Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. 1 Social Media Tool Create. Free 30-Day Trial Why is dark social so important?

HootSuite 120

HootSuite URL Analytics Forums 120

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. It's there for the taking.

Campaign 60

Campaign Social Media Content How To 60

Sprout Social

JULY 6, 2023

Social media data is information collected from social media networks that demonstrates how users share, view or engage with your content or profiles, and the content or profiles of your competitors. For example, many CFOs aren’t well-versed in the business impact of increased impressions or engagements.

Data 132

Data Social Media Metrics Analytics 132

Hootsuite

OCTOBER 13, 2020

Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. Now, you just need to pay attention to what they’re saying on social media. We’ve used social listening in the past two months to report all the way to top management, to our CEO.”

Sentiment 145

Sentiment Analysis Template Templates 145

Sprout Social

JANUARY 20, 2021

Analyze industry and brand-relevant conversations on social media. Consulting peers—either in person, or online via product review websites or social networks—is consistently among the most trusted ways for buyers to source information. Get tips, tools and more keyword research benefits here.

B2B 113

B2B Research Sentiment Marketing 113

Buffer Social

JANUARY 2, 2019

2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year. Thanks for listening!

Trends 111

Trends Social Media Data Authentication 111