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How to Plan Your Social Media Strategy for Better Engagement

Visually SM

If you have a personal social media account, you probably know that people don’t actually prepare what they post there. However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking.

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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. more engaging than longer videos, while 66% agree that short-form video is the most engaging of all in-feed social media content formats.

Video 231
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Why social media teams will be at the center of conversational commerce

Sprout Social

Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. While conversational commerce often takes place on social media messaging apps, it’s not quite the same as social commerce. What is conversational commerce?

Team 141
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How to Get Started With One-to-One Social Media Engagement

Oktopost

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy. Instead, you need to be hyper-focused on engaging with your social media audience.

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How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

A page allows different members of your team to act as administrators. You’ll want to review regularly to make sure to remove anyone who leaves the agency or isn’t responsible for social media anymore. Be sure to check with your legal team before turning on any comment moderation tools. Think Mobile First.

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5 Easy-to-Use Mobile Apps to Create Powerful Social Media Videos

agora pulse

Creating engaging social media videos doesn’t require a Hollywood production team or budget. Use these mobile apps for social and get started crafting fantastic content right away. Right now, social media managers may find it difficult to decide what to do in light of current events.

Mobile 131
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How to Create an Employee Engagement Social Media Strategy: Tips and Tools

Hootsuite

An employee engagement social media strategy doesn’t have to be complicated. Simply involve employees in your social strategy to keep them more engaged at work while extending your social reach. What is a social media employee engagement strategy? Send out an employee survey.