Facebook and the Mystery of Organic Conversions

Jon Loomer

Strangely, it’s a different story when it comes to organic distribution — whether it be of a purely organic post of an otherwise paid ad. We scraped the top of this recently in a post about Facebook Lead Ads and organic distribution. Organic Posts and Conversions.

Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

With videos driving 135% more organic traffic than static or text-based images, it comes as no surprise that an estimated 2.27 Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM).

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Your Facebook Page Organic Reach is Dropping (But Not Really)

Jon Loomer

Today, Facebook announced an update to Facebook page organic reach reporting that will result in numbers that will be up to 20-percent lower than what is normally reported. Organic Reach Reporting Change. The way Facebook reports organic reach will change.

Influencer Engagement: Finding a Fit

Waxing UnLyrical

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. Her content had more than 39,000 views and more than two million engagements.

How to Wade Through Facebook’s Declining Organic Reach

agora pulse

This study revealed what many marketers had suspected for a long time: Facebook’s organic reach was declining. Further, only posts from pages that get a significant amount of engagement , would be pushed higher up in people’s News Feed.

How to Organize Your Content Marketing Assets in 3 Easy Steps [podcast + worksheets]

Pam Moore

The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date.

Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

Our culture used to have a clear line between “business only” and the “good feeling” of nonprofit organizations. Now, in our culture, we are seeing the mutually beneficial advantages of establishing and maintaining a relationship between a nonprofit organization and corporate business.

News Organizations on Google+: Which Pages Get the Most Engagement?

Adam Sherk

News organizations (along with businesses of all kinds) have been able to create official Google+ pages for a couple months now so I thought I’d check in and see how their pages are doing. Normally in posts like Which News Sites Get the Most Social Media Engagement?

6 Tips for Organizing Instagram Content with Later

Later

Over 100 million photos and videos are uploaded to Instagram every single day — but with all that posting comes a very real challenge: how do you organize your Instagram content? Enter: Instagram apps to help make your life easier (and your content organized and searchable)! .

How Social Is YOUR organization?

SocialFish

Some trivia for you: our first book, Humanize , was originally set to be titled “The Social Organization.” So take a look at your organization today. But are you a social organization? This will tell you if you really have a social organization.

Social Organizations Are Inclusive

SocialFish

I’d go into the organization and learn about ALL the issues they were facing, but was only “allowed&# to work on diversity issues (since that was what they were paying us to do). Which brings us to the social organization. Social organizations are inclusive.

Top 5 Twitter Management Tips for Non-Profit Organizations to Increase Followers Organically

SocialFish

The social media network isn’t just limited to commercial entities, but is also beneficial to a wide range of not-for-profit organizations who support various causes. The challenge for most organizations on Twitter lies in getting a good number of followers, and growing followers.

Three Engagement Myths, Busted.

SocialFish

ICMYI – in case you missed them, here’s a selection of Jamie’s posts on Association Success from August, each “busting a myth” about engagement. The Employee Engagement Trap. Engagement is fundamentally driven by a culture that truly works.

Do Social Referrals Affect Organic Traffic?

Convince & Convert

Add value > Engage with your audience > Build relationships > Grow your community > Nurture relationships > Gain brand ambassadors ( Tweet This ). We’re the hyper-engaged users who are also most likely to convert. Image via BigStockPhoto.com.

Social Organizations Are Serious about Learning

SocialFish

We’re writing about elements of a social organization (or human organization, as we say in the book) that have been covered in the blogosphere already: transparency, openness, trust, ownership, inclusion, learning…the list goes on. Humanize The Social Organization

Innovation, Agility, and Social Organizations

SocialFish

It was earlier in the year that I made the connection between agility and social organizations. Agility is one of the big problems that can be solved when organizations become more human (the other big one is engagement). But social organizations are trying some new things.

Applying Design Thinking to Your Organization: New CEO Workshop

SocialFish

On December 15, a small group of forward looking executives will spend a day learning about and practicing alternative paths to leadership and innovation by applying Design Thinking tools to product, innovation and engagement “laboratories.”

How COVID-19 has changed social media engagement

Sprout Social

Around nearly the same time we published this, many individuals and organizations began working remotely , sheltering in place and otherwise changing their behaviors to help prevent the spread of COVID-19. How audiences engage with brands during COVID-19. engagements per post per day.

Stakeholders who are engaged online spend more with your organization.

SocialFish

But as we all know, there are those out there in your organization so still need convincing. Customers who engage with companies over social media are more loyal and they spend up to 40 percent more with those companies than other customers,”, says Bain and Company in this study. How should we organize and coordinate our efforts? “Well, duh,” I’m sure you’re saying.

What’s Going on with Facebook’s Organic Reach?

Ignite Social Media

Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. These days, you are lucky if you get above 3% reach on your organic content. Is Organic Reach Still Alive?

How Social Referrals Impact Your Organic Traffic

Convince & Convert

Social Media’s Role in Organic Traffic. Add value > Engage with your audience > Build relationships > Grow your community > Nurture relationships > Gain brand ambassadors (highlight to tweet). Dig into user demographics of a highly engaged user group.

3 Easy Steps to Organize Your Content Digital Assets Like a Pro

Pam Moore

The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date.

3 Easy Steps to Organize Your Content Marketing and Assets Today

Pam Moore

The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date.

Being a social organization means being open.

SocialFish

Jamie Notter and I explain how organizations can be more OPEN in our book, Humanize: How People-centric Organizations Succeed in a Social World. Open organizations have more decentralized cultures. Better solutions can be found by engaging multiple people across departments.

Organic Reach Shows Signs of Life | Social You Should Know

Ignite Social Media

Although we all thought Facebook organic reach to be near dead, we’re starting to see the first signs of improvement in years. Is Organic Reach Improving? Our analysts here have studied organic Facebook reach since we opened our doors here nearly 10 years ago.

The 4 Secrets of Influencer Engagement

Waxing UnLyrical

Influencer engagement is the difference between a successful long-term influencer strategy and an influencer campaign that yields marginal results. The challenging part of influencer engagement is that there is no formula for getting influencer engagement right.

Why Every Organization Needs a Story Strategy

Convince & Convert

Every organization and any business of any size (including entrepreneurs!) These stories must also be shared across the organization in order to bring product, engineering, customer service, marketing and HR into alignment to better act on the company’s core purpose.

Four Ways to Effectively Capture Leads From Organic Social Media Traffic

agora pulse

Organic social media can be one of the biggest sources of high-quality leads. Most people relate driving traffic to paid social media campaigns, but organic social media traffic is also a valuable traffic generator. of website traffic from organic and paid sources.).

Monitoring What Others Are Saying About Your Organization

SocialFish

Part of managing your organization’s brand is being consistently aware of what others are saying about it. You can’t engage your audience or your market base if you can’t see your organization through their eyes.

Does Organic or Paid Social Media Work Better for Small Businesses?

The Realtime Report

Does Organic or Paid Social Media Work Better for Small Businesses? Over 70% small businesses use social media , meaning most recognize the value of social media as a channel for customer engagement. Or does relying on authentic and organic engagement have the most impact?

How to Lead Your Social Organization

SocialFish

As a leader in your organization, it’s up to you to untangle the threads and help everyone make sense of this new way of working. Leading your organization’s transformation into social will be one of the most rewarding times in your career.

Humanizing your organization creates amazing results. This is how.

SocialFish

Fitness Australia, an association based in Sydney, is an organization that has taken the principles we laid out in Humanize and is now showing amazing results in their revenue growth, employee engagement and retention, and other success metrics.

How to use emoji in marketing to drive engagement

Sprout Social

According to a study by WordStream, using an emoji in a Tweet can increase engagement by 25% compared to messages without emoji. Better engage your audience. They’re fun and engaging! Emoji can create a massive boost in engagement for your brand when used correctly.

How to Create Engagement Through Facebook Timeline

Mindjumpers

This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. How Fanta created engagement through Timeline.

Does your employee engagement suck?

SocialFish

You may not want to admit it, but you’re not alone – many organizations are struggling with employee engagement. Culture and Engagement Coaching for CEOs. Read more about the Culture and Engagement Coaching here.

Encouraging Your Staff to Use Social Media Can Reap Rewards For Your Organization

SocMed Sean

Today’s guest post comes from Ben Hoffman, the co-founder of CityHUNT which is an organization that focuses on developing a team atmosphere for companies by encouraging positive workplace relationships among coworkers.

Increased Post Frequency Is Helping and Killing Facebook Organic Reach

Jon Loomer

Post upon post is either about how Facebook organic reach is dead or how you can beat the algorithm and improve your organic reach. Instead, it’s about how the obsession with organic reach is helping to kill it. How Post Frequency Helps Organic Reach.

Why You Need to Build Your Email List Organically

Convince & Convert

One of the most important lessons I have learned is to build organic email lists as opposed to borrowed, scraped, or purchased lists. Forgetting the importance of organic lists can harm you more than you think. Organic Lists Give You Better Delivery and Open Rates.

List 110

You Don’t Define Engagement; They Do

SocialFish

There is a lot of talk about engagement in the association and nonprofit world. It’s their engagement, not yours. You’re a part of it, of course (it’s really a relationship), but you don’t get to define exactly what engagement means to your stakeholders.

How to Increase Engagement on Instagram with Later

Later

Wondering how to increase engagement on Instagram? With an ultra-smart algorithm and tons of creative brands competing for people’s attention, growing your Instagram engagement can sometimes feel like an uphill battle. Ready to increase your Instagram engagement?

5 Ways to Generate More Engagement (and Reach) on Facebook

Social Media Today

With Facebook organic reach still in decline, here are some options to consider to help boost your Page performance

5 Unique Ways to Engage Influencers

Ignite Social Media

Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. Unmatched levels of engagement and authenticity, added value abound.

Why You Need a Social Media Policy in Your Organization

Mindjumpers

In a previous post called Implement a Social Media Policy: Make Your Employees Brand Ambassadors , Marina introduced what a Social Media Policy is and briefly described why it is important for your organization.