Pam Moore

JUNE 27, 2016

Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. One of the top questions I always hear is… “does Facebook marketing actually work?” You get confused when you logon to Facebook ad manager.

Advertising 122

Advertising Facebook ROI Training 122

Pam Moore

JUNE 10, 2017

They get sold on the social media easy button and “Facebook is free” mentality. 10 Tips to Stomp Random Acts of Marketing (white paper). How to Build a Social Business Strategy & Plan (white paper). Supporting Resources: Audience Analysis Worksheet. Brand Humanization in a Nutshell (episode 5).

Social Media 167

Social Media Marketing Small Business Influencer 167

Pam Moore

JULY 5, 2017

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? What content is truly engaging your audience? What tweets, Facebook posts, ads and other content are driving the most traffic to your blog, website or other social channels? SoundCloud.

Analytics 167

Analytics Google Metrics ROI 167

Pam Moore

MAY 14, 2017

They definitely were invented long before Facebook, Twitter, LinkedIn and blogging. It helps you build a foundation built on human feelings, emotions, understanding and desire that drives action that engages the customer or audience member even deeper with your brand. 50 Ways to Inspire Your Audience (white paper).

Brands 166

Brands Authentication Wikipedia Training 166

Pam Moore

APRIL 24, 2017

There is not a lack of Facebook Live Videos to watch and engage in, webinars to learn from, Instagram stories to laugh at, Tweet chats to converse in, blogs to read or podcasts to listen to! How to engage employees and external influencers together to create co-created content. How do you stand out from the crowd? SoundCloud.

Influencer 167

Influencer Industry Content How To 167

Pam Moore

APRIL 22, 2017

Influencer marketing is a powerful way for you to increase brand awareness, grow community, grow your own influence, increase engagement, and grow your business when done right. 8 Steps to Develop a Social Business Plan (white paper). How to Build a Social Business Strategy & Plan (white paper).

Influencer 166

Influencer Tips Marketing Training 166

Mindjumpers

NOVEMBER 3, 2011

Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers. What Happens When Facebook Fans Engage With You [infographic]. Facebook vs. Google+ [infographic].

Web 2.0 227

Web 2.0 Marketing Survey ROI 227

Ignite Social Media

MARCH 1, 2018

Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. Additionally, recent Facebook algorithm changes and announcements have made many people question if organic reach is still alive. Is Organic Reach Still Alive?

Organization 101

Organization Trends Social Media Report 101

Pam Moore

JANUARY 4, 2017

I can help you use free marketing with Facebook NOW! You can’t build a blog, launch a Facebook profile, post beautiful photos on your Instagram page and call it a day. They setup their primary social channels on platforms such as Facebook, Twitter and Instagram. So what is the moral of this story? They launch the blog.

Social Media 167

Social Media Social Networking Training Instagram 167

Ignite Social Media

OCTOBER 1, 2018

A chatbot is a service, powered by rules, that you interact with via a chat interface such as Facebook Messenger, Slack, or a website widget. Hubspot has both a website and Facebook Messenger bot that it uses to capture leads and provide users with more information on its software.

B2B 119

B2B Examples Hubspot Widget 119

Pam Moore

MAY 9, 2016

It helps you build a foundation built on human feelings, emotions, understanding and desire that drives action that engages the customer or audience member even deeper with your brand. Emotional branding is not just about finding a funny or sad photo, video or quote to tap into the emotions as a one night Facebook gone viral approach.

Brands 113

Brands How To Authentication Wikipedia 113

Direct Marketing Observations

JANUARY 12, 2012

Conversocial.com helps users manage customer service at scale on Facebook and Twitter. UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. Slideshare is a home for sharing presentations and white papers online.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Oktopost

APRIL 14, 2023

Real-life example: A social media manager for a B2B company found that their LinkedIn posts were not generating enough engagement, despite efforts to promote the company’s content on the platform. Advocates were provided with a pre-written message to share on social media, but it was not generating enough engagement.

Social Media Management 62

Social Media Management Social Media Tools B2B 62

Mindjumpers

JANUARY 11, 2012

The big three social platforms in 2011 were Facebook, LinkedIn and Twitter, with YouTube and blogs following closely. 53% reported using engagement (social mentions of their brand), 40% measured share of social conversations and 38% of marketers monitored and reported on lead generation activities. Click here to download the PDF.

Survey 250

Survey Report Social Media ROI 250

Pam Moore

MARCH 8, 2018

A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. It’s whether you talk about yourself all day on Facebook or if you offer real value. They care about the humans they engage with. Your brand is what you say, do and think.

Brands 167

Brands Training Policies Template 167

Buffer Social

MAY 1, 2017

Is it possible to create the perfect Facebook ad ? One that increases brand awareness, drives engagement, and leads to sales all in one go? But we needed a true expert on Facebook advertising to find out. You’ll also learn tons of other great things like: The challenges marketers face with Facebook advertising.

Facebook 103

Facebook CPC Avatar Social Media Management 103

Pam Moore

JUNE 8, 2017

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? Digital Body Language: 105 Factors Impacting Your Brand (white paper). How do I know how much is too much? What do I share?

Authentication 167

Authentication Brands Training Communities 167

Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. She manages the company’s Twitter , Facebook , Google+ , LinkedIn , Tumblr , and Instagram communities, contributes to Cision Blog , and assists with content, social strategy, and tactics.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Pam Moore

MAY 27, 2016

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. Facebook is no different. Here are 15 things that smart, social savvy business marketers never do on Facebook. . Spam the Facebook wall of your friends.

Facebook 113

Facebook Marketing Groups Groups 113

Convince & Convert

FEBRUARY 5, 2018

They should also understand the best practices for engaging in social media. A study by Social@Oglivy in 2016 found that Facebook Pages with more than 500,000 likes are seeing less than one percent in organic reach. But it sure will help reach new audiences, influence others, and drive employee engagement at the same time.

Strategy 145

Strategy Social Media Marketing Consultant 145

Pam Moore

JULY 9, 2018

Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. As Instagram hits 1 billion active users, Facebook already over a billion and more than 1 billion people using Facebook Messenger alone, ignoring the technologies is not an option.

Content 163

Content Training Marketing Industry 163

Pam Moore

MAY 12, 2019

In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube. 15 Tips to Zoom Your Brand (white paper). How to tap into the power of emotional branding.

Brands 109

Brands Strategy Reputation Authentication 109

Bill Hartzer

MARCH 29, 2012

For those overseeing the marketing plans, take a moment to look at your game plan to see if it involves Facebook. As many marketing pros can tell other marketing pros or small business owners trying to encompass marketing into their plans, having both an optimized and engaging Facebook status can be quite profitable to their company.

Facebook 73

Facebook Marketing Small Business Advertising 73

Pam Moore

MAY 9, 2017

Organic reach on platforms such as Facebook are declining down to zero. Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. 8 Steps to Develop a Social Business Plan (white paper). Need more help?

Nielsen 165

Nielsen How To Influencer Overview 165

Mindjumpers

MAY 15, 2012

The massive amounts of data make the value of good social media management and engagement even greater – and easier to sustain. Parts of Big Data are produced via Big Data Applications (BDA) such as LinkedIn or Facebook. On top of that, the SPS will analyse when, where and to whom we should engage to strengthen our brand.

Data 262

Data Software Applications Compete 262

Waxing UnLyrical

AUGUST 2, 2018

Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Consumable content means a quick, fun message that is easy to engage with or respond to. Think ebooks, white papers and even blog posts. And long-form content.

Content 124

Content Brands Findability Marketing 124

SocialFish

APRIL 7, 2011

I co-authored a white paper with SocialFish about social media policies. Regardless of your beliefs about social media, it is here to stay – 500 million people on Facebook or 175 million registered users of Twitter can’t all be wrong. Employees will know acceptable online behaviors and your rules of engagement.

Policies 222

Policies Social Media Handbook Guidelines 222

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. All of the companies can be found on Facebook, but only three have complete or professionally designed pages. Eight companies have 50 or fewer followers. • Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

JUNE 25, 2012

It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. But if the user is consistent, helpful, and engaging, it’s virtually inevitable that the following will grow over time.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

JUNE 25, 2012

It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. But if the user is consistent, helpful, and engaging, it’s virtually inevitable that the following will grow over time.

Social Media 170

Social Media Vimeo Content Hubspot 170

Pam Moore

AUGUST 13, 2019

These approaches to branding were invented and used by smart marketers long before Instagram, Facebook, Twitter, LinkedIn and blogging. It helps you build a foundation built on human feelings, emotions, understanding and desire that drives action that engages the customer or audience member even deeper with your brand. Need more help?

Brands 60

Brands Authentication Template Templates 60

Pam Moore

NOVEMBER 29, 2016

Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. It’s what they say about you when you leave the room, what they think about you after they watch your Periscope or Facebook Live video. Download our 105 Factors Impacting Your Digital Brand white paper.

Brands 60

Brands Strategy Small Business Authentication 60

Pam Moore

SEPTEMBER 2, 2016

How do you know where you should engage? How to leverage the data available natively via the different social networks such as Facebook, Twitter, Pinterest and more. How to Get Your Social Marketing Budget Approved (white paper). 15 Things Smart, Social Savvy Business Marketers Never do on Facebook. SoundCloud.

Social Networking 113

Social Networking Strategy Analysis ROI 113

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

One or two tweets a day, one or two Facebook posts a week, are not frequent enough to put you on anyone’s radar. Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. No engagement. Nobody likes stream cloggers. Underfeeding.

Social Media 206

Social Media Brands RSS Publishing 206

Webbiquity SMM

MAY 23, 2011

number of blog subscribers, Twitter followers, Facebook fans). Increased engagement (number, depth and quality of interactions with customers and prospects). Facebook (more popular among B2C marketers than in B2B firms, although a few success stories have popped up). • White paper downloads. Leads and new business.

B2B 190

B2B Social Media Case Study Study 190

Hootsuite

SEPTEMBER 16, 2022

They built a multilingual custom solution that could respond in English or French across Bestseller’s Canada e-commerce website and the company’s Facebook Messenger channel. Chatbots can connect with customers through multiple channels, such as Facebook Messenger, SMS, and live chat. Source: Acquire White Paper.

Examples 96

Examples FAQ Insurance Retail 96

Proactive Report

NOVEMBER 21, 2022

With the goal of creating a community they could listen to Rosetta Stone started a Facebook page and actively gathered a large number of their customers there. The track day video got close to 20,000 views and more than 8000 engagements. Some people do it just to be considered urbane and cool.

Social Media 64

Social Media Analysis Research Conversation 64