Convince & Convert

FEBRUARY 12, 2012

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. BlissPR is all B2B, and heavily blog-focused.

Content 129

Content Marketing Cost Metrics 129

Ignite Social Media

OCTOBER 28, 2016

Issue a boilerplate Request for Proposal (RFP), then head out the door to enjoy the holiday season. If you’re looking to get that last minute social media agency RFP out the door, here are three tips to ensure you receive meaningful submissions, allowing you to make the right decision for your brand. Engagement? You tell us.

RFP 60

RFP Issues Social Media Proposal 60

Convince & Convert

MAY 4, 2010

On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. Long and expensive consulting engagements often missed their mark. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 116

Social Media Strategy Consultant ROI 116

Sprout Social

JULY 20, 2022

If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together. For example, your customer service team may have different priorities than those operating on the marketing side. Defining your goals creates clarity, which leads to more informed decisions.

Organization 78

Organization Social Media Tools Hubspot 78

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? Q1A: So if it’s the #1 need and the #1 challenge, how do we help marketers measure better?

Content 40

Content RFP Metrics Case Study 40

Convince & Convert

MARCH 22, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). The problem that we have a lot in content marketing is that people say, “Okay, we did this thing and then we had a call to action.” Social Pros Transcript For Your Reading Enjoyment.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). The problem that we have a lot in content marketing is that people say, “Okay, we did this thing and then we had a call to action.” Social Pros Transcript For Your Reading Enjoyment.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Buzz Marketing for Technology

JUNE 27, 2008

The field research component of the study was conducted by an ethnographer (the first author) and was reviewed by a project team whose 12 members included IT specialists in design, development, marketing, product management, and research. The project team included people from design, development, marketing, product management, and research.

Collaboration 100

Collaboration Study Diagrams RFP 100

Convince & Convert

MAY 3, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). They’re the market leader. It doesn’t measure your influence through email, through word-of-mouth marketing, through publishing, whether that be online or offline.

Klout 114

Klout Social Media Conference Influencer 114

Techipedia: Tamar Weinberg

JULY 29, 2010

You want something from someone, so you need to compel them to engage or they’d have no reason to. Tagged as: audacity of free , authors , book , chris brogan , free , Marketing , social media { 3 trackbacks } VIP Access: The VIPerchill Business Plan August 4, 2010 at 4:12 am Could Consultants Offer Incentive-Based Pricing?

Products 267

Products Consultant Price Social Media 267

Myrland Marketing

JUNE 29, 2010

At the heart of it, brands need to create compelling, authentic and relevant brand experiences to engage their audience. Once they’ve done that, then it’s much easier to find the right way to engage their audience. Those of us in communications and marketing need to take advantage of what it has to offer.

RFP 77

RFP Social Media Comments Training 77

Writtent Blog

MAY 6, 2021

An injunction is a court order that prevents a person from engaging in a specific act or compels that person to engage in a specific act. An agency agreement template can be used when one party is to act as an agent, marketing or selling the products, goods, or services of another party (known as the principal).

Sample 40

Sample Samples RFP Compete 40