Oktopost

NOVEMBER 16, 2023

Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). Their research and engagement can turn into precious data for your business. Deciding which key metrics to analyze can be challenging with endless social data available.

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

NOVEMBER 14, 2022

If you’re a creator or social media marketer, this isn’t the experience you want your followers to have. Bonus: Use our free TikTok engagement rate calculato r to find out your engagement rate 4 ways fast. Calculate it on a post-by-post basis or for an entire campaign — for any social network. Download now.

HootSuite 99

HootSuite Privacy Social Media Management Video 99

Twist Image

JULY 16, 2011

Online social networking continues to change and evolve. That is mind-blowing, impressive and not all that surprising when you consider how popular platforms like Twitter and Facebook are, and how people are looking for newer/cooler social networking experiences. Google + lets you be selectively social.

Social Networking 106

Social Networking Social Graph Privacy Advertising 106

Waxing UnLyrical

FEBRUARY 19, 2014

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. Let’s focus on employee privacy in the workplace.

Social Media 240

Social Media Privacy Training Policies 240

Sherrilynne Starkie

FEBRUARY 6, 2019

This week’s top 5 social media news for marketing and communications professionals! How to Improve Your Instagram Story Engagement. 2019 is the ‘Year of the Story’ If you’re not leveraging this engaging content format in your marketing communications campaigns, you’re missing out. –

Instagram 186

Instagram Construction Fashion Policies 186

Socialized

AUGUST 26, 2017

Social media marketing for a business is a term you have probably heard of quite often. You may however not be sure of how you can use social media for marketing or even believe that you can get clients through it because social is just that, social-no business here. What is social media marketing?

Social Media 100

Social Media Marketing Privacy Campaign 100

Ignite Social Media

DECEMBER 12, 2019

While we don’t have a crystal ball, we have included social data and insights from eMarketer to help guide and inform our social media predictions for 2020 and trends to consider in the next year. Purely Organic Social Media Strategies Will Continue to Decline. Elections Will Impact Facebook Costs & Engagement Negatively.

Social Media 151

Social Media Social Networking Cost Trends 151

Twist Image

MAY 16, 2011

You can't throw a rock and not hit a concern about privacy and the use of our data online. This is a huge concern because us Marketers have screwed it up so royally over the years. The fee we pay (for getting all of this cool, free stuff) is the pass-off of what we're doing while we're engaged in their channel. OK, that's harsh.

Privacy 104

Privacy Avatar Public Domain Advertising 104

Mindjumpers

JULY 16, 2010

So what can I as a marketer or CEO get from reading the book? It all happened in less than 12 months, so the intensity in the story speaks for itself. No doubt Facebook is one of the most important platforms for all companies to decide upon using or not.

Social Networking 176

Social Networking Nielsen Film Facebook 176

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. 1 Social Media Tool Create. Free 30-Day Trial Why is dark social so important?

HootSuite 120

HootSuite URL Analytics Forums 120

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 272

Platform Social Media Influencer Trends 272

Almost Savvy

JULY 15, 2010

Talk (And Listen) To Me We’ve all read the advice that the most effective ways to leverage the opportunities to build relationships with new people online is to be engaging and interested in them, by having a conversation that includes both listening and responding. No one enjoys being taken advantage of.

Social Networking 279

Social Networking LinkedIn Comments Twitter 279

Social Media Strategies Summit

FEBRUARY 27, 2020

This trend toward growth and diversity means that no one social platform or channel can be ignored. Take a holistic look now at the 2020 social media trends emerging now and how they will affect the platforms you use, how you use them, and your business as a whole. Source: PEW Surveys conducted 2012-2019.

Trends 182

Trends Social Media Instagram Platform 182

yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. Be authentic.

Trends 279

Trends Marketing Mobile Wireless 279

Ignite Social Media

SEPTEMBER 16, 2021

If you’re an OG in the social media marketing business, there’s little doubt that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang , Josh Bernoff and Charlene Li when they worked at Forrester Research. . Enter the Social Technographics Ladder.

Survey 148

Survey MySpace Microsoft Social Media 148

Buffer Social

SEPTEMBER 18, 2023

Among them is Bluesky , which is a decentralized, invite-only social network built on an open-source protocol  (I’ll explain what this means even though I barely understand it myself). Bluesky is a decentralized social network created by Jack Dorsey, the former Twitter CEO who started it while still in the role.

Domain Name 109

Domain Name Open Source Policies Privacy 109

Hootsuite

MAY 20, 2020

It’s relatively easy for an imposter to create a social media account that looks like it belongs to your company. This is one reason why it’s so valuable to get verified on social networks. In this scam, someone impersonating a social media personality with a high following reaches out and asks for free product.

Social Media 144

Social Media Tools Tips Policies 144

The Social Media Hat

MAY 30, 2016

Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Make Sure That Your Social Profiles Are Cleaned Up And Ready For The Coming Year When my sister and I were growing up, as soon as the weather started to be consistently warm, we'd spend a weekend helping our mom with "Spring Cleaning."

Social Networking 60

Social Networking URL Privacy Review 60

Rebekah Radice

MAY 16, 2017

That’s why I’ve put together a 4-step process to help you create a bio for every social network. This is All You Need to Write the BEST Social Media Bio. Before we jump into the formula to create a social media bio that sells, let’s first analyze what yours looks like across each social network.

Social Media 167

Social Media Privacy Real Estate Hashtag 167

Pam Moore

MAY 27, 2016

It’s no surprise that Facebook is still one of the hottest social networks around. It is is as important to understand not only best practices but also worst practices that can damage your personal brand, corporate brand and business success when it comes to social media, business and life! Episode Highlights.

Facebook 113

Facebook Marketing Groups Groups 113

Buffer Social

MAY 21, 2018

Facebook, as a platform, is barely recognizable from the social network that launched to connect Harvard University students in February 2004. Somewhere you go to view a photo, read a news story or watch a video, but not a place you share and engage with friends. But what does this mean for marketing on Facebook?

API 111

API Facebook Marketing How To 111

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. Knitters were often at the forefront of these complaints.

Examples 59

Examples Brands Sentiment Reputation 59

Oktopost

JUNE 4, 2020

No longer a tool to curtail employee social media usage by force, a social media policy for employees today can empower, engage and delight employees and customers alike. How did this document, originally hated by employees, become such an important component of a brand’s overall social media strategy? That’s their job.

Policies 146

Policies Social Media Guidelines Sentiment 146

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses.

Instagram 101

Instagram Strategy Facebook Social Networking 101

Later

MAY 1, 2019

There are some big Facebook changes coming soon in 2019, with the company’s focus shifting to community and privacy. Here are the new features and changes coming to Facebook in 2019: Facebook Update #1: A New Mission and Focus on Privacy. Facebook groups are literally my favorite social network pic.twitter.com/G5jhrqe8VT.

Facebook 87

Facebook Privacy Groups Groups 87

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Keyhole.co

FEBRUARY 5, 2024

Linkedin has become the cornerstone of professional social networking for businesses and employees alike. It saw an incredible 22% increase in engagement in 2022 and now has 900 million members, making it the perfect place to cultivate your personal brand. LinkedIn audits are a fundamental part of any yearly brand spring clean.

LinkedIn 52

LinkedIn How To Privacy URL 52

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. Impressions and video views.

Data 94

Data Social Media HootSuite Template 94

Buzz Marketing for Technology

AUGUST 4, 2009

Every company today is headed for a Brave New World of eCommerce – and that is the world of Social Commerce. Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website. So what you say?

Apple 109

Apple Privacy Authentication Marketing 109

BeingOptimist

DECEMBER 7, 2022

News breaks: News breaks much faster on Twitter as compared to Facebook, LinkedIn, and other social networking sites. As it is complex so most digital marketers do not focus to market their company on Twitter. What’s more important is that get the genuine followers who would like to get engaged with you.

Twitter 98

Twitter How To Microblogging URL 98

Mindjumpers

JANUARY 2, 2013

Throughout the year, we’ve seen great examples of brands leveraging Timeline for visual storytelling and thus optimising fan engagement by encouraging fans to go back in time and explore the Timeline. Brands engaging in unique ways with fans. Take for instance LEGO’s Timeline , which goes back to when the company was founded.

Social Media 237

Social Media Tumblr Instagram Privacy 237

Ignite Social Media

MAY 4, 2020

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. While the networks add Story capabilities to their channels, the data from users showing increased interest follows suit. Social Media Stories Breakdown by Channel.

Social Media 121

Social Media Brands Content Real Estate 121

Mindjumpers

MARCH 5, 2014

Japan’s social status quo. Japan is one of the few countries that managed to actually keep its local social networks more popular than the media giant Facebook. The population is extremely mobile-centric, which has lead brands to focus their energy on engaging consumers through social media on mobile devices.

Social Media 200

Social Media Mobile MySpace Trends 200

Direct Marketing Observations

JANUARY 12, 2012

NutshellMail users social network updates so they don’t have to login and check. UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. MemoLane is a “virtual scrapbook” generated by a user’s social media history.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Twist Image

MARCH 28, 2013

There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. " If you can get beyond the marketing jargon, WiFiSLAM is, essentially, GPS for the indoors.

GPS 81

GPS Retail Apple Marketing 81

Pam Moore

MARCH 8, 2018

It’s everything from your privacy policy, social media policy to the amount of spam email you send. It’s how well you listen and most importantly how quickly you respond when people request help or engage with you online or offline. They care about the humans they engage with. It’s how you manage crisis or how you don’t.

Brands 167

Brands Training Policies Template 167

Dave Fleet

JUNE 15, 2010

Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. Privacy Concerns? Community Management. Exciting Potential.

Sysomos 273

Sysomos ROI Social Media Privacy 273