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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Again, more is generally better (spammy blog comments aside), as engagement is the “social&# in social media.

SM2 187
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ReSearch.ly Social Search Platform Launched

Bill Hartzer

provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword. Real-time trending and sentiment charts. provides up-to-the-second charts depicting mentions count, sentiment for any keyword and how a keyword relates to a tweet going back 30 days. Share this on Technorati.

Platform 104
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Share this on Technorati. An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., Traditional PR + Social Media Monitoring.

SM2 202
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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

While many people seemed outraged at the changes (judging by comments left of the Netflix Facebook page), the Technorati article mentioned that no one actually showed up at Netflix headquarters to protest the change. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics 164
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Best Social Media Monitoring Tools

Bill Hartzer

Radian 6 – This application allows you to engage with your customers via social media. You can also measure and track engagement while determining which conversations in chat rooms, forums, etc. Sentiment Metrics – founded in 2005, Sentiment Metrics has helped businesses listen to the growing world of social media.

Cymfony 152
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

A feature-rich, realtime social media monitoring and engagement tool. In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&#

Tools 206
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The Social Media ROI Debate

Webbiquity SMM

Metrics can be useful to help determine what to do more of, less of, or differently, but should not as the basis for whether or not to engage in social media. Share this on Technorati. At this point, the adoption of social media tools is so widespread as to constitute just another communication channel. Share this on FriendFeed.

ROI 193