Ignite Social Media

JULY 19, 2019

Social media’s impact on the travel and tourism industry continues to grow stronger. In fact, some studies show that over 40% of travelers under 33 prioritize the ‘Instagrammability’. When it comes to reaching these users, here are our top travel brands on social. Travel and Leisure. The Outer Banks. Let’s talk.

Travel 94

Travel UGC Brands Tourism 94

Waxing UnLyrical

JUNE 4, 2019

The sky’s the limit when it comes to creativity in the travel and tourism industry! Cait DeBaun leads communications for Project Time Off , a travel industry initiative to motivate Americans to take vacation and see the country. So we look at how and why people book travel. Metrics to gauge whether a travel app is taking off.

Tourism 114

Tourism Travel Startup Metrics 114

Oktopost

SEPTEMBER 8, 2022

Matt even shares what his magic formula is to turn social activity into dollars for the business, and hint: it’s not by looking at engagement rate. Why looking at social media engagement rate is actually a disservice to proving your value as a social media manager. Eventually, he started his own marketing company, SiteLogic in 2006.

Engagement 131

Engagement Training Apple Conference 131

Keyhole.co

DECEMBER 23, 2023

This blog examines how Ryanair’s social media strategy helps the brand gain the active engagement of audiences. Their social media accounts have a mix of beautiful destinations with idyllic travel images on one hand and hilarious memes and jokes on the other. The aforementioned partnership helps students travel at discounted prices.

Social Media 52

Social Media Engagement Strategy Meme 52

Hootsuite

JUNE 14, 2022

When used well, they can also boost your reach and engagement. We’ll take you through how and when to use each of them to maximize your engagement. People like to engage with other people, not typically with brands. Or, if you’re a travel company, it’s a great hashtag to find new clientele. Be like Drake. Get Started.

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Hashtag Engagement Instagram HootSuite 145

Unmetric

DECEMBER 4, 2019

This video was the brand’s most engaging post in November. Brazilian food delivery brand iFood published this tweet, its second-most engaging tweet in November. Outlanderish travel plans. This tweet was Visit Scotland’s most engaging tweet in November. When literary memes spark engagement.

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Meme Travel Airlines Curation 98

Hootsuite

JUNE 9, 2022

No matter how many followers you have , encouraging engagement on any social platform can be tricky. How to use Twitter polls to boost engagement (ideas + examples). Here are 11 ideas to engage (and maybe enrage) your followers. After all, engagement is a key ranking signal to the Twitter algorithm. lets settle this.

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Engagement Twitter HootSuite Survey 145

Ignite Social Media

JULY 2, 2019

Our travel & tourism client, Visit the Outer Banks of North Carolina (OBX) came to us looking for a partner who could leverage social media to drive visitation to the destination during the off-season. We developed our strategy by first looking at our audience and planning how we would target them.

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Travel Social Media Banking Tourism 102

Pixlee

JULY 30, 2019

Food and travel are blossoming as digitally native millennials prioritize experiences over belongings. Learn how these up-and-coming travel and food influencers built niche communities of followers who are passionate about experiences and see what marketers stand to learn from their success. . Jen Morilla. Luisa Ruocco.

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Travel Influencer Delicious Authentication 66

Sprout Social

APRIL 27, 2020

As with our earlier look at the best times to post this year, the way we get this data is similar to how Sprout’s Optimal Send Times determines the best times to get engagement at an individual account level. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame.

Engagement 145

Engagement Social Media Patterns Health Care 145

The Realtime Report

SEPTEMBER 5, 2012

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. million soccer fans back in 2010.

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Crowdsourcing Travel Blogger Tourism 170

Pixlee

SEPTEMBER 23, 2017

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. How do you find the right influencers to represent your travel brand? Nomadic Matt.

Travel 66

Travel Influencer Brands Airlines 66

Bill Hartzer

APRIL 17, 2024

The report highlights significant trends across major platforms, with TikTok emerging as the front-runner for follower growth and engagement. Moreover, TikTok’s engagement rate stands 31% higher than Instagram’s and 18% above YouTube’s, making it an invaluable arena for marketers aiming for high interaction rates.

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Report Social Media Brands Social Media Management 87

Pixlee

MARCH 7, 2019

Spring break is fast approaching, and travel brands have the opportunity to appeal to travelers of all ages seeking myriad experiences. No matter who you’re looking to market to now is the time to use influencer discovery tools to find your most passionate fans with an engaged community. Micro-Influencers for the Win.

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Travel Hotels Brands UGC 63

Sprout Social

MAY 8, 2023

hours per month on the platform, meaning there is an opportunity to engage with a consistent audience. All time frames are recorded globally , meaning you should be able to publish with the times provided in any timezone and see positive engagement results. Industry-specific data includes mid- to high-level engagement times.

Tourism 108

Tourism Travel Education Engagement 108

Social Media Strategies Summit

SEPTEMBER 18, 2023

The engagements were really telling,” Abbey explains. And as an airport, SEA also had an obvious opportunity to collaborate with travel influencers. Over time, various sub-niches emerged for Abbey, such as family travel influencers and local food and dining bloggers.

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Influencer Travel Retail UGC 130

Buffer Social

JANUARY 26, 2021

What if I told you engaging with your customers on Instagram can double or triple your revenue? as its founder and CEO D’Shawn Russell told us: “Our social media makes us a lot of money… We went from doing maybe $20,000-30,000 a month just posting pretty images to well over a $100,000 a month now simply by engaging people more."

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Instagram Engagement Notification Small Business 96

Pixlee

OCTOBER 30, 2019

Online travel agencies (OTA’s) were extremely innovative in their genesis, but now, their user experience is starting to fall short. Online travel agencies can learn from Amazon’s checkout process by reprioritizing the consumer experience, especially at checkout. Simplifying the Checkout to Increase Conversion. Smart Tools Integration.

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Travel Discount Compete Price 45

Pixlee

DECEMBER 29, 2017

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. Eye for Travel : San Francisco, CA (April 9-10 2018).

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Travel Conference Tourism Forums 40

Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. Eye for Travel : San Francisco, CA (April 24-27 2017).

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Travel Conference Tourism Hotels 47

Sprout Social

JULY 6, 2022

Travel and Tourism. Twitter peak times for engagement shifted significantly compared to last year, becoming much more concentrated during mid mornings and middays throughout the week. Despite a nearly 5% increase in the demand for consumer packaged goods in the US, social media engagement of consumer goods was relatively low.

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Twitter Tourism Travel Education 105

Bill Hartzer

SEPTEMBER 29, 2023

With ‘Ask Around,’ Atly is advancing influencer engagement through social mapping, offering influencers and their followers a powerful tool that not only enhances their interaction but also generates more comprehensive maps than ever before. It makes it so easy to gather community knowledge.

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Influencer Tools Travel Collaboration 165

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. When you do, your brand’s message resonates with an already engaged audience. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. Take Pipedrive, for example.

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Influencer Marketing Collaboration ROI 106

Hootsuite

NOVEMBER 1, 2021

Here are the search results when I search “travel” from my main Instagram account, where I follow and interact with a lot of travel writers and travel brands: I follow all four of the top search results and have interacted with all of them in the past. And encourage engagement with your posts. Popularity signals.

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SEO Instagram Tips HootSuite 145

Keyhole.co

MARCH 24, 2024

Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts. Let’s find out.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

APRIL 3, 2024

Our Q1 Pulse Survey 2024 shows participants say they are most likely to engage on Instagram at a higher rate than participants in the US (38% UK vs. 27% US). These subcategories of influencers tend to target niche audiences and have a more intimate relationship with their followers, leading to a higher engagement rate.

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Fashion Influencer Ensembli Instagram 96

Hootsuite

APRIL 18, 2022

Presenting: a copy-and-paste-ready list of specific hashtags to use for your fitness Reels, funny Reels, travel Reels, food Reels, and fashion Reels. Travel hashtags for Instagram Reels. travelling. You’ll engage your community. Original hashtags can also be a way to encourage followers to engage with your brand.

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Hashtag Instagram HootSuite Travel 141

Diva Marketing Blog

JUNE 19, 2016

Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. Jay Ducote, Deep Fried America : Deep Fried America presents a great mix of drool-worthy food, talented chefs and fun travel. Secondly, social engagement absolutely helps.

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Travel Hosting Social Media Influencer 75

Sprout Social

APRIL 22, 2021

As an industry pioneer, many brands look to Hilton as a shining example of how to address the evolving needs of today’s traveler, and rise to the challenge of reinventing the hospitality experience. While the effects of the pandemic have been devastating across the board, one of the hardest hit industries was Travel and Hospitality.

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Hotels Strategy Travel Sentiment 124

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research.

Travel 40

Travel Class Social Media Hotels 40

SocMed Sean

FEBRUARY 22, 2022

Since the term “lifestyle” encompasses nearly every activity you engage in, there are countless opportunities for what to write about. Someone who publishes content for a niche lifestyle blog picks one aspect of their life and expands on it to produce engaging articles targeted to people with similar interests. What about reading?

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Travel Review Affiliate marketing Blogger 130

Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The platform has enormous potential, especially given the fact that YouTube users are 10 times more-likely to engage, embed or share content than on blogs or social media.

Engagement 167

Engagement Video Brands comScore 167

Buffer Social

FEBRUARY 6, 2017

With more than 25,000,000 adoring fans across social media, National Geographic Travel is a poster child for the power of storytelling in marketing. This is the approach that National Geographic Travel takes to every one of their stories. And Lindsay Smith , Producer at National Geographic Travel, helps to shape and tell that story.

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Travel Posterous Social Media Management Groups 40

Ignite Social Media

MAY 24, 2016

Think: Travel + Transportation. The fashion retailer established a pop-up shop on the festival fairgrounds where Coachella attendees could seek refuge from the heat, refill water bottles, engage with the psychedelic video booth and use on-site iPads for online shopping. Hospitality. Live Lokai. Contact us for a consultation!

Engagement 110

Engagement Brands Hashtag Eventful 110

Mindjumpers

JULY 23, 2010

By engaging in social media and the possibilities that are available through Web 2.0, the level of service can now be increasingly improved, in large due to the possibility of engaging in dialogue with potential customers, and therefore in co-creating unique experiences for the customers. A fact that is no less true for travelers.

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Hotels Engagement Social Media Web 2.0 196

Hootsuite

APRIL 1, 2020

Engage the audience. Here are some engagement-boosting tactics: Provide recaps. Don’t be afraid to ask for engagement, too. Virgin Galactic taps one of its experts to provide a glimpse at what it’s like to travel to space. — Come Wine with Me (@mandyjmason) March 29, 2020. The other half is keeping them there.

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YouTube Engagement How To Class 145

Unmetric

SEPTEMBER 1, 2016

I wanted to see if their social media accounts were anything like that, and how much engagement they get. Prudential Malaysia engaged best with its Fans. Prudential Malaysia received the most Likes, Comments and Shares, From this, it looks like Prudential is the most engaging brand in this group, let’s explore why: Volume of Posts.

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Insurance Engagement Brands Analysis 82