Remove Engagement Remove Sentiment Remove Social Media Remove TweetBeep

Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations

Waxing UnLyrical

b) Thinking a lot of noise is good without studying the sentiment of the conversations. c) Treating social media as a broadcast channel. It’s far more Social than Media – Hi Mom! There were some requests for clarifications, so Jim continued, “Mentions are just that – social media comments. ‘Ink’ is printed in edited media – well considered.&#. What are some ways to measure engagement?