Visually SM

APRIL 20, 2020

Adding visuals is key to beefing up impact and engagement – be it in a blog post, social media post or email. There are tools out there to help you create unique and enticing images that are sure to increase engagement. Want to learn more about creating visuals that drive engagement? That’s OK. Tell us below!

Tools 130

Tools Bookmarklet Posterous Cost 130

Visually SM

APRIL 21, 2020

Adding visuals is key to beefing up impact and engagement – be it in a blog post, social media post or email. There are tools out there to help you create unique and enticing images that are sure to increase engagement. Want to learn more about creating visuals that drive engagement? That’s OK. Tell us below!

Tools 130

Tools Bookmarklet Posterous Cost 130

Pam Moore

JULY 17, 2017

In addition they must continue to keep communities engaged and ensure they are servicing their customers when, where and how they want to communicate. How to Get Your Social Media Budget Approved (white paper). 10 Tips to Stomp Random Acts of Marketing (white paper). SWOT Analysis Worksheet. SoundCloud.

Social Media 167

Social Media Marketing Training Analysis 167

Webbiquity SMM

DECEMBER 10, 2013

Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed. Image Credit: Robert Rose. eMarketer ). Robert Rose ).

Statistics 207

Statistics B2B Content Marketing 207

Digimind

OCTOBER 17, 2018

A study by Clutch.com shows that written content such as articles, notes, and white papers continues to engage as much as videos. Furthermore, 27% of marketers cited writing as the most engaging form of content, ahead of videos.

Content 97

Content Data Social Media Marketing 97

Pam Moore

MAY 14, 2017

It helps you build a foundation built on human feelings, emotions, understanding and desire that drives action that engages the customer or audience member even deeper with your brand. Importance of being human in your communication, language and engagement with your community, customers and audience. Need more help? You Are the Media!

Brands 166

Brands Authentication Wikipedia Training 166

Pam Moore

APRIL 22, 2017

Influencer marketing is a powerful way for you to increase brand awareness, grow community, grow your own influence, increase engagement, and grow your business when done right. 8 Steps to Develop a Social Business Plan (white paper). How to Build a Social Business Strategy & Plan (white paper).

Influencer 166

Influencer Tips Marketing Training 166

Pam Moore

JUNE 10, 2017

10 Tips to Stomp Random Acts of Marketing (white paper). How to Build a Social Business Strategy & Plan (white paper). Supporting Resources: Audience Analysis Worksheet. 15 Reasons Random Acts of Marketing are Bad for Business & Life (episode 28). How to Build a Social Business Strategy & Plan (episode 14).

Social Media 167

Social Media Marketing Small Business Influencer 167

Pam Moore

APRIL 24, 2017

There is not a lack of Facebook Live Videos to watch and engage in, webinars to learn from, Instagram stories to laugh at, Tweet chats to converse in, blogs to read or podcasts to listen to! How to engage employees and external influencers together to create co-created content. 8 Steps to Develop a Social Business Plan (white paper).

Influencer 167

Influencer Industry Content How To 167

Ignite Social Media

AUGUST 3, 2017

This approach is based on reaching people with content they will engage with, at a time when they are most likely to be interested in it. It’s a little tricky to conceptualize, but our new white paper breaks it down for you. Our social media managers ask themselves: What about this content will make the audience want to engage?

Social Media Management 101

Social Media Management Social Media Communities Content 101

Ignite Social Media

DECEMBER 8, 2017

Our newest white paper, Mindset in the Moment , describes five important pillars of consideration that goes into every piece of content that we create. The truth is that most branded, social media content today just doesn’t engage customers. Download the full white paper here.

Study 96

Study Social Media Communities Feed 96

Pam Moore

JULY 5, 2017

What content is truly engaging your audience? How to know where your traffic is coming from and what content they are engaging with. The power of real-time analytics for monitoring live events and how your audience is engaging with your content. 10 Ways to Stomp Random Acts of Marketing (white paper).

Analytics 167

Analytics Google Metrics ROI 167

Convince & Convert

MAY 20, 2014

In articles and white papers, for example, you may want to begin with a bulleted summary to immediately catch their attention with relevant ideas and figures; this way, if they only have time to skim, they know what interesting points to look for.

Engagement 144

Engagement Content Klout Groups 144

Mindjumpers

NOVEMBER 3, 2011

Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers. What Happens When Facebook Fans Engage With You [infographic]. So it costs less and has better a ROI. Facebook vs. Google+ [infographic].

Web 2.0 227

Web 2.0 Marketing Survey ROI 227

Mindjumpers

SEPTEMBER 9, 2011

The infographic called The Social Marketing Roadmap is compiled by Awareness Inc , one of the fastest growing tools to help companies organise, manage, engage and measure their social media activities. How to Drive Business Value with Social Marketing Funnel [white paper]. Social Marketing Insights from Leading Social Experts.

Marketing 264

Marketing Social Media Tools Activities 264

Pam Moore

MAY 9, 2016

It helps you build a foundation built on human feelings, emotions, understanding and desire that drives action that engages the customer or audience member even deeper with your brand. Importance of being human in your communication, language and engagement with your community, customers and audience. Brand Humanization in a Nutshell.

Brands 113

Brands How To Authentication Wikipedia 113

Oktopost

APRIL 14, 2023

Real-life example: A social media manager for a B2B company found that their LinkedIn posts were not generating enough engagement, despite efforts to promote the company’s content on the platform. Advocates were provided with a pre-written message to share on social media, but it was not generating enough engagement.

Social Media Management 62

Social Media Management Social Media Tools B2B 62

Pam Moore

JUNE 8, 2017

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? Digital Body Language: 105 Factors Impacting Your Brand (white paper). How do I know how much is too much? What do I share?

Authentication 167

Authentication Brands Training Communities 167

Mindjumpers

JANUARY 11, 2012

53% reported using engagement (social mentions of their brand), 40% measured share of social conversations and 38% of marketers monitored and reported on lead generation activities. Similar Posts: 2012 Social Marketing & New Media Predictions [White Paper]. For 2/3, the desired outcome was to drive traffic to owned media.

Survey 250

Survey Report Social Media ROI 250

Mindjumpers

AUGUST 24, 2011

one of the fastest growing tools to help companies organise, manage, engage and measure their social media activities. SMIQ quickly takes a look at several aspects of social marketing – such as how you manage, publish and engage using social media – to determine where your social marketing efforts fall with respect to others.

Social Media 178

Social Media Case Study Marketing Conference 178

Buzz Marketing for Technology

NOVEMBER 21, 2012

Your case studies, white papers, e-books, articles and events are a category. Your content pages are crucial to making this educational process frustration free, while giving visitors an array of choices to explore and engage with. Any area that helps inform a decision and convert a visitor (i.e.,

B2B 252

B2B Marketing Case Study Buy 252

SocialFish

MARCH 16, 2011

We’ve also written a white paper on Social CRM for Associations, which is out very soon. Sign up here to be notified when the white paper is available ! Social CRM is a term fraught with some confusion. How might associations incorporate Social CRM to recruit and retain members?

Social CRM 213

Social CRM Skills Project Process 213

Direct Marketing Observations

JANUARY 12, 2012

UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. Slideshare is a home for sharing presentations and white papers online. Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Ignite Social Media

OCTOBER 1, 2018

Software company Marketo is another site that makes good use of a Chatbot to generate leads and keep visitors engaged. As soon as you enter their home page, MarketBot pops up with a message to encourage users to engage. The post Best B2B Chatbot Examples appeared first on Ignite Social Media - The original social media agency.

B2B 119

B2B Examples Hubspot Widget 119

Pam Moore

JANUARY 4, 2017

You are going to need to define your brand, content, engagement and other specifics of your strategy. You also need to understand things like conversion funnels, social listening, engagement, influencer or micro-influencer marketing, KPIs, content marketing strategies, and the list goes on. Define your goals and objectives.

Social Media 167

Social Media Social Networking Training Instagram 167

Ignite Social Media

MARCH 1, 2018

We continued to encourage brands to focus on generating meaningful engagements that inspire conversation and interactions to combat some of the changes. If you are curious on learning more, check out our white paper on the subject. However, posts that lead to more meaningful interactions would see less of an impact.

Organization 101

Organization Trends Social Media Report 101

Pam Moore

OCTOBER 18, 2017

In this episode you will learn how to begin to craft your own brand story that represents who you are, why you are in business and why anyone who comes in contact with you and your brand should trust you and be inspired to engage in a relationship with your brand and the people within. In this 30 minute podcast you will learn: .

Brands 167

Brands Content Template Templates 167

yMarketingMatters

APRIL 10, 2019

AND, when you take the time to actually interact with people—provide direct answers to their questions, react to photos they share that are related to your business, or undertake personalized engagement—you make your fans feel seen and special. More connection!

B2B 178

B2B Loyalty Conversation Buy 178

yMarketingMatters

APRIL 10, 2019

Telling stories through engaging content combined with strong images and video and using this to weave together a cohesive story across social media platforms is such a great way to build trust and brand awareness. If that person then downloads a valuable free gift that you offer, like white paper or PDF, that’s a conversion, too.

B2B 130

B2B Loyalty Conversation Social Media 130

Janet Fouts

OCTOBER 9, 2014

The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. Content calendars aren’t a shortcut to social media engagement. Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. Bottom line?

Content 139

Content Curation HootSuite Template 139

Ignite Social Media

SEPTEMBER 26, 2017

You’ll want to download our white paper to read about the whole approach, but let’s focus on the WIIFM (what’s in it for me) factor today. This brand tapped into the trend early on, and this post was one of the top most engaging posts. How will you create thumb-stopping content? What’s your audience passionate about?

Sports 97

Sports Journal Compete Feed 97

Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. Take photos and if you generate enough tips and insight, package the content together into a kit.

Eventful 195

Eventful Hashtag Community building Tumblr 195

SocialFish

OCTOBER 8, 2010

We SocialFish wrote a white paper about it, there’s the Social Media Governance web site with a data base of 154 policies and a Google search of “social media policy” has 440 million results. Although the SocialFish white paper and many others use the term “social media policy”, we are really talking about social media guidelines.

Guidelines 184

Guidelines Policies Social Media Handbook 184

Mindjumpers

AUGUST 3, 2011

Similar Posts: How to Drive Business Value with Social Marketing Funnel [white paper]. How to Get Your Fans to Engage in Contests. I can only recommend taking a read through the 9 different advice, since I think they can be used as great kind of step-by-step guide. > > Click here to read the full article on ReadWriteWeb.

Marketing 170

Marketing Social Media Questions Research 170

Convince & Convert

FEBRUARY 5, 2018

They should also understand the best practices for engaging in social media. Additionally, a white paper by Hootsuite revealed some interesting data points showcasing how employee advocacy programs are delivering more reach and engagement with content distribution. Let’s start at the top of the model.

Strategy 145

Strategy Social Media Marketing Consultant 145

Koka Sexton

AUGUST 10, 2023

In the era of digital transformation, those who are able to leverage sales and education techniques that engage customers and inform them about the value of their purchase will have the competitive advantage. This could include product demos, webinars, or even white papers. This is where the Challenger Method comes in.

Education 52

Education Loyalty Reputation Price 52

Idaconcpts

SEPTEMBER 20, 2014

Some of the most popular metrics are reach, engagement, competitive data, and sentiment. Engagement includes comments, retweets, bounce rate, average amount of time spent on your site, white paper downloads, and video views.

Social Media 166

Social Media Sentiment Cost Energy 166