Waxing UnLyrical

APRIL 3, 2012

What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. Flash mobs have a way of engaging the audience. reading and traveling.

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Flash Mob Smart Phone iPhone Hashtag 218

Direct Marketing Observations

APRIL 27, 2010

Social Media flash mobs go nuts over corporate missteps-they validate each other in unison and then are further validated by Twitter, blogs and reaction from the company itself. Social media engagement is all about validating each other and our experiences and the content that we have created and…shared.

Social Networking 204

Social Networking Flash Mob Forums Communities 204

Mindjumpers

JULY 8, 2010

Radiotjänst really put a focus on thanking their customers and is doing so with quite extreme actions; they also did Sweden´s greatest flash mob as part of the campaign. This second version of The Hero isn´t expected to reach goals as high as the first one, but it’s a cool follow-up on the campaign and their concept.

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Flash Mob Film Campaign Disqus 183

Justin Levy

JANUARY 20, 2010

Create advertising and marketing campaigns that get people to think and then when they talk about you, engage and interact with them when you can. It ties in well with other “hidden camera&# videos making their way around the web now, like the improvisational dancing in train stations and flash mobs at museums.

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Flash Mob RSS Feed Reader Creative Commons 246

Convince & Convert

JANUARY 14, 2016

When well thought-out, however, fun can make a positive difference in engagement and in business for your firm. Wells Fargo – Wells Fargo organized a flash mob in Times Square that became great video/social media content. Why It Matters: Fun Is Human and Boring Isn’t. People are people, as Depeche Mode sang.

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Flash Mob Content Banking Marketing 60

The Way of the Web

AUGUST 10, 2011

I’ve seen the media mis-label social networks and flash mobs, and at the same time as they look at communication tools as a cause, they’re using them to share their own content from reporters on the ground and news teams back at the studio.

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Flash Mob Eventful Social Networking News 32

Techipedia: Tamar Weinberg

JANUARY 28, 2010

By engaging the wedding party and having them dance down the aisle spontaneously, people watching the resultant video really felt the momentum. It’s why T-Mobile succeeded with a flash mob. They got excited. They laughed. Some even cried. It’s why she is now famous.

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Video Flash Mob YouTube MySpace 236