The Realtime Report

JULY 30, 2012

How engaged is Facebook’s user base? Now with 955 million monthly active users ( half of them accessing Facebook via mobile ), Facebook’s Head of Audience Insights Robert D’Onofrio says that around 85% of those users are creating some form of content ( AdAge ). How does Facebook define content creation?

Activities 182

Activities Lurker Content Mobile 182

Convince & Convert

SEPTEMBER 20, 2010

Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. Twitter on the Go Certainly, the tie between Twitter and mobile is strong, as 63% of Twitter users access social networks via mobile phone, compared to 34% of social networkers as a whole.

Social Media 159

Social Media Statistics Strategy Research 159

Sprout Social

NOVEMBER 16, 2016

It’s not that easy because Twitter users are lurkers. Many people will even engage (reply, like or Retweet) without ever reading what you linked to. Twitter provides users with free statistics showcasing your most engaging updates, allowing you to see which kinds of engagements each Tweet has brought.

Twitter 40

Twitter Tips Hashtag URL 40

Webbiquity SMM

DECEMBER 2, 2014

And yet – only 20% of CMOs leverage social networks to engage with customers. The rest are lurkers. eBay is the most engaging brand on Twitter. Starbucks is the fourth-most-engaging, and also has the fourth highest number of followers of any major brand. Surprising: apparel brands are the least engaging.

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

AUGUST 16, 2010

Mark Price summarizes a Fast Company case study on how restaurant chain Houlihan’s engaged their best customers through some exclusive social media programs to increase sales and profits, and what other social media marketers can learn from the chain’s experience. Are you reaching your Best Customers through social media?

Social Media 200

Social Media Tools Strategy Tips 200

Hootsuite

MARCH 31, 2020

Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. Blocked users can still @ mention you in a post, but this won’t count toward your engagement metrics. Blocked Twitter users won’t be able to add you to lists.

List 145

List Social Media HootSuite URL 145