Social Media Strategies Summit

FEBRUARY 1, 2024

Start by gathering the following top-level information and social media metrics : Which social networks are they on? What is their engagement rate? On that final bullet: unless you fancy adding up all their likes and comments yourself, you’ll need a tool to calculate the engagement rate. What hashtags do they use?

Analysis 186

Analysis Social Media How To Hashtag 186

Sherrilynne Starkie

JANUARY 22, 2019

LinkedIn Pages, a refresh of LinkedIn Company Pages, help people engage with companies and organizations, and to connect with the people behind the company. These include new job alerts, an alumni tool, community hashtags and company insights. LinkedIn is a crucial platform for businesses. Photo by Jolanda Flubacher.

Social Networking 150

Social Networking News Aggregator Journal 150

SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. Is Twitter Facing Challenges As A Social Network?

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Twitter Strategy Hashtag Marketing 230

Keyhole.co

NOVEMBER 7, 2023

The challenge to engage effectively on Twitter goes beyond wit. This is where the value of Twitter hashtag analytics becomes priceless. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. However, this analytical approach is not merely about data aggregation.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Hootsuite

APRIL 15, 2020

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here.

Hashtag 145

Hashtag How To HootSuite LinkedIn 145

Koka Sexton

DECEMBER 16, 2022

As a professional, it’s important to establish and maintain a strong online presence, and LinkedIn is an essential platform for doing so. One key aspect of building a strong professional brand on LinkedIn is engagement. ” Tips for Increasing Your Visibility and Engagement on LinkedIn.

LinkedIn 92

LinkedIn Engagement Tips Reputation 92

Pam Moore

APRIL 30, 2019

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Hashtag, hash brown… they sound somewhat the same. Episode Highlights.

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Hashtag Social Media Training Template 108

Socialmedia.biz

MARCH 25, 2021

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. However, that isn’t meant to be a statement on the effectiveness of hashtags in general. Hashtag usage can be extremely rewarding, but only when it’s done in a smart way.

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Hashtag Brands How To Conference 78

Hootsuite

AUGUST 22, 2022

Did you know the technical term for a hashtag is an octothorpe ? That’s exactly the kind of nerdy content that goes over well on LinkedIn, the world’s largest social media platform for professionals. Connection is the core purpose of LinkedIn, whether you’re building your personal network or marketing your business.

Hashtag 92

Hashtag LinkedIn HootSuite Social Media Management 92

yMarketingMatters

AUGUST 21, 2015

Hashtags are such a prominent part of online culture today that it’s rare to find anyone who doesn’t know what they are. Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business. The proliferation of hashtags is truly incredible.

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Hashtag Marketing Instagram Social Networking 100

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Why customer engagement is good for business. Social media is conversational by nature.

Engagement 135

Engagement Brands Review Influencer 135

Mindjumpers

JUNE 5, 2012

The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. How Threadless Engages its Community on Instagram. Threadless’ customers are therefore co-creators, which makes an outstanding starting point for engagement.

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Engagement Instagram Crowdsourcing Upcoming 277

Sprout Social

MAY 11, 2021

Although many brands make their social efforts seem effortless, the reality is that top-performing accounts don’t ignore the fine details of optimization. The benefits of social media optimization are three-fold: Increase the visibility and reach of your content, resulting in greater engagement (clicks, traffic and so on).

Social Media 131

Social Media Strategy Engagement Hashtag 131

Sprout Social

MARCH 31, 2022

In this guide, we’ll break down these two dominant short-form social platforms including similarities, differences and best practices for both. With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media. Product-centric posts and recommendations dominate the platform.

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Platform Instagram Video Meme 121

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Other platforms are more general, with a vast audience reach.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Top Social Networks for B2B Marketing. What the biggest missed opportunity is for B2B marketers?

B2B 225

B2B Social Media Marketing Influencer 225

Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

Types 145

Types Social Media Microblogging Overview 145

Sprout Social

MAY 2, 2022

If your brand is using TikTok for marketing , you’re probably looking for ways to gain traction on the platform. Understanding how the TikTok algorithm works is key to making this platform work for your brand. This happens as you engage with more crafting and DIY content. How do you get more views and followers on TikTok?

Hashtag 123

Hashtag Sports Trends Engagement 123

Socialized

FEBRUARY 2, 2021

How You Can Use Hashtags. Hashtags are really a key feature of Twitter, and they serve for grouping and finding tweets about a given subject. It’s great to add hashtags to any of your tweets, if not most of them. Brands also use hashtags for product marketing or selection of gift entries or prizes on Twitter.

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Twitter Hashtag Social Networking Loyalty 130

Sprout Social

MAY 15, 2023

Table of contents: Best all-in-one social listening tool General social listening tools Social listening tools for Twitter Social listening tools for TikTok Free social listening tools Best all-in-one social listening tool Some tools provide deep listening for one specific platform.

Tools 110

Tools Tweetdeck Brands Sentiment 110

Buffer Social

JANUARY 3, 2023

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. How many hashtags should you be using? What kind of conversations make the most sense for the platform?

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LinkedIn Team Hashtag Authentication 113

SocMed Sean

MAY 30, 2018

Thanks to James for sharing his insights on the topic of social media recruitment and tips on how to find the right employees using social networks! Choosing and Managing Multiple Platforms. Social Media offers an ever-growing plethora of outreach options. Homing in on Hashtags.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Buffer Social

JANUARY 23, 2024

  The platform bears a striking resemblance to X, but fans are quick to point out the community-building focus. Introducing a clever tags system — a bit like a marriage between hashtags and subreddits — and a host of handy new Threads features has been a catalyst for growth in recent months, with more to come.

Team 103

Team How To Instagram Authentication 103

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. You can also use the search bar to dig into any trending creators, videos, sounds or hashtags you run across. Learn more here. Fourteen hours.

Examples 141

Examples Campaign Tips UGC 141

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day.

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Social Media Marketing Hashtag Campaign 164

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

API 92

API Social Media Management Platform Instagram 92

Sprout Social

OCTOBER 4, 2016

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. Just over a one-year period, Instagram saw more than 500,000 advertisers use the network to grow business. What Is Instagram Engagement? Instagram Engagement: Managing Comments & Mentions.

Engagement 92

Engagement Instagram Hashtag Loyalty 92

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Reputation 129

Reputation Tools Brands How To 129

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. They also empower you to dig into trending conversations, and gain consumer insights that will help you differentiate your brand.

Social Media 125

Social Media Template Templates Skills 125

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

Social Networking 270

Social Networking Class Comments Conversation 270

Keyhole.co

MARCH 7, 2024

Although the steps focus on Instagram, note that many of them can apply to other social platforms as well. Choose a niche that’s right for you Becoming an Instagram influencer, or any social media influencer for the matter, requires finding a niche to focus on. more engagement. Prepping your account 1.

Influencer 52

Influencer Instagram Tips How To 52

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. After all, half of TikTok users buy from brands they see on the platform. And with 1 billion active users in TikTok , there’s a good chance your future customers are on the platform. Sprout Social. Templates for every social network.

Tools 122

Tools Strategy Video Library 122

Sprout Social

DECEMBER 2, 2020

Use the strategies in these Sprout resources to help you refine your strategy to expand your reach and successfully engage your social media audience. 15 Facebook post ideas to increase engagement. With the right strategies, you can build an engaged audience filled with advocates and future customers. Use proven tactics.

Social Media 124

Social Media Hashtag Instagram Engagement 124

Keyhole.co

FEBRUARY 16, 2024

Competitor insights from YouTube may be as follows: Posting frequency Video type and quality Audience Engagement rate Marketing and advertising strategies, etc. Simply put, it gives you a clear understanding of how your competitors perform on the platform, what strategies they apply, and when exactly. Do they post shorts on YouTube?

Analysis 52

Analysis YouTube Tools Strategy 52

Oktopost

NOVEMBER 16, 2023

It’s not just about networking anymore. 75% of B2B buyers use social media to make buying decisions. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). Their research and engagement can turn into precious data for your business.

Analysis 69

Analysis Data Sentiment Metrics 69

Ignite Social Media

AUGUST 12, 2021

To put it simply, nobody has enough time to create unlimited content and your best messages will likely resonate on more than one social channel. But just sharing the same content to multiple networks via cross-posting is likely costing you impressions, engagements, shares, and perhaps even sales.?. Getting Started.

Instagram 161

Instagram Curation URL Platform 161

Oktopost

FEBRUARY 28, 2024

Oktopost is charged with a mission to empower B2B social media managers, and to do so, we have built-in AI features to help you create compelling and engaging content, at scale, and save you considerable amounts of time that you can refocus on the rest of your social strategy.

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Tools Content B2B Social Media Management 62