5 Essential Skill Sets For Your Social Media Team

Ignite Social Media

We hope you had time to catch our team’s August webinar on Staffing for Social Success ! One point we drove home during the webinar is that resource allocations for social media teams are constantly changing. Social Media has always been a cocktail party.

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3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. ” Or “how can social media really impact our business?”

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15 most engaging Back-to-School social media posts

Unmetric

We looked at the back-to-school social media trends over the years using, Unmetric Discover , the world’s largest branded content catalog, to see what brands have done in the past for their back-to-school social media campaigns.

The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018.

How to Build a More Engaged Audience by Using a Social Media CRM

agora pulse

If you want to track engaged followers, identify brand ambassadors, and monitor your brand’s DMs, you need a tool that goes beyond native platform features. Find out how to build an engaged audience with the help of a social media CRM. Track engaged follower activity.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Do you have social media problems? .

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. Does engagement matter?

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. Does engagement matter?

5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker.

Three NHL Teams to Follow on Social Media

Ignite Social Media

While the NHL doesn’t have the massive audience of the NFL , hockey fans are a dedicated bunch and love following their favorite team(s) on social media. …both in this game and in professional football teams. Greetings, hockey fans!

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Why Your Social Media Strategy is Essential to Your Marketing Strategy

Ignite Social Media

A couple of weeks ago we hosted a webinar, “ Staffing for Social Success ,” where we discussed the trends in roles on social media teams and the common social team structures we see. Social media can be a marketer’s playground.

Can Social Media Management Work with a Remote Team?

agora pulse

The following post is written by Rachel Go at Hubstaff — a company that really makes social media management work as a remote team. Social media is an online realm in itself, so it makes sense that a completely virtual team can manage a brand’s social media presence.

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Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand

Pam Moore

It's why you have 8 seconds to make that first digital brand impression when your dream customer visits your blog, website or social network profiles. So why would we think that marketers and business leaders would think any different when it comes to social media?

How to Develop a Social Media Strategy and Plan: 6 Essential Steps for Success [Webinar]

Pam Moore

Do you ever feel like you are spinning your wheels on the social web? It's not “what can the social networks do for you today” but instead, “what can I do with the technology available to me today.” Social media is not free.

Hiring a Social Media or Digital Marketing Agency? Answer These 10 Questions First

Pam Moore

Businesses of all sizes from solo-entrepreneurs, startups, small businesses to Fortune 50 brands often turn to social media and digital marketing agencies to help them develop a social media and digital marketing strategy. How to Subscribe to Social Zoom Factor Podcast .

The Evolution of our Social Media Team

Waxing UnLyrical

The use of social media at our university is evolving. The number of passive observers is dropping and the number of engaged content creators is on the rise. A few emails later, the University of Regina Social Media Users Group (URSMUG) was born.

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

With a YouTube video, Instagram post and tweet, the total engagement reached more than 216,000 people, and had nearly 2,000 engagements and more than 61,000 impressions. Her content had more than 39,000 views and more than two million engagements.

Social Media Management Tools Compared

Ignite Social Media

You’ve come up with a great social media strategy and your team has created some fantastic content. One last question before you do: will you post and monitor your comments natively, or will you use a social media management tool?

Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Social media simply makes it easier to do such.

Want a Career in Social Media and Digital Marketing? Know These 3 Things First!

Pam Moore

Are you a digital or social marketer wanting to progress in your business and marketing career? Do you often find it hard to win budgets, grow your team or simply justify your own job? Social media is not a band-aid for a broken business.

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10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

It's easy to get side tracked by all the geekdom in social. Social Media is About Humans Connecting to and Growing With Other Humans. Underneath all of the bits, bytes, and likes we can't forget why we like social media in the first place.

Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit?

Social Media Engagement 101: How to Motivate People to Respond

agora pulse

How do you think you do when it comes to your ability to engage on social media? Social media engagement is an essential part of success on social media. Basically, posting to social media without getting engagement is like talking to a wall.

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. ” Or “how can social media really impact our business?”

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science.

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5 Reasons Your Social Media Marketing Program is Failing

Pam Moore

Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face.

Popular Social Media Topics of 2019

Ignite Social Media

It will be interesting to see if the popular social media topics of 2019 stick around through next year. Social Ad Spending. It seems like new reports on social ad spending are constantly being released. Keeping a pulse on that was a popular social media topic this year.

SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

I know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team. So…apologies for the break, but the good news is there a LOT of great posts and social media comics coming soon.

The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Social media platforms and practices evolve constantly.

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Will key customers, prospects, and media be attending this trade show?

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Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast

Pam Moore

Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? You struggle with getting budget approved to implement your social media plan. Your executives don’t understand social media.

What every consultant should know about social media analytics

Sherrilynne Starkie

These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. Effective social media analysis takes the right combination of hard skills and softer aptitudes. Social media audits.

Inside Look: How Two Teams Share a Social Media Inbox

Buffer Social

Only 10% of customer messages are answered on social media. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Pick a team to triage at least twice per day.

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What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity SMM

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives.

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Quit Trying to DO Social Media: Focus on Measurable Results Instead

Pam Moore

Start doing social media they said. The truth is social media is not free. Doing social media is NOT the objective. Social employee empowerment program inclusive of training. Influencer outreach and engagement strategy and plan.

The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018.

List of Rules to Remember When Engaging in Social Media

Mindjumpers

Tweet Many organizations are starting to get involved in social media. But do your employees know how to act in new media on behalf of your business? Do you have any guidelines to make them acquainted with a social media presence?

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