Hootsuite
FEBRUARY 20, 2020
Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. General social media statistics. Social media advertising statistics. Instagram statistics. Facebook statistics.
Ignite Social Media
SEPTEMBER 27, 2019
Here are three social media statistics for 2020 that you’ll want to consider when mapping out your strategy. . If you’re looking to target this group, keep in mind these behavioral traits : This group spends, on average, over 4 hours per day on their mobile device, the longest average of all generations 62% of Gen Zs use social media to keep up with and follow celebrities, making them a key audience for influencer marketing Gen Zs still watch 1.5
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The Realtime Report
MAY 7, 2014
Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video. mobile video ads are dominated by in-app ads; 46% of impressions happen in-app on phones and 30% in-app on tablets.
The Realtime Report
APRIL 9, 2014
Mobile is accounting for a huge portion of social networking use; for newer platforms like Instagram, Snapchat and Vine, use is “almost exclusively mobile.” ” A new report from the comScore Data Mine compares desktop vs. mobile usage for Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, Vine and Snapchat. LinkedIn and Tumblr are the only two social networks seeing more desktop use than mobile.
Later
MARCH 30, 2020
Social media statistics can be a useful tool for informing your strategy and planning your future content. To help you build a strategy that works for your brand, check out these social media statistics: Instagram Statistics: Posting Trends . #1: Social Media Statistics: TikTok.
The Realtime Report
MARCH 21, 2014
Twitter Users Log In Via Mobile. has the greatest percentage of respondents using mobile as the primary way to access Twitter. currently access the social platform via mobile device; 70% log on ‘primarily’ via mobile. Twitter users will access the platform via mobile. By the end of this year, mobile Twitter users will represent 17% of the U.K.’s 50% of respondents log onto Twitter via mobile while commuting.
The Realtime Report
DECEMBER 11, 2013
New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. And those visiting sites via mobile are “behaving very differently” depending on which retailer they are engaging with. How many retail apps are on your mobile phone?
Hootsuite
DECEMBER 17, 2019
YouTube user statistics. YouTube usage statistics. YouTube for business statistics. YouTube advertising statistics. YouTube user statistics. YouTube usage statistics. Over 70% of YouTube views are on mobile. YouTube for business statistics.
The Realtime Report
OCTOBER 25, 2012
A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement? use of new acquisition and engagement metrics. Mobile engagement on Facebook rose 4X since Facebook Timeline rolled out.
The Realtime Report
DECEMBER 19, 2013
The latest estimates from eMarketer show staggering growth in UK mobile advertising. Mobile ad spend for 2013 will total over £1 billion (around $1.89 Previously, eMarketer forecasted 90% growth in mobile advertising from 2012; now, an upward revision expects 126% growth. And in 2014 total mobile ad spend is expected to nearly double, reaching almost £2.26 And among digital ad spending, mobile accounts for nearly 20%.
Sprout Social
FEBRUARY 27, 2017
That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. While those social media statistics might not be that shocking, it does show how the landscape of the industry can drastically change in a just a few years. Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Facebook Statistics. Twitter Statistics.
Writtent Blog
JULY 10, 2013
Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Mobile devices will account for 25% of global internet traffic by 2014.
Hootsuite
MARCH 2, 2020
It also ranks as #1 in the survey’s “Makes me feel inspired” and “Engages with me in new and creative ways” categories. Pinterest usage statistics. Related Pins account for 40% of engagement on Pinterest. 85% of Pinners are on mobile. Pinterest advertising statistics.
Social Media Marketing
APRIL 14, 2020
Technology has been on constant change and almost everything has been going mobile these days. People are on the move and the convenience mobile gadgets provide has made more and more people utilize it. What are Mobile Apps? What is Mobile App Marketing?
The Realtime Report
JULY 20, 2012
Do Facebook Mobile Ads Work Better Than Twitter’s? Facebook mobile ads are more successful than Twitter’s, according to a new report by TBG Digital. While advertisers on Twitter have reported high rates of success with mobile users , the new data from TBG Digital reveals that ads in consumers’ Facebook newsfeeds on their mobile devices get 4x as many clicks as similar mobile ads on Twitter.
Webbiquity SMM
DECEMBER 2, 2014
And yet – only 20% of CMOs leverage social networks to engage with customers. eBay is the most engaging brand on Twitter. Starbucks is the fourth-most-engaging, and also has the fourth highest number of followers of any major brand. Not a shock: retailers and restaurants are the most engaging industries on Twtitter. Surprising: apparel brands are the least engaging. 10 Mobile Marketing Stats. Over half of all mobile searches lead to a purchase.
The Realtime Report
FEBRUARY 7, 2014
Twitter’s Growth Slows, Engagement Drops in Q4 . ” Engagement numbers have also suffered for Twitter, showing a direct decline of 11 billion from the fall quarter, leaving Twitter ‘Timeline views’ at 148 billion in Q4 2013. Twitter Engagement: Q4’13 Timeline Views 148 billion, up 26% y/y. Here are some other big stats from Twitter’s Q4 report: more than 75% of Twitter’s ad revenue comes from mobile.
Webbiquity SMM
MAY 3, 2012
Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. Consumers are engaging with their favorite companies on Facebook, says Mashable.com. First, they should recognize the benefits of creating a mobile strategy that their best customers will respond to.
The Realtime Report
DECEMBER 4, 2012
” The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product ( ClickZ ). The study also looked at mobile usage among visitors to technology news sites: 92% of tablet users seek out things like product reviews on their device; 72% do so on their smartphone. The study also revealed the efficacy of mobile ads.
The Realtime Report
MAY 2, 2014
Mobile Accounts for 43% of LinkedIn’s Traffic . LinkedIn recently projected that mobile would account for half of the social networking platform’s traffic ; based on the company’s 1st quarter results, that could be a reality soon. Mobile represented 43% of LinkedIn’s traffic in Q1 2014, according to the results announced yesterday ( AdWeek ). How will continued growth in mobile traffic affect ad sales on the platform?
Mindjumpers
JULY 4, 2012
Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence. This is probably also why Facebook has just added mobile reach data to their insights, and you can read more about this in tomorrow’s post on our blog. > To see all of the statistics made by HubSpot, please click here.
Mindjumpers
SEPTEMBER 6, 2012
In a social media world where consumers and users are increasingly applying a SoLoMo (Social Local Mobile) attitude towards their social networks, the number of active users of the mobile Facebook app is therefore an indicator of what is to come. 543 million active Facebook users, meaning more than half of all Facebook users, regularly use the mobile app to access their profile. Facebook Mobile Penetration. Is your brand taking the mobile movement seriously?
Webbiquity SMM
AUGUST 5, 2013
of all marketers love blog posts about marketing statistics. Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). Social Media Facts and Statistics. Social media…to engage or to advertise? They are evenly split on the effectiveness of social media for attracting new customers vs. engaging existing customers. (
Convince & Convert
MAY 19, 2014
The full report is 50 pages, and I’m certain that you’ll find a variety of interesting statistical bon mots within its confines. But for Convince & Convert readers, here are the 9 social media statistics I find most interesting, and what they really mean. 43% of marketers have a mobile-optimized blog This is an increase from 28% last year, but is still remarkably low. If the blog is on WordPress, adding a decent mobile optimization plug-in is a minor thing.
Sprout Social
MAY 21, 2019
Since then, the platform has maintained and grown the highly engaged audience that helped it reach that initial milestone. According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. Combined with millennials’ tendency to research products on social before buying, brands have a strong opportunity to connect with their most interested and engaged audiences on the platform. 80% of Pinterest users access the channel via mobile.
Webbiquity SMM
DECEMBER 10, 2013
Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed. Find these answers and many more in this compilation of 30 compelling content marketing statistics and facts. Content marketing has become ubiquitous, with 93% of B2B marketers now using it.
Navolutions
MARCH 18, 2013
Now, mobile technology is doing it again. There are three main reasons people do mobile searches on these devices: to find entertainment, to engage others on a social network, and to find an immediate solution to a problem. Mobile Market Watch, an industry leader in mobile tracking, estimates that 94% of the U.S. population between the ages of 18 and 44 own, and use, at least one mobile internet. Mobile users are not patient.
The Realtime Report
SEPTEMBER 28, 2012
Instagram Tops Twitter In Daily Mobile Users. Instagram users spent 257 minutes (on average) accessing the mobile photo-sharing platform, while Twitter users averaged only 170 minutes viewing the micro-blogging platform. Within just two years, Instagram has grown to the point where it can successfully rival Twitter in daily mobile users and in mobile engagement. Social Media Statistics Instagram social media statistics social networking statistics
Sprout Social
FEBRUARY 24, 2022
Mobile commerce has long been touted as the future of ecommerce itself. Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. The concept of mobile shopping is pretty universal, right? What is mobile commerce?
The Realtime Report
AUGUST 16, 2012
A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. And both the BBC and NBC also had strong Olympic mobile showings: one-third of BBC web visits and one-tenth of video streams were from mobile, while 16% of NBC web users and 45% of NBC video requests came from mobile ( PaidContent ). Many Ways to Engage. million tweets for 204 teams on desktop and mobile.
Mindjumpers
SEPTEMBER 10, 2012
People are connecting to their social networks through their mobile phones , and last week Socialbakers announced that the majority of Facebook users (57%) access Facebook through mobile; a fact that convincingly underlines the mobile revolution. This geo-targeting trend adds the local dimension to the social and mobile movement. SoLoMo and location-based engagement. Statistics: Facebook on Mobile [INFOGRAPHIC].
Writtent Blog
APRIL 25, 2013
If you answer “Yes” to at least on of these questions, our collection of blogging statistics will definitely be of great help to you. 24) People are most likely to engage with branded content on social media that has pictures (44%), status updates (40%) and videos (37%). 26) Brand engagement rises by 28% when consumers are exposed to both professional content and user-generated product video. post status updates while on their mobile device.
Pam Moore
NOVEMBER 21, 2018
If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. How and why you measure social media engagement is critical for success. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands.
Pam Moore
NOVEMBER 21, 2018
If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. How and why you measure social media engagement is critical for success. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands.
Adam Cohen
APRIL 12, 2012
LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have. These are both significant leaps forward in helping companies engage followers which typically consist of employees, former employees, partners, media and potential customers. Engagement to the Next Level.
Sprout Social
MAY 21, 2020
According to a study by WordStream, using an emoji in a Tweet can increase engagement by 25% compared to messages without emoji. Better engage your audience. They’re fun and engaging! Emoji can create a massive boost in engagement for your brand when used correctly.
Idaconcpts
SEPTEMBER 23, 2013
of Millenials in the United States used mobile devices to access the web in 2012, according to eMarketer. The mobile Internet population is sizeable and rapidly growing across all age groups. A key driver for mobile Internet use is email access. Email technology provider Return Path found 88% of mobile phone users checked their email via a handheld device daily. This shift in mentality makes a lot of sense for mobile devices. 57.6% of Baby Boomers, 62.2%
Webbiquity SMM
FEBRUARY 10, 2015
Or have too many social media marketing statistics.” What type of posts generate the most engagement on Facebook? Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources. 21 Social Media Statistics. Reddit and StumbleUpon drive the least engaged visitors. Only 20% of CMOs use social networks to engage and collaborate with customers. 5 Digital Marketing Statistics.
The Realtime Report
JULY 29, 2014
As users spend more internet hours on mobile apps than online on PCs and laptops, is has become essential for brands to reach their costumers using mobile. According to new data released by mobile marketing firm Swrve , the average retention rate (the average number of times an app is used), shows just over a quarter of users return to an app within 48 hours of first opening it. sessions per month – a very encouraging statistic for brands.
Hootsuite
JULY 14, 2021
For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Facebook engagement matters because it can help extend organic reach. What does engagement mean on Facebook?
Pam Moore
NOVEMBER 29, 2017
Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts? Do you want to tap into the power of influencer marketing but don't know where to start? If you are excited to hop on one of the hottest trends in marketing and want to learn how to leverage influencer marketing for your business, you landed on the right blog post today!
The Realtime Report
DECEMBER 20, 2012
On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours. It consisted of 50 million ads which showed up in the Facebook mobile news feeds of tens millions of people. It’s also unclear how many of these likes and interactions were a result of the mobile ad campaign specifically, or a result of wider holiday advertising efforts.
Webbiquity SMM
NOVEMBER 28, 2011
Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Citing these and other statistics, Laurie Sullivan ponders the meaning of the term “search engine.” Almost one-third of all Facebook posts are created from mobile devices. • Large Enterprise Social Media Research, Facts and Statistics Inc.
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