLYRICAL  |  SUNDAY, MAY 7, 2017
    [Engineering] “I’m not a Millennial” and Other Myths F’ing up Your Career
    ” ‘Tis true, not everyone is cut out to be an engineer. What IS relevant the ability to re-engineer your programs so that they really do put people front and center. I’ve believed this for a while, and it was reinforced to me just the other day: How our future unfolds is determined in large part by whether or not we buy into our own myths. We live in a lovely, 1930s-era Cape Cod.
  • JON LOOMER  |  WEDNESDAY, MAY 3, 2017
    [Engineering] Entrepreneurs: List Building Strategies
    Not only is Facebook critical to my traffic-driving engine, but it’s also central to my list-building efforts. Look at this as an effort to reverse engineer the purchase path to a single product. [NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. It’s weird, really.
  • SPROUT SOCIAL  |  WEDNESDAY, MAY 3, 2017
    [Engineering] 7 creative Ways to Use Social Media for PR
    You’ll receive a backlink to your site, giving yourself credibility for search engines. There are many ways to use social media in your PR strategies. Whether or not you write press releases is not the key focus. The purpose of PR is to have as much positive coverage on your company as possible and as often as possible. With social media being ubiquitously used among consumers, it can be a crucial component in getting your products and/or services covered in the media.
  • PROBLOGGER  |  TUESDAY, MAY 2, 2017
    [Engineering] The Site Speed and SEO Connection
    That said, few come close to the power of hosting your WordPress site with WP Engine. WP Engine is built on EverCache, an architecture that creates reliable, scalable sites. All WP Engine users benefit from the enterprise-grade software capable of continuously improving a website. WP Engine is also designed for completely scalable WordPress hosting. Offering one of the best caching mechanisms available, WP Engine also reduces server load.
  • BUFFER SOCIAL  |  TUESDAY, MAY 2, 2017
    [Engineering] The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results
    The additional benefit of being verified is that you might rank higher on the platform’s search engine. Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven social media psychological research. This time, we’d love to dive deeper into one of the most powerful and prominent psychological phenomena…. Social proof.
  • IGNITE SOCIAL MEDIA  |  MONDAY, MAY 1, 2017
    [Engineering] FTC Cracks Down on Instagram, Twitter Starts to Grow | Social You Should Know
    While Pinterest embraces its search engine reality, the FTC proves it knows how social networks work and Twitter starts to grow again, all in this week’s edition of Social You Should Know. Pinterest is Officially Embracing Its ‘Discovery Engine’ Status. With the launch of their first advertising campaign this summer in the US, Pinterest is now positioning itself as a visual search engine rather than a ‘social network.’
  • TWIST IMAGE  |  FRIDAY, APRIL 28, 2017
    [Engineering] Six Links Worthy Of Your Attention #357
    job search engine. search engine. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
  • TWIST IMAGE  |  FRIDAY, APRIL 28, 2017
    [Engineering] Six Links Worthy Of Your Attention #357
    job search engine. search engine. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
  • SPROUT SOCIAL  |  TUESDAY, APRIL 25, 2017
    [Engineering] How to Write a Blog Post Your Audience Can’t Resist Sharing
    When you’re writing content to attract search engine traffic, your topic selection is often based on keywords. While search engine rankings don’t necessarily correlate to a post being successful on social media, the content is showing up for a reason. These are good articles to draw inspiration from since they’ve shown they’re favored by search engines and social media users. Content is the lifeblood of social media marketing.
  • PROBLOGGER  |  TUESDAY, APRIL 25, 2017
    [Engineering] On-page SEO Tips: Three Things You Can Do Right Now
    There are a number of aspects of a given web page that influence search engine rankings. And by optimizing these aspects (namely, on-page SEO), you will get higher rankings on search engines. using your image alt text to help search engines understand your content better. These are considered the fundamental factors of on-page SEO optimization, but they are by no means the only things you can do to improve your website’s rankings with search engines.
  • BUFFER SOCIAL  |  TUESDAY, APRIL 25, 2017
    [Engineering] Understanding the Instagram Algorithm: 7 Key Factors and Why the Algorithm is Great for Marketers
    In a talk about designing and implementing the Instagram algorithm , Thomas Dimson, a software engineer at Instagram, shared how they could have determined the people you care about: People whose content you like (possibly including stories and live videos). The Instagram algorithm, just like the Facebook News Feed algorithm , is so mysterious yet ingenious and brilliant in showing the best content to the most people.
  • PROBLOGGER  |  MONDAY, APRIL 17, 2017
    [Engineering] 189: How to Create Amazing Videos for Your Blog Using Your Smartphone
    Written content is really great for being found in search engines, visual content is great because it gets shared a lot and grabs people’s attention, audio is good for building intimacy with your audience. YouTube is the second biggest search engine followed by Google. Removing the Barriers to Create Video Content on Your Blog. In today’s lesson, I’ve got some very practical and actionable information for you on how to shoot great video for your blog using your smartphone.
  • PROBLOGGER  |  MONDAY, APRIL 17, 2017
    [Engineering] 189: How to Create Amazing Videos for Your Blog Using Your Smartphone
    Written content is really great for being found in search engines, visual content is great because it gets shared a lot and grabs people’s attention, audio is good for building intimacy with your audience. YouTube is the second biggest search engine followed by Google. Removing the Barriers to Create Video Content on Your Blog. In today’s lesson, I’ve got some very practical and actionable information for you on how to shoot great video for your blog using your smartphone.
  • BUFFER SOCIAL  |  SUNDAY, APRIL 16, 2017
    [Engineering] Everything Marketers Need to Know About F8 Conference 2017 to Stay Ahead on Facebook
    For context, Search Engine Land estimates that Google does at least 5.5 You can also find local businesses through its professional services search engine. Ninety-three percent of marketers we surveyed are actively using Facebook for their business. And almost everything that Facebook does to its family of products can have a great impact on marketers.
  • PAM MOORE  |  FRIDAY, APRIL 14, 2017
    [Engineering] Download the Ultimate Facebook Image Size Guide Cheat Sheet
    billion daily active users on Facebook, it’s no surprise businesses large and small are hopping on the business marketing engine that Facebook has become. With more than 1.23 You can attract, inspire and engage your target customer in conversation and business transactions quickly if you know the platform and how to make it work for your business. One very important factor for success on any social network including Facebook, is visual marketing.
  • SPROUT SOCIAL  |  TUESDAY, APRIL 11, 2017
    [Engineering] How to Grow Your Audience With Hashtags for Instagram
    If you have a list of keywords you target for search engine optimization (SEO), paid advertising or content marketing, you can use those as inspiration. With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. Trying to stand out on an app with over 600 million active users is no easy task.
  • PROBLOGGER  |  MONDAY, APRIL 10, 2017
    [Engineering] The Complete Guide to HTTP Codes and Redirects
    Sitemaps that contain bad URLs are called “dirty sitemaps”, and they can lead to the engines losing trust in those sitemaps,” according to Search Engine Watch. Understanding HTTP codes and redirects will allow you to avoid status code errors, dirty sitemaps, and Google penalties , allowing you to optimize your search engine results and ranking. The 503 HTTP code can be useful, letting search engines know the page is down for server maintenance and not gone forever.
  • IGNITE SOCIAL MEDIA  |  MONDAY, APRIL 10, 2017
    [Engineering] New Facebook And Instagram Ad Options | Social You Should Know
    Now it’s a search engine, indexing public Snapchat stories and showing them for weeks or even months. Can the world handle two Facebook news feeds? We may find out, plus automated Canvas ads and Instagram stories expand opportunities for advertisers, in this week’s Social You Should Know. Instagram Offers Stories Ads Globally and FB Automates Canvas. Instagram has made Stories ads officially available to all businesses globally. The ads will be featured when users change between stories.
  • PROBLOGGER  |  MONDAY, APRIL 10, 2017
    [Engineering] 188: How to Build Two Successful Blogs (and the Pros and Cons of Doing so)
    It was more about trying to gain the search engines and trying to get AdSense clicks than anything else. The Pros and Cons of Having More Than One Blog. In today’s lesson, I want to talk about having more than one blog on the go at once. Regular listeners of this podcast know I have two main blog – ProBlogger and Digital Photography School.
  • PROBLOGGER  |  MONDAY, APRIL 10, 2017
    [Engineering] 188: How to Build Two Successful Blogs (and the Pros and Cons of Doing so)
    It was more about trying to gain the search engines and trying to get AdSense clicks than anything else. The Pros and Cons of Having More Than One Blog. In today’s lesson, I want to talk about having more than one blog on the go at once. Regular listeners of this podcast know I have two main blog – ProBlogger and Digital Photography School.
  • PROBLOGGER  |  MONDAY, APRIL 10, 2017
    [Engineering] 188: How to Build Two Successful Blogs (and the Pros and Cons of Doing so)
    It was more about trying to gain the search engines and trying to get AdSense clicks than anything else. The Pros and Cons of Having More Than One Blog. In today’s lesson, I want to talk about having more than one blog on the go at once. Regular listeners of this podcast know I have two main blog – ProBlogger and Digital Photography School.
  • TWIST IMAGE  |  FRIDAY, APRIL 7, 2017
    [Engineering] The Amazon That You Don't See (That Google And Facebook Are Watching)
    Amazon has become a beast of a search engine. search engine. Amazon is a media beast. Amazon is just getting started. In 2012, I published an article titled, Is Amazon The Future Of Media? From the piece: "While people wax poetic about the retail prowess and clout of Amazon, I am always quick to point out that they are one of the most fascinating media companies that has ever been created.
  • TWIST IMAGE  |  FRIDAY, APRIL 7, 2017
    [Engineering] The Amazon That You Don't See (That Google And Facebook Are Watching)
    Amazon has become a beast of a search engine. search engine. Amazon is a media beast. Amazon is just getting started. In 2012, I published an article titled, Is Amazon The Future Of Media? From the piece: "While people wax poetic about the retail prowess and clout of Amazon, I am always quick to point out that they are one of the most fascinating media companies that has ever been created.
  • TWIST IMAGE  |  WEDNESDAY, APRIL 5, 2017
    [Engineering] Calm Down, The Name "Oath" Ain't That Bad
    On Facebook , one of my coveted marketing professional friends stated that Oath is a dumb name for a search engine (and that it was a weird one too). With that, it's hard to argue that words like "apple," "amazon" and "yahoo" did not, in fact, already have meaning before they also became commonly known as technology, retail and search engine giants. . search engine. People are very upset with the new company name, Oath. .
  • BUFFER SOCIAL  |  WEDNESDAY, APRIL 5, 2017
    [Engineering] How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer
    This is anything to do with search engine optimization, both the content/strategy side and the technical side. However, a paid ads expert may also be adept at search engine marketing (SEM), media sponsorships, and banner and display ads. Emerging channels today would likely be data, artificial intelligence, customer experience, and engineering-as-marketing. Before becoming a marketer, Brian sold insurance. Alfred was in the army. Arielle was a health coach.
  • PROBLOGGER  |  TUESDAY, APRIL 4, 2017
    [Engineering] Has Google’s ‘Fred’ Update Left Your Rankings Dead?
    Search Engine OptimizationRecently, Google’s ‘Fred’ ranking update hit the search pages. While Google hasn’t confirmed the update, it’s certainly live. Webmasters across the board have been impacted by Fred, but not every page is created similarly. Low-value content and poorly configured sites are taking a heavy blow. Meanwhile, SEO-jammed pages prioritising revenue over quality material are running for the hills.
  • PIXLEE  |  TUESDAY, APRIL 4, 2017
    [Engineering] #FollowMe: How to Track Your Brand Hashtag
    Search a keyword on a search engine and you’ll receive the most relevant results. Back in 2007 when Chris Messina —then a designer at Google—suggested the use of hashtags on Twitter for creating “groups”, no one thought the little pound symbol that could become as widely adopted for news feed sorting and searching as it has today. For some, the mechanism is used satirically on social media for the purpose of entertainment with nonsensical, random hashtag wordings.
  • PROBLOGGER  |  MONDAY, APRIL 3, 2017
    [Engineering] Why Medium is the Best Marketing For Your Blog
    This required me to research for specific keywords that’d help me rank higher on search engines and write fresh, quality content using those keywords. . Photo Credit: Pineapple Supply Co. This is a guest contribution from Tiffany Sun of Rabbut. It’d always frustrate me after I publish a post on my blog. Simply because no one would respond or share it. Did I pick a boring topic? Did I not provide enough value to readers? Did I publish at the wrong time?
  • PROBLOGGER  |  MONDAY, APRIL 3, 2017
    [Engineering] 187: Is Written Content Dead?
    For now, the type of content that search engines present most in their results, this is changing a little, is written content. We’re seeing video coming into the search engine results more and more. What the Future Looks Like for Written Content.
  • PROBLOGGER  |  MONDAY, APRIL 3, 2017
    [Engineering] 187: Is Written Content Dead?
    For now, the type of content that search engines present most in their results, this is changing a little, is written content. We’re seeing video coming into the search engine results more and more. What the Future Looks Like for Written Content.
  • WEBBIQUITY SMM  |  THURSDAY, MARCH 30, 2017
    [Engineering] The 23 Best Free Google Chrome Extensions for Digital Marketers
    Get a GIF search engine anywhere on the web. To enhance and automate marketing functions, businesses need to invest in online tools, integration, and training. No question. That said, however, it’s amazing how much can be done without spending any money—or even leaving whatever web page is currently open in your browser.
  • PROBLOGGER  |  TUESDAY, MARCH 28, 2017
    [Engineering] How to Earn Extra Money Freelancing While Starting a Blog
    Depending on the niche you want to get in, ranking in search engines might be tough, and often requires strong SEO skills. At that time I had a lot of work, writing for other blogs and for mine but it was very helpful because I learned how to write for search engines (on-page SEO) and a ton about keyword research. Search Engine Optimization Tips for Bloggers. This is a guest contribution from Kevin Balcker.
  • PROBLOGGER  |  MONDAY, MARCH 27, 2017
    [Engineering] How SEO Can Help Your Blog Rank Well
    Ranking well in the major search engines means added visibility for your blog. The major search engines, led by Google, generate somewhere in the neighbourhood of 90% of all web traffic on the Internet. Learning the nuances of how SEO helps the search engines rank pages can be incredibly helpful for SEO noobs. The major search engines are always looking to provide the most relevant results to its audience. Search Engine Optimization
  • TWIST IMAGE  |  FRIDAY, MARCH 24, 2017
    [Engineering] The Way That Content Is Changing Is Not Good For (Most) Brands
    No doubt brands can still play in the realm of content creation and social media that caters to search engines, publishing, archives and building a following with newsletters. search engine. Brands think that content will solve their marketing problems. Brands may be woefully surprised as this pans out. There was an excitement in the air here in San Diego at this year's Social Media Marketing World.
  • RAZOR SOCIAL  |  THURSDAY, MARCH 23, 2017
    [Engineering] Ahrefs Review: How to Use Ahrefs to Analyze Your Blog
    If your backlink profile looks unnatural Google will penalize your blog which in turn harms your search engine ranking. UR or URL rating is in direct correlation with Google rankings and pages with high UR usually get better rankings in search engines. This will show you how hard it will be to rank on the first page of the search engine results for a specific keyword in terms of how many backlinks you’ll need.
  • SPROUT SOCIAL  |  WEDNESDAY, MARCH 22, 2017
    [Engineering] 8 Twitter Bio Ideas to Attract More Followers
    It’s usually the first thing people will look at when they visit your profile, and it even sometimes shows up in search engine results. How much time did you put into creating you Twitter bio? If you just treated it as an afterthought or rushed to finish, there’s a strong chance it’s probably not as strong as it could be. You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize.
  • STAY N' ALIVE  |  MONDAY, MARCH 20, 2017
    [Engineering] Mitnick's "Ghost in the Wires" Will Hack Your Mind With Real Life Adventures in Hacking
    It was then, one of probably 3 Hams my age in the school nerdy enough to care about radio wavelengths, antennas, and electrical engineering, that I gained a fascination for communication. book reviews General hacking social social engineering TechnologyWhen I was just 16 years old I got my Ham Radio license.
  • PROBLOGGER  |  MONDAY, MARCH 20, 2017
    [Engineering] How to Grow Your Fitness Blog to 100,000 Monthly Visitors in Less than a Year
    If you want to get traffic from search engines, you need to have content. Good SEO will help your content rise to the surface and receive the attention it deserves from search engines and people. In general, SEO can be split into three parts: Technical SEO: These are settings that have to do with indexing and crawling, XML sitemaps, URL formatting and other ways to ensure that search engines can read and index your website properly. By Alex Chris of reliablesoft.net.
  • PROBLOGGER  |  MONDAY, MARCH 20, 2017
    [Engineering] 185: How to Get a Blogging Job
    If you can demonstrate to an advertiser that you don’t just write well but you have experience in design, in writing for search engine optimization, that you have experience in social media, in editing, in design, in creating visual content, in creating video. That will show advertisers that maybe they’re not just getting a writer here, maybe they’re getting someone who can help with search engine optimization or maybe you could help them create some new types of content for their blog.
  • PROBLOGGER  |  MONDAY, MARCH 20, 2017
    [Engineering] 185: How to Get a Blogging Job
    If you can demonstrate to an advertiser that you don’t just write well but you have experience in design, in writing for search engine optimization, that you have experience in social media, in editing, in design, in creating visual content, in creating video. That will show advertisers that maybe they’re not just getting a writer here, maybe they’re getting someone who can help with search engine optimization or maybe you could help them create some new types of content for their blog.
  • AGORA PULSE  |  MONDAY, MARCH 20, 2017
    [Engineering] How to Use Facebook Canvas for Posts or Ads (or Both!)
    As with any content (especially complex content), start with your goal in mind and then reverse engineer your Canvas from there for the best results. If you have been paying attention to Facebook lately, you might have noticed there are some new types of posts available on Facebook. One of those is Canvas. It is a new way to present content that goes beyond simply choosing a picture or text.
  • JON LOOMER  |  THURSDAY, MARCH 16, 2017
    [Engineering] Entrepreneurs: 7 Reasons Why Content is Required
    Create a Traffic Engine. It’s a traffic engine that keeps on working. You can’t just create any old content and expect the “traffic engine” to fire on all cylinders. [NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. If you are an entrepreneur with a website, content is required.
  • SPROUT SOCIAL  |  MONDAY, MARCH 13, 2017
    [Engineering] How to Use Social Proof to Boost Conversions
    Another way to show prominence outside of just listing awards you’ve won is to mention websites you’ve been featured in like Search Engine Journal does at the bottom of their website. It’s a Saturday afternoon and you’re walking down the street looking for a place to try for lunch. Eight out of ten of the restaurants have people inside eating. The other two are completely empty.
  • THE REALTIME REPORT  |  FRIDAY, MARCH 10, 2017
    [Engineering] Why Transmedia Is The New Viral Gold For Influencer Marketing
    Furthermore, search engine Bing partnered with them, causing an increase in their traffic by the millions, landing them as one of the top10 most visited sites during the campaign. Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. It’s become nothing more than ‘white noise.’ ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard.
  • THE REALTIME REPORT  |  TUESDAY, MARCH 7, 2017
    [Engineering] The First 5 Steps To Improving Your Digital Content
    If you’ve spent any amount of time in the search engine optimization industry then you’ve heard the phrase “content is king.” ” Users are demanding higher quality content and search engines are adjusting their algorithms to deliver up the best of the best. There are two page titles to consider: the H1 (main title) on the web page and the meta title that shows up in the search engines. The First 5 Steps To Improving Your Digital Content.
  • WEBBIQUITY SMM  |  TUESDAY, MARCH 7, 2017
    [Engineering] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    The Search Monitor platform provides real-time advertising intelligence to monitor brand and trademark use, affiliate compliance, and competitive advertisers on SEM, SEO, local search, display, mobile, PLAs, and shopping engines.
  • BUFFER SOCIAL  |  MONDAY, MARCH 6, 2017
    [Engineering] Know What’s Working on Social Media: 26 Free Social Media Analytics Tools
    A fun tool built by the team behind the Wolfram Alpha search engine, the Wolfram Alpha Facebook Analyzer shows you all sorts of fun and useful information for your Facebook profile and posts. We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ?
  • THE REALTIME REPORT  |  SUNDAY, MARCH 5, 2017
    [Engineering] An Informative Guide To The USB-C Connector
    For engineers or developers looking to develop a simple connectivity application that features legacy equipment, they can turn to Microchip’s latest next generation hub integrated circuit (IC) for USB Type-C applications that are capable of supporting seven ports. Engineers can also add built-in billboard support into a device, which can notify users when an unsupported device has been connected via a USB power delivery application. An Informative Guide To The USB-C Connector.
  • PROBLOGGER  |  FRIDAY, MARCH 3, 2017
    [Engineering] Reading Roundup: What’s New in Blogging Lately?
    Search Engine Journal. This week we’re talking about changing up routines and slashing things out of our lives if we want to be successful. Also Facebook maybe making our lives easier, taking quizzes, and what to do when you wanna chuck it all in… I’M MOTIVATED! Let’s do this. 13 Things You Should Give Up If You Want To Be Successful | LinkedIn. Well this was food for thought. I’m not sure I agree with all of it… what are your thoughts?
  • SPROUT SOCIAL  |  WEDNESDAY, MARCH 1, 2017
    [Engineering] 8 Reasons Your Instagram Followers Aren’t Buying
    This is Google’s dashboard that helps website owners get a better understanding of how their site is performing in the search engine as well as any issues that could affect your rankings. Are you investing time, money and resources into Instagram, and only getting a handful of Likes and followers in return? While comments, Likes and new followers are great, they don’t always equate to new customers.
  • MELTWATER  |  WEDNESDAY, MARCH 1, 2017
    [Engineering] Your PR SEO Super Powers
    While search engine optimization (SEO) and PR have been buddies for a while now, never… Read More.
  • RAZOR SOCIAL  |  WEDNESDAY, MARCH 1, 2017
    [Engineering] How to Identify and Engage with Influencers Using GroupHigh
    Domain authority – There’s a company called Moz that ranks websites on a 1 – 100 scale, predicting how well a website will rank on search engines. Would you pay more attention to an influential person in your field that you trust and respect, or to an ad from a brand that you may or may not have bought a product from? I bet it’s not the ad! Consumers tend to trust an influencer more than an advertisement.
  • TWIST IMAGE  |  TUESDAY, FEBRUARY 28, 2017
    [Engineering] The Billion Hour YouTube Rabbit Hole (And It's Growing)
    YouTube has spent years capturing this data (much like they have done on the pay-per-click side of search engine advertising). search engine marketing. It can often be a sad state of affairs. I don't know about you, but when someone send me a YouTube video to watch, I always have the best of intentions. Best plaid plans, and all.
  • SPROUT SOCIAL  |  TUESDAY, FEBRUARY 28, 2017
    [Engineering] Building the Bambu Mobile App in React Native
    It ended up coming down to a team effort where a JavaScript engineer helped me pinpoint the bug, and a Android engineer helped me find where to fix it. This not only allows us to reduce maintenance going forward, it also opens up the number of engineers that can support and improve the app. Sprout EngineeringWrite once, run on iOS and Android. It’s a goal many developers have set out to accomplish.
  • PROBLOGGER  |  MONDAY, FEBRUARY 27, 2017
    [Engineering] Why Your Blog Needs SEO
    Search engine optimisation, or SEO, is the process used to write and structure your blog in such a way as to raise your search engine rankings. Readers looking for blogs like yours have a great way to find them, and that is using search engines. Search engine optimisation is just that: optimising your page to get the best possible rankings for a given search phrase. By following simple SEO principles, traffic from Google and other search engines can grow quickly.
  • PROBLOGGER  |  MONDAY, FEBRUARY 27, 2017
    [Engineering] 182: How to Use MindMaps in your Blogging
    We might have a sub category on search engine optimization, we might have another sub category on social media, we might have another one on getting traffic from other people’s blogs-referral traffic. Another thing when it comes to marketing your blog, and this is something I’ve not done myself but I’ve seen other bloggers using mind maps for their keywords in search engine optimization. How to Create MindMaps for your Blogging.
  • PROBLOGGER  |  MONDAY, FEBRUARY 27, 2017
    [Engineering] 182: How to Use MindMaps in your Blogging
    We might have a sub category on search engine optimization, we might have another sub category on social media, we might have another one on getting traffic from other people’s blogs-referral traffic. Another thing when it comes to marketing your blog, and this is something I’ve not done myself but I’ve seen other bloggers using mind maps for their keywords in search engine optimization. How to Create MindMaps for your Blogging.
  • PROBLOGGER  |  FRIDAY, FEBRUARY 24, 2017
    [Engineering] Reading Roundup: What’s New in Blogging Lately?
    How To Improve Your Email Campaigns Using Analytics | Search Engine People. This week’s posts made me want to live in an RV and perennially chase the warmer weather while reading more novels and finding creative ways to stay well-clear of writer’s block. Quite a good week, if I’m being honest!
  • TWIST IMAGE  |  THURSDAY, FEBRUARY 23, 2017
    [Engineering] What Humans Want Vs. The Chatbot Struggle
    It's not just about chatbots as an engine of commerce. Do you think that chatbots are the future? You cannot not throw a marketing professional down a flight of stairs these days without the word "chatbots!" tumbling out of their mouths. There is no doubt that building automated tools for brands that reside inside messaging apps is a key near-to-mid-term strategy for connecting to consumers.
  • KATIE LANCE  |  THURSDAY, FEBRUARY 23, 2017
    [Engineering] Developing an Effective Real Estate Content Marketing Strategy
    Quality versus quantity – It’s been said time and again that search engines favor longer form, quality content that provides value to its readers as compared to content chock full of keywords, so focus on crafting insightful pieces. Target audience – Create with your target audience in mind–focus in on a niche by being as specific as you can–and your content will be more likely to rank high on search engines.
  • SPROUT SOCIAL  |  TUESDAY, FEBRUARY 21, 2017
    [Engineering] 6 Free SEO Tools Social Media Marketers Can Use Too
    What it does: The Yoast SEO Plugin makes it easy to optimize WordPress sites for search engines. Every marketer has their favorite set of tools that help make their job easier. When you’re looking for new tools, you probably stick to ones made specifically for your industry. For instance, email marketers might use autoresponders or coding tools. Social media marketers use social media management tools and SEOs use keyword research and analytics tools.
  • WEBBIQUITY SMM  |  TUESDAY, FEBRUARY 21, 2017
    [Engineering] The 21 Best Content Curation Tools
    Find relevant content delivered to you automatically, all in one place, from hundreds of thousands of sources, using Curata’s self-learning engine. Instant RSS Search is a Google powered feed engine to help you discover RSS feeds around your favorite topics. Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges.
  • PROBLOGGER  |  MONDAY, FEBRUARY 20, 2017
    [Engineering] How Videos Can Transform Your Content Marketing Strategy
    It’s also been proven that organic traffic from search engines increases by 157% when there’s a video included. This is a guest contribution from Nathalie Cohen-Sheffer. From do-it-yourself tutorials to adorable animal clips, videos are a big part of our life – and business owners as well as bloggers are taking notice. Here are seven reasons why everyone needs to incorporate video into their marketing strategy, and the sooner the better.
  • PROBLOGGER  |  FRIDAY, FEBRUARY 17, 2017
    [Engineering] Reading Roundup: What’s New in Blogging Lately?
    8 Awesome Ways to Declutter Your Digital Marketing Life | Search Engine Journal. This week is all about writing (and writing lots), getting your SEO right, and decluttering your online life. Enjoy! 5 Writing Techniques that Stir Your Audience to Action | Copyblogger. Emotion, Emotion, Emotion is the new Location, Location, Location. If we’re not getting our audience to feel, how are they going to be motivated to engage?
  • SPROUT SOCIAL  |  WEDNESDAY, FEBRUARY 15, 2017
    [Engineering] 9 Tips on How to Get More Subscribers: A YouTube Guide
    And as the second-largest search engine in the world (only behind Google), gaining new subscribers can help build awareness and customers. Search engine optimization (SEO) is critical for getting your videos to rank in YouTube’s search results. Just like any other social network, YouTube has its own space for businesses to create communities. With Instagram, Facebook and Twitter, it’s all about gaining real and authentic followers.
  • TWIST IMAGE  |  MONDAY, FEBRUARY 13, 2017
    [Engineering] The Trouble With Twitter, Flying Uber Cars And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    Well, without missing a beat, Uber hired a NASA Langley Research Center engineer named, Mark Moore. Moore became (somewhat) known in the engineering world for his research into VTOL (short for Vertical Takeoff and Landing). Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media.
  • WEBBIQUITY SMM  |  MONDAY, FEBRUARY 13, 2017
    [Engineering] The 29 Best Social Media Monitoring Tools
    This real-time social search engine is an endless oasis of content ideas.” Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. However—96% of the people who discuss brands online do not follow those brands’ owned profiles.
  • PROBLOGGER  |  FRIDAY, FEBRUARY 10, 2017
    [Engineering] Reading Roundup: What’s New in Blogging Lately?
    2017’s Four Most Important Ranking Factors, According to SEO Industry Studies | Search Engine Journal. After taking some time off over the holiday season on my blog, I’ve been thinking about things I normally don’t have time to – and I think those things have been reflected in today’s roundup!
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