Jon Loomer

JANUARY 13, 2018

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. I did my best to break down what I think is happening , but now it’s time to step back and evaluate how — and if — this changes things. The news feed is sorted and customized based on a ranking system.

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Feed Feedly Facebook News 165

Hootsuite

JANUARY 5, 2023

Here’s how to repost a Reel on Instagram to your main feed, as a new Reel, and to Stories — plus how to schedule them all in advance. How to repost a Reel on Instagram: 3 ways. Share Reels from your customers or influencer marketing partners. I cover how to do that with each method below.

Instagram 82

Instagram Feed Feedly Remix 82

Ignite Social Media

JULY 29, 2021

When it comes to your organic content strategy (paid media as well) engaging your existing community is likely your core focus. However, how do you generate engagement without always “asking” for engagement? Instagram Stories provide many great engagement tools that are simple, yet effective.

Social Media 187

Social Media Class Engagement Instagram 187

Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? How Much Do Micro Influencers Cost? Table of Contents .

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Influencer Marketing Instagram How To 133

Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy.

Social Media 157

Social Media Engagement How To Brands 157

Sprout Social

DECEMBER 6, 2021

Even if you don’t see YouTube as a traditional social network, there’s no denying the need to nurture your audience if you want long-term engagement. More community engagement = more views and subscribers. Piggybacking on the point above, greater engagement spells good news for the YouTube algorithm.

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YouTube Communities Engagement How To 125

Social Media Strategies Summit

JANUARY 28, 2021

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Engagement is equally essential, if not more so. While having a high list of followers will get your content in front of more people, having better engagement gets those people to convert. Clarify Your Brand Voice.

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Instagram Engagement Brands How To 130

Ignite Social Media

SEPTEMBER 18, 2023

One of the most common questions we get from clients is how to create branded TikTok videos. So, we consulted members of our content production team to answer some of the most frequently asked questions about how to successfully create branded TikTok content. Using diverse video styles can also make your feed more interesting.

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Content Brands UGC How To 117

yMarketingMatters

FEBRUARY 8, 2018

#Facebook News Feed Changes. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. This goes into the News Feed. #7

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Feed Feedly Facebook News 145

Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. A recent isolated test has marketers concerned, if not downright panicked. Earlier this month, Facebook completed the launch of the Explore Feed. It’s engaging stuff, I guess. Facebook Explore Feed: The Test.

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Feed Feedly Facebook Brands 167

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Marketers should not throw in the towel for Facebook marketing. It's not time to give up.

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Feed Feedly Facebook Content 164

Pam Moore

FEBRUARY 24, 2018

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Facebook 2018 is all About Engagement.

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Feed Feedly Facebook Metrics 167

Oktopost

JANUARY 2, 2023

Employee engagement is a measure of how satisfied and motivated your employees are with their responsibilities, compensation, benefits, and overall work experience. While companies have started focusing on this in recent years, just 36% of US employees are currently engaged.

Social Media 62

Social Media Engagement How To Content 62

Ignite Social Media

JULY 24, 2023

We’ll also cover the key essentials of what is a social media audit and how to use one to optimize your social media presence. A social media audit can help optimize your social media strategies, enhance engagement, increase reach, and drive better marketing results. How do you do target audience analysis?

Social Media 148

Social Media How To Analysis Brands 148

Keyhole.co

MARCH 8, 2022

Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. Now if you’re thinking about how your brand can ride this organic wave, improve TikTok engagement rate, and how to use TikTik to promote your business, this article is for you. What is TikTok marketing?

Engagement 119

Engagement Hashtag Social Media Influencer 119

Hootsuite

APRIL 6, 2020

It’s a great opportunity to: Build engagement. Improve your Instagram marketing strategy. But how do you create an IGTV channel? Let’s dive into the answers, and find out how you can make IGTV work for your brand. How to use IGTV. Read on to find out how. How to use IGTV. How to upload an IGTV video.

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How To Instagram Marketing HootSuite 145

Pam Moore

MARCH 4, 2018

Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed? Do you dream about your content showing up on top of the Facebook, Instagram, Twitter or LinkedIn News Feed? Social Profit Factor Training Academy and Marketing Nutz Can Help! . Context is everything!

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Feed Feedly Social Media Content 165

Later

JANUARY 27, 2021

With Linkin.bio by Later , you can turn your feed into a clickable, shoppable landing page — making it easier to sell on Instagram. In this blog post, we’re sharing 6 brands with shoppable Instagram feeds and what you can learn from them: Why Your Business Needs a Shoppable Instagram Feed . The best part?

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Feed Feedly Instagram How To 56

Social Media Marketing

MAY 20, 2019

Not only as a social media platform, but Facebook holds immense marketing potential too. That is one reason why brands and marketers are actively embedding Facebook feeds on their official websites to exploit this marketing superpower of Facebook for benefiting their online business. Come, let’s have a look at each one.

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Feed Feedly Facebook Tools 102

Hootsuite

MAY 4, 2022

With an Instagram collab post, two users can share the same post in their own Feed or Reels. This feature was launched as a test feature in select markets in June 2021. We’re launching Collabs, a new way to co-author Feed posts and Reels. Collab posts are a powerful tool that everyone in social marketing should know about.

Instagram 121

Instagram How To Feed Feedly 121

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?

Social Media 145

Social Media Influencer Marketing Instagram 145

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?

Content 106

Content Brands Strategy UGC 106

Jon Loomer

DECEMBER 20, 2022

The weakness of video view custom audiences is that the presence of a person in one audience can say only so much about their level of engagement. But, how valuable is that? This feeds the top of the funnel. Select “People who have watched at least 95% of your video” from the Engagement drop-down.

Facebook 187

Facebook Video How To Instagram 187

Ignite Social Media

MAY 4, 2018

As marketers, we also rely on words that make our audience take action. When it comes to social media, it’s a race against the clock to stand out in the noise and capture our audience’s attention to get them to engage with our content. Read on for two dos and one don’t to keep in mind when writing copy that drives engagement.

Engagement 104

Engagement Social Media How To Content 104

Jon Loomer

SEPTEMBER 18, 2023

The classic example is in your mobile Facebook news feed. The feeds are generally seen as the most desirable real estate for our ads. People may be more likely to respond to an ad in their news feed than in their Messenger. If clicks and engagement from a placement aren’t leading to purchases, the algorithm will adjust.

Instagram 155

Instagram Feed Feedly Facebook 155

Oktopost

AUGUST 23, 2023

In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. Elizabeth shares how to nail a social media video, emphasizing the importance of hooking the audience in the first couple of seconds and always including captions.

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B2B Content Social Media Marketing 62

Hootsuite

MAY 19, 2022

But we haven’t always wondered how to get more likes on Facebook. And ever since, we’ve all been trying to figure out how to get Facebook likes. Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. User engagement works the same way.

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Facebook HootSuite Tips Social Media 145

Sprout Social

MARCH 4, 2021

With growing competition, the best way for your brand to stand out on social media is through engagement. With online conversations and trends moving quickly, it can be challenging to stay up to date with trends or posting original content frequently enough to stay visible in followers’ feeds. How to curate content based on data.

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Curation Content Social Media Data 135

Hootsuite

AUGUST 10, 2022

Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. These industry leaders are called KOLs, and they’re a valuable part of any modern social media marketing strategy. So, why contact a KOL for a social marketing partnership? Reach a wider (and more engaged) audience.

Marketing 113

Marketing Social Media How To Influencer 113

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options.

Influencer 102

Influencer Campaign Marketing How To 102

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. Let’s dive in. pages were visited.

LinkedIn 135

LinkedIn Statistics Marketing B2B 135

Buffer Social

SEPTEMBER 5, 2023

On the hunt for guidance about how to build a career as a social media executive, I interviewed all three. Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media. Here is their advice for someone looking to grow in the field. percent by year-end and 26.4

Social Media 100

Social Media How To Social Media Management Instagram 100

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. But first, why you need to try B2B marketing on TikTok. Published on Categories.

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B2B Brands Marketing How To 129

Jon Loomer

NOVEMBER 11, 2021

.” Enter your podcast’s private RSS feed. If you use Libsyn to publish your podcast like I do, I find my RSS feed under the Quick Links after clicking “Destinations” at the top (the video tutorial walks through that). Hopefully you know where to find that. What’s the Verdict? What do you think?

Facebook 214

Facebook RSS How To Feed 214

Hootsuite

MAY 13, 2020

Seems like the perfect opportunity to bring people together… and build a great marketing platform while you’re at it. Engagement breeds reach which breeds more engagement… and you want to get engaged, right? Here’s how to promote your business and reap the benefits of Facebook group marketing.

Facebook 145

Facebook Groups Groups Engagement 145

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Have you noticed this trend happening on your feed?

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LinkedIn Marketing Social Media Video 204

Sprout Social

SEPTEMBER 14, 2023

If you want to see success on TikTok, you need to learn how to get more eyes on your content. Part of your TikTok marketing strategy should focus on building a following, but the most important part should emphasize how to get more views on TikTok. Better yet, which of their posts gets the most views and engagement?

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Hashtag Social Media How To Video 85