Social Media Strategies Summit

FEBRUARY 1, 2024

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

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Analysis Social Media How To Hashtag 186

Sprout Social

APRIL 9, 2024

I replied, “Can you give me an idea of how involved the C-suite is with the social team?” The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” But social media doesn’t work this way.

Team 89

Team Meeting Report Social Media 89

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Research 257

Research Report Social Media CPM 257

Social Media Network Marketing

MARCH 11, 2024

Social media success is within your grasp. In this noisy digital age, a strategic social presence separates the also-rans from the rockstars. Here's your arsenal of essential Dos to skyrocket your engagement and turn you into a social media slayer. Forget the struggle! EnjoyTheProcess #BeCreative) ?

Engagement 56

Engagement Social Media Hashtag Authentication 56

Sprout Social

DECEMBER 20, 2022

This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. A post shared by Sprout Social (@sproutsocial). What is a “meet the team” social media post?

Meeting 96

Meeting Team Social Media How To 96

Oktopost

NOVEMBER 16, 2021

Not only does it add your customers’ social engagement data to Salesforce, but it also shows you how this channel impacts your bottom line. As a marketing leader, you’re going to want to share these insights with people who could help you take action on them – your social media team. Good stuff.

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Team Social Media B2B Sample 124

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu.

Social Media 267

Social Media Tips Marketing HootSuite 267

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done.

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Collaboration Tools Social Media HootSuite 86

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 122

Social Media Sentiment Data Team 122

Sprout Social

JULY 7, 2021

Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. While conversational commerce often takes place on social media messaging apps, it’s not quite the same as social commerce. What is conversational commerce?

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Team Conversation Social Media Instant Messaging 140

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

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Team Social Media Management Skills Trends 132

Ignite Social Media

MARCH 18, 2024

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. Their social media presence is truly in a league of its own. So how have they built such a commanding social media empire?

Social Media 96

Social Media Marketing Nielsen Resources 96

Ignite Social Media

NOVEMBER 27, 2023

Social media moves fast. As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. Will joining this conversation help us achieve our current social media goals ? Trends come and go in the blink of an eye. Adjust your approach accordingly.

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Trends Social Media Brands Meme 167

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex. Will brands sit this one out?

Social Media 111

Social Media Marketing Sentiment Influencer 111

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. It’s exciting to grow your team, and you want to help your hire succeed in their new position as much as you can. What to look for when hiring a social media manager. Social media expertise.

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Team Social Media Social Media Management How To 137

Ignite Social Media

SEPTEMBER 5, 2023

To grow your audience on social media, your content needs to be original, eye-catching, and engaging. We are sharing our top picks for most inspiring and engaging social media posts over the past month. Their post got a high level of engagement, including tons of reposts. It was spot-on.

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Social Media Brands Content UGC 161

Sprout Social

AUGUST 11, 2020

The integral role of social media in sports is hard to ignore. Athletes represent some of the most-followed accounts across social media at large. Heck, it’s hard to find an athlete that isn’t engaging with fans via social in some form. The current state of social media in sports.

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Sports Engagement Social Media How To 133

Hootsuite

APRIL 12, 2021

An employee engagement social media strategy doesn’t have to be complicated. Simply involve employees in your social strategy to keep them more engaged at work while extending your social reach. What is a social media employee engagement strategy? Send out an employee survey.

Engagement 139

Engagement Social Media Strategy Tools 139

Ignite Social Media

APRIL 1, 2024

Liquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. The company’s founders understood one critical truth – in a saturated marketplace, simply launching a new product is not enough to get noticed.

Social Media 91

Social Media Marketing Proposal Case Study 91

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO?

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SEO Social Media Strategy Hashtag 154

Oktopost

APRIL 26, 2021

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy. Instead, you need to be hyper-focused on engaging with your social media audience.

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Engagement Social Media How To Hubspot 156

Sprout Social

AUGUST 31, 2023

What would your boss say if you proposed taking a month off of social media? Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. What did other team members do?

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Team Authentication Proposal Social Media 115

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.

Engagement 102

Engagement Tips Loyalty Metrics 102

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

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Team Hubspot Marketing SMS 107

Oktopost

SEPTEMBER 28, 2023

Closing deals in 2023 has been a challenge for many sales teams, but we’re uncovering little-known tips to help you keep your sales pipeline flowing. Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers.

Social Media 135

Social Media How To B2B Team 135

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media 121

Social Media Tips HootSuite Marketing 121

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

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B2B Trends Social Media UGC 117

Oktopost

JANUARY 2, 2023

Employee engagement is a measure of how satisfied and motivated your employees are with their responsibilities, compensation, benefits, and overall work experience. While companies have started focusing on this in recent years, just 36% of US employees are currently engaged.

Engagement 62

Engagement Social Media How To Curation 62

Ignite Social Media

AUGUST 14, 2023

Ignite Social Media has been a social media agency for 16 years (the first in the United States, in fact). Therefore, you’d probably expect us to have a bias that every brand should hire a social media agency. In that case, you may want to engage a social media marketing agency.

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Social Media Marketing Cost Team 147

Ignite Social Media

FEBRUARY 1, 2022

In this case, we are talking specifically about social media strategies and trends for brands. Let’s dive in and see what our experts here at Ignite Social Media have to say: 1. The industry disrupter us social media experts can’t stop talking about. Lisa Braziel, Senior Vice President Ignite Social Media.

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Social Media UGC Trends Organization 196

Sprout Social

APRIL 27, 2020

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection. Changes in social media message volume.

Engagement 145

Engagement Social Media Patterns Health Care 145

Oktopost

SEPTEMBER 22, 2022

In this episode of Radically Transparent, Oktopost veteran and host, Jennifer Gutman, takes on a solo episode to explore the power of social engagement data and how marketers can gain a 360-degree view of their customers using social engagement data. The Definitive Guide to Social Engagement Data Inside of Marketo.

Data 174

Data Engagement Hubspot B2B 174

Oktopost

JANUARY 14, 2024

In the fast-paced world of B2B social media management, efficient collaboration and smooth workflow processes are key to creating compelling and on-brand content that resonates with your target audience. That’s why we’re thrilled to share Oktopost’s new Notes options, conveniently located directly on the Social Media Content Calendar.

Collaboration 62

Collaboration Team Social Media Management B2B 62

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1.

Social Media 143

Social Media Hubspot Statistics Survey 143

Bill Hartzer

APRIL 4, 2024

In an era where digital presence is more critical than ever, United Airlines is defying expectations and setting new standards on social media. This innovative strategy is not just turning heads but also setting benchmarks in the industry, according to recent insights from Dash Hudson, a leading authority in social media management.

Airlines 86

Airlines Social Media UGC Authentication 86

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. This year, plan for more changing audience preferences and deeper social media fragmentation. Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences.

Social Media 109

Social Media Strategy Exercises Retail 109

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. Marketing teams that don't embrace AI and other technologies will be left behind. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI.

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Team Marketing ROI Training 147