article thumbnail

How to use social media in sports to keep fans engaged

Sprout Social

The integral role of social media in sports is hard to ignore. Athletes represent some of the most-followed accounts across social media at large. Heck, it’s hard to find an athlete that isn’t engaging with fans via social in some form. The current state of social media in sports.

Sports 134
article thumbnail

Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Dassler brothers — Adolf and Rudolf — started a sports footwear business from their mother’s laundry. The rest is sporting history. Let’s plunge into Adidas’s social media strategy. million Facebook: 40.95

Sports 59
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Promote Your Sports Club: Tips for an Effective Sports Team Marketing Strategy

The Realtime Report

How to Promote Your Sports Club: Tips for an Effective Sports Team Marketing Strategy. We all know that sports clubs provide significant benefits for the local community, and we know this because of great sports team marketing. If people aren’t aware of your sports club, how can you show off how great your club is?

Sports 91
article thumbnail

Research: Influence of Personal Connections on Social Media Drives More Purchases

Bill Hartzer

Personal connections on social media drive more consumer purchases than influencers. Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers.

Research 148
article thumbnail

Snapchat Shares New Data on Sports Engagement Among Users

Social Media Today

Snapchat has published new research into how users engage with sports content in the app.

Sports 188
article thumbnail

Facebook Releases New Report on Evolving Sports Engagement on Social Platforms

Social Media Today

In the lead-up to the Superbowl, Facebook has published a new report which looks at how social media has changed the way people engage with sports content.

Sports 154
article thumbnail

9 Inspiring Examples of Higher Education Institutions on Social Media

Social Media Strategies Summit

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. According to Common Sense Media , US teenagers average almost 7.5 Image source . Image source.

Education 264