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Experiment: Do Other Social Networks Hate YouTube Links?

Hootsuite

But what you want and what social media platforms want isn’t always the same thing, is it? There’s a theory going around that social networks (mainly Facebook, LinkedIn, and Twitter) give preference to posts that use their native video solutions. my own social feeds) to see with my own eyes (a.k.a. Let’s do this.

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2023 Average Engagement Rates for 13 Industries [STATS]

Hootsuite

Is a 2% engagement rate high or low? Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand.

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What Really Works On LinkedIn? Answers From The LinkedIn Team

Buffer Social

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. To help us answer our questions, we spoke to Hien Mai, from the LinkedIn Product Marketing team.

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How to Grow on Threads: 9 Learnings from the Buffer Team

Buffer Social

”  “This seems to yield wider reach and engagement,” she says. “I know if I post something with a tag, I’ll get folks who also interact with that tag to engage.” ” That said, I’ve seen some good engagement on posts that included a photo, as has Hailley. 

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Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

The more data you have on leads, the better you can craft engaging content and messaging. But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? Use these guides to incorporate social engagement data into your lead nurturing: Marketo. Meet Jennifer.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers use Twitter to build interest and attendance before the event; to share the experience in real time and increase engagement during the event; and to connect attendees with related content (e.g.,

Team 160
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Streamline Internal Communication with Oktopost Employee Advocacy for Microsoft Teams

Oktopost

The biggest lesson 2020 has taught us is that B2B organizations need better tools and practices to engage and communicate with their own employees. In the era of WFH, business communication platforms like Microsoft Team are mission-critical for driving operational and organizational processes for any department.