Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Photo by Jolanda Flubacher. — SS.

Social Networking 150

Social Networking News Aggregator Journal 150

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Top Social Networks for B2B Marketing.

B2B 225

B2B Social Media Marketing Influencer 225

yMarketingMatters

AUGUST 21, 2015

Hashtags are such a prominent part of online culture today that it’s rare to find anyone who doesn’t know what they are. Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business. The proliferation of hashtags is truly incredible.

Hashtag 100

Hashtag Marketing Instagram Social Networking 100

Keyhole.co

NOVEMBER 7, 2023

The challenge to engage effectively on Twitter goes beyond wit. This is where the value of Twitter hashtag analytics becomes priceless. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. However, this analytical approach is not merely about data aggregation.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Pam Moore

APRIL 30, 2019

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Hashtag, hash brown… they sound somewhat the same.

Hashtag 108

Hashtag Social Media Training Template 108

Webbiquity SMM

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Platform 152

Platform Engagement Hashtag Eventful 152

Socialmedia.biz

MARCH 25, 2021

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. However, that isn’t meant to be a statement on the effectiveness of hashtags in general. Hashtag usage can be extremely rewarding, but only when it’s done in a smart way.

Hashtag 78

Hashtag Brands How To Conference 78

Hootsuite

AUGUST 22, 2022

Did you know the technical term for a hashtag is an octothorpe ? That’s exactly the kind of nerdy content that goes over well on LinkedIn, the world’s largest social media platform for professionals. Connection is the core purpose of LinkedIn, whether you’re building your personal network or marketing your business.

Hashtag 92

Hashtag LinkedIn HootSuite Social Media Management 92

Social Media Strategies Summit

FEBRUARY 1, 2024

Start by gathering the following top-level information and social media metrics : Which social networks are they on? What is their engagement rate? On that final bullet: unless you fancy adding up all their likes and comments yourself, you’ll need a tool to calculate the engagement rate. What hashtags do they use?

Analysis 186

Analysis Social Media How To Hashtag 186

Hootsuite

APRIL 15, 2020

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. What is a hashtag?

Hashtag 145

Hashtag How To HootSuite LinkedIn 145

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Types of social media.

Types 145

Types Social Media Microblogging Overview 145

Koka Sexton

DECEMBER 16, 2022

LinkedIn is a social networking site specifically designed for professionals, and it offers a variety of tools and features that can help you build your professional brand and connect with others in your industry. One key aspect of building a strong professional brand on LinkedIn is engagement.

LinkedIn 92

LinkedIn Engagement Tips Reputation 92

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. Learn more here.

Examples 141

Examples Campaign Tips UGC 141

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Sprout Social

MAY 11, 2021

Optimization doesn’t have to be a scary word in digital marketing. Or maybe you associate optimization with stripping any sense of creativity from your marketing. Social media optimization (SMO) is an entirely different ballgame. Assess the overall ROI and outcomes of your social marketing (think: sales, brand awareness).

Social Media 130

Social Media Strategy Engagement Hashtag 130

Pam Moore

SEPTEMBER 20, 2020

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. Social networks such as LinkedIn are simply a medium for you to build meaningful relationships through conversation and content that inspires, connects and converts to business.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Ignite Social Media

JUNE 28, 2022

But with everybody turning to video marketing, it has become so hard for some to stand out from the crowd. So, how can you make sure your video content marketing strategy is on point? Here’s your ultimate guide to video content marketing, including tips on how to get started, what to film, and where to post it for maximum reach.

Video 146

Video Content Marketing YouTube 146

Webbiquity SMM

APRIL 30, 2020

Here’s why you need various tools to support your Instagram marketing efforts, along with guidance to help you determine which tools are likely to work best for you. Social media marketing. More than 70% of marketers say social media marketing has significantly helped them. Why Instagram?

Instagram 159

Instagram Tools Hashtag Authentication 159

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 130

Sentiment Marketing Analysis Loyalty 130

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Why customer engagement is good for business. Social media is conversational by nature.

Engagement 135

Engagement Brands Review Influencer 135

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things.

Team 160

Team Marketing B2B Eventful 160

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. These enable you to create data-driven, customer-centric marketing strategies that can improve your return on investment.

Brands 84

Brands Sentiment Analysis Marketing 84

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Webbiquity SMM

DECEMBER 12, 2018

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Social Listening. Influencer Marketing Going Micro. Real-time Communication.

Trends 166

Trends Marketing Influencer B2B 166

Postcron

DECEMBER 20, 2022

But the holiday season is definitely a must-have when it comes to content strategy, especially if you aim to increase your engagement or boost your sales. Take the time to dive deep into different social networks to identify these trends so you can optimize your content and get inspired ! It’s also important to be creative.

Marketing 72

Marketing Social Media Management Hashtag Discount 72

Webbiquity SMM

NOVEMBER 30, 2017

How do they engage with new technology? The success of any marketing effort hinges on the accuracy and clarity of your buyer personas. It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. Who are they? Look at it this way.

Marketing 180

Marketing Hashtag Campaign HootSuite 180

Socialized

FEBRUARY 2, 2021

How You Can Use Hashtags. Hashtags are really a key feature of Twitter, and they serve for grouping and finding tweets about a given subject. It’s great to add hashtags to any of your tweets, if not most of them. Brands also use hashtags for product marketing or selection of gift entries or prizes on Twitter.

Twitter 130

Twitter Hashtag Social Networking Loyalty 130

Sprout Social

OCTOBER 4, 2016

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. Just over a one-year period, Instagram saw more than 500,000 advertisers use the network to grow business. There’s a reason why marketers feel like they’ve struck gold when Instagram efforts turn to success.

Engagement 92

Engagement Instagram Hashtag Loyalty 92

Buffer Social

JANUARY 3, 2023

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. How many hashtags should you be using? How can I effectively use hashtags on LinkedIn?

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 111

Influencer Tools Marketing Software 111

Hootsuite

NOVEMBER 9, 2020

Considering TikTok marketing for your business or organization? But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. You’re not alone. Oh you like strategy?

Strategy 145

Strategy How To Marketing Template 145

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. But that’s not the only social media impact on retail brands.

Retail 104

Retail Social Media Brands Tips 104

Sprout Social

MAY 15, 2023

Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. You can then analyze the data to uncover insights that will inform your marketing decisions. So let’s narrow down 13 of the top social listening tools that you should consider for your brand.

Tools 109

Tools Tweetdeck Brands Sentiment 109

Pam Moore

JULY 10, 2017

Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Without driving action, content marketing is all for nothing. Social media simply gives us a medium to communicate with other human beings.

Content 166

Content How To Marketing Training 166

Sprout Social

MAY 2, 2022

If your brand is using TikTok for marketing , you’re probably looking for ways to gain traction on the platform. This happens as you engage with more crafting and DIY content. It’s also likely to favor videos from creators whose content you’ve regularly engaged with. How do you get more views and followers on TikTok?

Hashtag 122

Hashtag Sports Trends Engagement 122

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. We spoke with three B2B marketers who are experimenting with and finding success on TikTok.

B2B 134

B2B Brands Marketing How To 134

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. Use the strategies in these Sprout resources to help you refine your strategy to expand your reach and successfully engage your social media audience. Defining your target audience sounds simple, but can be a challenge for marketers.

Social Media 122

Social Media Hashtag Instagram Engagement 122