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Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Influencers and brand.

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Social Sharing: The New Coffee Table Magazine Spread

Adam Sherk

This is a guest post from Mik Stroyberg of Issuu , a digital publishing platform for magazines, newspapers and catalogs. I love reading magazines, and I love my iPad because it lets me carry 8 million titles around in one lightweight device. The magazine symbolized an aspirational identity. Newsweek, a prominent U.S.

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Magazines Lose Reader Engagement When They Go Digital-Only: Will Other Formats Suffer The Same Fate?

Forbes Social Media

One magazine dropped its print publication in 2018, and reader engagement time dropped a massive 72 percent, finds a new study. And the problem goes beyond that publication.

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Experiment: Can Post Timing Improve Your Instagram Engagement?

Hootsuite

Complaining about lower-than-usual Instagram engagement (especially if you haven’t tried Reels yet ). It’s a simple way to potentially improve engagement, but a powerful one. Hypothesis: Posting when your audience is online can improve your Instagram engagement rate. The hottest social media trend this fall? And if that fails?

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StumbleUpon Traffic to Magazine and Content Sites Down 27%

Adam Sherk

To get a better sense of the situation I pulled StumbleUpon referral figures from 2010-2012 for a group of 47 news and content sites that we work with at Define Media Group , primarily magazine brands. Is the dominance of Facebook and Twitter, coupled with increasing Google+ engagement , proving to be too much?

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How to Get Started With One-to-One Social Media Engagement

Oktopost

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy.

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Justin Levy on How to Grow Reach without Driving Down Engagement

Oktopost

Magazine, and the Boston Globe and is the author of the second edition and co-author of the third edition Facebook Marketing. The conversation centers around organic social media reach and how to consistently grow community across the social media channels brands care about and the challenges of driving growth without driving down engagement.