article thumbnail

Social media and journalism: how to effectively reach the public

Sprout Social

Social media and journalism are one and the same these days. 9 best practices of social media and journalism. So much of social media and journalism boils down to looking the part. Social media and journalism are about more than just dropping links to articles. Share posts when your audience is most likely to be engaged.

Journal 121
article thumbnail

PR vs. Journalism: Why Rivalry Hurts Both

Waxing UnLyrical

For as long as journalism and public relations have existed, there’s been rivalry between them. Matt LaCasse believes that finding the methods and channels customers and audiences use, and engaging with them in their comfort zone, is the key to effectively communicating with those groups on behalf of clients. He also blogs.

Journal 234
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google+ Engagement for News Sites: Top Performers and One-Year Growth Rates

Adam Sherk

Which news sites get the most engagement on their Google+ pages? It’s been a year since I took an early look at engagement rates for news organizations on Google+ , so I thought I’d revisit the topic and do a fresh comparison. So I also compiled the total engagement counts for all of the Google+ pages. 4 TIME 109.73

News 245
article thumbnail

Is Brand Engagement Over on Facebook?

Janet Fouts

Ogilvy reported earlier this year that pages with over 500,000 likes are seeing engagement rates plummet to just 2% and that rate is falling by.5% Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 Liking, viewing, sharing, commenting and link clicks are all ways to engage with the post.It

article thumbnail

The Future of Journalism and PR

Proactive Report

Two events held recently focused on the future of journalism and the education of journalists: The second World Journalism Education Congress (WJEC2) in South Africa and Journalism as News Providers: Challenges and Opportunities held in Denver. Provide digital news and engage with the people we once called the audience.

Journal 91
article thumbnail

The Science of Storytelling: How to Craft Compelling Narratives in B2B

Oktopost

With an impressive social presence within just a few months of joining Mentimeter, Solveig walks through her data-driven process and the fundamental changes she put in place to uphold a high engagement rate. You won’t want to miss Solveig’s thoughts on AI in content marketing today– stay until the very end for an insightful take.

B2B 75
article thumbnail

Creating Emotionally Driven Content in a Regulated Industry

Oktopost

Heather Daniels reveals what it takes to create engaging, emotionally driven content in the public sector. Host Olivia Messina is asking all the right questions to uncover what it takes to be engaging and connect with your audience on an emotional level when in a regulated industry such as the public sector. Episode Summary.

Industry 174