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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

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Duplicate an Ad and Leverage Engagement

Jon Loomer

You’re attempting to duplicate an existing ad, and instead of creating a new ad from scratch, you want to leverage the engagement on that ad. If you customize the text or creative by placement in that ad, you won’t be able to duplicate it to leverage that engagement. But you can’t. This is the post ID. Create a new ad.

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How Engaged-View Attribution Works for Meta Advertising

Jon Loomer

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. Let’s take a closer look at what Engaged-View Attribution is and how it fits in with Meta ads attribution generally. In this post, we’ll cover the following… What is Engaged-View Attribution?

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Catalog Custom Audiences: Target Facebook Ads Based on Catalog Engagement

Jon Loomer

Yes, you can already create website custom audiences of people who: Viewed a product page (by URL or View Content event). The post Catalog Custom Audiences: Target Facebook Ads Based on Catalog Engagement appeared first on Jon Loomer Digital. What Makes This Different? Now, I know what you’re thinking: “How is this new?”.

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LinkedIn Adds Live Captions for Audio Events, Custom URL Listings on Creator Profiles

Social Media Today

Some handy new updates from LinkedIn, which continues to see record levels of engagement.

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The marketer’s guide to reporting on social video engagement

Sprout Social

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Dive deeper into video engagement performance with Sprout Social. Engagements.

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Differences Between Custom Events and Custom Conversions

Jon Loomer

I use Google Tag Manager to manage my pixel, which helps me create custom events that fire based on a timer (how long someone spends on a page), scroll depth, engagement with embedded YouTube videos, and more. I’ve created custom events for many actions that provide signals for deep engagement with my content.

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