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How Social Media Managers Can Set Measurable Goals for 2023  

Ignite Social Media

An intention would be to create more engaging content to attract more followers. Given that, it’s important to be really clear on what goals are set for the year ahead — whether it’s increasing engagements or reach on a specific platform, or traffic to your brand website from social media.

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Social media management costs for businesses in 2022

Sprout Social

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives.

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What’s Does the Daily Routine of a Social Media Manager Look Like?

agora pulse

Bonus Material: Free Social Content Calendar. How can a social media manager do it all? Here’s a look at the daily routine of a social media manager. Use my daily schedule for social media managers to create your own custom checklist and optimize your workflow.

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What to Tweet: Content Tips for Experienced Social Media Managers

agora pulse

Has your social media agency avoided Twitter? But seasoned social media managers know how to stand out with different types of content. Those social media managers who dislike Twitter for its character limit will love this tip: You can actually share long-form content by using Twitter threads.

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Do Social Media Managers Really Need a Master’s Degree?

Hootsuite

Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. At the root of all of this discourse is a fundamental truth: Over the last decade, social media marketing has come into its own as a profession.

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Social Media Manager Burnout and How to Avoid it

Oktopost

She also hosts Oktopost’s B2B social media podcast, Behind the Post. Olivia and her guests break down what goes on behind the perfect posts you see on your feed, and what it takes to spark creativity and generate a highly-engaged audience. Behind the Post is a podcast by Social Media Managers, for Social Media Managers.

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Carousels: The One-Way Ticket to Higher Engagement?

Oktopost

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. Have you ever seen a brand crushing it on social and wonder, “how does their social media manager do it?”. LinkedIn’s carousels might be your one-way ticket to higher engagement!