Sprout Social

MARCH 28, 2024

But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy.

Hashtag 102

Hashtag Analytics LinkedIn Content 102

Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy.

Engagement 156

Engagement Social Media How To Hubspot 156

Social Media Strategies Summit

JANUARY 28, 2021

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Engagement is equally essential, if not more so. While having a high list of followers will get your content in front of more people, having better engagement gets those people to convert. Clarify Your Brand Voice.

Instagram 130

Instagram Engagement Brands How To 130

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

JANUARY 31, 2024

Is your YouTube engagement where you want it to be? And like any other type of social media engagement , competition on YouTube is fierce. Below we explain how YouTube engagement is calculated, plus we provide 10 ways to increase your YouTube engagement rate. What is YouTube engagement?

YouTube 99

YouTube Engagement Metrics Analytics 99

Ignite Social Media

JULY 29, 2021

When it comes to your organic content strategy (paid media as well) engaging your existing community is likely your core focus. However, how do you generate engagement without always “asking” for engagement? Instagram Stories provide many great engagement tools that are simple, yet effective.

Class 180

Class Engagement Social Media Travel 180

Mindjumpers

AUGUST 28, 2013

Last week, Facebook announced that they are going to update its News Feed to display more “high quality content” that is relevant for the users. Bottom line is that as a brand page, you should still produce high quality content that is optimized for engagement and reach. Source: News Feed FYI: Showing More High Quality Content.

Feed 230

Feed Feedly News Facebook 230

Jon Loomer

JANUARY 13, 2018

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. I did my best to break down what I think is happening , but now it’s time to step back and evaluate how — and if — this changes things. The news feed is sorted and customized based on a ranking system.

Feed 165

Feed Feedly News Facebook 165

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Carrie Phillips Who Are They?

Marketing 240

Marketing Education Forums LinkedIn 240

Hootsuite

JANUARY 5, 2023

Here’s how to repost a Reel on Instagram to your main feed, as a new Reel, and to Stories — plus how to schedule them all in advance. How to repost a Reel on Instagram: 3 ways. Share Reels from your customers or influencer marketing partners. I cover how to do that with each method below.

Feed 78

Feed Feedly Remix Instagram 78

Keyhole.co

APRIL 23, 2024

Read till the end to create professional-looking Reels that maximize screen space and engagement. Ever wonder how to create engaging content and connect with your target audience? Profile Grid & Feed: 1:1 square 2. To get engagement: The ideal Reel length should be 15–30 seconds with a clear CTA (call-to-action) 3.

Overview 52

Overview Instagram How To Feed 52

Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? How Much Do Micro Influencers Cost? Table of Contents .

Influencer 133

Influencer How To Marketing Instagram 133

Oktopost

JANUARY 2, 2023

Employee engagement is a measure of how satisfied and motivated your employees are with their responsibilities, compensation, benefits, and overall work experience. While companies have started focusing on this in recent years, just 36% of US employees are currently engaged.

Engagement 62

Engagement Social Media How To Curation 62

Keyhole.co

MARCH 8, 2022

Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. Now if you’re thinking about how your brand can ride this organic wave, improve TikTok engagement rate, and how to use TikTik to promote your business, this article is for you. What is TikTok marketing?

Engagement 119

Engagement Hashtag Influencer Trends 119

Sprout Social

JANUARY 11, 2024

In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Brands 110

Brands How To Sentiment Metrics 110

Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. A recent isolated test has marketers concerned, if not downright panicked. Earlier this month, Facebook completed the launch of the Explore Feed. It’s engaging stuff, I guess. Facebook Explore Feed: The Test.

Feed 167

Feed Feedly Facebook News 167

Ignite Social Media

MAY 4, 2018

As marketers, we also rely on words that make our audience take action. When it comes to social media, it’s a race against the clock to stand out in the noise and capture our audience’s attention to get them to engage with our content. Read on for two dos and one don’t to keep in mind when writing copy that drives engagement.

Engagement 109

Engagement How To Social Media Feed 109

Pam Moore

FEBRUARY 24, 2018

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Facebook 2018 is all About Engagement.

Feed 167

Feed Feedly Metrics News 167

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Marketers should not throw in the towel for Facebook marketing. It's not time to give up.

Feed 164

Feed Feedly News Tips 164

Later

JANUARY 27, 2021

With Linkin.bio by Later , you can turn your feed into a clickable, shoppable landing page — making it easier to sell on Instagram. In this blog post, we’re sharing 6 brands with shoppable Instagram feeds and what you can learn from them: Why Your Business Needs a Shoppable Instagram Feed . The best part?

Feed 56

Feed Feedly Instagram How To 56

Jon Loomer

DECEMBER 20, 2022

The weakness of video view custom audiences is that the presence of a person in one audience can say only so much about their level of engagement. But, how valuable is that? This feeds the top of the funnel. Select “People who have watched at least 95% of your video” from the Engagement drop-down.

Video 195

Video How To Facebook Groups 195

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 118

B2B Influencer Brands Marketing 118

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options.

Influencer 112

Influencer Campaign How To Marketing 112

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?

Influencer 145

Influencer Social Media Marketing How To 145

Social Media Marketing

MAY 20, 2019

Not only as a social media platform, but Facebook holds immense marketing potential too. That is one reason why brands and marketers are actively embedding Facebook feeds on their official websites to exploit this marketing superpower of Facebook for benefiting their online business. Come, let’s have a look at each one.

Feed 102

Feed Feedly Tools Aggregator 102

Sprout Social

MARCH 4, 2021

With growing competition, the best way for your brand to stand out on social media is through engagement. With online conversations and trends moving quickly, it can be challenging to stay up to date with trends or posting original content frequently enough to stay visible in followers’ feeds. How to curate content based on data.

Curation 141

Curation Data Content UGC 141

agora pulse

JUNE 9, 2020

Savvy social media managers also know how to tap into Pinterest for business for their clients. Now, as director of Contentworks Agency , I am now working with several big brands on their Pinterest marketing, and things have changed. Only 28% of marketers use Pinterest. Pinterest for Content Marketing. How great is that?

Engagement 138

Engagement Retail Case Study How To 138

Ignite Social Media

JULY 24, 2023

We’ll also cover the key essentials of what is a social media audit and how to use one to optimize your social media presence. A social media audit can help optimize your social media strategies, enhance engagement, increase reach, and drive better marketing results. How do you do target audience analysis?

Social Media 148

Social Media Analysis How To Syndication 148

Buffer Social

JANUARY 23, 2024

Here’s how to grow on Threads, with advice from Bufferoos doing just that.  Tap the paper plane icon below any threads you post to share it to your Instagram Stories or straight to your feed.  ”  “This seems to yield wider reach and engagement,” she says. ” 4.

Team 103

Team How To Instagram Authentication 103

Pam Moore

MARCH 4, 2018

Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed? Do you dream about your content showing up on top of the Facebook, Instagram, Twitter or LinkedIn News Feed? Social Profit Factor Training Academy and Marketing Nutz Can Help! . Context is everything!

Feed 165

Feed Feedly News Social Media 165

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. But first, why you need to try B2B marketing on TikTok. Published on Categories.

B2B 136

B2B Brands Marketing How To 136

Keyhole.co

MARCH 7, 2024

This post gives you a detailed guide on how to become an influencer and monetize your influence on Instagram. To better learn how to grow your influence, you need to keep track of your audience demographic and how people are interacting with your content. In addition, make sure you use a voice that reflects your identity.

Influencer 52

Influencer Instagram Tips How To 52

Hootsuite

MAY 19, 2022

But we haven’t always wondered how to get more likes on Facebook. And ever since, we’ve all been trying to figure out how to get Facebook likes. Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. User engagement works the same way.

Tips 141

Tips HootSuite Facebook How To 141

Jon Loomer

NOVEMBER 11, 2021

.” Enter your podcast’s private RSS feed. If you use Libsyn to publish your podcast like I do, I find my RSS feed under the Quick Links after clicking “Destinations” at the top (the video tutorial walks through that). Hopefully you know where to find that. What’s the Verdict? What do you think?

Facebook 214

Facebook How To RSS Mobile 214

Hootsuite

APRIL 1, 2020

Learn how to go live on YouTube, plus tips, tricks, and ideas for making your broadcast successful. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. How to start streaming with YouTube Live. Here’s how to go live on YouTube. New to YouTube live streaming?

YouTube 145

YouTube Engagement How To Class 145

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. This shift has made X a central hub for digital tactics aimed at tapping into a vibrant and engaged user base.

Strategy 52

Strategy Twitter Tips Marketing 52

Hootsuite

AUGUST 10, 2022

Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. These industry leaders are called KOLs, and they’re a valuable part of any modern social media marketing strategy. So, why contact a KOL for a social marketing partnership? Reach a wider (and more engaged) audience.

How To 106

How To Marketing Collaboration Influencer 106