Laurel Papworth

JANUARY 14, 2010

Emboldened by hoteliers’ desperation, some OTAs engaged in controversial and unhealthy practices, as described in HeBS’ recent article “The Prisoner’s Dilemma, the Stockholm Syndrome, or a Case of Both?&#. Engage your customers directly via social media and mobile initiatives, and Web 2.0

Hotels 85

Hotels Tourism Travel Social Media 85

The Realtime Report

SEPTEMBER 5, 2012

Cape Town Tourism worked hard to convert “Soccer Fans into Cape Town Fans” : a year after the World Cup ended, the I ? And even before the 2010 event, Cape Town Tourism was no stranger to crowdsourcing and social media, having produced a city guide with content crowdsourced using Facebook and Twitter. Local cuisine? No guarantee.

Crowdsourcing 170

Crowdsourcing Travel Blogger Tourism 170

The Realtime Report

OCTOBER 4, 2012

Cape Town Tourism launched a new Facebook travel app this week, designed to allow “virtual visits” to the city through a user’s Facebook profile. According to Cape Town Tourism, the social networking giant sees more than 300 million photos uploaded every day, many of them travel photos.

Tourism 181

Tourism Social Media Travel Crowdsourcing 181

Oktopost

JULY 29, 2022

She has also worked in higher education and tourism, establishing the first social media presence for Furman University and built a tourism-focused social media community for VisitGreenville in Greenville, SC. She’s worked for big brands such as T-Mobile, Sprint, and Samsung, managing social media from daily content to analytics.

Community building 62

Community building Communities Tourism Social Media Management 62

Buffer Social

OCTOBER 24, 2023

  After graduating, I worked in various B2C marketing roles with tourism companies and heritage sites, which meant working alongside digital marketing agencies. But, during my day job, I noticed that quality content (blogs and web copy readers would actually engage with) was missing from most service offerings.

Content 99

Content Tourism Price Construction 99

Pixlee

APRIL 3, 2020

Digital community has become a necessity for brands hoping to engage with their customers. These brands not only positively engage their customers, but they also serve as an inspiration in unusual times. . Breckenridge Tourism Office . But doing that tactfully and authentically is often easier said than done. Sennheiser .

Tourism 62

Tourism Brands Apparel Banking 62

Ignite Social Media

JULY 19, 2019

Social media’s impact on the travel and tourism industry continues to grow stronger. We partner with OBX to leverage social media to drive visitation interest and engage fans around their shared love for this destination. Want to learn more about our experience in the travel and tourism industry? The Outer Banks. Let’s talk.

Travel 94

Travel UGC Brands Tourism 94

agora pulse

MAY 4, 2016

Keyhole tracks the most influential people engaging with your keywords, too. You can also use popular Instagram hashtags to find potential new clients plus identify and engage with your brand’s ambassadors by tracking media location. One destination marketing organization that does this well is the Virginia Tourism Corporation.

Hashtag 156

Hashtag Tools Tourism Hotels 156

Ignite Social Media

JULY 2, 2019

Our travel & tourism client, Visit the Outer Banks of North Carolina (OBX) came to us looking for a partner who could leverage social media to drive visitation to the destination during the off-season. We created social personas, built by visitor data. Along with dual-placements, we utilized the Facebook pixel and retargeted visitors.

Travel 102

Travel Social Media Banking Tourism 102

Sprout Social

MAY 15, 2020

For others, managing a high incoming flow of posts for customer care and engagement is key. Engagements received on brand content. This metric covers all engagements, such as likes, reactions, retweets and similar actions received by a brand’s posts.

Industry 121

Industry Real Estate Social Media Sports 121

Mindjumpers

SEPTEMBER 6, 2013

VisitCopenhagen is the official Tourism Organization of Copenhagen and they upload pictures of Copenhagen daily – atmospheric and beautiful pictures, which make every Dane proud of their capital and every foreigner wanting to jump on a plane right away. VisitCopenhagen. How does your brand use Instagram? . Is Snapchat for brands?

Instagram 272

Instagram Brands Tourism Sports 272

SocMed Sean

FEBRUARY 24, 2022

In fact, a new report by the World Travel & Tourism Council even predicts that travel will be even more popular this year than before the pandemic. In addition, Facebook even differentiates the data between people who engaged with your posts versus people who simply saw the post.

Facebook 130

Facebook Strategy Marketing Travel 130

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts. So, how did the vacation rental marketplace become a trailblazer in the hospitality industry?

Communities 59

Communities Social Media Strategy UGC 59

Convince & Convert

MAY 22, 2014

It’s also somewhat unexpected from an airport versus say, a tourism board, airline, hotel, or other attraction. Plus, the contest’s four-minute time limit and potential to enter multiple times, could present compelling stats on the amount of time spent engaging with the game.

Airlines 155

Airlines Instagram Tourism Hotels 155

Socialmedia.biz

JUNE 24, 2019

Engaging with them on a personal level is going to make them want to find out more about you. Make the most of this chance by engaging with potential followers wherever you go. Your posts can also offer links to tourism and travel websites where your followers can learn more. Spend time talking to locals and fellow travelers.

Travel 115

Travel Social Media Tourism Blogger 115

Pixlee

MAY 8, 2019

Community-driven marketing is the best strategy brands can use to harness content and engage their audience. This community-driven content drives more engagement than traditional branded marketing and engagement is crucial to spreading word-of-mouth recommendations and creating brand affinity.

Communities 74

Communities Social Media UGC Marketing 74

Ignite Social Media

MAY 1, 2019

For example, if you are a tourism brand, create an audience of users who have been identified as frequent travelers. Engaged Audiences – Build audiences that include people that have engaged with your ads. This is a great way to identify and build a target around people who engaged with your broader awareness content.

Tourism 78

Tourism FAQ Buy Travel 78

Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. This is not surprising given that dynamic pricing is common in industries such as hospitality and tourism with fluctuating customer demand (e.g.,

Sentiment 101

Sentiment Analysis Patterns Price 101

Sprout Social

NOVEMBER 17, 2022

Users were also granted access to Reels editing tools to make videos more engaging. more engaging than long-form videos. And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. Give your engagement a boost by creating a social media contest fueled by video.

Types 116

Types Instagram Brands Collaboration 116

Convince & Convert

NOVEMBER 8, 2016

If you can master this protocol, you can increase the engagement of your Facebook posts and also enhance the way in which they are distributed. Such high-quality posts are bound to get good traction and drive user engagement. Create Different Posts for Different Channels. This also makes promoting new posts easier.

Social Media 166

Social Media Hashtag Travel Tourism 166

Akamai Marketing

MARCH 9, 2009

The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. The entire program generated much interest in tourism circles. The result?

Eventful 100

Eventful Tourism Klout Travel 100

Keyhole.co

MAY 15, 2023

Wondering when you should post on Instagram to get the most visibility and engagement? If that’s the end goal, it’s the key to unlocking more engagement, thus, massive conversions. Industry Different industries see different peak engagement times. Want to keep your engagement levels consistent?

Instagram 52

Instagram B2B Tourism Engagement 52

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Tourism/Travel/Hospitality. Set up a Twitter profile and use this as a tool to engage in conversation with travel aficionados, wedding planners and anyone else in your target demographic. It’s also a good idea to engage in niche sites such as concierge.com and wayn.com. Goals: Connect with new clients who enjoy traveling.

Industry 231

Industry Real Estate Social Media Travel 231

Unmetric

APRIL 2, 2019

Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. While these posts are well-received on Facebook , only a small number of people engage on Twitter. Their post on Instagram about these shoes was Puma’s most engaging post in 2018. more engagement than its 2018 average.

Social Media 97

Social Media Brands Marketing Tourism 97

Sprout Social

JANUARY 12, 2023

With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur. Engage like-minded consumers. CornellMBA recently launched its Sustainable Tourism Destination Management course.

Brands 127

Brands How To Authentication Exercises 127

Convince & Convert

NOVEMBER 30, 2013

With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. Original image from BigStock.com.

Social Media 166

Social Media Tourism iPad Software 166

Sprout Social

DECEMBER 9, 2020

In addition to helping you find relevant trends and conversations, it also gives you a detailed breakdown of topic performance to help you understand how your audience is engaging with a given trend. You can measure engagement rates, message volume, average sentiment, your brand’s share of voice and more.

Trends 124

Trends Hashtag Meme Sports 124

Convince & Convert

NOVEMBER 30, 2013

With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. Original image from BigStock.com.

Social Media 164

Social Media Tourism iPad Software 164

Convince & Convert

NOVEMBER 14, 2013

This campaign could have easily come from a tourism board, an airline, or a hotel chain. Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management. About the Jessica Gioglio: Follow @savvybostonian.

Project 153

Project Instagram Tourism Airlines 153

Pixlee

JUNE 23, 2020

Social hubs help drive increased engagement with followers and site visitors. Post a real-time feed of social media posts at an in-person event to drive engagement and showcase activity at the event. The Breckenridge tourism bureau wanted to share user-generated content from their guests to encourage other people to visit.

Brands 77

Brands Aggregator Curation UGC 77

Akamai Marketing

APRIL 26, 2011

We’re all looking for quantifiable data for our social media efforts, right? That’s why I wanted to share with you the findings of a recent study by Buddy Media.

Research 156

Research Engagement Study How To 156

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. Tourism Australia. Tourism Australia knows that everyone loves sharing their vacation photos and video with friends and family. Stuart Weitzman.

Campaign 43

Campaign UGC Content Tourism 43

Pixlee

JULY 3, 2019

These fifteen brands aren’t just exceeding expectations when it comes to content engagement, they’re investing intelligently in technology that helps them achieve the type of customer experience they strive to provide. Since visitors trust consumer content more, UGC is a great way to bring in more engagement with a brand. Under Armour.

UGC 59

UGC Brands Apparel Content 59

Keyhole.co

NOVEMBER 19, 2023

These are typical customers who — ideally — will engage with your profiles and visit your website or physical locations. Content Social media content should align with your sub-goals, whether they be to spread awareness, generate engagement or drive traffic back to your website. Identify: One or Two Primary Audiences.

Template 52

Template Templates Examples Social Media 52

agora pulse

MAY 2, 2017

And, you can now specifically target people who have engaged with your Facebook content ! Engage with people in the comments — just like you would for any normal Facebook post. When creating video for Facebook, you need to play by their rules of engagement. A custom combination. Ignoring the ad comments.

Facebook 124

Facebook Tourism Avatar ROI 124

Sprout Social

NOVEMBER 19, 2020

With travel and tourism down due to the pandemic, people are leaning into activities and outings that are close-to-home. These types of awareness holidays create opportunities for brands to engage with their audiences while expressing the benefits of outdoor activities on mental health.

Travel 119

Travel Sports Exercises Sentiment 119

Buzz Marketing for Technology

DECEMBER 14, 2016

We work with brands across several industry verticals, including tourism, hospitality, entertainment, media, CPG, retail, quick-serve restaurants and more,” he said. Creating conversations, not messaging. “We For example one apparel brand delivers a 30-day workout experience using basic Facebook Messenger. Improving the customer experience.

Conversation 100

Conversation Marketing Apparel Tourism 100