47 Social Media Statistics Every Marketer Should Know

Later

Social media statistics can be a useful tool for informing your strategy and planning your future content. To help you build a strategy that works for your brand, check out these social media statistics: Instagram Statistics: Posting Trends . #1: Social Media Statistics: TikTok.

3 Social Media Statistics to Consider in 2020 Strategies

Ignite Social Media

Here are three social media statistics for 2020 that you’ll want to consider when mapping out your strategy. . In 2020, you’ll want to keep a close eye on your engagement metrics to see if in fact your audience has shifted away from traditional likes and comments and towards private sharing.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

140+ Social Media Statistics that Matter to Marketers in 2020

Hootsuite

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. General social media statistics. Social media advertising statistics. Instagram statistics. Facebook statistics.

Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study.

Mobile 222

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

of all marketers love blog posts about marketing statistics. Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). Facebook = mobile.

Social Networks See Majority of Traffic Coming From Mobile

The Realtime Report

Mobile is accounting for a huge portion of social networking use; for newer platforms like Instagram, Snapchat and Vine, use is “almost exclusively mobile.” LinkedIn and Tumblr are the only two social networks seeing more desktop use than mobile.

Mobile 185

76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance.

Mobile 183

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

And yet – only 20% of CMOs leverage social networks to engage with customers. eBay is the most engaging brand on Twitter. Starbucks is the fourth-most-engaging, and also has the fourth highest number of followers of any major brand. 10 Mobile Marketing Stats.

20 LinkedIn Statistics That Matter to Marketers in 2020

Hootsuite

This year’s LinkedIn statistics paint a rosy picture, and we’re not surprised. LinkedIn user statistics. LinkedIn usage statistics. 57% of LinkedIn’s traffic is mobile. It’s also a little low, when compared to Facebook’s 98% mobile. LinkedIn for business statistics.

30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed.

Social Networking Stats: 8 in 10 U.K. Twitter Users Log In Via Mobile, #RLTM Scoreboard

The Realtime Report

Twitter Users Log In Via Mobile. has the greatest percentage of respondents using mobile as the primary way to access Twitter. currently access the social platform via mobile device; 70% log on ‘primarily’ via mobile.

Mobile 178

28 Pinterest Statistics Marketers Should Know in 2020

Hootsuite

It also ranks as #1 in the survey’s “Makes me feel inspired” and “Engages with me in new and creative ways” categories. Pinterest usage statistics. Related Pins account for 40% of engagement on Pinterest. 85% of Pinners are on mobile. Pinterest advertising statistics.

One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively

The Realtime Report

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013.

Retail 180

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users.

47 Social Media Statistics to Bookmark for 2017

Sprout Social

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. While those social media statistics might not be that shocking, it does show how the landscape of the industry can drastically change in a just a few years. Twitter Statistics.

23 YouTube Statistics That Matter to Marketers in 2020

Hootsuite

YouTube user statistics. YouTube usage statistics. YouTube for business statistics. YouTube advertising statistics. YouTube user statistics. YouTube usage statistics. Over 70% of YouTube views are on mobile. YouTube for business statistics.

UK Mobile Ad Spend Grows 126% in 2013

The Realtime Report

The latest estimates from eMarketer show staggering growth in UK mobile advertising. Mobile ad spend for 2013 will total over £1 billion (around $1.89 Previously, eMarketer forecasted 90% growth in mobile advertising from 2012; now, an upward revision expects 126% growth.

Mobile 153

Social Networking Stats: Twitter Engagement Drops, #RLTM Scoreboard

The Realtime Report

Twitter’s Growth Slows, Engagement Drops in Q4 . ” Engagement numbers have also suffered for Twitter, showing a direct decline of 11 billion from the fall quarter, leaving Twitter ‘Timeline views’ at 148 billion in Q4 2013.

The State of the Internet Marketing World [Statistics]

Mindjumpers

Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence.

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. Does engagement matter?

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. Does engagement matter?

9 New Social Media Statistics and What They Really Mean

Convince & Convert

The full report is 50 pages, and I’m certain that you’ll find a variety of interesting statistical bon mots within its confines. But for Convince & Convert readers, here are the 9 social media statistics I find most interesting, and what they really mean.

Social Networking Stats: Mobile Accounts for 43% of LinkedIn’s Traffic, #RLTM Scoreboard

The Realtime Report

Mobile Accounts for 43% of LinkedIn’s Traffic . LinkedIn recently projected that mobile would account for half of the social networking platform’s traffic ; based on the company’s 1st quarter results, that could be a reality soon.

Tech Buyers: 43% Research Products After Seeing Mobile Ads

The Realtime Report

” The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product ( ClickZ ). The study also revealed the efficacy of mobile ads.

Mobile 178

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Or have too many social media marketing statistics.” What type of posts generate the most engagement on Facebook? Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources.

Statistics: Facebook on Mobile [INFOGRAPHIC]

Mindjumpers

In a social media world where consumers and users are increasingly applying a SoLoMo (Social Local Mobile) attitude towards their social networks, the number of active users of the mobile Facebook app is therefore an indicator of what is to come. Facebook Mobile Penetration.

50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Worldwide, mobile traffic doubled between 2012 and 2013.

Why Your Business Presence Has To Be Mobile Ready

Navolutions

Now, mobile technology is doing it again. There are three main reasons people do mobile searches on these devices: to find entertainment, to engage others on a social network, and to find an immediate solution to a problem. Mobile users are not patient.

Mobile 153

How to use emoji in marketing to drive engagement

Sprout Social

According to a study by WordStream, using an emoji in a Tweet can increase engagement by 25% compared to messages without emoji. Better engage your audience. They’re fun and engaging! Emoji can create a massive boost in engagement for your brand when used correctly.

10 Pinterest statistics marketers must know in 2019

Sprout Social

Since then, the platform has maintained and grown the highly engaged audience that helped it reach that initial milestone. According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. Combined with millennials’ tendency to research products on social before buying, brands have a strong opportunity to connect with their most interested and engaged audiences on the platform. 80% of Pinterest users access the channel via mobile.

Social Networking Stats: #RLTM Scoreboard, Facebook’s Mobile Ads More Effective Than Twitter’s

The Realtime Report

Do Facebook Mobile Ads Work Better Than Twitter’s? Facebook mobile ads are more successful than Twitter’s, according to a new report by TBG Digital. While advertisers on Twitter have reported high rates of success with mobile users , the new data from TBG Digital reveals that ads in consumers’ Facebook newsfeeds on their mobile devices get 4x as many clicks as similar mobile ads on Twitter.

Mobile 145

Social Networking Stats: Instagram Tops Twitter In Daily Mobile Users, #RLTM Scoreboard

The Realtime Report

Instagram Tops Twitter In Daily Mobile Users. Instagram users spent 257 minutes (on average) accessing the mobile photo-sharing platform, while Twitter users averaged only 170 minutes viewing the micro-blogging platform. The #RLTM Scoreboard: Social Networking Stats for the Week.

Social, Local, Mobile: The SoLoMo Revolution

Mindjumpers

People are connecting to their social networks through their mobile phones , and last week Socialbakers announced that the majority of Facebook users (57%) access Facebook through mobile; a fact that convincingly underlines the mobile revolution.

Mobile 264

Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. The Games organizers also used a remarkable array of platforms, strategies and applications to drive fan engagement around the games.

Mobile 188

Top Blogging Statistics: 45 Reasons to Blog

Writtent Blog

If you answer “Yes” to at least on of these questions, our collection of blogging statistics will definitely be of great help to you. 24) People are most likely to engage with branded content on social media that has pictures (44%), status updates (40%) and videos (37%).

The Statistics on Social Media All Marketers Need to Know

Pixlee

Why is it important to know statistics about social media? These statistics can help you and your brand drive social media engagement and growth. The following social media statistics for business will help your brand market your content successfully.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Almost one-third of all Facebook posts are created from mobile devices. •

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. Half of all Facebook users use it on mobile devices, at least occasionally. LinkedIn Statistics.

75% of Apps Are Used At Least Seven Times Per Month

The Realtime Report

As users spend more internet hours on mobile apps than online on PCs and laptops, is has become essential for brands to reach their costumers using mobile. sessions per month – a very encouraging statistic for brands.

What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts? Do you want to tap into the power of influencer marketing but don't know where to start?

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

The best way to “go viral” is to engage millions of users, each of whom share through small networks. One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes. Mobile Marketing.

Engaging the Right Audience on LinkedIn

Adam Cohen

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have.