Sherrilynne Starkie

OCTOBER 17, 2018

I guess Coke has never heard of the concept of using focus groups to test marketing. Keeping its youth audience engaged is the key to Snapchat’s continuing success. — SS. Snapchat launches 12 daily scripted shows. The shows will be monetized through two or three six-second unskippable commercials. — SS.

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YouTube Focus Group Google Newsletter 199

Koka Sexton

JANUARY 5, 2023

In this blog post, we will explore the best practices for qualifying leads, measuring campaign performance, boosting conversion rates, and increasing audience engagement and retention. Engagement and Retention. When it comes to engaging and retaining your audience, there are a few metrics that should be tracked closely.

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Metrics B2B ROI Advertising 140

Janet Fouts

APRIL 18, 2012

Give me a poll (that isn’t a focus group question and I’ll give you my opinion. I might even buy something. Give me something to do. Photos and videos make us think, or laugh, encourage us to add a comment and share with our friends. Gimme respect. Show enough respect to your fans to say please and thank you.

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Engagement Facebook Case Study Focus Group 141

Diva Marketing Blog

AUGUST 9, 2012

Much like the beginning of a focus group, to help respondents develop a comfort level for future complex questions, the defense attorney asked what I thought was an interesting multiple choice question. As a group, we were engaged with Judge Duran but on a passive basis. How did we feel about our day in court?

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Engagement Social Media Film Focus Group 76

Convince & Convert

OCTOBER 22, 2021

If these use cases aren’t applicable, try surveying engaged employees to learn what they think is most valuable. Leverage this highly engaged focus group for feedback. Participants in your program shouldn’t view engaging with company news and relevant content as extra work—otherwise, they won’t opt-in. .

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Survey How To Education Hotels 123

Janet Fouts

JULY 24, 2017

Gathering this data is slower, and requires a level of engagement that most brands eschew because it takes a lot of resources to do it well. To my mind, studying social media is ever so much better than using focus group scenarios. because people know they are being watched in a focus group.

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Social Media Focus Group Sentiment Analysis 144

Janet Fouts

SEPTEMBER 16, 2019

Gathering information this way is slower, and requires a level of engagement that most brands eschew because it takes a lot of resources to do it well. Still, I will say that social media is ever so much better a resource than using focus group scenarios. because people know they are being watched in a focus group.

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Strategy Focus Group Sentiment Survey 111

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

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Research Social Media Airlines Marketing 143

Oktopost

DECEMBER 21, 2023

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Begin by evaluating the leads generated with existing resources and engage your team to identify what is required to double their output. If additional team members are necessary, allocate budget accordingly.

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Marketing Survey Skills How To 62

Sprout Social

AUGUST 9, 2023

Yet, to maximize the value of social, CEO engagement must go beyond being a spokesperson. By regularly drawing on social media intelligence , those in the C-suite are empowered to: Gauge brand perception Insights from social go far beyond likes, comments and engagements. engagement rate and sentiment).

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Social Media Sentiment Metrics Data 78

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. It’s also a great place to engage with consumers in an authentic way, humanizing your brand.”.

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Twitter Survey Trends Hashtag 140

Buzz Marketing for Technology

DECEMBER 15, 2011

Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. A “like” is a passive response to content, while a comment is engagement. Do they care about your brand affiliations or sponsorships?

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Brands Repository Analysis Sentiment 275

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Find opportunities for authentic engagement. Hootsuite Insights means you never miss an opportunity to engage. What do they say in the posts where they don’t tag you?

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Brand Monitoring Tools HootSuite Brands 98

Sprout Social

FEBRUARY 19, 2024

You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly. They also serve to influence other departments, including product or PR, to enhance brand engagement and ensure growth.

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Strategy Sentiment Patterns Marketing 102

Buzz Marketing for Technology

MARCH 20, 2013

This helps not only keep the visitor engaged on the path to purchase, but instills a level of trust with the site, since you took that extra step to keep consumers on the up and up. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on.

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Conversation Hotels Retail Focus Group 199

Buzz Marketing for Technology

JUNE 5, 2013

These days, consumers aren’t as passive; they’re active, engaged and are likely to know as much about what’s being sold as the people selling it to them (if not more). If people are searching for your brand online with questions, you’d better have useful and engaging answers for them—because if you don’t, your competition surely will.

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Bazaarvoice Mobile How To Focus Group 230

Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. Tips to conduct focus groups on little or not budget. No long term contracts, no complicated agency engagements. Today I am not holding back.

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Research Template Templates Training 78

Sprout Social

MAY 18, 2021

Used together, the two strategies can empower marketers to create relevant content that engages their audience no matter which channel they find themselves on. These traditional ads can then drive people to your social properties where they can explore further and start to engage with your brand.

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Social Media Team Focus Group Loyalty 111

Ignite Social Media

APRIL 30, 2020

Another potential use case would be to setup a video room for a focus groups with some of your top fans. Zuckerberg reported that 800M people engage with Live video on a daily basis. Live Video. Facebook Live video isn’t new, but it is getting some updates.

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Facebook Video Small Business Applications 141

Waxing UnLyrical

APRIL 12, 2011

But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results. make sure I obtain signed consent from my participants before conducting my interviews.

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Survey Focus Group Proposal Education 231

Convince & Convert

JULY 24, 2019

This gives your audiences something to recognize, engage with, and (hopefully) look forward to on a regular basis. It’s a highly targeted, nearly free focus group. Then, create and distribute these “shows” consistently. Social Media Show Example: David Weekley Homes.

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Social Media Strategy Content Template 153

The Realtime Report

APRIL 26, 2018

You may have conducted offline focus groups or non-structured interviews as a business, so you will most likely be aware that they are used to gather opinions and responses to stimuli. You can find the best trends emerging in comments on Facebook Ads and posts, or by monitoring engagement using the elusive Instagram algorithm.

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How To Survey Content management systems Patterns 114

Adam Cohen

AUGUST 24, 2010

No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. It didn’t require making a leap to engage customers in conversation or to deeply understand how they make a purchase decision. Simply put, one way is easier, two-way (and multi-way) is hard. An Analogy.

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Company Social Media Posterous StumbleUpon 231

Hootsuite

JUNE 28, 2023

Built into the Hootsuite dashboard, Streams can identify engagement opportunities, track competitors, and protect your brand reputation — all in the same place you plan and schedule social content. Hold tight: I cover what UTMs are and how to create them later.) #1 1 Social Media Tool Create. Try for free Ready for the next level?

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HootSuite URL Analytics Forums 120

Keyhole.co

SEPTEMBER 28, 2023

So, let’s discover what you should focus on if you want to nail that sweet spot where your Instagram reel can get the visibility and engagement that you’re looking for. Why not run a focus group and talk to followers directly? On the one hand, you want to engage your audience.

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Instagram Hashtag Patterns Analytics 52

Pixlee

MAY 2, 2019

As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. million Instagram followers (which is just one facet of their engaged community).

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Retail Authentication UGC Case Study 68

Sprout Social

JULY 6, 2022

Those insights drive real business value, whether you’re proactively increasing customer retention, engagement or satisfaction, or creating new products or services that solve problems your customers didn’t even know they had. You probably collect survey data from your customers, monitor product reviews and conduct focus groups.

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Social Media Sentiment Survey Marketing 112

Sprout Social

JANUARY 12, 2023

With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur. Engage like-minded consumers. A strong set of brand values is important for a number of reasons. Gather feedback.

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Brands How To Authentication Exercises 127

Convince & Convert

MARCH 8, 2017

This gives your audiences something to recognize, engage with, and (hopefully) look forward to on a regular basis. It’s a highly targeted, nearly free focus group. Then, create and distribute these “shows” consistently. I post two episodes per week.

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Social Media Strategy Template Templates 165

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited.

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Hashtag Marketing Focus Group Conversation 128

Sprout Social

APRIL 29, 2021

We know that our buyers want to engage digitally and that they increasingly prefer to have an end-to-end digital customer experience—only the marketing team can deliver that at scale. For 55% of consumers , that experience starts on social media.

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Marketing Social Media Management Team Campaign 138

Pixlee

MAY 8, 2020

With digital-first connections becoming the norm at the intersection of increasing data security laws, brands are having to get creative with engaging their audiences. Ultimately, opt-in connections and engagements are critical. Think of brand communities as exclusive clubs with a very specific but also very engaged audience.

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Communities Brands Badge Focus Group 54

Hootsuite

MAY 2, 2023

This helps you understand what information to add to optimize your real estate Page for the most engagement. If you want to take an extra step to ensure you engage with every message you receive, set up automatic DMs for when someone reaches out. And yes — you can join a Facebook Group as a Page instead of as your personal account.

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Real Estate Facebook HootSuite How To 102

Convince & Convert

OCTOBER 2, 2015

Is engagement down? Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Are sales dropping?

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Crimson Hexagon How To Focus Group Data 60

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey.

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Social Media Sentiment Marketing Analysis 102

Pixlee

SEPTEMBER 8, 2020

One of the best ways to generate authentic UGC is through influencer marketing For marketers who want to collect and share more diverse content, pursuing relationships with influencers who represent and engage with a wide range of communities, backgrounds, and voices is a great place to start.

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Campaign UGC Marketing Authentication 77

Oktopost

MARCH 22, 2022

An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. Customers and employees who engage passionately and lead to a new market within any company are the heart of its business. Advocacy programs are primarily marketing strategies.

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Marketing Loyalty Case Study Cost 88