Akamai Marketing

JULY 28, 2011

I generally encourage my clients to measure engagement : defined as taking action such as conversation and information sharing. However, this only highlights the need to find and engage both influencers and brand advocates. The real nitty gritty is engaging with your followers and creating a relationship. Increased brand value?

Metrics 229

Metrics Twitter Postrank Analytics 229

Waxing UnLyrical

DECEMBER 21, 2010

so that they’re alerted to those posts, using hashtags to call out and index conversations, a widget that you can add to your blog, posting to multiple “Amplogs&# (the sites you set up on Amplify, though as of now, you can’t do this at one go), and more. People will definitely visit your blog if you are engaged on Amplify.

Social Networking 270

Social Networking Class Comments Conversation 270

Waxing UnLyrical

FEBRUARY 8, 2011

Talk to them, engage with them and their content and show them that you should be on that list. Not-so-obvious: Use hashtags smartly. If you’re sharing PR-related content, an obvious hashtag is #pr. A not-so-obvious hashtag to include is #solopr, which is related to Kellye Crane ‘s Twitter chat.

List 161

List Class How To Comments 161

Waxing UnLyrical

DECEMBER 4, 2010

I just want to point out that if you search the #digitaldeath hashtag on Twitter you get as much, if not more, derogatory feedback as you do good. There are few celebs actually looking to engage in a dialog with their audience. Mark as read Approve comment Shonali, Fantastic post. Read All About It!

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

SEPTEMBER 27, 2010

I follow their company news, monitor the #ATTSUCKS hashtag on Twitter, and pay close attention to my own user experience. Id like to see them engage with "Roger" a bit more, like they did in the past. Actually, not much time at all. AT&T does all the work for me. From there the tweets pretty much write themselves.

Wireless 185

Wireless Class Feed Feedly 185

Waxing UnLyrical

SEPTEMBER 2, 2010

Anyone can participate if they jump on to the hashtag, regardless of whether they specialize in that particular field or not. The other thing you can do is to go to Twitter Search , plug in the hashtag, and save all the tweets that were generated during the time of the chat. Rules of engagement This is an easy one.

Twitter 206

Twitter Hashtag Class Flickr 206