Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers.

3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. Here are three hashtag search tools that are crazy easy to use! Keyhole tracks the most influential people engaging with your keywords, too. and what the user sentiment is.

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How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

What is the sentiment behind the trend? Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. Some trends and hashtags, while appearing innocent, may have a more complicated background. In September 2014, the hashtag #WhyIStayed trended on Twitter to highlight why men and women had chosen to stay with an abusive partner.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. A current example of a widespread event-related hashtag is #FIFAWWC, the official hashtag of the FIFA Women’s World Cup in Canada.

6 Ways to Optimize Your Hashtags on Instagram


Hashtags on Instagram really can be an effective way to grow your following and engagement, but the best practices are constantly changing. A great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business. Learn how you can optimize hashtags on Instagram to reach your target market and grow engagement: Tip #1: Optimize Hashtags on Instagram by Staying Relevant .

Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

You’ve tracked the Instagram engagement rates but need to put them in terms that your clients understand. Read on to find out what you need to know about Instagram engagement rates. If you manage brands on Instagram, it’s essential to monitor engagement metrics. But what’s a good engagement rate and why does it matter anyway? Why Instagram Engagement Rates Matter. Because Instagram engagement rates track: Audience interest. Use the right hashtags.

6 Ways to Level-up Your Hashtags on Instagram


Hashtags on Instagram can be one of the most effective ways to grow your following and engagement. But a great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business. . Ready to get your hashtag game in check? Check out these 6 ways to level-up your hashtags on Instagram: Hashtags on Instagram Tip #1: Add Up to 30 Hashtags to Every Instagram Post — But Make Sure They’re Relevant!

4 Strategies for Improving Social Engagement

Convince & Convert

An interesting feature of Mention is that it allows the right people to engage with an audience in discussions that are taking place somewhere else. and watch related posts appear alongside easy-to-understand engagement data. You can even sort results by engagement statistics or tweak your search terms to monitor your competitors’ activities. How do you manage to craft and publish multiple “interesting” or “engagement-inducing” tweets every single day?

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook. Simply enter a hashtag and tagboard will pull in great content from across the web. Get alerts, find influencers, gauge sentiment, and filter out irrelevant sources.

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Tips for Engaging with Social Movements as a Brand

Ignite Social Media

Because of how it’s grown, brands should be extremely careful about what they choose to engage with. To help determine this, here are some tips for engaging with social movements as a brand: Listen Before You Act. What’s the sentiment? Once you have gathered all the information, gather a diverse team to determine whether or not you think this movement is something that makes sense for your brand to engage with and what your angle will be.

Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

Tip #1: Tie Your Hashtag Campaigns to Revenues. Creating hashtag campaigns for new products and collections is quickly becoming an integral part of marketing strategies in every sector, including luxury. Using social media analytics brands can track the virality and use of these hashtags , and compare the evolution of these numbers with the sales of the product promoted in the influencer marketing campaign.

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Genuine Social Media Activism: A Guide for Going Beyond the Hashtag


Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

How to Get More Instagram Likes Through Customer Engagement

Sprout Social

As a business, it can be challenging to cut through all of that noise, but with a daily average of 40 billion likes, there’s plenty of engagement to be shared. The answer is simple: audience engagement. One of the easiest forms of social media engagement is the “like.” Although quick to dole out, Instagram likes represent a positive sentiment around your content. Attract followers who’ll engage with your content by incorporating some of these best practices: 1.

MoMA Creates @Art140 To Stir Up Conversation

The Realtime Report

” Conversations will be grouped by hashtags that appear underneath each piece of art; the first round includes #Art140 with #Popova, #VanGogh, #Boccioni, #Klimt, #Gauguin and #Rousseau. The museum tapped digital agency Possible to create @Art140, and their goals are big: David Stocks, a senior planner at Possible, told Adweek that “We want it to become the most engaged art community in the world.”

How to own the social media game in 4 simple steps!


We’ve listed some goals you might have below, so you can begin by giving this a proper thought: Increase community engagement. Asking questions, using hashtags and posting user-generated-content it’s a great way to make your followers feel interested in participating in your campaign. . It is searching for hashtags, keywords and mentions that might be relevant to your business. Here it’s important to notice if what you found carries sentiment or feedback about your product.

How to Get More Instagram Comments Without Being Sleazy (or Desperate)

agora pulse

More engagement on your Instagram profile is almost always a good thing. Posts that are uploaded at peak posting times will get significantly more engagement than those that aren’t, both immediately and long-term. I ran the numbers on my own recently and found that posts uploaded at peak posting times had about a 250% increase in engagement than those uploaded in non-peak hours. These types of posts are often those that are emotional, sentimental, or somehow provocative.

How to Search Twitter Like James Bond

agora pulse

Twitter search is a powerful tool that can tell you a lot about people and how to engage them with your brand. You might have used the Twitter search box before to find someone or tweets using a specific hashtag, but Twitter’s search function has power to go beyond basic word searches. Type your word, phrase, or hashtag into the search box and press return. use specific hashtags. have positive or negative sentiment.

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

This section presents you with the full list of your tweets together with key metrics (impressions, engagements, and engagement rate) for each one. Once purely a hashtag analytics tool, Keyhole is now a multi-feature platform allowing you to analyze your Twitter account, monitor your brand and your competitors on Twitter, and even identify influencers. I’ve worked on several social media events in which we’re tracking how the event hashtag is doing during the day.

Why brands need a social media monitoring strategy

Sprout Social

Social media monitoring entails keeping an eye on your brand’s mentions online and responding to any engagement around it. Monitoring helps you with your brand perception and sentiment. Next, add in common brand hashtags and any current campaign hashtags. Brand hashtags.

How to Find and Reach Your Target Audience on Instagram

Sprout Social

Unless you know what intrigues and motivates your followers, you’ll have a hard time producing the right content to engage them. Unless you know what your audience is talking about and what they are interested in, you’ll have a hard time understanding how to engage them. Reaching and engaging your Instagram target audience. Here are a few tips to help you reach and engage your audience on Instagram: 1. Leverage the right hashtags. Start engaging on Instagram.

The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)


You’ll get all the standard metrics: engagement rates, follower stats, Stories data, et cetera. Keyhole positions itself as a “conversation tracker,” meaning that this tool specializes in tracking hashtags and keywords. Engagement rate. Hashtag performance.

What brands are missing by sleeping on TikTok

Sprout Social

Try less,” is the sentiment. Unlike other platforms, where hashtags are king in search and discovery, on TikTok it’s sound. People recall sounds and feelings before campaign names and hashtags. Sounds may be the primary filter within the app, but hashtags are still a powerful tool in a brand’s TikTok arsenal. Tapping a sponsored hashtag takes users to a page engineered to promote engagement beyond views. Engagement Social Strategy

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How to Gather Fan Feedback on Social Media

Convince & Convert

Sometimes your best resource to find out what your customers are saying about you is to simply monitor their engagement on your social channels. This means keeping an eye on three core factors when scanning your comments: Customer sentiment (Was their response positive, negative, or neutral?). You can choose what items you would like the tool to track, be it a keyword, campaign hashtag, or even your company name. What kinds of content do your fans engage with most frequently?

Social media crisis plan: What to do when things go wrong

Sprout Social

Recent engagement statistics highlight just how quickly social media moves for modern companies. However, presenting death rates as a “fun fact” with a #TriviaTuesday hashtag is definitely in poor taste. It was never our intention to hurt anyone's sentiments. For example, social media engagement tools like Sprout can notify you of engagement spikes and spot a potential crisis before it has a chance to snowball.

How Do You Measure Brand Awareness on Social Media?

Engagement (Rate). Audience Sentiment. However, if you’re a B2B brand that does low-volume business in a niche industry, you may care more about share of voice or engagement.

How to do keyword research for SEO and beyond

Sprout Social

This can help you come up with content ideas that will engage them and cater to their needs, thus strengthening your content strategy. 3: It helps you measure brand sentiment. These search results can give you a general idea about people’s sentiment toward your brand. This is one of the keyword research tips that you can use to come up with engaging content ideas as it helps you discover what other relevant terms people are searching for. Engagement Social Strategy

The Value of Social Listening in B2B Digital Marketing


It has to be—engaging with your target audience on social media can’t be a monologue, but rather a dialogue, first and foremost. . It’s not only about knowing what needs and sentiments your prospects are expressing online, either. Granular sentiment analysis.

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Social media SWOT analysis: what it is and how to do it

Sprout Social

This means not only measuring hard numbers associated with your brand and business but also feelings and customer sentiment (think: feelings and emotions associated with your marketing). What engages your community? Start with the following: Which platforms are you struggling with in terms of engagement or growth? Additionally, hashtag monitoring and social listening can clue you in conversations that result in praise or criticism from your audience.

7 of the Best Social Media Campaigns (And What You Can Learn From Them)


For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. Why it worked: Running a giveaway is a great way to boost brand awareness and stoke positive sentiments for one simple reason: everyone loves free stuff.

15 of the Best Social Media Monitoring Tools to Save You Time


Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. This could from engaging a happy customer to shifting your brand positioning strategy. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. This way you can attain even deeper insights on your brand’s sentiment all over the world.

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How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. One of the more clever examples comes from Lowe’s Home Improvement on Facebook with a comical, five-second video of a turkey dancing in the oven and a well-placed #GetInMyBelly hashtag. Simple yet effective, it’s a great reminder that holiday posts can be both sentimental and funny at the same time. From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy.

How to build brand loyalty that lasts

Sprout Social

You can build trust and connection by being transparent and responsive, and by understanding sentiment towards your brand you’ll be able to get ahead of any issues before they become a serious problem. The way to do this is to create compelling content that generates engagement with your audience. By building a social media presence that deeply resonates with their target market, they build brand loyalty, as demonstrated by their #goprofamily hashtag. Engagement

The Ultimate Guide to Social Media for Gamers

Sprout Social

Whether it’s events like E3 or the latest announcement from Nintendo, make sure to use appropriate hashtags to get your name out there. That is, show up day after day, engage with your community and don’t fall off the face of the Earth without warning.

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

Getting engagement on Twitter can be tough. Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. Workdays get the highest engagement.). This unique angle certainly amplified Twitter page engagement.

How to Manage Social Media for Business in Only 18 Minutes a Day


That includes keywords, hashtags, mentions, and messages for your brand and competitors. It also makes it easier for you to engage later on. Specific hashtags and/or keywords. Here are some of the aspects you should keep in mind: Sentiment. Minutes 13-18: Engage.

How to Build a Social Media Marketing Strategy in 5 Easy Steps

agora pulse

On-site engagement. Number (and sentiment) of your customer support emails. When researching your competitors’ social media strategy, look for the answers to the following questions: Which channels are my competitors most engaged with?

How Networks Leverage Social Media to Attract New TV Show Viewers

User Engagement. In terms of active audience engagement, the networks can use social data to create highly personalized content for fans. For example, Mr. Robot was able to drive engagement by appealing to comic book fans with pop-art styled posts on their Facebook page.

How to build your social media marketing strategy for 2019

Sprout Social

Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. What strategies are they using to drive engagement or sales? Because while “likes” and shares are nice to have, they amount to little more than vanity metrics if they aren’t resulting in meaningful engagement or sales. Engagement metrics are essential to building meaningful, lasting relationships with your followers. Engagement.

Make the most of your Sprout trial

Sprout Social

A complete calendar of hashtag holidays for 2019. In addition to creating new content for your social, you can engage with incoming messages in Sprout’s Smart Inbox, which pulls together incoming content from Twitter, Instagram, Facebook and LinkedIn. As this report starts populating data, you can kick off your competitive analysis by reviewing your competitors’ audience growth, engagements and even Top Posts to see what post types are working best in your industry.

The Free Social Media Reporting Template for Marketers

For example, common social KPIs include: Brand awareness: Impressions, views, and clicks Engagement: Likes, shares, comments, and engagement rate Building an audience: Fan or follower count Website traffic: Clicks and page views Leads and sales: Form submissions, revenue generated.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. A powerful multi-purpose Twitter tool that enables you to monitor your personal/brand mentions, retweets, relevant keywords, and hashtags; track competitor mentions and compare performance; switch between multiple Twitter accounts; and report on results.

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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application. They are more focused on engaging in social media conversations than simply tracking them.

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Top 10 Social Listening Tools


Social listening also helps you keep tabs on the social media sentiment toward your company and products. When you listen to your customer base, you can engage in ways that feel authentic instead of forced, increasing acquisitions and gaining valuable insights along the way.

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